...------------------------------------------------- Dialog- SWOT Analysis. Strengths: 1) As the first mover of GSM in Sri Lanka technology, has a greater competitive advantage. 2) Strong infrastructure and hence the mobile telecommunication coverage is one of the widest and best in Sri Lanka. 3) Relationship with a telecommunication giant in the region; Telekom Malaysia Group. 4) With numerous collaborations with other Telecom Corporations, has enabled Dialog to have a global reach with services such as High Roaming and Satellite Coverage. 5) Strong Public Relations that has been built up over the years. 6) Aggressive marketing strategy allowing Dialog brand name to be carried to every corner of the country and hence to have a good and stable Brand Equity. 7) As reflected in the financial analysis the financial stability of the organization with all the current investments. 8) Technology leadership with high technical innovation. This is powered by there Applied Research & Development initiatives in areas such as GPRS, MMS, EDGE, Intelligent network services, SMS, GPRS/WAP, IVR….etc 9) Boosting company image through investors’ confidence reflected via share prices. 10) Extended breath of product range. 11) Strong island wide distribution network. 12) Greater CSR involvement reflected via the CSR initiatives that has taken place. 13) Greater level of customer satisfaction via high quality customer support. 14) Well established...
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...SYNOPSIS Dialog Telekom from the case study is the largest telecommunication company in Ghana, and was established in the 90’s, operators of Dialog GSM, a mobile phone network that cut across the length and breadth of the country thus providing mobile services for over half a million Ghanaians. The company prides itself in its commitment to, and achievement in, Research, Development and New Technology introduction in fulfilment of their motto or slogan, ‘The Future Today’. In 1998, Dialog GSM introduced Value Added Services (VAS) in commercial operations well ahead of regional networks to provide mobile data services such as Mobile Banking, Mobile Email, Information on Demand Services, Interactive Short Messaging Services for entertainment as well as business applications. Also, the company introduced Mobile – Wallet, a state of the art mobile commerce application to enable secure payment for some products and services via mobile phone. In addition, Voice Portal service was introduced to enable voice based entertainment services which include among others sports news, greetings and registration for medical appointment. In 1999, the company launched Dialog Internet, a state of the art ISP connected through to the Internet backbone of the country’s main telecommunication service provider. In 2001, Dialog Telekom became the first telecommunication company in the sub region and among several in the world to launch GPRS (General Packet Radio Services) to support high speed packet...
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...environment and identify both external and internal factors shaping their competitive position which accounts for their success or failure in the market. This report is based on both primary and secondary information derived from Dialog Axiata PLC. The report gives a basic overview of Dialog Axiata PLC, its operations and performance. The external environment of Dialog Axiata has been analyzed using the PESTEL analysis where the political, legal, economical, ecological, social and demographical factors are analyzed to identify opportunities and threats in the external environment. Furthermore Porters five forces model was prepared to analyze the intensity of competition in the industry’s attractiveness and profitability. In addition to this, competitor analysis was conducted using strategic group concept to understand how similar firms face same environmental forces that have same resources and similar strategies in response to uncontrollable environment forces. All these are used to perform the SWOT analysis to derive strategies to be developed to suit Dialog Axiata’s environment keeping alive its objectives. The internal environment analysis gives a view of its resources both tangible and intangible and its capabilities which shapes the competitive position of Dialog. For this purpose VRIO framework was carried out to measure the company’s resources in terms of how valuable the resources are, whether the resources enable the organization to exploit an opportunity or neutralize a threat...
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...Delivering Value Through the 4P’s of Marketing. Analysis On How Dialog GSM Deliver Value. By: Prabath De Alwis Student ID : 30111996 Due Date : 02.12.2012 Submitted to: Cris Kariyawasam BUMKT 5901 Marketing Summer Semester ATMC SL Individual Assignment – Delivering Value Table of Contents Page No. 1. Executive Summery …………………………………………………………………3 2. Introduction……………………………………………………………………………4 3. The Concept of Value………………………………………………………………..4 3.1.Customer value……………………………………………………………….......4 3.2.Value propositions………………………………………………………………..5 4. Company Overview…………………………………………………………………...5 4.1.Company description……………………………………………………………..5 4.2.Value creation by dialog………………………………………………………….6 4.3. Environmental analysis………………………………………………………….7 5. Analysis on How Dialog GSM Delivers Value Through its Marketing Mix……………………………...10 5.1.Product……………………………………………………………………………..11 5.2. Price………………………………………………………………………………..13 5.3.Promotion………………………………………………………………………….15 5.3.Place………………………………………………………………………………..18 6. Assessment of Overall value Delivered by Dialog…………………………………18 7. References……………………………………………………………………………..20 Figure 1: Holistic view of a business………………………………………………………………...
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...Task 1 The Challenge Comparison on alternative definitions • Definition of Chartered Institute of Marketing (CIM): “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably”. • Definition of Philip Kotler: “Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. • Definition of American Marketing Association (AMA): “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that inspires sales techniques, business communication, and business developments. It is an incorporated process through which companies build strong customer relationships and create value for their customers and for themselves. Main characteristics of marketing oriented organization The major feature of the marketing oriented organization is that they are aimed to stay closer to the customers and ahead of their competitors. The reason is that the basic aim of these organizations is to attract the customers. There are four major characteristics...
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...Johnson & Johnson study case Written by Bernd Muxel Table of content SWOT Johnson & Johnson…………………………………....…..…………………..….3 Market situation………………………………………………………..………………... 3 What to do in the Future……………………………………………………..……..…….4 List of literature……………………………………………..……………………..…….4 SWOT Johnson & Johnson Johnson and Johnson is known as the largest and most extensive healthcare producer on the planet. The company has divisions straight through consumer markets, pharmaceutical and professional medical markets. This means they have a wide variety of products to serve the people around the world. This variety allows Johnson and Johnson to have a great product diversification and not focus just on one product. The pharmaceutical, Medical Devices & Diagnostics and Consumer Health division try to act independent, this allows a greater range of choice when It comes to the decision process. One of the strength is that Johnson & Johnson has a sustainable marketing arsenal, they can fall back upon a network of affiliates, which dispose a lot of expertise in sales and marketing as in some therapy areas. The company always tries to attract joint venture possibilities, with its global sales force. Johnson & Johnson also maintained a robust financial position by utilizing cash reserves to finance timely corporate acquisitions. ( http://marketingteacher.com/) The company possesses a global sales force which proves a strong global market. The sales went...
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...1. Behind the Scenes: Nestlé Carola Trinkle • Andrea Restrepo • Christine Lee Jason Schron • Jesse C. Vaughan May 2, 2011 2. 3. Strategic Analysis 4. SWOT Analysis Internal Environment Strengths : Strong reputation, largest global food company, brand equity, historical expertise Weaknesses : labor condition controversy, coordination and communication problems External Environment Opportunities : health conscious consumers, organic markets, new technology Threats : rising commodity prices, many strong competitors for each brand product, government regulation 5. General Strategy Product Differentiation Strategy “ Renovation and Innovation” of products and brands. Their portfolio ranges from baby foods, bottled water, coffee, chocolate, drinks, ice cream, and petcare Mergers and Acquisitions with Peter, Cailler, Kohler Chocolats Suisses S.A and joint ventures with L’Oreal, Coca-Cola, and General Mills Low Cost Strategy Majority of products are produced in-house Operational Effectiveness Nestlé Continuous Excellence (NCE) program addresses increasing efficiency in standard operating procedures, consistency and manufacturing management 6. Current Strategy Premiumisation Promoting premium products like high-end coffee and chocolate brands Launched a new tea-brewing system called Tpresso Emerging Markets 45% of sales by 2020, $7 billion over 2 years Asia, Latin America and Africa Growing population, rising disposable income 7. (Cont.) Health Science & Nutrition Concerned...
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...1- What is object-oriented analysis, and how does it differ from structured analysis? Object Oriented analysis is “the examination of a problem by modeling it as a group of interacting objects. An object is defined by its class, data elements and behavior. For example; in an order processing system, an invoice is a class, and printing, viewing and totaling are examples of its behavior. Objects (individual invoices) inherit this behavior and combine it with their own data elements.” ( (The Computer Language Company, 1981-2012) Object-oriented analysis (OOA) applies object-modeling techniques to analyze the functional requirements for a system. “Analysis is done by identifying the use cases and detailing a flow of events for each. Also, an initial set of functional test cases is specified, to serve as a vehicle for checking that the implementation is complete and basically correct. Analysis culminates in identifying classes implied by the use cases, and documenting them using an Analysis Class Diagram.” (Russell C. Bjork Professor of Computer Science, 2004) The difference is in object oriented analysis the data is combined in a process that acts on the data in the object whereas structured analysis treats the process and the data as separate components. 2- Describe the phases of the system development life cycle, and compare the SDLC waterfall model with the spiral model? “The Systems Development Life Cycle (SDLC) is a conceptual model used in project management that...
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...Sprint Nextel Corporation SWOT Analysis Background Sprint Nextel Corporation (Sprint) is a communications company. The company provides a range of wireless and wireline communications products and services to individual consumers, businesses, government subscribers and resellers. It provides wireless services on a postpaid and prepaid basis to retail subscribers and also on a wholesale and affiliate basis. The company markets its postpaid services under the Sprint and Nextel brands, and prepaid services under the Boost Mobile, Virgin Mobile, and Assurance Wireless brands. The company offers its services through wireless networks, an all-digital global long distance network and a Tier 1 Internet backbone. (www.alacrastore.com, 2013) Mission Sprint’s mission is to be number one in providing a simple, instant, enriching and productive customer experience. (Sprint Nextel Corporation, 2013). Vision Sprint’s vision is to be a world class company, with standards by which others are measured, including a commitment to developing a world class supplier base that is reflective of the communities we serve. (Sprint Nextel Corporation, 2013). History Sprint's red diamond logo represented the combined achievements of many legendary predecessors, including United Telecommunications, US Sprint and Centel. Each embraced the same bold approach that Sprint's founder Cleyson Brown showed in 1899, when the Brown Telephone Company successfully went toe-to-toe with the Bell monopoly...
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...Strategy in the cordless phone market Francesco PRONO - Mod eMBA 2013 Date: 29th February 2012 Introduction In this article, I will analyse the competitiveness of companies in the industry of Cordless Voice Terminals, also known as Cordless Phones. This industry is more and more challenged by the mobile phones industry, but still shows important numbers and facts, as more than 100 million terminals are sold each year, in a quite stable worldwide market. Nowadays, roughly 80% of the cordless phones sold around the world are based on a digital technology called DECT(an acronym for “Digital Enhanced Cordless Telecommunication”), which uses specially allocated radio frequencies, from 1880 MHz to 1920 MHz. DECT is the leading technology in voice quality at home. DECT represents around 90% of the total revenues of the cordless telephony. Picture 2 – Source: MZA Ltd The Five Forces First of all, let’s have a look at the Five Forces Model of Porter. According to Porter, the intensity of competition in a given industry is influenced by five main forces: * Competitive rivalry within the industry * Threat of new market entrants * Threat of substitutes * Bargaining power of suppliers * Bargaining power of buyers Competitive rivalry within the industry - high The industry of Cordless Voice Terminals is quite fragmented. Close to big actors such as Panasonic, Gigaset , Philips and Samsung, there are many other smaller manufacturers, especially...
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...offer something better than what their competitors are offering. Gaining an advantage is the key to success and even survival. But many of the so-called advantages that businesses rely on are not sustainable. They can be easily copied, stolen or negated. Real competitive advantages — things like brand name recognition, patented manufacturing processes or exclusive rights to a scarce resource — cannot be easily copied. Every company has a unique set of strengths, and it's critical that you determine yours, as well as your competitors'. Hold a brainstorming session with your staff and advisors to perform a formal SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. This analysis helps you to see how your strengths stack up against your competitors' weaknesses and suggests ways to take advantage of marketplace opportunities. After you have performed the analysis, there are four basic competitive strategies to consider. 1. Become the low-cost supplier. By under-pricing the competition, you can achieve greater volume, which can drive your costs down even further by realizing economies of scale. Of course, it's important to still maintain a healthy profit margin so the key here is to lower costs, not just prices. 2. Achieve product or service quality differentiation. Think about the hundreds of companies that have achieved such differentiation for themselves. Take L'Oreal, for example. Why have they used the slogan "I'm worth it" for so many years? And are there...
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...GE’s Talent Machine Case Submission AKESH KHANDELWAL (159278005) BOOPATHI RAJA P R (159278021) CHANDRAKANT KHETAN (159278022) JAYESH PARDESHI (159278053) SANDEEP PATTANAIK (159278084) Q1: Do HRM SWOT? Answer: HRM SWOT Analysis Strength Weakeness •Promoted its top leaders from its own rank •Meritocracy-based practices •Emphasis on education (on/off-the-job training) at all levels •Decentralization of authority and responsibility •Ease of switching division/business, location •Good mentoring programs •Can attract good talent because of good brand name •Vitality Curve forced performance classification, which may not always give the true picture •Depandency on talent from America •Strongly performance-driven appraisal system •Strong sacking policy for under performers •Less weightage given to experience and position for appraisal and promotion •In more hierarchial business cultures, like India, it is difficult to attract & retian managers Opportunity Threat •Aggressive international approach for recruiting •Better candidates could be hired for top positions if GE were open to hiring from external sources (just not focus on internal progression) •Have more external talent acquisition engagements to attract industry experts rather than shifting people from within to leadership roles from different verticals. •Initially, post MBA the top talent preferred to go to Wall Street •People with ambition to become chairman/CEO in...
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...Chapter One 1.0 Introduction 1.1 Background of the Study Global Beverage Company Limited (GBCL) is the one of the stabilized beverage company in Bangladesh. They provide soft drinks with a brand name “Virgin” which an exclusive franchise agreement with Virgin Enterprise Limited of United Kingdom. GBCL started their business in Bangladesh December in 1999. Gazipur is our only production zone and main office at Mirpur, Dhaka. GBCL produced soft drinks with different flavors and sizes (can and bottle). Cola, Orange, Lemon-lime, Passion fruit, Grape fruit, Tutti-frutti these are all flavors of Virgin. Beside these, Diet cola is exclusive. Its competitors are Tabani Beverage, Bangladesh Beverage, National Beverage, Globe Beverage and Partex Beverage Limited. Its target market is teenager at the age of 13 to 19. It offers good taste with various products, maintaining international standard quality level. Product design and packaging is distinctive rather than the others. It takes better positioning in consumers mind from starting period flavored drinks. GBCL also introduced Mango juice flavor with brand name Cheers. In BCG matrix Virgin cola stays in Dogs but have a better chance to move from Dogs to Cash Cow. GBCL is continuing 13% of total market growth share. Its core benefit is removing the thirst of consumer. It uses aluminum container can, and plastic Container for pet bottle. Virgin drinks have proved their standard quality...
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...BIS3324 Information Requirements for Strategic Decision Making | Holcim Sri-Lanka. | Raveesha Tennakoon/ Janani Fernando/ Hashen Peiris | Statement of Originality of Submitted Work We, Raveesha Tennakoon Janani Fernando Hashen Peiris Module Name: Strategic Management and Information Systems Module No: BIS3324 We hereby confirm that the work presented here in this report and in all other associated materials, are wholly our own work and we agree to assessment for plagiarism. Signature……………………..……………………………………. Signature……………………..……………………………………. Signature……………………..……………………………………. Date…………………………………………. Acknowledgement This report successful because of many who have submitted their help and support towards it, and all gratitude goes out to those who did so. We would like to show our greatest appreciation to Mr.Kanishka Weeramunda for lecturing us and always with us. We can’t say thank you enough for his tremendous support and help. We feel motivated and encouraged every time we attend his lectures. Without his encouragement and guidance this project would not have materialized. Lecturer Miss. Hasini Nanayakkara was certainly very helpful and patient as he assisted towards this report, by sharing valuable insight, knowledge and advice throughout the project of its completion. We express our deepest gratitude towards Holcim Sri Lanka for accommodating our requests to gather information...
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...Amazon Business Plan My business is amazon.com and my product is the goods they sell. Because amazon is multi-dimensional and to survive in the retail world you need to be multi-dimensional. Just like REI amazon is multi-faceted how it gets it sales. is usually available to journalists and bloggers, who are visitors searching for specific news and I think if you use these 5 strategies you can create a successful business plan a business plan is supposed to capitalize on your strengths and weaknesses. Components of a Good Internet Marketing Strategy SEARCH Engine Optimization A study conducted shows that around 90% of Americans use the Internet daily, with over 2/3rd of Se up rchases being researched on the Internet. Search Engine Optimization (SEO) is a procedure that relates to attracting Internet traffic to your website as much as possible. SEO is crucial for online marketing success of your business. It includes optimizing your website in such a way that your site would be ranked on the initial pages of the search, so that web users can visit your website for the content they are in search of. This is done using keyword phrases that users generally put in the Internet search engine interface for searching a particular product or service. Email Marketing Strategy Another important component of an effective e-marketing strategy is email marketing which is all about sending information of product and services to potential customers using email. This is a proven effective...
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