...responsibility (CSR) of Host Europe. Host Europe, like other organizations, recognizes the importance of corporate sustainability. They realize that they must address the issues of digital divide and green IT and they have made some advances in addressing this; however, they need to continue advancing their program and create a plan for greater improvements and expand their CSR program as well. It is important for Host Europe to advance their level of sustainability; however, it also presents a challenge for them as the CSR models, methodologies and priorities must be specific to their industry. The purpose of this paper is to provide insight to the resources that will assist Host Europe in creating and implementing a more comprehensive CSR program. This paper addresses the meaning of CSR and the obligation that Host Europe has to their employees, stakeholders, customers, environment and community in the way that they conduct business. An overview of a complete CSR engagement will be addressed, identifying opportunities for Host Europe to continue to advance their program. It will examine the opportunities that they have to be proactive and provide programs to address their economic, legal, ethical and social responsibilities. Host Europe has realized the necessity of addressing their needs by dedicating resources to the development of a broaden program, now they will explore how they can be proactive and not reactive in this pursuit (Hahn, 2010). A Complete CSR Engagement ...
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...What would an even more complete CSR engagement look like? With the advancement of technology, organizations are looking for more ways to reduce costs and increase revenues. Pressure from employees, consumers, shareholders and the community to be more efficiently, publicly, and ecologically aware have contributed to more organizations going “green”. This not only involves paper or pollution waste, but Information Communications Technology (ICT) as well. No exceptions to the rule, ICT managers are faced with sustainable issues on how to collect, communicate, control, or salvage information electronically. According to Wright (2010), The Information and Communications Technology Industry has the “potential to impact society and the environment in a more positive than negative way, because of its impact on other industries, e.g. through smart buildings, smart grid, intelligent transportation and reduced transport as a result of electronic communications” (p. 39). Legislation at both the national and European levels is pushing for alterations to reduce risk by promoting improvements in recruiting, loyalty, brand differentiation and innovation. A more even complete CSR engagement would encompass a connection between social and environmental execution and financial execution. Vogel (2005) noted in his book that corporate social responsibility (CSR) should be about “more than going beyond compliance; it must also include efforts to raise compliance standards” (p. 171). Host...
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...towards sustainability Case Study on Ballarpur Industries Ltd.” in reference to Yamunanagar Plant” *Ms. Shilpa Jain **Mr. Abhishek Tripathi Abstract ……………………………………………………………………………………………………………………………… CSR is not new to India; companies like TATA and BIRLA have been imbibing the case for social good in their operations for decades long before CSR become a popular cause. Inspite of having such life size successful examples, CSR in India is in a very nascent stage. It is still one of the least understood initiatives in the Indian development sector. Thus the situation is far from perfect as the emphasis is not on social good but rather on a policy that needs to be implemented. A lack of understanding, inadequately trained personnel, non availability of authentic data and specific information on the kinds of CSR activities, coverage, policy etc. further adds to the ineffectiveness of CSR programmes. But the situation is changing and CSR is coming out of the purview of ‘doing social good’ and is fast becoming a ‘business necessity’. The ‘business case’ for CSR is gaining ground and corporate houses are realising that ‘what is good for workers - their community, health, and environment is also good for the businesses. Present article focuses on the CSR with the case study of BILT (YamunaNagar Plant) as a concept and analyses the real life case study. Present paper is divided in to two parts. First part gives the insight of CSR as a concept, current trends of CSR in...
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...concept of ‘sustainability’ became a phenomenon that was widely embraced by many government agencies and corporations worldwide. The importance of sustainability has grown especially in the context of rising global competition and economic downturn with research indicating that 93 percent out of 800 global CEOs acknowledging the important role of sustainability in their companies’ success [Refer to Figure 1 and Appendix A]. (Gibson & Hassan 2005; Lacy & Hayward 2011) Figure 1 – Importance of Sustainability Issues to Business’s Future Success (Source: Lacy & Hayward 2011, pp. 350) Sustainability is a broad concept which can be defined as the long term ability of managing and maximizing practices to achieve positive outcomes while minimizing the negative impacts on future generations and their ability to achieve future needs. (Hitchcock & Willard 2009; White 2009; Crowther & Capaldi 2008; Henriques & Richardson 2004; Aras & Crowther 2008) The 1987’s Bruntland Report (Our Common Future), by the World Commission on Environment and Development (WCED), identified economic, social and environmental aspects as dimensions present in the concept of sustainability. (Crowther & Capaldi 2008; UN Documents 2011; Filho 2000) [Refer to Figure 2] This TBL reporting standard has been established to expand transparency of corporate reporting. (Mueller, Klandt, McDonald & Finke-Schuermann 2007) Figure 2 – The Elements of Sustainability (Source: Crowther...
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...Introduction As the theoretical framework of CSR evolves, there is increasing focus on the interaction between internal capabilities and business activities with the external environment. Aras and Crowther (2007) integrated key attributes of sustainable activities, namely Societal influence, Environmental impact, Organisational culture and Finance, in conjunction with internal-external and short-term long-term context to develop the sustainable development guiding framework for corporations, i.e. Model of Sustainable Development. Visser (2010) proposed the concept of CSR 2.0, highlighting five dimensions (C)reativity, (S)calability, (R)esponsiveness, (2) glo-cality and 0) or circularity as the five targets for future CSR activities. Unilever’s CSR efforts in 2012 are analysed using the above models and short conclusions are drawn about the effectiveness and overall accountability and transparency achieved by the company. Model of Sustainable Development Theoretical Background Many executives are realising that an enterprise’s environmental and societal impacts influence business long term viability as much as financial performance (Lawler and Worley, 2012). This trend is clearly presented in a recent study by the United Nations (2013) since 96% of surveyed CEOS believe that sustainability is crucial to future success of their companies and they have certain plans to ensure sustainability. Owing to the importance of sustainability in contemporary business, it is of utmost...
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...repository. Authors requiring further information regarding Elsevier’s archiving and manuscript policies are encouraged to visit: http://www.elsevier.com/copyright Author's personal copy Organizational Dynamics (2010) 39, 353—356 a v a i l a b l e a t w w w. s c i e n c e d i r e c t . c o m journal homepage: www.elsevier.com/locate/orgdyn Why Nike kicks butt in sustainability Marc J. Epstein, Adriana Rejc Buhovac, Kristi Yuthas Nike Inc. has a unique combination of capabilities and competencies that position the company as a leader in sustainability. Nike is among the world’s most prominent sustainable corporations, and is regularly recognized by organizations that rank sustainable performance. For example, Nike has been named one of 100 most sustainable corporations in the world by Innovest, ranked third in Corporate Responsibility Officers 100 Best Corporate Citizens list, and named one of the World’s Top Sustainable Stocks by Sustainable Business. Nike possesses a unique combination of strengths and capabilities that enable the company to make rapid advancements in sustainability that are ahead of other firms in its industry, and that increasingly contribute to the financial performance of the company. Nike believes that we are at the beginning of a shift from a service- or...
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...2012 Cisco CSR Report < Previous View 2012 Cisco CSR Report Website How to Use This Report We Welcome Your Feedback C1 Supply Chain Overview Our Supply Chain Embedding Sustainability in Core Business Processes Partnering with Suppliers to Improve Performance and Build Capability Working with Industry Groups Watch the Video! Supply Chain We expect our suppliers to meet the same high standards on ethics, labor rights, health and safety, and the environment that we apply to our own people and operations. Cisco works closely with suppliers to manage these sustainability issues and improve their performance throughout the supply chain and at every stage of the lifecycle of our products. We look to use our relationships with our network of suppliers and peer companies to multiply the impact we can have on sustainability in the information and communications technology (ICT) supply chain. 2012 Cisco CSR Report < Previous View 2012 Cisco CSR Report Website How to Use This Report We Welcome Your Feedback C2 Supply Chain > Overview Our Supply Chain Embedding Sustainability in Core Business Processes Partnering with Suppliers to Improve Performance and Build Capability Working with Industry Groups Overview These first five pages give readers an overview of Cisco’s objectives, key challenges, progress, and performance with regard to Supply Chain. We have used this overview as part of our Executive Summary, which can be downloaded here. We...
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...values of the company that produced the product. Some even said that they’ve supported local or neighborhood businesses. These are examples of a changing mind-set. We can now see a rise of the citizen consumer – and the beginnings of a responsibility revolution. A big number of companies in today’s market, both large and small, are practicing Corporate Social Responsibility (CSR) in order to achieve organizational sustainability. The concept of organizational sustainability increasingly impacts the nature of organizations’ operations. Green management in organizations has to go beyond regulatory compliance and needs to include conceptual tools such as pollution prevention, product stewardship and corporate social responsibility. Hence, determination and measurement of organizational sustainability does not only consider profit – it should also involve efforts that consider both people and planet. This concept of triple bottom line helps companies to focus on running a business while improving environmental and worker conditions. CSR is no longer considered as just another added-value factor for companies. CSR activities are now contemplated by consumers as deciding...
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...A review of the sustainability products, services and programmes of the international best practice sustainability finance institutions and initiatives demonstrates some or all of the following characteristics: COMMON THEMES Embedding CSR: Many companies report on their governance and management systems and processes to embed CSR or sustainability throughout the company, including: • Boardapproved mission and values statements that incorporate sustainability. Some FIs take the view that CSR will contribute to longterm shareholder value; others commit their organization to using financial services to contribute to sustainable development; and the sole purpose of a third group is to aid sustainability through finance. • Establishment of CSR board committees and governance frameworks. • Shift to thinking about CSR as a business strategy or opportunity. Many companies describe a process of moving away from a compliance and risk minimization orientation to identification of new business opportunities and win-win solutions that benefit the company and the environment/society. • Designation of senior management responsibility for CSR, appointment of CSR staff, establishment of CSR units and cross-department CSR teams and working groups. • CSR staff training and development of CSR awareness in leaders. • Incorporating CSR into performance contracts, job descriptions and incentive pay. • Secondment, including long-term secondment programs, and...
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...Managerial Responsibility Contents Executive summary 3 1. Introduction 4 2. Stakeholder analysis 4 3. CSR at Unilever 6 4. CSR issues – The palm oil and tea production case 9 5. Strengths and weaknesses of the current CSR policy 10 6. Conclusion 11 Executive summary In this paper, the approach of Unilever, a British-Dutch major player in the FMCG sector, towards corporate social responsibility (CSR) and sustainable development (SD) will be discussed. In Unilever’s day to day business CSR and SD are key. This makes it a core business activity within the company at all levels. First, it will be investigated who Unilever’s stakeholders are and how Unilever is managing its relationships with them in order to do business in a corporate responsible and sustainable way. Further, some of Unilever’s sustainability initiatives like for example the Sustainable Living Plan and Unilever’s contribution to certificate systems for palm oil and soy oil will be discussed to illustrate its current CSR and SD policy. Despite these efforts, Unilever also faced quite some critique from political, environmental and human rights angle regarding some less legitimate activities. As an illustration two major cases concerning controversial palm oil and tea production will be discussed. At last, the strengths and weaknesses of the current CSR policy will be critically discussed. As a conclusion it can be stated that during the last years Unilever has been transitioning...
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...CSR 2014 www.educationpost.com.hk/csr2014 MBAs and social responsibility The green trend in business Lowdown on courses and events Hong Kong Brazil Singapore Miami Manchester Shanghai Dubai 25 Nobel Prize Winners 22 4 Top in Hong Kong * | World 34 # | 6th in UK * | 14th in Europe * years in Hong Kong 3 Accreditations + Registration No. 250144. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Source: * Financial Times ranking 2014 # Financial Times 3 year average rank (2012-14) + Part of 1% of business schools to be awarded tripe accreditation status (AMBA, EQUIS, AACSB) Original Thinking Applied CONTENTS CSR 2014 04 The Trend The rise of CSR in business education 07 Case Study 10 Teaching CSR 14 16 18 Event The green trend in business Advertorial Economy MBAs and social responsibility Industry 08 CSR 2014 Lowdown on courses and events Oil companies and MBAs: a pipeline for corporate social responsibility www.educationpost.com.hk/csr2014 MBS stresses importance of social responsibility Teaching China’s business leaders the importance of CSR PolyU means business when it comes to creating a better world 04 07 08 10 14 16 18 Corporate social responsibility will revitalise the world’s economy CUHK CSR case competition winner will be awarded a Swire...
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...| Sustainability management | | | | | * Executive Summary Sustainability is a key concern for the business now-a-days. Firms are now triggering resources and practices towards the sustainable growth of the business. Shell Group, a leading firm in energy industry, is trying to turn their resources for being sustainable in their business practices. For being so, they can follow two approaches such as Carroll’s four part model of CSR and stakeholder analysis. It has become a vital concern for the firms like shell to conduct CSR activities as they have to operate in an environment where they have to be economically viable as well as conforming to the legal laws, rights and obligations of the society. Not only the corporate social responsibility but also the stakeholder’s satisfaction can influence a great deal in the firm’s success. So, the stakeholder’s theory means a lot to the firms. Stakeholders can be internal as well as external. For applying those approaches, shell has to consider several analysis like cost benefit, life cycle analysis, environmental impact analysis, stakeholder matrix , segmentation analysis and so on. Finally, the company will get findings of taking one approaches as per the analysis to implement for being sustainable. * Contents Executive Summary 1 1 Introduction 3 2 For effective management of sustainability, these two approaches can be considered by the Shell Group as prescribed. The approaches are 4 2.1 Carroll’s...
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... |Module 3 – CSR: Old School Thinking in Disguise? | Learning outcomes After completing this module, you should be able to: • Describe the concept of corporate social responsibility • Discern the connections and differences between sustainability and CSR • Describe the convergence of sustainability and CSR and elaborate on its implications. Facilitation/presentation This week’s tutorial is centred on the ‘fair trade’ aspects of coffee industry and its CSR implications. Facilitating/presenting team is required to conduct research on real life examples of the coffee industry in relation to the social and environmental issues and present some of the findings in order to further the understanding of CSR in the beginning (these can be Youtube videos, newspaper articles, media releases, company websites etc.). Following the presentation, the team should use the case study below (and the following questions) to steer sub-group discussions. Once each of the sub-groups have completed their discussion, the facilitators/presenters will share their collated information with the whole class. The team is welcome to use their own case study in consultation with the tutor. | |CSR Case study (Based on Kolk, 2012...
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...for Sustainable Development defines Corporate Social Responsibility (CSR) as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce, their families and the local community and society at large. It is an attempt by organizations to take responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. CSR has become a strategic imperative for corporations world-wide as the pressure to play a more active role in the social and environmental impacts of their business grows. The most successful CSR programs in the future will be those that integrate their social and environmental goals into their core business function. They will implement many levels of CSR activity, from fundraising and employee donations, to community involvement through volunteering, and environmental improvement of their business processes (TVF, 2004). There are many arenas a company can consider when developing a strategy for corporate social responsibility. The strategy I am putting forth for TruNet Telecom will focus on four areas: environmental, ethics, sustainability, and legal. The following pages will discuss what the company is currently doing to fulfill these areas as well as make recommendations to bolster the current CSR status. A solid CSR strategy can reinforce the trust the customers have in the company,...
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...CSR practices: An Accor Hotel Group and Colgate-Palmolive Company review Student name: Lior David ZOLDAN YAHALOMI Student number: 302413 Class: G2 CSR practices: An Accor Hotel Group and Colgate-Palmolive Company review Student name: Lior David ZOLDAN YAHALOMI Student number: 302413 Class: G2 Statement of authorship I certify that this dissertation is my own work and contains no material, which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the dissertation. Signed _________________________________________________ Date ___________________________________________________ Table of content 1. INTRODUCTION 3 2. CSR 4 2.1. Definition 4 3. History of the selected businesses 5 3.1. Accor Hotel Group 5 3.2. Colgate – Palmolive Company 5 4. CSR Practices 6 4.1. Accor Hotel Group 6 4.2. Colgate – Palmolive Company 7 5. Discussion 9 5.1. Accor Hotel Group 9 5.2. Colgate – Palmolive Company 12 6. Conclusion 15 7. REFERENCE LIST 16 INTRODUCTION Corporate social responsibility (CSR) is a management initiative in which companies incorporate environmental and social issues into the relationships with stakeholders and also in their business processes. By implementing CSR practices, a...
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