...Integrated Marketing Communications: Nike Ashford BUS 615 (MOE1540A) Dr. Paula Zobisch October 12, 2015 Nike is known worldwide for manufacturing and selling performance shoes as well as shoes that have become a part of the world’s most fashion savvy athletes and laymen alike. Nike has a great corporate image and boasts the likes of the wildly popular classics such as the Air Jordan, the Air Max, and the Air Force One shoe. Nike has clearly devoted time, research and energy into its company marketing and branding tactics. The very well know slogan “Just Do It”, has become a household phrase. In this paper, we will look at the integrated marketing communication tactics (IMC) used by Nike. We will analyze their effectiveness and whether or not improvement is needed. Nike uses print, television, social media, direct marketing, online marketing and more in order to spread one central message and that message is to “Just Do It”. Word of mouth is a large factor in Nike’s popularity as well. The Air Jordan leg of the brand creates tons of media hype every time a new shoe is released. Nike has been able to build a legacy that has only grown over the years. The company has remained relevant through all marketing channels and could possible even take a break from extensive advertising at this point without any stop in sales. The innovation in products as well as brand loyalty has built a following that is unmatched in shoes and athletic wear. When we look...
Words: 875 - Pages: 4
...menu when eating out. 1. A recent study has found that those considered to be in Generation Y are concerned with health and wellness and like to eat in casual, communal spaces. These conclusions and others are discussed in a report from the Center for Culinary Development and Packaged Facts. Gen Y’s love hanging out at communal tables in bar lounges, college dining halls and other informal settings. Dining venues that offer a wide collection of foods, particularly with “far-flung global inspiration,” are favorites. When they eat alone, they often “scarf solo in the car or on the sofa,” adds CCD. They are also thrill-seekers who crave heightened eating experiences such as intense flavors and extreme textures. “The typical Gen Y eater swoons over unusual food forms, flavor profiles tweaked with unexpected or dramatic twists and of course, vivid global cuisines, especially when they blend fresh and spicy,” 2. Generally, the majority of seniors is on fixed incomes and may not be able to afford upscale restaurants often, so they tend to visit family-style restaurants that offer good service and reasonable prices. “Younger” seniors are likely to be more active and have more disposable income than “older” seniors, whose health may be declining. Seniors typically appreciate restaurants that offer early-bird specials and senior menus with lower prices and smaller portions, since their...
Words: 1316 - Pages: 6
...Example Literary Research Paper Michelle Carerra Professor Krickstein English 1302 October 15, 2004 The Awakening of Gabriel Conroy Like the stories in Dubliners that lead up to it, “The Dead” dramatizes a moment of self-realization. The story portrays the gradual awakening of Gabriel Conroy, whose vision of his wife, Gretta, at the end of the story is at once a frustrating disappointment and a touching movement toward understanding and love. Robert Adams voices the view of more than one critic when he writes of “The Dead” that this “greatest of the stories in Dubliners stands apart from the rest, being warmer in tonality, richer in the writing, and more intimate in its subject matter” (83). Florence Walzl agrees when she writes that “’The Dead’ is markedly different from the earlier stories. . . .It is not only a longer, more fully developed narrative, but it presents a more kindly view of Ireland” (428). In one sense the “dead” of the title are all those who have lived and died, those who have gone before the festive inhabitants of Dublin who celebrate the Christmas season, Gabriel Conroy and Gretta among them. In another sense the dead are all those who, though alive and breathing, have lost their naturalness, their spontaneity, and most importantly, their passion. Gabriel, one of these, has lost touch with his past and with traditional Irish values. He looks instead toward continental Europe, toward the future, and toward change for an escape...
Words: 1783 - Pages: 8
...Prof. Brown Engl. 101 Research Paper False Image, Real Effect Advertisements do not always present the truth but people can still choose to accept it as truth. Advertisers have always stretched the truth in order to sell a product. Advertisements present everything as an extravagant, over the top, perfect for all, necessity. Throughout time, new techniques for advertisements have developed. Because of technological advancements there are more ways to advertise as well. Before, news and anything good would have been spread through word of mouth. Now, there are voices coming through radio stations telling people what they want and need. Advertisement pictures and videos are constantly being played on the television screens, cellphones and almost any other electronic gadget. Advertisers still manage to stretch the truth, now in more creative ways. Advertisements, especially print, are photo-enhancing and distorting images to create a false image. Photographs of human beings, taken to help sell a product, are now being altered and becoming the product. There are many studies that have been conducted on the effects of these altered images, however a majority of these studies revolve around the female body. Targeting men with other men on advertisements is something that has spread widely and effected men's body image. Advertisements give a false image of how men and women should look; these advertisements need to reduce or label the level of retouching or possibly stop retouching...
Words: 2369 - Pages: 10
...as South Africa's Ego brand. In January 2012, Unilever launched its first Lynx product for women in the United Kingdom as part of a global expansion of the previously men’s-only brand. The Line of products is named "Axe Anarchy". AXE, a leader in men's care, is an iconic personal care brand around the world that helps men look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and anti-perspirant sticks, shower gels and hair care products. AXE is the No. 1 men's grooming brand in the U.S., excluding shaving hardware, and achieved this status only seven years after launch. Including deodorant bodysprays, AXE is the largest men's deodorant brand in the U.S. Unilever’s research and development teams work with a panel of ‘expert noses’ to create Axe products, and come up with fragrances that help men smell and feel their best. But the...
Words: 4245 - Pages: 17
...he placed an embargo on English shipments. That decision effectively cut off France’s access to the English ports that France depended on for the transshipment of cane sugar from the West Indies. Sugar stocks piled up on English docks while the people of France suffered for the lack of it. To meet the unsatisfied need created by his embargo and England’s counter-embargo, Napoleon decided to encourage production of sugar from sugarbeets. Experiments ten years earlier had established the viability of the beet root as a replacement for cane sugar. So convincing were the results that representatives of the cane industry offered to pay the modern equivalent of $120,000 to Karl Franz Achard, the scientist most responsible for carrying out the research in return for his disavowal of the possibilities of extracting sugar from sugarbeets. His rejection of the offer not only confirmed his strength of character but also established the foundation of an industry. By 1812, forty factories were in operation in France. These factories, miniscule by 21st century standards, handled nearly one hundred thousand tons of beets produced on some seventeen thousand acres, extracting from them more than three million pounds of sugar. From France, the industry spread to other countries, especially to Germany and Russia. In Germany, Achard established a school attended by students from all parts of Europe. When the students returned to their home countries, they carried with them technical information...
Words: 5020 - Pages: 21
...VOLUME NO. 3 (2013), ISSUE N O. 12 (DECEMBER ) ISSN 2231-1009 A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabell’s Directories of Publishing Opportunities, U.S.A., Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)], Index Copernicus Publishers Panel, Poland with IC Value of 5.09 & number of libraries all around the world. Circulated all over the world & Google has verified that scholars of more than 2980 Cities in 165 countries/territories are visiting our journal on regular basis. Ground Floor, Building No. 1041-C-1, Devi Bhawan Bazar, JAGADHRI – 135 003, Yamunanagar, Haryana, INDIA http://ijrcm.org.in/ VOLUME NO. 3 (2013), ISSUE N O. 12 (DECEMBER ) ISSN 2231-1009 CONTENTS Sr. No. TITLE & NAME OF THE AUTHOR (S) PALLAWI UNMESH BULAKH & DR. AJIT MORE ORGANISATIONAL CULTURE AMONG THE APPAREL MANUFACTURING AND EXPORTING ORGANISATIONS LOCATED IN TIRUPUR CLUSTER DR. J. SHANTHILAKSHMI & S. GANESAN INDIAN CONSUMER BEHAVIOUR ON BRAND LOYALTY: SUBSTANCE STILL SCORES OVER STYLE RIDDHI BISWAS ROLE OF TEACHERS IN QUALITY ASSURANCE IN INDIAN HIGHER EDUCATION DR. ANIL CHANDHOK THE ROLE OF ENTREPRENEURS IN THE ECONOMIC DEVELOPMENT OF INDIA DR. SAMBHAVNA GUPTA, DR. M. K. GUPTA, DR. JASVEEN KAUR & DR. PRADEEP KUMAR...
Words: 7924 - Pages: 32
...fear in general. Yet we may expect that a special core of feeling is present which justifies the use of a special conceptual term. One is curious to know what this common core is which allows us to distinguish as ‘uncanny’ certain things which lie within the field of what is frightening. As good as nothing is to be found upon this subject in comprehensive treatises on aesthetics, which in general prefer to concern themselves with what is beautiful, attractive and sublime - that is, with feelings of a positive nature - and with the circumstances and the objects that call them forth, rather than with the opposite feelings of repulsion and distress. I know of only one attempt in medico-psychological literature, a fertile but not exhaustive paper by Jentsch (1906). But I must confess that I have not made...
Words: 13536 - Pages: 55
...9-802-141 REV: MAY 7, 2003 FELDA HARDYMON JOSH LERNER ANN LEAMON Endeca Technologies (A) On September 4, 2001, Steve Papa, CEO and founder of Endeca Technologies, could hear a construction worker nailing a “Commercial Real Estate Available” sign to a building across the street from his Cambridge, MA office. This had become routine, as hundreds of early stage technology companies failed to raise additional growth capital. The words of his Vice President of Marketing, Steve Sayre, warred with the sound of the construction. “I know the board is actively working on the C round,” Sayre said. “We’d better get this funding closed; I don’t think the NASDAQ is going to hold up.” Papa knew that his CFO shared Sayre’s concerns. To an even greater extent, so did he (see Exhibit 1 for NASDAQ values), because not only had the NASDAQ fallen, but so had the number of venture deals and the amount of money invested in them (see Exhibit 2). That afternoon, he and the board of his infrastructure software firm would have to decide between two term sheets, both raising $18 million but with very different impacts on the company’s current owners and customers, and on the way the company would be governed. One was an insider-led round at 98.5¢ per share that brought in a major potential customer; the other, which had arrived in the last 48 hours, was priced at $1.25 per share and had a new lead investor, but was likely to exclude the customer. Making the situation more awkward, Papa had verbally...
Words: 11079 - Pages: 45
...Careers in Investment Banking WetFeet Insider Guide 2005 Edition The WetFeet Research Methodology You hold in your hands a copy of the best-quality research available for job seekers. We have designed this Insider Guide to save you time doing your job research and to provide highly accurate information written precisely for the needs of the job-seeking public. (We also hope that you’ll enjoy reading it, because, believe it or not, the job search doesn’t have to be a pain in the neck.) Each WetFeet Insider Guide represents hundreds of hours of careful research and writing. We start with a review of the public information available. (Our writers are also experts in reading between the lines.) We augment this information with dozens of in-depth interviews of people who actually work for each company or industry we cover. And, although we keep the identity of the rank-and-file employees anonymous to encourage candor, we also interview the company’s recruiting staff extensively, to make sure that we give you, the reader, accurate information about recruiting, process, compensation, hiring targets, and so on. (WetFeet retains all editorial control of the product.) We also regularly survey our members and customers to learn about their experiences in the recruiting process. Finally, each Insider Guide goes through an editorial review and fact-checking process to make sure that the information and writing live up to our exacting standards before it goes out the door. Are we perfect...
Words: 33719 - Pages: 135
...ALSO BY MALCOLM GLADWELL The Tipping Point To my parents, Joyce and Graham Gladwell Introduction The Statue That Didn’t Look Right In September of 1983, an art dealer by the name of Gianfranco Becchina approached the J. Paul Getty Museum in California. He had in his possession, he said, a marble statue dating from the sixth century BC. It was what is known as a kouros—a sculpture of a nude male youth standing with his left leg forward and his arms at his sides. There are only about two hundred kouroi in existence, and most have been recovered badly damaged or in fragments from grave sites or archeological digs. But this one was almost perfectly preserved. It stood close to seven feet tall. It had a kind of light-colored glow that set it apart from other ancient works. It was an extraordinary find. Becchina’s asking price was just under $10 million. The Getty moved cautiously. It took the kouros on loan and began a thorough investigation. Was the statue consistent with other known kouroi? The answer appeared to be yes. The style of the sculpture seemed reminiscent of the Anavyssos kouros in the National Archaeological Museum of Athens, meaning that it seemed to fit with a particular time and place. Where and when had the statue been found? No one knew precisely, but Becchina gave the Getty’s legal department a sheaf of documents relating to its more recent history. The kouros, the records stated, had been in the private collection of a Swiss physician named Lauffenberger...
Words: 74585 - Pages: 299
...Advertising for Results By G.F. Brown Advertising for Results Legal notice Advertising for Results is a work of fiction. Any resemblance between any people, things, places or entities in this book and actual people (living or dead), things, places, or entities, is purely coincidental. There is no connection whatsoever at all. In reading any part of this book, you agree to take no action against this book’s author or any party. You are completely and solely responsible for anything you do, and you will not attempt to link your actions to this book in any way. Advertising for Results is written for entertainment purposes only, so disregard everything in this book, including the so-called advice, recommendations, and statements that something will happen. No part of Advertising for Results may be sold by anyone except the author. You agree to never be compensated for it in any way. If you do not agree with all this, stop reading Advertising for Results now. All copyrights and trademarks belong to their respective owners. Copyright © 2003 by G.F. Brown from Richmond Heights. All rights are reserved. 2 Advertising for Results For my wife. 3 Advertising for Results “It is the dry and irksome labor of organizing precincts and getting out the voters that determines elections.” Abraham Lincoln 4 Advertising for Results Acknowledgments Thanking everyone would almost be a book in itself. It would fill lots of pages, and many excellent people would still...
Words: 45800 - Pages: 184
...IGOROTS * Home * IGOROT SONGS * IGOROT DANCE * IGOROT TRADITIONS * MONEY ON THE MOUNTAIN IGOROT TRADITIONS IGOROT TRADITIONS When we talk about Igorot identity and culture, we also have to consider the time. My point is that: what I am going to share in this article concerning the Igorot culture might not be the same practiced by the Igorots of today. It has made variations by the passing of time, which is also normally happening to many other cultures, but the main core of respect and reverence to ancestors and to those who had just passed is still there. The Igorot culture that I like to share is about our practices and beliefs during the "time of Death". Death is part of the cycle of life. Igorots practice this part of life cycle with a great meaning and importance. Before the advent of Christianity in the Igorotlandia, the Igorots or the people of the Cordilleran region in the Philippines were animist or pagans. Our reverence or the importance of giving honor to our ancestors is a part of our daily activities. We consider our ancestors still to be with us, only that they exist in another world or dimension. Whenever we have some special feasts (e.g., occasions during death, wedding, family gathering, etc.), when we undertake something special (like going somewhere to look for a job or during thanksgiving), we perform some special offer. We call this "Menpalti/ Menkanyaw", an act of butchering and offering animals. During these times we call them...
Words: 53758 - Pages: 216
...Christian H. Godefroy is a specialist in positive thinking and autosuggestion. He has given training seminars to over 6,000 senior company personnel around the world on self-confidence, communication and relaxation. Today he concentrates on publishing books about personal and professional success and about health and runs his own highly successful publishing companies in France and Switzerland. You can reach him at: mailto:webmaster@mind-powers.com Copyright © 2001 Christian H. Godefroy All Rights Reserved. Duplication in whole or in part is strictly prohibited without the express written permission of the author. Excerpts may be published for review purposes with appropriate citation and reference. This work is protected under the copyright laws of the United States and other countries. Unlawful duplication is punishable by severe civil and criminal penalties. Table of Contents Forward ..................................................................................... 2 About the author... .................................................................. 2 Introduction ............................................................................. 5 Part One: Sophrology ........................................................... 18 Hypnosis ..................................................................................................... 19 Sophrology.................................................................................................... 4 Suggestion...
Words: 73560 - Pages: 295
...and Other Stories Arthur Dobrin © 2010 2 Arthur Dobrin CONTENTS Passing Stranger — 3 Love the One You’re With — 19 Lemon — 40 Shila — 59 Ayew’s Last Letter — 73 Girls in Paradise — 80 The Coriolis Effect — 98 The Train to Amsterdam — 121 Black Ice — 134 (E)ruction (D)isorder — 154 Coral Fish — 169 In Treasured Teapots — 179 Deep Well — 196 The Harder Right — 210 Notes — 222 THE HARDER RIGHT 3 Passing Stranger A WOMAN. Perhaps that’s why. The first and still the only in the clergy association. Or maybe it is because of where she is from. No one from San Francisco had come to live here before. Occasionally an outsider moved to this town, in the northern tier of the state, but the flow is almost always in the other direction, away from, not into. And the few that do come to stay aren’t from California, a place that to this day, decades after it had long faded, is believed to be an incubator for radical lifestyles and subversive politics. 4 Arthur Dobrin Or perhaps her name—Ailanthus—a strange one, where here, if you are named after flora it is Rose or Violet or another sweet smelling flower that could be grown in the garden. It must be a name given to her by a hippie mother, a band given to bestowing peculiar names on their children. No one knows of a girl being named after a tree. They never heard of an ailanthus...
Words: 51512 - Pages: 207
