...Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development John Elkington §§ I often wake up in the middle of the night," Pope John XXIII once said, "and start thinking about grave problems—and decide to talk about them with the Pope. Then I wake up completely and remember that I am the Pope." Western industrial societies have undergone a similar awakening over the last three decades as the scale of the environmental and natural resource problems they face has become increasingly clear. In doing so—and before they finally accept that the responsibility for tackling these problems is theirs, not something to be pushed onto future generations—they typically move through a number of stages. These have included: ignorance awakening denial guilt reduction, displacement behaviour, and tokenism conversion integration In the wake of the publication of Our Common Future, the 1987 report of the World Commission on Environment and Development,' and the UN Conference on Environment and Development (UNCED) held in Rio de Janeiro in June 1992, the concept of sustainable development—involving the integration of environmental thinking into every aspect of social, political, and economic activity—has become central to the environmental debate. This article considers some of the ways in which business is now developing new "win-win-win" strategies in this area to simultaneously benefit the company, its customers, and the environment. I Towards the...
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...that they share a similar global outlook and that many of their differences are complementary. Indeed, they are undoubtedly natural allies. Small, but resource-rich, Azerbaijan has for centuries served as a bridge between Europe and Asia, a link between East and West, and a convergence point of diverse forms of Christianity (Orthodox/Apostolic/Heretical) and diverse forms of Islam (Shiah/Sunnah). At the beginning of the 21st century the country is at the epicenter of global energy issues (and thus geopolitics) and is poised to serve as a hub of international trade and services between Europe, Russia, China, and the Middle East. Still, Azerbaijan is a country in transition. Like the rest of the independent states that formed in the wake of the Soviet empire’s demise, Azerbaijan is establishing and coming to terms with its political identity and role in the post-Cold War international framework. While the country’s abundance of natural resources and strategic location are great assets, they are also a liability, and Azerbaijan faces threats from regional powers on its road to becoming a modern, independent and democratic state. The United States is an important ally as the country continues to integrate into international organizations, assumes a position of regional leadership and develops its political, social and economic systems. Relations between the two states have come a long way since Azerbaijan achieved independence in 1991 amidst chaos and the Karabakh War with...
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...Emerging Issues in the Tourism Industry (In case of Switzerland) Introduction According to the World Economic Forum's annual Travel & Tourism Competitiveness Report which was released at the Global Tourism Forum (GTF) in Andorra; Switzerland and some other countries were considered as the most beautiful environments for developing the tourism and travel industries. Tourism always plays a vital role in the economy of any country and it plays the same role in Switzerland. But, it has been struck by the economic condition in Switzerland, because of the world economic recession. Tourists come to Switzerland because of its natural beauty, but with the continuing strike in many areas of Switzerland; it results in the improvement of tourism in Switzerland in recent years. Tourism Growth "Our report measures different factors that make it beautiful to make the tourism and travel industry of one country," said Jennifer Blanke, Lead Director and Economist of the World Economic Forum's Centre for Global Performance and Competitiveness. "The top rankings countries Switzerland, France, Germany and Austria show the significance of regulatory frameworks and supportive business, matched with world-class tourism and transport infrastructure, and a focus on rising natural and human resources for increasing an environment that is beautiful for making the tourism and travel sector." This analysis of the cross-country of the drivers of competitiveness in tourism and travel offers helpful...
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...now that we are an independent nation, we will take advantage of the Information Technology (IT) Revolution. Father: I hope so too, my son. I write this article with so much enthusiasm and vigor that Nigeria will be able to take advantage of the IT revolution. However, for us to take advantage of the IT revolution, we need to make a sustainable investment that will enable our unborn children benefit from the legacies we leave behind for the next generation. Sustainability originates from the Latin word sustinere (meaning to hold) and in human terms, sustainability is the long-term management of the environment, economy and social entities on the face of the earth. In the articles context, we wish to adopt sustainability as a vehicle that will enable us deliver a long term strategy that will enhance Nigeria socio-economic development. So the big question is: 1. How will Information Technology sustain Nigeria’s Economic growth? 2. What strategy can Nigeria adopt to become an IT-driven nation? Let me begin the question by answering question number 2, the reason being that Information technology has become ubiquitous in our everyday life. When we wake up in the morning, we return a blackberry ping, open our refrigerators, power on our LCD TVs, power on our laptops, logon to banking applications and even check emails. All these activities are byproducts of Information Technology; however the dilemma for us in Nigeria is that all that technology is imported and none are...
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...Georgia Institute of Technology CHEM 3700 Research Paper The German Energiewende “Die deutsche Energiewende“ Professor: Dr. Thomas Orlando Student: Shyam Rangarajan Abstract With the diminishing reserves of fossil fuels compounded by their negative effects on the environment, clean and renewable sources of energy to meet next generation energy demands undoubtedly need to be found. However an even more critical aspect governing global energy challenges is the way governments around the world take responsible actions and implement energy policies that are conducive to a sustainable future. A recent development in this regard is the German Energiewende, or Energy Transformation, one of the most ambitious projects of its type. The project aims to completely transition the German energy sector to one powered by renewables by the year 2050. Along with the benefits to energy security and controlled carbon emissions that such a policy would bring, the German government‟s efforts have also sparked a wide-scale increase in investment into emerging technologies. This has led to a vast increase in employment in the energy sector, and has also given rise to the concept of „prosumers‟, or individuals who produce and sell their own electricity through privately owned solar installations. Although the long term benefits of this project are enormous and the potential limitless, there are several short term repercussions that are slowing it down. Chief among these is the spiraling...
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...Management Science and Engineering ISSN 1913-0341 Vol.3 No.4 2009 Canadian Research & Development Center of Sciences and Cultures 12/20/2009 Http://www.cscanada.org Http://www.cscanada.net E-mail: cscanada.mse@gmail.com; caooc@hotmail.com Issues, Challenges, and Trends, that Facing Hospitality Industry WANG Jin-zhao1 WANG Jing2 Abstract: This article presents findings of issues, challenges and trends that hospitality industry might fact in the year ahead respectively. Top issues that will influence the global hospitality industry in the year ahead include sustainable development calls for green hospitality, labor cost, multicultural issues and higher education. Challenges that facing hospitality include will include operating issues, marketing issues, technological issues and economic issues. Identified ten key trends that, taken together, we believe will shape the hospitality sector this year and for years to come include rapid growth in vacation ownership, integration & globalization, new management. Key words: Issues; Challenges; Trends; Hospitality Industry 1. ISSUES IN HOSPITALITY INDUSTRY 1.1 Sustainable Development Calls for Green Hospitality Going green is a white-hot issue in the hospitality-design industry. People are beginning to look at sustainable solutions in a whole new way. The perception of green has changed; it has gone from a fringe movement to mainstream. As a sign of its sweeping popularity, one of the best attended sessions...
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...* Acknowledgement I obliged to our deepest gratitude and gratitude to lecturer Kantharow A/L Apparavu for giving me work on this assignment and his support, of this module of Managing the Sustainable Business. Not only that, I would also like to acknowledge APU for me the opportunity so I can work on this module and understand it. * Executive Summary This assignment is about on the sustainability program of Coca Cola Company. These assignments based on the challenges and success stories of Coca Cola Company to sustain in the market and be successful in the future. Firstly, I want to introduce the Coca Cola Company and what they do in the market. Secondly, I want to write about the objectives of the Sustainability program of Coca Cola Company. Thirdly, I want to write about Success and Challenges of the Sustainability Initiatives of Coca Cola Company. Fourthly, I want to write about recommendations that I can advise to the Coca Cola Company. 1 Table of Contents Acknowledgement 1 Executive Summary 1 2 3 1 Introduction 3 1.2 General growth strategy of Coca Cola Company 3 1.3 Scope of the study 4 1.4 Mission and Vision of Coca Cola Company 4 1.5 Mission 4 1.6 Sustainable vision 4 1.7 Trend Analysis of Coca Cola 5 2 Objectives of the Sustainability Program 6 2.1 Water Efficiency 8 2.2 Wellbeing 9 2.3 Energy and Climate Change 10 2.4 Agriculture 10 3 Quality Standard 11 4 Success and Challenges Story of Coca Cola Sustainability...
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...Competing needs - Creating an empowered environment within a changing landscape. Introduction After the US banking collapse and subsequent Global Financial Crisis of 2007-2008, the banking industry in Australia was in shock. The very stability and security of the industry was under threat and it’s morality under question. Globally, banking had lost credibility and it’s position on the pedestal of stability and tradition. The very nature of banking was called into question, and the financial environment changed rapidly. Within Australia, the banking sector underwent a rapid transformation, as banks scrabbled to re-define themselves in wake of the global financial crisis. The speed of response to the changing market and subsequent internal innovation required to re-imagine a different way of banking and being in the community and sector required nothing less than a metamorphosis of the way of being. The question then became ‘How do you re-invent a large, mature bank and equip it for the current, significant change, and also prepare it for future change that you can’t see or imagine?’ How do you transform your business and people to thrive in the new world of change, and how do you do it when not only the public but the staff are cynical of quick fixes? By looking at the journey the bank has taken, you can understand the evolutionary journey the bank has taken, and is still taking to bring a different type of leadership to life. Methodology of inquiry Initially, my focus...
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...currently boasting the tallest building in the world- the Burj Khalifa, has become internationally known as a major trading hub and popular tourist destination. And while the UAE has changed rapidly over the last several decades, it has nevertheless kept it culture of hospitality and perseverance alive. I am very excited to have the opportunity to explore such an interesting place and experience everything the United Arab Emirates has to offer! History & Customs The United Arab Emirates has a relatively short history as a nation. The area it currently resides in was actually highly known for piracy back in the day. So much so that in the early 19th century, pirates had provoked the intervention of the British. This resulted in the British enforcing a temporary truce in 1820 that eventually became permanent in 1853. The British provided the nine Trucial states with protection but did not formally administer them as a colony. “Thus what had once been deemed the ‘Pirate Coast’ was renamed the ‘Trucial Coast’” (Pearson, 2014). “With relatively calm seas, the pearling industry boomed during the 19th and early 20th centuries” (Council, 2014). This provided many jobs and thus created income for the people of the coast. Most people migrated around the pearling industry. Diving for pearls in the summer months and tending to their date gardens in the winter. However, with the Japanese invention of the cultured pearl, alongside the World Wars, and the depression, the pearling industry...
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...El-Sholkamy Misr International University [pic] Abstract Foreign aid is one of those topics that have provided ample room for discussion and controversy over the years. The world has had more than fifty years of experience of aid giving and receiving in the post-war era. This experience has enriched our knowledge not only about aid -- a broad subject with numerous interrelated issues -- but also about the entire development process foreign aid supposedly seeks to accelerate. Hundreds of billions of foreign aid dollars have been designated to developing countries and hundreds of billions more will be provided in the next few years. For the past years, U.S. foreign aid has been judged by its intentions, not its results. Foreign aid programs have been perpetuated and expanded not because they have succeeded, but because giving foreign aid still seems like a good idea. But foreign aid has rarely done anything that countries could not have done for themselves. Furthermore, it has often encouraged the recipient governments' worst tendencies--helping to underwrite programs and policies that have starved thousands of people and derailed struggling economies. Given this, the question now is how much foreign aid is enough. How much do we really need as an economy at this stage of our development? What type of aid is most effective? Is more aid necessarily better? Implied in these questions is that the amount and mix of foreign aid depends largely on the economic conditions of...
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...Case study De Beers- An Ethical Idealism “At De Beers there has always been a clear recognition that, while our primary purpose as a business shapes what it is that we do, it is how we work that defines who we are.” -Nicky Oppenheimer Executive Chairman, De Beers Introduction For generations, diamonds have been marketed as tokens of power and love. For some however, diamonds have a more utilitarian appeal. Easily concealed, immensely valuable and largely untraceable, stones from rebel-held mines have raised billions of dollars on world markets to finance revolution in Angola, Sierra Leone and the Democratic Republic of Congo (DRC). For years these "conflict diamonds" have encourage rebel leaders to arm and equip their armies in violation of UN weapons and financial sanctions. Diamond monopoly De Beers is notable for its monopolistic practices throughout the 20th century, whereby it used its dominant position to control the international diamond market. The company used several techniques to exercise this manipulation over the market: Firstly, it persuade independent producers to join its single channel monopoly, it flooded the market with diamonds similar to those of producers who refused to join the cartel, and lastly, it purchased and stockpiled diamonds produced by other manufacturers in order to price control through supply. In 2000, the De Beers forced to change the model, due to certain unavoidable factors such as the decision by producers in Russia,...
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...goods or services or for money. Trade is seen by many as a way to promote economic and development, with the future aim of increasing the Human Development Index (HDI- composite statistic of life expectancy, education, and income, indices used to rank countries into four tiers of human development) and thus moving further along the development continuum. With expert leg-growth has been the main approach to development, trade may not be the only panacea for development. Other approaches to development such as aid and political avenues also have to be explored. However, the main process to development is industrialisation (manufactured goods create more income than raw materials/primary products) with this we see countries moving through the Clark Fisher model; moving from primary through to tertiary sectors. This increased revenue would promote wealth and improving living standards. In turn, this would make way for the 'trickling down' effect, the increased wealth means surplus money would be available for new industry to be established. Furthermore, this surplus of money may be reinvested into vital infrastructure and increasing the indices needed to value the HDI. Exploring and analysing approaches to development will form the basis of my conclusion. Over the last three decades China has experienced a remarkable transformation, going from being a poor and largely agricultural economy to becoming the world’s industrial powerhouse. Much of China’s remarkable growth between...
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...M World Economy anagement’s discussion & analysis (Forming part of the Directors’ Report for the year ended 31st March 2010) INDUSTRY STRUCTURE & DEVELOPMENTS During the course of the year, international economic conditions exhibited a marked improvement with the global economy getting into an early recovery mode. The vital statistics of the engine of the world economy entered the positive territory. After June 2009, world trade flows entered into an expansionary mode after declining for several months and GDP growth turned positive. A corrective policy action on both fiscal & monetary fronts has been at the very core of the recovery witnessed. However, the recovery process has not been uniform and has varied in speed & strength across countries and regions, with emerging economies leading the way. While the recovery has been early, it is still nascent and fragile and the key risks and destabilising factors continue to exist. This calls for further reforms in the financial markets and controlling fiscal deficits in the light of rising commodity prices & high unemployment rates. The recent debt crisis in Greece has only highlighted the fragility of the recovery process and raised questions on the credibility of the economic recovery and the stability of financial markets. Indian Economy Indian economy has been amongst the first economies to emerge out of the grips of recessionary forces in a incredible recovery led by the industrial and services sectors. The acceleration...
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...presents findings of growth and challenges that hospitality industry might fact in the year ahead respectively through globalization. Globalization is becoming increasing important these years in international hotel industry. When hotels flag their properties in a new country, they must localize their products and service in order to adapt the culture traditions of that country strategy. Differentiation strategy is also useful or hotel companies to become competitive in the global environment. Top issues that will influence the global hospitality industry in the year ahead include sustainable development calls for green hospitality, labor cost, multicultural issues and higher education. Challenges that facing hospitality include will include operating issues, such as labor shortages; marketing issues and economic issues. Introduction Hospitality industry has booming like never before. After Second World War, the practice of Hospitality became professional and wide spread, therefore it will acquire a knowledge base so that can improve its operation and develop the manager of the future (Ingram, 1999). The rise in the global travel, market and environmental trends led to the internationalization of the hospitality industry. The globalization of business and lifestyles is characterized by communicating over vast distances in foreign languages, frequent travel to overseas countries, dealing in many currencies, and coping with a variety of political and social systems, regulatory...
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...TOPIC: CASE QUESTIONS, Nike`s CSR Challenge Question 1, 4 and 5 Nike's CSR Challenge CASE STUDY- 1. What are the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world?. A. SOLUTION TO CASE 1: This discusses the challenges facing Nike in overcoming the stigma of poor human rights practices in their past, and how that has affected their overall business in the current decade. Social responsibility has always been an important factor to a company’s long term performance and sustainability. If you compare the stock performance of the top 50 most socially responsible companies, as published by Boston College’s Institute for Corporate Responsibility, to the S&P 500, the companies perceived as having the most ethical corporate governance consistently outperforms the competition in the long-run. This has become particularly important within the apparel industry, which has developed a stigma due its use of sweatshops over the last several decades. As many industries have become more and more automated, the apparel industry still requires an incredible amount of human capital to produce its products. Because of this, the industry has traditionally outsourced its production facilities to nations with low minimum wages and even lower working standards. There is little that can be done to avoid the nature of profit maximization and outsourcing, but companies like Nike have since realized...
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