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Td Bank Case Summary

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Recommendation: Partner with TD bank
The primary problem related to the development of Uber Canada is a growing number of competitors and new entrants in the ride-sharing market. Thus, resulting in the immediate problem which is a decrease in Uber’s market competitiveness and profit in Canada. Moreover, the company’s potential problem is that it has not been able to widen the gap from its competitors in terms of technology and services. Therefore, the customers have low switching cost and Uber loses profit. My recommendation is to partner with TD bank. Whenever a customer opens a credit card account with TD and add this credit card on Uber’s app, he gets Uber’s coupon with one free ride within 10 kilometers. Also, when the credit card points

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