...educational events, programs or even workshops for people outside corporate society. 2.Key areas: Community Relations — Actions by HR team should include implementing reward programs, charitable contributions and encouraging community involvement and practices. Examples of these programs include sending emails and company newsletters to staff members that highlight employees and managers involved in community relations or creating monthly reward programs to recognise efforts by individuals within the company. Training and Development — programs that explain the connection between the company’s core products or services and the society at large, their value to the local community and ways in which employees can get involved in appropriate CSR projects would sustain and direct these initiatives. Legal — corporations must ensure that their business practices are legal. Obeying regulations helps protect consumers, who rely on a business to be truthful about the products it sells, and investors, who stand to lose profits if a company is penalized or shut down because of illegal practices. Economic —A company's economic responsibilities include being profitable in order to provide a return on investment to owners and shareholders, to create jobs in their communities and to contribute useful products and services to society. Ethical —Ethical...
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...Details: NAME | ID | PERCENTAGE | Jobayda Akter | | 20% | Tumpa Datta | | 20% | Farhad Hossain | | 20% | Md. Mesbahul Islam | | 20% | Md. Naymur Rahman | | 20% | Table of Contents: No. | Name of Topic | Page No. | 1. | Introduction | 4 - 5 | 2. | CSR impact on Economy of Bangladesh | 5 - 6 | 3. | Sector overview | 7 - 7 | 4. | Company overview | 8 - 18 | 5. | Comparison | 19 - 19 | 6. | Recommendations | 19 - 20 | 7. | Conclusions | 20 - 20 | Introduction: History: CSR is about how companies manage the business processes to produce an overall positive impact on society. The phrase Corporate Social Responsibility was coined in 1953 with the publication of Bowen's 'Social Responsibility of Businessmen', which posed the question 'what responsibilities to society can business people be reasonably expected to assume?. Writing on the subject in the 1960s expanded the definition, suggesting that beyond legal obligations companies had certain responsibilities to society20. In 1984, the celebrated management consultant Peter Drucker wrote about the imperative to turn social problems into economic opportunities21. Throughout the 70s and 80s academic discussion of the concept of CSR grew, but the first company to actually publish a social report was Ben and Jerry's in 1989(22), and the first major company was Shell in 1998(23) . Why Corporate Social Responsibility is so Important : companies that take an active role in promoting their corporate...
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...Organization: Unilever Case Study Student Name: University: Course: Date: Table of Contents 1. Introduction…………………………………………………………..………2 2. Background of Unilever…………………………………………………...2 3. Hofstede culture dimension theory ……………………………………..3 4. General culture of Unilever……………………………………..…………4 5. Hofstede Culture model of Vietnam, UK and Unilever Vietnam ……5 6. Issues of Labor in Vietnam Operations…………………………………8 7. Efforts taken by the company to deal with the labor issue…………9 8. Advantages of establishing a good culture policy …………………..10 9. Conclusion………………………………………………………………….11 10. Reference………………………………………………………………….12 Introduction Cross-cultural relationships are imperative for businesses to expand operations. It is imperative to understand the nuances of each culture. Only then can businesses thrive in a new environment (Hofstede, 2011) The Hofstede culture analysis determines the traces of each work culture. From this the differences between the cultures can be worked out. For the purpose of this analysis the organizational culture of Unilever in Vietnam has been studied. The global Unilver culture and the culture of Unilver Vietnam will be examined in this report. The Culture of Unilever, its Corporate Social Responsibility practices will be be studied. It will compare with the existing theoretical models like the Hofstede culture models. The labor issues operation supply in Unilever Vietnam operations...
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...Arturo Chavez Business Cornerstone Procter & Gamble Introduction Corporate Social Responsibility (CSR) is a concept that has been introduced and used by businesses well over half a century, Corporate Social Responsibility is all about contributing back to social society through various charity projects from where companies have earned. CSR is how Companies are doing businesses in a way that can separate them from the competition in the minds of consumers; it gives companies enormous amount of benefits such as; It helps to build good working atmosphere among its existing staff, Brand differentiations through CSR projects are also used to persuade governments and the wider public, that company is taking current issues like health and safety, diversity or the environment seriously and so avoid intervention. CSR programs also draw attention away from companies' perceived negative impacts e.g. the petroleum giant BP has run campaign to clean oil spill and also installed very visible wind-turbines on the roofs of some petrol stations in the UK. The Procter & Gamble Company P&G is one of the world largest consumer goods manufacturing companies with US $78.9 billion revenue (2010) employing over 127000 people. It is 6th most admired company in Fortune magazine 2010 list. Company is 172 years old and has grown through enormous amount of challenges and Depression. Through all this volatility, the one factor above all others that has enabled P&G to grow responsibly, which...
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...1) MEANING OF CSR Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that. Promoting the uptake of CSR amongst SMEs requires approaches that fit the respective needs and capacities of these businesses, and do not adversely affect their economic viability. UNIDO based its CSR programme on the Triple Bottom Line (TBL) Approach, which has proven to be a successful tool for SMEs in the developing countries to assist them in meeting social and environmental standards without compromising their competitiveness. The TBL approach is used as a framework for measuring and reporting corporate performance against economic, social and environmental performance. It is an attempt to align private enterprises to the goal of sustainable global development...
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...Case studies - CSR in Pakistani perspective A selection of companies based on as a sample on various industries of Pakistan. 1. Citizen-Police Liaison Committee ( CPLC) 2. National Refinery Limited 3. Pakistan Petroleum Limited 4. Shell Pakistan 5. Pakistan State Oil (PSO) 6. Pak-Arab Refinery Company Limited 7. Sui Southern Gas Company ( SSGC) 8. Askari Commercial Bank Limited 9. Khadam Ali Shah Bukahari (KASB) Securities 10. The Bank of Punjab 11. First Woman Bank Limited ( FWBL) 12. Dollar East Exchange Company (PVT) Limited 13. Cresent Steel and Allied product Limited ( CSAPL) 14. ICI Pakistan Limited 15. Engro Chemical Pakistan Limited 16. Soccer Ball industry of Pakistan 17. Unilever Pakistan limited 18. National Foods Pakistan Limited 19. Proctor and Gamble Pakistan 20. Geo TV Citizen-Police Liaison Committee (CPLC): CPLC is a joint venture of the private and the public sectors. The few concerned and compassionate citizens, initiated in 1989 to establish the CPLC, which is over the period, become an important component of police system in Karachi. Rooted in the business community and dependent largely on private donations and on the volunteer work of business community. It conduct crime analysis, plays an important role in the investigation of kidnappings, and provides a range of police related services directly to poor and rich alike without any discrimination.[1] So in this way CSR motivate citizen to support police in fighting crime, after...
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...EXECUTIVE SUMMARY Unilever is an Anglo-Dutch company, with a history of grand operation, Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care products. Unilever Bangladesh Ltd is one of the world’s most successful consumer goods manufacturing companies with local manufacturing facilities. Unilever brands are trusted everywhere and, by listening to the people who buy them, they've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, in over 190 countries, someone somewhere chooses a Unilever product. Unilever Bangladesh Limited has five departments to carry out all their organizational functions. This report is designed in six chapters. Initially the opening words about the report were described in the first segment titled “Introduction”. The next segment “Overview of Unilever” contains the history of Unilever, Unilever Bangladesh Ltd, and Organizational structure. The next chapters are on firm organizing, Industry Analysis, CSR Activities, Innovative Managerial Practices And at last is the conclusion of this report Table of Contents Contents | page | 1. Introduction…………… | | 1.1. Unilever Global | 1 | 1.2. History of Unilever | 1-2 | 1.3. Unilever Bangladesh Limited | 2 | 1.4. Unilever Today | 2-3 | 1.5. Mission | 3 | 1.6. Vision | 3 | 1.7. Strategies followed by Unilever | 3-5 | 1.8. Consumers | 5-6 | 1.9. Products offered | 7-9 | | | 2. Firm...
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...Corporate Social Responsibility (CSR) Introduction Business houses, right from the inception of human race, have been regarded as constructive partners in the communities in which they operate. Though they have been instrumental in creating employment, wealth, products and services, yet the pressure on business to play a role in social issues involving employees, stakeholders, society, environment, government etc. is continuously increasing. The society is questioning the existence of business houses, especially in the wake of the scandals and scams conducted by the business houses like UTI, Enron, and WorldCom. In response to it, the organizations around the globe are forced to wake up to the need for being committed towards Corporate Social Responsibility. Over the years this concept of Corporate Social Responsibility (CSR) has gained unprecedent momentum in business and public debate and has become a strategic issue crossing the departmental boundaries, and affecting the way in which a company does business. It has become so important that many organizations have rebranded their core values to include social responsibility. Almost all corporate websites/ policies/reports talk about their endeavors for CSR which has become a way of ensuring that the organization is fulfilling all the obligations towards society and thus is eligible for the license to operate. It assures that the organization can grow on sustainable basis. These activities of CSR ranging from small donations...
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...Corporate Social Responsibility And Performance Of Unilever Corporation Management Essay Consumers today are progressively watchful and conscious of social performance undertaken by large corporations on how they conduct their business activities. As we all know, social performance of a corporation is heavily stressed upon and people in general have high expectations on of a company’s corporate social performance (CSR) (Golob, Lah and Janccaroniccaron 2008). Every company that wishes to have a successful and sustainable business is expected to conduct its business that contributes positively to the society as well as the environment through its business process. The focus should not only be on profit maximisation for its shareholders but also take into account the interest of its stakeholders. Let’s not forget that whenever a business operates, it will somehow bring both positive and negative impact towards society. Unilever is an Anglo-Dutch multinational corporation that owns many of the world’s consumer products brands in foods, beverages, cleaning agents and personal care products also faces consequences for their business operation while portraying social performance in the society. This assignment will talk about the Corporate Social Responsibilities of Unilever towards the environment. Corporate social Responsibilities are the responsibilities of an organization toward the society to meet the standard of ethics towards investors, customers, employees, business partners...
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...A simple guide to understanding how the business benefits of corporate responsibility can be realised. Benefits explored include: • Reputation management • Risk management • Employee satisfaction • Innovation and learning • Access to capital • Financial performance ----------------------------------------------------------------------------------------------------------------------- |Strategic Corporate Social Responsibility: Stakeholders in a Global Environment | |[pic] | | |作者: | | |William B. Werther, David B. Chandler | | | | | |出版: | | |Sage Publications, Inc | | | | | |出版日期: ...
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...Responsibility (CSR) as part of business strategy has shown increased prominence in contemporary business world. On a daily basis the roles corporations play in society are scrutinized by the media who constantly lookout to report on scandals, corporate misbehavior or, the positive contributions businesses have on society (Crane, 2008). Induced by this, corporations are facing increasing pressure to legitimate their practices and take account of the impact they have on society, which has led to the emergence of what Crane (2008) refers to as a ‘CSR Movement’. The concept of CSR emerged in the 1960/70’s as an American Doctrine that has popularized in recent decades due to the emergence of factors including globalization and the rise of global/transnational corporations (Jenkins, 2005). Attitudes around this concept have also altered from viewing CSR as a philanthropic exercise to a concept/practice necessary for corporate survival. The latter point can be supported by a numerous examples of organizations that have not complied with ethical/socially responsible standards, such as Nike, who faced numerous allegations of unethical conditions at its overseas suppliers in the 1990’s (Zadek, 2004). It is virtually impossible to define CSR due to the every-evolving nature of the concept. Various sources including academics, articles, and websites tackle, and all produce unique definitions of the concept. Crane, Matten and Spence (2008) however focus on the characteristics CSR displays...
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...QUESTION 1: THERE IS NO SUCH A THING AS GLOBAL PUBLIC RELATIONS-ONLY LOCAL PUBLIC RELATIONS.DISCUSS “It is widely accepted amongst economists that since World War II, the world has been integrated into a single market by lowering trade and investment” (Hill, 2001, p.17). Under this lowering integrated and interdependent world economy, often described as “global economy,” individuals’ nation’s economic gains are much greater than the losses through free flow of goods, services, and capital. The multilateral negotiations among nations, the international organizations to monitor and develop international trade and monetary system, World Trade organization, International Monetary Fund, and World Bank are good illustrations to represent this trend of world economy. Further, Phatak (1997, p.3) claimed that globalization of world economy leads to globalization of other societal entities such as politics, education, and culture etc. Conversely, in the field of public relations, this environmental change led by globalization means opportunities and challenges to practitioners as well as scholars. According to Cutlip, and Broom (2000, p.6), public relations is the management of function that establishes and maintains mutually beneficial relationships between an organization and the public’s on whom its success and failures depends. In other words, public relations is all about the liaison between an organization and the public. Without a clear definition...
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...Introduction The business as per the generally acceptable notion is a profit making entity and takes into account function of monetary transactions as the criteria measure for the success of its operational activities. Corporate social responsibility in the past is considered as unwanted activities which are imposed on business by law and governing bodies as unnecessary burden which is against the basic principle of profit making for the business organizations. Business organizations have been considered as bodies that meet the demand of the consumers by supplying their goods and services, and have the responsibility for generating wealth and employment opportunities. (Mette Morsing & Carmen Thyssen, 2003) In recent times after the increase in concern about the ecological imbalances and the impact of business on the environment, this above view is however changing and more and more entities are taking corporate social responsibility activities and few of them are also able to align their business goals in order to generate profits. The modern business also debates over the business responsibility towards the Shareholder’s and owners versus Stakeholders (employees, consumers, suppliers and shareholders) in the present day scenario. After taking the consideration of responsibility towards stakeholders, businesses are coming closer to the society and are altering the function of business organizations taking into considerations the business’ wider role. The wider role define...
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...JAPANESE MANAGEMENT Key practices commonly associated with Japanese management techniques include: * in-house training of managers * consensual and decentralized decision-making * extensive use of quality control methods * carefully codified work standards * emphasis on creating harmonious relations among workers * lifetime employment and seniority-based compensation Japanese management philosophy and techniques Nihonteki Keiei, or Japanese-style management, has become a popular phrase in the west. It refers to what people see as substantially different between Japanese management techniques and those widely practiced in the other countries. The differences often cited are: lifetime employment, job rotation, based seniority wage and promotion system, Ringi and consensus decision-making, just in time, quality circles, kaizen, and the suggestion system. Most of these techniques have become well known across the world. However, a successful implementation by western firms requires a critical understanding of their basic principles and operations, while some of the elements need to be critically assessed in the light of the structural problems of the Japanese economy since 1989. Lifetime employment (shushinkoyo) the main objective of offering lifetime employment or a job for life is to provide workers with a sense of security and identity. Once recruited, lifetime employees become members of the corporate family, which will have to take care of them for...
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...The true meaning of Corporate Social Responsibility According to European Commission Corporate Social Responsibility(CSR) is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis. World Business Council on Sustainable Development defines CSR as the commitment of business to contribute to sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life. In practice the term can refer to a wide range of actions that companies may take, from donating to charity to reducing carbon emissions. CSR has emerged as a global phenomenon in recent years, as companies are confronted by consumers and the staff who will no longer tolerate businesses behaving without regard to the impact of their actions. It has become a necessity and not a choice. The international Business Report(IBR) found out that the main factor driving CSR is the need for Private Held Business (PHB) to retain high quality staff to meet current and future demands.the study was done 34 European countries. The following table represents the full finds of different sets identified by respondents as the drivers of CSR and Percentage of privately held businesses citing factor as important on a global picture. Source: Grant Thornton IBR 2008 According to a study done by Ufadhili Trust in 2008 in East Africa, the...
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