...RED BULL La empresa Red Bull tiene el eslogan „Red Bull te da alas“, y el producto es conocido a través publicidad, eventos, propiedades de equipos de los deportes diferentes y también la música con la marca Red Bull Records. FODA Fortalezas Red Bull es la bebida energética más popular en el mundo y es el líder en su categoría. Ha establecido una marca con un imagen muy fuerte y consistente al nivel mundial. Representa una específica subcultura de borde aún así está siendo consumido por una variedad de demográficos. Tiene tres diferentes versiones – Regular, SugarFree y Cola. Su estrategia de marketing ha llevando a cabo de las actividades de promoción a través de deportes extremos y lo ha ayudado a la marca a construir una identidad fuerte y a aumentar la conciencia y la lealtad del consumidor. Red Bull tiene una amplia presencia geográfica, lo debería asegurar un crecimiento positivo en largo plazo, aunque algunos mercados alcanzan la madurez. Opportunidades El desarrollo de los mercados da nuevas posibilidades geográficas para la expansión de Red Bull en otros países y por eso la compañía tiene mucho sentido de desarrollar la estrategia de marketing y patrocinio rápidamente. Nuevas lugares de producción en los países en desarrollo hacen el precio de venta al por menor más competitivo. Quizás la empresa podría considerar la construción de plantas de producctión en Asia. Si Red Bull empezaría a ofertar nuevos sabores los podrían ayudar a mejorar los cuotas...
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...José Francisco Rosselló Solivellas César Jimeno Campos Jose Antonio Rodríguez Cuenca Ernest Llofriu Palou INTRODUCTION ................................................................................................. 3 EXTERNAL ANALYSIS ...................................................................................... 3 MACRO ENVIRONMENT ................................................................................... 3 Economic'factors'and'tendencies'....................................................................................................................'3' Environment'factors'and'tendencies'.............................................................................................................'4' Technological'factors'and'tendencies'...........................................................................................................'7' Demographic'factors'and'tendencies'............................................................................................................'8' Social'and'cultural'factors'and'tendencies'.................................................................................................'9' Political'and'legal'factors'................................................................................................................................'10' MICROENVIRONMENT .................................................................................... 13 Competitors'.....................................................
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...1. What is the problem? Pasta consumption in Spain is below other countries (4 kilos/person, Italians consume 25 kilos/person) and has also dropped (-2% in 1990). Underlying hypothesis is that consumption could be doubled with marginal effort. 2. How would you conduct the research? (sampling, research approach, metholodology, etc) Objective: Conduct comprehensive research to understand needs and wants of Spanish consumer. Ultimate aim is to determine if there is a business opportunity to increase pasta supply by promoting incremental demand. Steps and Approach: a. Qualitative Research – to properly define the hypothesis. a. Focus groups with customer. i. Target: different gender and age groups b. In depth interviews with customers ii. Individual sessions, different gender and age groups iii. Focus on households/women as they dictate food buying decisions c. In-depth interviews with chefs and restaurant owners (the are close to customers and their taste/preferences) iv. Target: Spanish food, international cuisine, Italian restaurants d. Product Sampling – Taste testing v. Taste all 3 pasta types 1. Plain, filled, composite b. Quantitative Research – to test the hypothesis and develop alternate solutions. Develop a good sample group. e. Personal Survey/questionnaire, vi. At: Small supermarkets, Large supermarkets, Restaurants vii. Type...
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...Table of Contents A. Organization Description. ……………………………………………….. A.1. Description of the Organization and its objectives. ……………….3 A.2. Three leadership practices of the primary leader ……..6 A.3. Effect of the current leadership on the organizational culture. ……..8 B. SWOT Analysis. ………………………………………………………………10 B.1. Strengths of the Organization. …………………………………………10 B.2. Weaknesses of the Organization. ………………………………………11 B.3. Opportunities of the Organization. …………………………………….12 B.4. Threats of the Organization …………………………………………….12 C. Leadership Evaluation. ……………………………………………………….12 C.1. Evaluate three strengths of the chosen leader. …………………………12 C.2. Evaluate three weaknesses of the chosen leader. ………………………17 C.3. Recommend three theory-based practices to maximize the success of the chosen leader. …………………………………………………………………………18 References.…………………………………………………………………………. A.1. DESCRIPTION OF THE ORGANIZATION AND ITS OBJECTIVES Postal, Tax and Travel Services, (henceforth addressed as TPS) is a one-man owned small business organization with two employees and located in Town A in State B. TPS was established in 1995 but incorporated in 2001. According to the owner/manager, Owner/ Manager/Chief Executive/Financial Officer, Chief Victor, TPS’s annual revenue is estimated at $140,000. TPS is a sales and services provider in the following categories providing Postal, Tax, Travel, and Money Transfer services. The main objective of TPS is to provide the best services...
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...Marketing Plan Outline 2.0 Situation Analysis ➢ Identify the best marketing strategies to increase the client portfolio. ➢ Implement the new marketing strategies in the next year. 2.1 Market Summary Market Needs ➢ Cover the Hispanic market necessity. (Spanish speaker) ➢ Cover the new small business necessity. (Excellent services in low fees) Market Trends ➢ New Hispanic businesses grow across the state and in the nation. (12%) ➢ New multi-linguals markets grow across the state. Market Growth ➢ New Business US Market Growth in 2012 – 8% ➢ New Business Hispanic Growth in 2012 – 12% ➢ New Business Multi-Cultural Growth in 2012 – 4% Total – 24% 2.2 SWOT Analysis Strengths ➢ Business knowledge & expertise ➢ Ability to communicate and develop within a bilingual market (English/Spanish) ➢ Excellent quality of service at an affordable costs and fees ➢ Strategic oriented solutions and tailored plans for the needs of the customer Weaknesses ➢ New in the market - Less than 5 years in business ➢ Low brand recognition in the local market ➢ Small business with limited team size Opportunities ➢ New markets expansion and grow across the nation and other countries. ➢ New service offer based of client needs ➢ Specialize in industries such as banking, direct sales, retail and beauty because of the founders depth of experience in these areas ➢ Offer services in a third language to appeal other international markets Threats ➢ Challenges...
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...Case Study : The New Conquistador. 1. Go back in time to 1986. Do a SWOT analysis for Telefonica de Espania. Does your analysis lead to the same conclusion as Telefonica's managers? Strength points : Telefónica is one of the world’s largest telecommunications companies by market cap. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and its customer base exceeds 264 million globally. Telefónica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. The Group stands in third position in the sector Telco worldwide in terms of market capitalisation the 1st as an European integrated operator and also the third in the Eurostoxx 50 ranking, composed of the major companies in Europe (December 31th 2009). Telefónica is a 100% private company. It has more than 1.5 million direct shareholders. Its capital traded on the continuous market on the Spanish Stock Exchanges (Madrid, Barcelona, Bilbao and Valencia) and on those of London, Tokyo, New York, Lima, Buenos Aires and São Paulo. Telefónica has one of the most international profiles in the sector with more than 60% of its business outside its home market and a reference point in the Spanish and Portuguese speaking market. In Spain, the Group has over 80 years experience since its constitution in 1924, providing services to more than 46.7 million...
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...SWOT analysis Vanderlande Industries Strengths: * Project management ahead of all competitors through decades of experience * Reliable delivery always keep up to our promises * Innovation continuous improvement of functionality * Worldwide presence ability to rapidly adapt to “new” local circumstances * Dedicated people Skills, behaviour, common sense and experience count. Each employee is challenged and supported in personal development. They are responsible and we offer development opportunities, guidance and support Weaknesses: * Sometimes overkill in functionality customer doesn’t want all the offered functionalities and don’t want to pay the higher price * Sometimes innovation not robust enough * Sometimes no cohesion between offices every office has its own comings and goings Opportunities: * E-commerce much more Business to Customer delivery + returns direct via internet * Globalisation upcoming economies which leads to much more flight traffic * Automatisation ensures reliability, track/tracing * Logistics is key success factor more companies are seeking to lower their cost for logistics Threads: * Upcoming competition from China low cost companies * Tendency competition to accept high contractual risks is changing landscape * Drastic technological developments like 3D printing Describe how the SWOT analysis relates to the activities of the department of your employment and to the marketing...
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... 2.2.1 Subtitle 6 3 DISCUSSION 6 3.2 Subtitle 6 3.2.1 Subtitle 6 4 CONCLUSION 7 4.2 Subtitle 7 4.2.1 Subtitle 7 REFERENCES OR BIBLIOGRAPHY (examples) 8 5 APPENDIX 1 Title of Appendix 1 9 6 APPENDIX 2 Title of Appendix 2 10 INTRODUCTION With the development of globalization, our company decides to expand our target market to Spain. To make sure we have enough background knowledge about Spain, our company has done some marketing research, such as questionnaire, telephone interview and face-to-face interview before we dealing with the detailed marketing plan. In this marketing plan, we will present the result of our marketing research, and the analysis of marketing mix. The SWOT analysis is also an essential part of this plan. The insights of strengths, weaknesses, opportunities, and threats offer our company a good foundation before implementing the marketing plan. Below is some background information of Black Light Discipline band: Black Light Discipline is a Finnish band founded in 2005 on the idea to make captivating, synth-based grooves with a mix of metal and electro genres. This fresh mixture makes BLD one of the most interesting groups playing electro-metal and the sound could well be described as raw, fleshy but still atmospheric. Their music's style is often categosided as electro-metal or industrial-rock. In the bands five year lifespan this Kuopio-based group has developed their unique sound...
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...17 PEST-analysis 17 Porter’s competitive forces 20 SWOT-analysis 23 Recommendations 28 Results 30 References 31 Introduction SEAT, S.A., is a Spanish car manufacturer and a wholly-owned subsidiary of the German Volkswagen Group. The headquarters of the company is located in Martorell near Barcelona, Spain. SEAT presents a range of cars delivering the combination of superior engineering and young design. It makes sustainability principles its priority: reduction of CO2 emission, energy efficiency, and recycling. By 2006, the firm has already produced 16 million cars in total. 75 per cent of the manufactured cars are exported to all over the world. SEAT launches it products in almost 40 countries across Europe, 11 countries in Asia and 16 countries in North and South America. It even sells cars in Africa. However, for some reasons, SEAT struggled a lot to enter the Russian market. But why did they struggle? How can they be successful in so many countries and on the other hand have problems to enter the Russian market? In this paper we are trying to identify the mistakes and explain what has happened. First, we give some background information about the company SEAT and describe the events that made it so hard for the Spanish firm to enter the market. Then, we will present some theories and analyse the Russian car market and the company itself. We are going to use the PEST-analysis, Porter's Five Forces and the SWOT-Analysis. Finally, we will showcase our results and...
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...89 Global Marketing Management 0372 Zara: Fast Fashion Case Analysis GMM Group F: Alexandra Botescu, Ana Sabau, Felicia Postica, Mila Kostadinova, Georgi Krastev, Raisa Nazarova 08-Nov-11 Zara: Fast Fashion Table of Contents Introduction............................................................................................................................................. 1 1. 2. Problem statement.......................................................................................................................... 1 Alternatives ..................................................................................................................................... 1 2.1. 2.2. 2.3. 3. Europe ..................................................................................................................................... 1 North America ......................................................................................................................... 2 Asia .......................................................................................................................................... 2 Issues ............................................................................................................................................... 2 3.1. 3.2. 3.3. 3.4. Cultural distance...................................................................................................................... 2 Administrative distance ..........................
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...May 13, 2013 Prepared for Program Committee Northwood University/ Jilin University---Lambton College Letter of Transmittal Room 612, Qianjin Street, Changchun City, Jilin Province, 130000, P. R. China. May 13, 2013 Program Committee Northwood University/JULC 4000 Whiting Drive Midland, MI, U.S.A. 48640-2398 Dear Program Committee: Here is my report, “The Strategy of ZARA”, which you asked for on July 12, 2013. As we all know, the global apparel market is a consumer-driven industry. Also, globalization and new technologies have allowed consumers to have more access to fashion. As a result, consumers are changing, competition is fierce, and companies are evolving to meet these demands. Zara, a Spanish-based chain owned by Inditex, is a retailer who has taken a new approach in the industry.With their unique strategy, Zara has the competitive advantage to be sustainable. In order to maintain that advantage and growth they must confront certain challenges that face traditional retailers in the apparel industry. I will talk about the industry leader of fashion follower, ZARA and discuss the success the famous brand. Sincerely, Frank Li Executive Summary As we all know, as a fast fashion, Zara is always growing. It has the potential for sustainable growth due to its competitive advantage and its ability to face the challenges of the apparel industry. The company keeps its operating income elevated, has a strong and unique...
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...SWOT ANALYSIS A SWOT analysis or SWOT matrix is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Some authors credit SWOT to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies. However, Humphrey himself does not claim the creation of SWOT, so the origin remains obscure. SWOT Analysis includes:- * Strengths: Characteristics of the business or project that give it an advantage over others. * Weaknesses: Characteristics that place the business or project at a disadvantage relative to others * Opportunities: Elements that the project could exploit to its advantage * Threats: Elements in the environment that could cause trouble for the business or project Identification of SWOTs is important because they can inform later steps in planning to achieve the objective. We are doing SWOT analysis of brand ZARA. ZARA SWOT ANALYSIS | STRENGTHS | * Have about 2000+ stores located in leading cities across 88 countries * Part of one of the biggest Spanish retailers in the world * Needs just two weeks...
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... Introduction: I have decided to write my dissertation on the Spanish car manufacturer, SEAT. I will examine how the company came into being in 1950 and how it got to where it is today i.e. a market leader in European and worldwide car sales. The reason I have chosen SEAT for the subject of my dissertation is that I have an interest in car companies and when researching potential topics SEAT interested me as it was the first real Spanish car company and the story of its rise to prominence was a very interesting one. In researching the topic I have found a number of valuable sources including books I located in the UCC library and a number of online sources such as journals and other websites. The opening chapter of my dissertation will be on the history of SEAT and its relationship with Fiat and later with Volkswagen. I will then examine SEAT as a modern day company, its recent performance and the direction in which it is headed. I will then look at the company’s advertising and marketing techniques, both historically and currently, as well as its role as a subsidiary of the Volkswagen group. Finally, I will draw a number of conclusions stating my findings, what I found most interesting and also any difficulties I have encountered while researching and writing my dissertation. SEAT: A Brief History: Prior to the Spanish Civil War Spain’s automobile manufacturing industry was not in a particularly strong position...
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...distribution and customer service centers universally but mainly concentrated in Asia. Below is a brief company and employee history to aid with the case study analysis. The first step in identifying the various challenges faced by Tex-Mark included listing the various problems, both explicit (short term) and implicit (long term). Some factors like language barriers have maintained a trend in that there have been more than one occasions of it arising. Other factors included cultural insensitivity and internal factors like Training and Development failure. The second step involved using different methods of analysis like the SWOT (Strength, Weakness, Opportunities and Threats), Human Resource Policies and also a Risk analysis that can affect expatriates on the assignment as well as internally impact the company and its foreign structure alignment. The SWOT helped understand the various aspects of staffing international operations and also understanding the different opportunities Tex-Mark has in relation to its competitors. Risk analysis helps us understand the different personal factors that could affect individual performance. Lastly, the solution phase gives key clues and solution sets based on my personal recommendation and understanding of the case study. These include increasing spending on R&D to better understand host country culture and different...
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...TABLE OF CONTENTS 1.0 INTRODUCTION 2.0 CASE SUMMARY 3.0 PROBLEM IDENTIFICATION 3.1 Primary 3.2 Secondary 4.0 CASE ANALYSIS 4.1Target Market and Positioning 4.2 SWOT – strengths, weaknesses, opportunities, threats 5.0 ALTERNATIVE METHOD 5.1 Reinforcement of marketing strategy by Squirt 5.2 Strategy planning recommended by Food, Cone & Belding (FCB) 5.3 Running bilingual media advertising and bottler promotion campaign for U.S Hispanic nationalities 5.4 Food, Cone & Belding estimation of Hispanic Squirt consumption on a Spanish-only program for selected markets 6.0 RECOMMENDATION 7.0 PLAN OF ACTION 7.1 Promotion 7.2 Product 7.3 Price 7.4 Place 8.0 CONTINGENCY 1.0 INTRODUCTION Nowadays, marketplace is fundamentally different as a result of major societal forces that have resulted in many new consumer and organization capabilities. These forces have created new opportunities and challenges and marketing management has changed significantly in recent years as organization seeks new ways to achieve marketing excellence. Furthermore, to maintain the product’s reputation in the market, organization focuses on branding the product internally and externally through market targeting and product positioning in order to increase organization sales volume and gaining trust from their respective consumers on their products 2.0 CASE SUMMARY ...
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