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Swot Wal Mart

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Wal-Mart

Wal-Mart operates both retail stores and super centers around the world. The retail business is Wal-Mart's primary income and the foundation of the Wal-Mart empire in which the super center dominate the retail market offering the traditional retail household wares as well as groceries. The company also operates a chain of membership warehouses similar to Costco and B.J.'s, called Sam's Club, named after its founder Sam Walton. Since 1991, when Wal-Mart opened a Sam's Club in Mexico, the company has been international and has a separate international division which comprises the third arm of the organization.

Wal-Mart's mission, as stated in their corporate site, is "Saving money to help people them live better". The company archives this by offering the “lowest price” possible in the market, for any particular good, and now services have been added to the Wal-Mart stores and supercenters such as money transfers and check cashing services. The company has sought to get a banking license and already has its own credit card. (http://walmartstores.com/AboutUs/).

Following is an external assessment, utilizing Porter's model for a competitive analysis.

Barriers to Entry.

In terms of competition, there is little, due to Wal-Mart's automated supply chain and economies of scale which allow it to under price their competition. The supply chain and global network are barriers to other entrants. Wal-Mart also has the financial capital to protect them from any move to buy the company. The possible, but unlikely competitors would be supermarket chain who could expand their plants to include other merchandise and model the Wal-Mart Super Centers. Wal-Mart has no real rivals. Similar companies in the same retail industry include Sears, K-Mart and Target and of the three, only Target has sought to compete by creating their own Super Centers.

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