...Harry Lindsol’s Textbook Decision: An Ebook or a Traditional College Textbook 1. A) Traditional textbooks: a. Acquisition editors – recruited professors to write textbooks for their publishing company; ID prospective authors write books with broad market appeal and signing them to contracts; editors paid based on authors and textbooks brought in and paid based on success of books b. Professors normally chose rep appealed to them most; someone dealt with normally c. Other occasions, professor choose less expensive book (proven professor less happy with these books due to quality) d. Representative business model – heavily cost intensive for publishing companies since they had to pay for salaries of sales reps as well as travel expenses plus cost of entertaining professors e. Majority success publisher depended on which company had better authors and titles, along with professors’ personal preferences for certain reps f. Need growth to keep up in market so added platforms B) etextbooks * Kindle and iPad * Kindle popular b/c convenience and books’ cheap price * Ebooks < expensive traditional books * Publishing company didn’t have to pay for materials actual books * Publisher passed savings to Amazon who could still have a significant markup and yet offer books for a cheaper price than those in bookstores * Kindle weighs < 1 lb and fits easily a lot of places * Download bks wirelessly from...
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...TEXTBOOK REVIEW Purchasing and Materials Management Textbooks A Review by Dan Reid Bowling Green State University The area of purchasing and materials management has entered a challenging era. In an effort to retain its competitive standing in the international marketplace, American industry has turned to purchasing and materials management for help. The importance placed on purchasing and materials management is highlighted in a forthcoming study done for the National Association of Purchasing Managers by Hahn and Kim which found that more than two hundred universities and colleges now offer courses in this area. General observations can be made about the textbooks available in this area. First, if purchasing and materials management is to remain a viable focal point for retaining the competitive edge, professionals in this area must interact successfully with engineers, production planners, vendors, quality assurance personnel, controllers, management information systems, and computers. The diversity of knowledge required is evident in the textbooks. Although a core of standard topics has been developed, the emphasis placed on each topic varies considerably according to the author's biases; the same can be said about the coverage of peripheral topics. Second, academic research in purchasing and materials management is in its infancy. Most of the research referenced or techniques used have 878 James M. McFillen Textbook Review Editor been done in peripheral areas. Because...
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...FULLERTON International Law for Business (Mgmt 346) Section 20579 Course Syllabus for Fall 2016 MIHAYLO COLLEGE OF BUSINESS AND ECONOMICS Professor Carl Pentis DEPARTMENT OF MANAGEMENT Office: SGMH 5385 Law Office telephone: (714)385-9682 Cell (text or call me!): (310)594-0869 Office hours: Tuesday, Thursday 5:00-5:30 pm; and by appointment School Office e-mail: cpentis@fullerton.edu Law Firm e-mail:carlpentis@gmail.com Law Firm fax: (714) 385-9682 Class day, hours and location: Tuesday and Thursday 5:30 to 6:45 p.m.; SGMH 1109 Course Description From the CSUF Catalog Prerequisite: Management 246 or equivalent. Textbook and Other Course Materials The course text is International Business Law and its Environment, by Schaffer, Agusti, Dhooge, Cengagge Learning, (9th ed. 2015). This can be an expensive textbook so you should consider purchasing the eBook at the Titan Bookstore. Also, I will provide links to PowerPoint presentations and other select added course materials on the course website. Course Mechanics and Procedures Open-Door Policy. My policy has always been “open-door.” Therefore, you should not hesitate to contact me in person or by e-mail1 or telephone. Reading. We will cover many chapters from the text during the semester. Course readings will include chapters from the text plus the assigned cases cited below. Bring your text to all class sessions since we will refer to it frequently. 1 Please be advised that e-mails may...
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...Juul Moller: The Internet Impact Consumer Behaviour Friday, February 5, 2016 Table of Contents Introduction 4 Situation Analysis 4 SWOT Analysis 4 Strengths 4 Weaknesses 5 Opportunities 5 Threats 6 Assumptions & Missing Information 6 Problem Statement 7 Development & Evaluation of Alternatives 7 Alternatives 7 Alternative One: Build an e-Commerce platform 7 Pros 8 Cons 8 Alternative Two: Strategic Partnership with NSM 9 Pros 10 Cons 10 Alternative Three: e-Textbook Options 11 Pros 12 Cons 12 Alternative Four: Client Focused Strategy 12 Pros 13 Cons 13 Alternatives Matrix 14 Index 14 Conclusion 15 Solution Objectives 15 Recommendation 15 Build an e-Commerce platform 15 Strategic Partnership with NSM 16 Client-focused strategy 16 References 18 Introduction Dag Juul Moller is the owner and president of Juul Moller Bokhandel, a bookstore located in Norway. Dag speaks to Dagfinn Nettland, a master of management student at the Norwegian School of Management. Dagfinn was enrolled in a course that required students to take an existing company and analyze how it could use the internet as a sales channel and source of information. Dag was interested in the fact that the required textbooks weren’t available until several weeks into the course. Some students purchased their books using Amazon.com, others resorted to using other bookstore websites. Some students had purchased other products through the internet with...
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...Media Summary The media sources I used this week are the same media sources I used in the previous weeks of this course. The media sources I used for this week’s topics included the textbook, the online videos provided, and my wife. I used the text book for most of the assignments this week. I felt like the text book for week 2 and week 3 did a good job of explaining the meanings of the topics presented and did not require additional readings. Chapter thirteen introduced the concept of sustainable income, or “the most likely level of income to be obtained in the future.”(Kimmel, Weygandt, Kieso, 2011). Chapter thirteen also explains how irregular items are presented, comprehensive income, the horizontal analysis, vertical analysis, how to compute ratios, and the concept of quality of earnings. Another valuable media source was the online videos. The video “Balancing the Books: Understanding Financial Reporting” discusses accounting tools, how the balance sheet works, profit and loss, and other topics. Like the previous videos, this video directly relates to and supports the topics in the text. Also, like the videos in previous weeks, the video is a nice change of pace from reading long text. I actually liked the videos used in week two more than the video used in this week’s lesson. The “Jeopardy” style video was a little boring and the way the contestant flashed back to his experiences made it a little drawn out for my taste, however I understand the attempt to make the...
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...students to have access to required textbooks through an electronic book service. This type of service will be different from our competitors as it will be available through kiosks placed on campus and students will have choices between renting only a portion or an entire book. Rent duration will be anywhere from just one day to an entire semester – all for a student to decide. Another characteristic that differentiates us from competitors is our ability to offer electronic books at a low price. Our product is user-friendly and developed specifically for college students who need quick and easy access to desirable textbooks and parts of textbooks without paying a large amount of money for them. In order to move forward with our product, we first needed to estimate our potential customer demand. A survey was conducted on various college and university campuses and covered over 200 students. Questions required both qualitative and quantitative responses that allowed us to answer our research objectives. * What industry are we in? * What are the current industry trends for e textbooks? Growth or decline? Products offered? Consumer targets? Advertising and promotions? * Who are the competitors and what is their target and marketing mix? * What is the consumer behavior of students with regard to buying textbooks and e-textbooks? How much are they spending? Where are they buying? What factors contribute to their decision to buy a textbook or not? * How likely are students...
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...6/27/13 Free Analysis Essay Sample: Replacing School Textbooks With Laptops | Academic Help. Online Academic Writing Help A CA DEMIC HELP. ONLINE A CA DEMIC WRITING HELP > SA MPLE ESSA YS, RESEA RCH PA PERS, REVIEWS, A PPLICA TION A ND BUSINESS PA PERS > FREE SA MPLE ESSA YS A ND ESSA Y EXA MPLES > A NA LYSIS ESSA Y SA MPLES > A NA LYSIS ESSA Y SA MPLE Analysis Essay Sample Replacing School Textbooks With Laptops The question of replacing students’ textbooks with individual laptops, or other similar gadgets, in an increasingly popular conception. Still, this is connected to a myriad of issues and peculiarities to be considered, and some scientists believe that technological advancement makes such conundrums inevitable (Cavanaugh, 2006). As modern lifestyles become more efficient and more complicated, people seek ways to apply technology to mundane activities in order to simplify these tasks. According to Professor Brian Nejmeh (2012), the acquisition of knowledge needs to be in tandem with current technological trends. One of the spheres having the rifest debates about implementing technologies is education. Among several radical proposals concerning this question was a blanket ban on textbooks in favor of laptops, which resulted in controversy reaching its peak. The general cost of buying a laptop and maintaining it is higher as compared to school textbooks. The digital text combination, inherent in laptops, is still a relatively new and expensive technology (Cavanaugh...
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...Assessment and Text Evaluation in the Content Area Classroom My content area text book that I chose was an Algebra 1 textbook. Algebra 1 is usually taken in either the 8th or 9th grade. To get estimated grade level I used Fry's Readability Formula. To get this estimation, I randomly selected three passages from the textbook of one hundred words each. For each section of one hundred words, I counted the number of sentences and the number of syllables. For the first one hundred word sample, the number of sentences was roughly 4.9 with 180 syllables, the second sample was roughly 3 sentences with 131 syllables, and the last sample was roughly 5.3 sentences with 156 syllables. This averages out to roughly 4.4 sentences with 155.67 syllables. According to the Fry's Readability Formula, this textbook was estimated to be between the 10th and 11th grade reading level, which is a little bit higher than it should be. After determining the reading level of the Algebra 1 textbook, I then took another passage, from the same textbook, and performed a cloze procedure. To do this, I took another random one hundred word sample and deleted a random word from the second sentence and from there after deleted every five words. The test was then given to two different students. Here is the cloze test I created: Cloze Test: The process of designing an experiment begins with determining what type of data is needed and how it should be obtained. The best way to test a _______ would...
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...to remedy to the expensive fees paid by IESEG students for their textbooks, so we conducted a survey to know whether they would be interested in a secondhand shop for their books. According to the results, the sample seems enthusiast about this project. INTRODUCTION When we started studying at IESEG, we were all surprised by the prices of the books. Indeed, we all had to pay about €300 for the textbooks of the first year. Throughout the year, we realized that textbooks were not useful for everyone and that we do not know what we are going to do with them at the end of the year. So we came up with the idea to implement a second-hand shop for the textbooks called “AdoptABook” in charge of receiving used books and reselling them. Our association will buy the books sold by students from previous years, we will store them, and we will resell them to new students. FINDINGS The market we targeted is a niche market. Indeed, the only customers targeted are: * IESEG students (including exchange students) * Both from Paris and Lille * Who don’t mind using used books Therefore, we have no competition (monopoly). Here are the results of our analysis: Our sample is only composed of: * IESEG students with a majority of women (72.4%) * Aged between 18 and 20 (77.6%) * In first year (75.9%) * From Paris (86.2%). This graph shows: * Very few students used all their textbooks * The greatest share of students (84.48%) used either a few...
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...Company Name: Pay it forward Book Supplier Executive summery Executive Summary The College Cafe is a student-to-student Internet marketplace providing college students with the opportunity to buy, sell and trade college textbooks, participate in auctions, post classified ads, provide teacher evaluations, and buy products for college. The College Cafe's target market consists of over 15.8 million college students who spend $200 billion annually. The College Cafe was founded in July and is presently in its start-up stage. 1.1 Solution The College Cafe will enable students to buy, sell, and trade used textbooks directly to other students, by-passing the university bookstores. By selling textbooks to other students, the seller can receive more money than the bookstore will pay and the buyer can pay less than the bookstore charges. In addition to textbooks, students will be able to sell class notes, old tests, computers, dorm accessories, used CDs, tutoring services or anything students wish to sell via an online student-to-student marketplace. In addition, the College Cafe will offer other services such as classifieds, teacher evaluations, weblogs (bloggers), specialized content and retail. The College Cafe will establish itself as the leading online student-to-student marketplace by combining extensive market-specific expertise with Internet technologies to generate revenue while creating a win-win solution for students. The College Cafe will achieve market...
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...Company Name: Pay it forward Book Supplier Executive summery Executive Summary The College Cafe is a student-to-student Internet marketplace providing college students with the opportunity to buy, sell and trade college textbooks, participate in auctions, post classified ads, provide teacher evaluations, and buy products for college. The College Cafe's target market consists of over 15.8 million college students who spend $200 billion annually. The College Cafe was founded in July and is presently in its start-up stage. 1.1 Solution The College Cafe will enable students to buy, sell, and trade used textbooks directly to other students, by-passing the university bookstores. By selling textbooks to other students, the seller can receive more money than the bookstore will pay and the buyer can pay less than the bookstore charges. In addition to textbooks, students will be able to sell class notes, old tests, computers, dorm accessories, used CDs, tutoring services or anything students wish to sell via an online student-to-student marketplace. In addition, the College Cafe will offer other services such as classifieds, teacher evaluations, weblogs (bloggers), specialized content and retail. The College Cafe will establish itself as the leading online student-to-student marketplace by combining extensive market-specific expertise with Internet technologies to generate revenue while creating a win-win solution for students. The College Cafe will achieve market...
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...Introduction Currently the University Bookstore is facing an obsolescence of its unsold textbooks in the warehouse. This memo is trying to find the inventory estimation method, the major causes of loss, and suggestions to improve bookstore’s internal control. Retail Method/Cost-To-Retail Ratio Retail method and estimation method are the two ways to estimate inventory. For the University Bookstore and other retailers, retail method is the better choice. First, the retail method is easier to use. Because of the seasonal sales period and a wide variety of products with different costs, it is complicated for retailers to record every product’s costs, prices and sales. The retail method allows retailers to make physical counts in summer break when the bookstore is not busy. Also, retailers just need to record the retail price of inventory instead of recording cost, retail prices, and total sales. Second, by relying on the current cost-to-retail ratio rather than historical cost, the retail method is acceptable by GAAP. For retail method, cost-to-retail ratio is one of the most important information for retailers to estimate inventory. Cost-to-retail ratio for new and used books can be calculated by using the following formula: Cost of goods available for sale/ (Retail price of goods available for sale + Net markups). The cost-to-retail ratio for new books is 0.7297, and for used books is 0.5813. Then the reported ending inventory on June 10, 2010 is $707,901 for new books...
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...thoroughly understand where a specific person came from and what they have done. If we were to study individuals without knowing prior context for example the French in Vietnam; if you begin reading in the middle of our textbook in chapter two you would believe the French were going to be in Vietnam for the long haul and were not going to accept defeat. But in all reality, by the end of chapter two the French had all but surrendered and were overpowered and America was forced to come into Vietnam. From there into Chapter three, its hard to find French presence in Vietnam. So without knowing prior context from chapter three on you would have almost little to no clue that the French had tried to take back Vietnam under a nationalist puppet government. This is why it is so very important to know the context of prior history. I do not believe many people in my age group even know the French were involved in Vietnam; I for one had no information about Vietnam other than it was an unpopular war America was in that left many veterans out in the cold because there was no support. After reading two chapters of the text book, my perspective is completely changed on this topic and this is why prior context of history is important. In my honest opinion I believe my textbook is going to be my greatest resource. It may seem generic, but as I continue to read I am learning with each new page things I didn’t know before. And for so long...
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...Method: Presents ALL relevant features for the first subject, then ALL relevant features for the second subject. If you were writing a Comparison/Contrast of college and high school you might focus on three points: * Cost of attending high school and college * Workload in high school and college * Social aspects of high school and college Point-by-Point Method Block Method Introduction and ThesisItems to be compared, reason for comparison, and main points | Introduction and ThesisItems to be compared, reason for comparison, and main points | College is more expensive than high school * College tuition costs * High school NO costs * College living expenses * No living expenses in high school * College textbook costs * High School books are free | College costs, workload, and social opportunities will...
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...Rosie Mobbs Unit 45 Rob Clegg Unit 45- Independent learning M1- Explain the value of three different resources in the preparation of the complex piece of work. D1- Evaluate the three resources in terms of validity. In this assignment I am going to be talking about a complex piece of work that I have already done for an assignment, and I will be explaining the value of 3 different resources and evaluating the 3 sources in terms of validity. The 3 resources that I am going to be talking about are: the internet, a text book, and NHS facts. I found all of these resources useful in different ways, and also reliable in different ways. I chose these particular resources because I have many opinions about them, some good, some bad. The mix of opinions is good because I can discuss both sides, and have a good balance between the opinions. The internet The source that I will be talking about first is the internet. The use of the internet helped me a lot with the assignment, this is because I was easily able to just search up what I needed to and then was able to put it into my own words and add it into my piece of work. I think that it also made my work better because I knew that the websites I was using were reliable and all the information in them was correct. And I think that this made my work good because I knew the information was correct and knew that I didn’t put anything in that was incorrect. Another way that it helped to support my work was that it was quick and...
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