...Sweden Sweden is a Scandinavian country in northern Europe and it borders Norway and Finland, and is connected to Denmark by a bridge across the Öresund. Sweden is the third largest country in the European Union by area, with a total population of about 9.5 million people. Sweden is also the 55th largest country in the world. The country has a low population density with the population mostly concentrated to the southern half of the country. Sweden’s capital city is Stockholm, which is also the largest city. Sweden has been a member of the European Union since 1 January 1995. Today, Sweden is a constitutional monarchy with a parliamentary democracy form of government and a highly developed economy. The year is divided in four distinct seasons’ with mild temperatures throughout the year. Temperatures vary greatly from north to south. The northern part of Sweden has a colder climate and longer winters than the southern part. However, Sweden is much warmer and dryer than many other places at similar latitude. The highest point is the mountain Kebnekaise. Around 65% of Sweden’s total land area is covered with forest. Sweden has 25 landscapes, based on culture, geography and history. The whole country is divided into three large lands, the northern Norrland, the central Svealand and southern Götaland. Gotland, Öland and Orust are Sweden’s three largest islands, and Vänern and Vättern are the largest lakes. Vänern is also the third largest lake in Europe. Children aged 1-5 years...
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...Competitive Forces Market Size: The market share of Sweden has lot of opportunities for investment in all the sectors. The private sectors have a major chunk which is untouched and which is followed by Retail Trade and manufacturing and construction industry. There is a lot of prospect in manufacturing sector, retail sale of no-durable goods. Top 5 Products exported by Sweden | Refined Petroleum (6.2%), Telephones (5.2%), Packaged Medicaments (4.4%), Cars (3.6%), and Vehicle Parts (3.3%) | Top 5 Products imported by Sweden | Crude Petroleum (7.9%), Cars (4.8%), Refined Petroleum (4.0%), Vehicle Parts (3.4%) and Telephones (2.4%) | Top 5 Export destinations of Sweden | Germany (9.9%), United Kingdom (6.7%), Denmark (6.7%), Norway (6.7%) and United States (6.3%) | Top 5 Import origins of Sweden | Germany (18%), Denmark (7.9%), Norway (7.4%), Netherlands (6.2%), and United Kingdom (5.9%) | Sweden is ranked 2nd with an Economic Complexity Index (ECI) of 1.98292 Sweden has direct competition with Finland and Denmark. Competitive Country: Finland Finland provides an environment for business through its financial aiding and has policies which aid the work flow. The education level is being raised in Finland to become a technological and innovation based platform for business enterprise. There is a huge skilled workforce who is ready...
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...print GBE Project Report Analysis of the Sweden Newsprint Industry SUBMITTED TO: SUBMITTED BY: Prof. Pradip Chakrabarty Rashi Singh (053033) SWEDEN BUSINESS ENVIRONMENT Political Environment: * Form of government: Constitutional monarchy; Capital: Stockholm * The constitution, dating from 1809 and revised in 1975, is based on the following four fundamental laws: the Instrument of Government, the Act of Succession, the Freedom of the Press Act, and the Riksdag (Parliament) Act. * The reigning monarch is the head of state but exerts no political power; the responsibilities of the monarch are ceremonial only. * The Riksdag, a unicameral parliament elected by the people for four-year terms, is the foundation for the democratic exercise of power through the cabinet. The prime minister is nominated by the speaker of the Riksdag after consultations with party leaders and must be approved for office through a vote of the Riksdag. * Ordinary general elections to the Swedish Parliament are held every fourth year. A party must receive at least 4% of the votes in the entire country or 12% in a single electoral district to qualify for any seats in Parliament. * Prominent parties include three non-socialist parties, the Alliance—the Moderate Party (formerly the Conservative Party), the Centre Party, and the Liberal Party—and two socialist parties, the Red-Greens—the Swedish Social Democratic Workers’ Party (SAP; commonly called the Social Democratic...
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...According to “The History of Sweden” (2015), the area now known as Sweden started to become widely populated around 8,000 B.C., but it wasn’t founded as a kingdom until 1280 by King Magnus Ladulas. Sweden was ruled solely by a monarchy until 1718 when the country was defeated in the Great Northern War. At this time, the Swedish parliament—Riksdag—had enough power to pass a new constitution that got rid of royal absolutism and instead gave all of the control to the Riksdag. This was changed in 1974 when the current constitution was passed. This new constitution gave the power to the people, allowing them to be able to vote of members of parliament in free elections. Although the monarch is still the head of the state, it is in name only (“History...
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...D. MARKETING FACILITIES # 1. PHYSICAL DISTRIBUTION FACILITES # 2. MARKETING INTERMEDIARIES # 3. ADVERTING MEDIA # E. INDUSTIRAL STRUCTURE # 1. PROSEPCTIVE INDUSTRIAL CUSTOMERS # 2. COMPLEMTATY PRODUCT OR SERVICE PROVIDERS # 3. SUBSITUTE PRODUCT PROVIDERS # III. SOCIAL AND CULTURAL CONDITIONS # A. CULTURAL ANALYSIS # B. PURCHASE BEHAVIOR # C. CONSUMPTION AND EXPENDITURE PATTERNS FOR CONSUMER OR INDUSTIRAL PRODUCTS # IV. DEMOGRAPHIC CONDITIONS # A. CURRENT POPULATION # 1. AGE STRUCTURE, GENDER COMPOSITION, SPATIAL DISTRIBUTION, POPULATION GROWTH PROJECTION BY AGE AND GENDER # BIBLIOGRAPHY/REFERENCES # INTRODUCTION Sweden has developed from...
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...[pic] [pic] [pic] SWEDEN FACTS AND FIGURES (2009 -2010) : Full name : Kingdom of Sweden (Sverige (SE), Ruotsi (FI) ) Capital :Stockholm ( 5 m inhabitants) Major language :Swedish Major religion : Christianity Land Area 449,964 sq.km (173 732 sq miles) Population: 9,3 m (=0,14 % of world´s population) Foreign born inhabitants : 13,8 % Population density: 20 sq. km Life expectancy: Men 80 years , women 84 years Adult literacy: 99% Average per household 2.1 Divorces per1,000 : 2.1 Internet domain : .se International dialing code :+46 Currency : Swedish Krona ( 9, 1310 Kr ~1 €) Parliament: The Riksdag, with 349 members in a single chamber National Day: June 6 Education: Nine years of compulsory schooling, but most pupils continue to the three-year upper secondary school. Around one third go on to higher education at universities and colleges throughout Sweden Working hours: Standard work week is 40 hours, minimum paid vacation is 5 weeks Labor force participation: Men: 74.0 %. Women: 68.3 % Employment (% of total): Agriculture 2%, industry 23%,services 75%,unemployed 9 % Longest north-south distance: 1,574 km Longest east-west distance 499 km Agricultural land: 8 % Forests: 53 % Marshland: 9 % Grasslands: 7 % Bare rocks and mountains: 12 % Lakes and rivers: 9 % Highest mountain: Kebnekaise (2,103 m) Biggest lake: Vänern (5,650 sq km) Natural resources: forest, ore, water power (see even http://www.sweden.se/eng/Home/Quick-facts/Sweden-in-brief/) ...
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...ANALYSIS OF BUSINESS ENVIRONMENT IN SWEDEN Supervisor: Alcina Nunes Students: Ruta Rudokaite and Aiste Sankauskaite Bragança, 2013 Contents Demography and geography 3 Geography 3 Population 4 Language 5 Religion 5 Political, social and legal environment conditions 6 Political Conditions 6 Social conditions 7 Legal environment 8 Economic environment 9 Economic conditions 9 Entrepreneurship conditions 12 Competitiveness indicators 14 Conclusion 17 REFERENCES: 18 Demography and geography Geography Sweden is a northern European country located on the Scandinavian Peninsula, as we can see in Figure 1, bordering the Baltic Sea, Gulf of Bothnia, Kattegat, and Skagerrak, between Finland and Norway. Its topography consists mostly of flat or gently rolling lowlands but there are mountains in its western areas near Norway. Figure 1 : Map of Sweden Figure 1 : Map of Sweden As we can see from Table 1 Sweden is really a large country and is the 5th largest in Europe. Sweden also has natural resources (Sweden is currently one of the EU’s leading producers of ores and metals) that makes her stronger compared to other European countries. Rich bowel of land is very important to each country’s economy as well as the whole world economy. Minerals owning countries can increase their exports, economy level and can improve the social status of residents. Of course we have to mention the fact that Sweden has a really big coastline that allows...
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...Sweden Geography: - Sweden is a part of Scandinavia. With its 450,000 square km (about 170,000 square miles), Sweden is the third largest country in Western Europe – almost the same size as Spain or France, and bigger than California. - Sweden is a long country: 1,574 km (about 980 miles) stretching from north to south. About the same distance as Seattle-Los Angeles (1,541). -Sweden is, however, a small country in terms of population, with only 9.2 million inhabitants – which is about 0.1 percent of the world population. - Consequently, Sweden is sparsely populated with roughly 22 inhabitants per square km. This can be compared to the population density in China (134/sq km), Hong Kong (6,688/sq km), India (318/sq km), European Union (112/sq km), Germany (231/sq km), Spain (87/sq km), U.K (246/sq km). - Almost 90 percent of the population live in southern Sweden, where we also find the three largest cities, Stockholm (capital, 1.2 million inhabitants), Göteborg, and Malmö. History: - Not more than one hundred years ago Sweden was a country of poor peasants and emigrants. From the end of the 19th century to 1930 1.5 million Swedes (a fourth of the population) emigrated, most going to North America. - Today Sweden is a rich and well-educated country with large annual investments made in education and research. Sweden has also become a multicultural country over the past fifty years. This is due to the fact that hundreds of thousands of people from...
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...Sweden and new age of globalization In the last recent years, world trade had an outstanding growth in domestic product leading to spread more about the word ’’globalization’’. However, the new market’s demand is reason of this development, yet the trade practices reduction that prevent movement of services from one state to another thru World Trade Organization (WTO) had an important impact on this growth in world (Christopher, 2011). In the start, globalization recognized as a solution to insufficiency and assistance to overcome the inadequacy, however, this view has changed after the US Presidential election speech in 2008 and globalization became a concern for both the U.S and Europe stated (Mandelson, 2008). Therefore, challenging those who state that ‘’the boom is not sustainable’’ is what Mandelson attempted to deliver. So in this paper I’m going to evaluate the globalization’s effect on Sweden’s economy & industry and will compare the achievement with Mandelson’s view. Let’s start with he’s opinion on Europe’s social models which are considerably well managed and in favor of globalization compared to the models from the states. Over the last decades, Europe attempted to come up with new social and economic model in order to handle the challenges exposed by the globalization. And one of the countries which could cope successfully with globalization challenges was Sweden by proposing ‘’Swedish model’’. This model defines that ‘’ it is perfectly possible to uphold and...
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...Professor Kilguss Comparative Government April 18, 2014 Sweden: Not so Sweet on Drugs Located in Northern Europe, Sweden lies on the eastern part of the Scandinavian Peninsula sharing boundaries with neighboring Denmark, Finland and Norway. Officially known as the kingdom of Sweden, by size it is the third largest country in the European Union with a population of 9.6 million. Sweden follows a parliamentary democratic form of government where the people elect representatives into parliament and they in turn elect a prime minister to lead the group. This Nordic country is known for its neutrality in times of conflict, and avoids making allies in times of peace. Sweden is an export-oriented country that’s economy is reliant on trade of a variety of goods with Europe and the rest of the world. The land of IKEA, meatballs, vodka and Vikings is often looked to as a role model due to its successful welfare policies and strong economy. Sweden takes care of its people with a cradle to the grave system, making sure all of its citizens have access to healthcare, higher education, and retirement benefits. The United States could benefit from looking at the successes of Sweden’s no tolerance approach to drugs. A recent news article from The Local titled, “Sweden’s Tough Drug Laws Leaves addicts behind” highlights Sweden’s zero tolerance approach towards drug use and its impact that it has had on the country. Sweden has some of the toughest drug laws in Europe, and consequently...
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...Monarchy In Sweden Don’t we all love glamorous parties with pretty clothes? But do we find it as exciting to pay for all of it without even being invited? That’s how it is with our royal house. A part of the taxes we pay goes to maintain our royal house with their luxurious lifestyle and giant castles. We pay for princess Victoria’s wedding dress, their cars and for all their expensive journeys they travel to represent our country. Those who support the monarchy we’re living in says that it’s a price we have to pay to be able to represent Sweden’s best side for the rest of the world. I believe we would represent Sweden in a much better way if we showed the world a head of the state as a person who’s been chosen in a democratic way by their own people instead of someone with as they call it ‘royal blood’. Sweden’s best side is our democracy in my opinion, and that’s something a royal house never will be able to represent. Actually, Sweden is a democratic country in every way possible apart from our royal house. I think the head of our country and as a symbol should be chosen in a democratic way, it’s irrelevant in my opinion if the person has any political power or not. Many of those who support our royal house state that the royal family are powerless and has no influence when it comes to politics because they are simply forbidden to say anything that has to do with politics. That is proven wrong though. Let me give you an example. In 2004 our king visited a country...
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...first he decided to ask for an advisement in how he should behave at the moment of his presentation. Some how he has a clear vision on how he could make it, even do, he didn’t focus in all the points he should take care, but what really stress the decision of the purchasing manager to decide to don’t be part of the purchase was the lack of knowledge of the Singaporean that didn’t take the time of investigate of basic information of the Swedish history or the unselfishness attitude of the sales manager of knowing a little of the Swedish culture. What could the international sales manager have done to avoid the cultural clash? In the case of the international sales manager, he could basically read more about the culture and behavior of Sweden also he could easily be more polite and ask for more information instead of been selfish and doesn’t show more interest of what people want to tell. What could the local purchasing manager have done to avoid the cultural clash? He could easily notice that the sales manager wasn’t prepared since he arrived in the way more Swedish make business, he could ask for someone more prepared or trying to be more polite and ask if the person didn’t want to know about what he was trying to...
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...Entry Plan into International Market Revlon’s Entry into Sweden Chari M. Calhoun Dr. James J. Ruether International Marketing June 13, 2015 Introduction: Company history In 1932, Charles and Joseph Reveson along with a chemist named Charles Lachman, founded Revlon (Revlon 2014). The company began by making a single product which was a unique type of nail enamel. Revlon is now an international corporation with a multi-million dollar net income. Cosmetics, hair care, skin care fragrances, deodorant/anti-perspirant, and other beauty care products are Revlon’s key products. Its products are sold in approximately 150 countries and six continents (Revlon 2014). The company operates in North America, Asia Pacific, Europe, Middle East and Africa (AMEA), and Latin America. It is headquarted in New York City, New York and employed approximately 6,900 people as of December 31, 2013 (Revlon,Inc. 2014). Market penetration strategies, developing new products, utilizing market development strategies, building its strong brands, expansion by introducing new consumer preferred products, and existing franchise extensions, are all part of the alternative corporate growth strategies used by Revlon. These strategies are the key element of the organization’s success. Sweden is a country in which Revlon could capitalize from strategically entering into the market and continuing its present consistent growth. Company profile and analysis The current president and chief executive officer...
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...Contents 1.0 Introduction 1 1.1 Procter and Gamble (P&G), as a whole 1 1.2 Procter & Gambles Sverige AB 1 2.0 Marketing Campaign 2 2.1 Overview 2 2.2 Campaign Impact 3 3.0 Marketing Strategy 3 3.1 Analysis of Advertisement in Sweden 3 3.1.1 Root Cause Analysis (RCA) 4 3.1.2 Proposed Solutions and Possible Outcomes 4 3.2 Barriers of Communication 4 4.0 SWOT Analysis of P&G Sverige AB 6 4.1Strength 6 4.2 Weakness 6 4.3 Opportunity 6 4.4 Threats 6 4.5 SWOT Matrix Analysis 7 5.0 Marketing mix analysis 7 5.1 Product analysis 7 5.2 Price Analysis 8 5.3 Place/Distribution Analysis 9 5.4 Promotion Analysis 9 6.0 Conclusion 9 7.0 Appendices 10 1.0 Introduction 1.1 Procter and Gamble (P&G), as a whole The Procter & Gamble Company (also known as P&G) initiated a partnership agreement between William Procter and James Gamble, at the year of 1837. The small business was initially a soap and candle shop, but now an American Multinational Company (MNC) for Fast Moving Consumer Goods (FMCG). P&G who has never neglected the importance of human capital and being passionately develop talents that show great curiosity, appreciation towards diversity, and flexibility in tackling tricky problems. With that, P&G has been rated as the Top 7 in the World’s Top Employers for New Grads at the year of 2014 (refer Figure 1). Comparing between Procter and Gamble (P&G), Colgate-Palmolive (CL), and Unilever, P&G...
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...Analysis of opening a Krispy Kreme Franchise in Sweden Mia T. Barton Norma Chapman Carissa Godsalve Tina Ricketts BMGMT 102 Professor MacKaben November 12, 2013 Table of Contents Introduction Barton, MT Summary of Findings Barton, Chapman, Godsalve, Ricketts Benefits Costs Risks Final Analysis Benefits, Costs, Risks Analysis of opening a Krispy Kreme Franchise in Sweden Introduction July 13, 1937 marked the day that Vernon Rudolph opened his doors in Winston Salem, North Carolina and started selling Krispy Kreme doughnuts. Initially his business plan was to sell to grocery stores but there was a customer demand for his hot doughnuts so he started selling directly to people on the streets. From that one store, Krispy Kreme has now expanded to 789 stores, here in the Continental United State and 22 foreign countries. The company has seen some highs and some lows. Since its original IPO on the NASDAQ the price of shares has fluctuated to as much as $50 and as low as $1.15. They are now traded on the New York Stock Exchange at approximately $25.74 a share. This summary details the benefits, costs and risks of an American and a Swede doing a joint venture to open a Krispy Kreme franchise in Stockholm, Sweden. Summary Findings Benefits For the business partners, Sweden is a very attractive prospect. In short, the...
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