...Marketing Plan of “Fast & Fresh - 24 hours – Hot Dog” Vending Machines in Barcelona Introduction and Overview: A normal vending machine only offers cold snacks or beverages, which is nothing outstanding. In contrast the “Fast and Fresh 24 h Hot Dog” uses a State-of-the-art microprocessor technology to control all function, as a result the vending machine automatically cooks a fresh hot dog in less than 1 minutes. This service will be provided 24 h 7 days per week in the central of Barcelona in areas where human traffic is constant. The Hot dog Gourmet will be best suited next to night clubs, as restaurant and other places are closed during the night and there are always hungry people. Brand identity: The used logo easy identifies the strategy; “24 h” recognize every customer that hot dogs are always available. The words “fast & fresh” describe the short waiting times and the high standard of quality. The buns and sausages come from well known and established food manufactures in Spain. The logos of these manufactures are also found on the vending machines to create trust. Business model: Cost of machine (one-off payment) ( low fix cost ( niche strategy ( Benefits ( Revenue ( Profit Swot analysis: According to Evans, N. et al, 2003 we analysed the Strengths, Weakness, Opportunities and Threats: |INTERNAL |STRENGTHS |WEAKNESS | | |- Strategic location...
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...Snap Fitness Exercise Centers 12 May 2012 Part A & B –Variable Costs and Target Net Income Analysis CVP analysis requires that all company costs be identified as variable or fixed. Investopedia defines variable costs as, “costs that vary depending on a company’s production volume; they rise as production increases and fall as production decreases”(pg 1). Fixed costs do not change with an increase or decrease in the amount of production. Snap Fitness’ fixed costs are $4,000 a month for operating expenses and $2,000 for the equipment lease (Total $6,000). The amount of members estimated to break-even is 300 at a monthly price of $26. To find variable costs, the equation is listed below: (a) Break-even point = Variable costs + fixed costs + Net income 300*($26.00) = Variable costs + $6,000 + 0 $7,800 = Variable costs + $6,000 Variable costs = $7,800 - $6,000 = $1,800. (b) What would the monthly sales have to be to achieve a target net income of $10,000. (Fixed costs + target net income) / contribution margin ratio = required sales in dollars. Contribution margin ratio = contribution margin / sales. Contribution margin = Sales – variable expenses. $7800 – 1800 = $6,000 6000 / 7800 = 77% contribution margin ratio. ($6000 + $10,000) / 77% = $16,000/0.77 = $20,779 Based on the fixed costs provided, $20,779 in monthly sales would...
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...Snap Fitness Cost-Volume-Profit and Break-Even Analysis Anne, Bratcher Kim Collins, Heather Davis ACC/561 August 13, 2012 Dr. Sandra Welch Snap Fitness Even though owning a business can be costly, finding one that aligns with an individual’s ability to invest and operate is challenging. Health and fitness continues to be one of the biggest markets today. Snap Fitness is a growing franchise chain of fitness clubs that is a reasonably priced investment with relatively fast turn around on investment. Franchise History Peter Taunton founded this chain of fitness clubs in 2003 in Chanhassen, Minnesota. This fitness operation presents individuals looking for a way to own their own business in the fitness industry by offering affordable franchising opportunities. These franchise opportunities are client-friendly and can be found across the globe. Snap Fitness clubs are open 24 hours daily and seven days a week. Memberships in one of these fitness clubs give clients opportunities to fit a work out in at their convenience. Many fitness organizations require members to enter into annual contracts that can offer savings if purchasing two or more year plan. Another good feature of the fitness club allows the client to work out at any Snap Fitness facility in the United States...
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...business to business transaction is a small company selling a large amount of product to the Wal-Mart Corporation for Wal-Mart to market in all of the organizations stores. Wal-Mart strives in selling the merchandise for a low price but wanting to make a profit in bulk. The benefit about Wal-Mart is that the company can be very beneficial to other patent holders because of how fast Wal-Mart can sell an item once the item enters the company’s doors. Another company that should be explored is Sam’s Club (which is owned by Wal-Mart). Sam’s club on the other hand allows consumers to purchase in bulk for his or her small business. The point that needs to be brought up is that at least half of the profit that Sam’s Club brings in the doors is from small business accounts. Sam’s Club offers bulk refills to candy machines and the ability to even purchase a vendor or candy machine. But, that is just beginning of Sam’s Club sales. “Year to date, Sam’s Club estimates it has identified more than $233 million in savings for Small Business and since the launch of its Small Business Savings Drive last month, Sam’s Club associates have contacted more than 80,000 small businesses to help them identify ways they could be saving” (Sam’s...
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...activities that the SRC provides to develop management, social and leadership skills. In this fast evolving, globally competitive age these skills are quite essential for each individual in regard to whichever career paths you might opt for. Therefore, SRC is not just a department but a partner in student character enhancement. There are 16 registered clubs and societies operating under Student Resource Centre. Each club is controlled by the SRC and has a chief coordinator, under her/him is a deputy coordinator, team leaders are made according to needs who report to the deputy coordinator. The more prominent clubs being: The Literary & Debates Club: The literary and debates club is one of the most renowned and well acknowledged clubs in Bahria University. The team comprises of unique and dedicated individuals with a taste for literature and debating activities. These activities include in various national and international debate competitions. The members of the club have participated in various MUN’s nationally as well. Arts & Dramatics Club: This being one of the most active clubs of Bahria University helps satisfy creative needs with numerous activities and competitions that would challenge each individual’s abilities. Competitions such as PAINTISTAN, Drama Fest and fashion shows etc have been all generally been abetted by the A & D club. Media Club: Media club has the ability to bring together individuals who wish to work with all forms of print and electronic...
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...time comes where as individuals we can change our habits and improve our physical health by making better choices. Yes, sometimes genetics can overpower our efforts and in that sense obesity may be a disease. 2) How can we increase the fitness level of the U.S. population? We can increase the fitness level of the U.S. population in many ways and some little steps could take us a long way. One way is to eliminate soda machines and instead make available vending machines for water and juices. We can look at restricting the food options offered at many fast food restaurants. Why does fast food have to equal unhealthy food? Couldn’t there be a requirement that all restaurants offer a certain percentage of choices that are healthier and lower in calories. Also, employers could help increase the fitness level of the U.S. population by offering discounted membership to health clubs or simply having walking groups that break each day for a brisk walk. This will energize people and encourage them to exercise even if they really don’t want to. Possibly allowing employees to start or end work a half...
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...Judye Smith MESSI Messi, born in June 24th is an Argentine player who plays as a forward for Barcelona club. He is also the captain of his national team. He is so fast when he is running. He has the skills to keep the ball on his foot while running. Lionel Messi is one of the best players in the world, but he crossed several challenges before becoming the best. A hormonal problem that affected his growth was a limit to becoming a football player. First, he was facing expensive treatment that his family cannot afford. Messi was born with a hormonal disease that is to say he was not growing normally as children age. He was very short, and some people said that he could not be a soccer player because he did not have the physique of an athlete. His bones were not strong. His treatment cost almost 900 euros per month. His family was poor, so his professional career was compromised. Then his father asked for help from the Argentine team, but they refused to pay the bill. Facing expensive treatment and no one to help, Messi’s parents moved to Spain in Barcelona. After his first trial with Barcelona, the Catalan coaches decided to sign Messi and pay for his medical treatment. His growth was noticeable within Barcelona, and he came to be considered as a great talent in the club. His ambition and the desire to win everything led him to break records. He has won every major club trophy at Camp Nou (Barcelona stadium). He has won the World player of the year award four times in four...
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...introduction is to make people think about fast food and how it got started, where the food comes from, who makes it, what in it, and how it affects your body. 2. The thing that changed people’s views on hamburgers was White Castles because they cooked their food in front of their customers so they know that it’s not poisonous and that it is fresh. Also, a medical student helped by eating hamburgers for 13 days and he was pretty healthy by the end, that’s how people liked hamburgers again. The Youngster Business 3. The 2 nags I chose are the pleading nag and a persistent nag. A pleading nag is when a person says the same word over and over...
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...Club IT Part 3 Deborah Waters XBIS219 November 11, 2012 Hann So Club IT Part 3 Although Lisa and Ruben the owners of Club IT know they have a profitable business, they would like to improve on the business and open a second club in the near future. In order to accomplish this, they are going to need to improve on the system that they already have in place. After reviewing their current system, Lisa and Ruben are going to need to put in a lot of work and effort to get the information they need to get the current business in order. This review that I have made details a seven part plan to get the business organized and an information system in place so that the management can get the details they need to further their investment. The Business Club IT is a 6000 sq. foot club that offers it patrons a wide variety of music hosted by various local disc jockeys, a 600 sq. foot dance floor with a bar and seating for customers throughout the building. The owners Lisa Tejada and Ruben Keys both have degrees in business admiration and have had experience as musicians in the nightclub setting. The current staff consists of one assistant manager, four bartenders that tend the four pour stations, a wait staff of six, two stewards, two short order cooks, and four security guards to handle the door and inner security. The customers who frequent the club are of the younger generation and well versed in the usage of the internet. Like a majority of the rest of America, they own some...
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...Club Fitting, The Importance Of Page Break Impossible; it is impossible for a golfer to maximize the potential without two key components. First component is understanding how to properly position and accurately move to body. Simply having an understanding of the fundamentals of golf and the ball flight laws will not give any golfer the best possible opportunities to succeed. Knowledge of what the body does during the golf swing and how to maximize the potential of those body parts will allow the coach and golfer to assess and train for maximum performance. While possessing these fundamentals will increase the ability of the golfer to make their best possible swing, maximum potential can't be reached if the perfect swing is swinging incorrect equipment. Proper and accurately fit equipment is the second and equally important key to maximizing potential and player ability enhancement. (1)"Fitters say the reason a lot of people hit it sideways is because they haven't been custom-fit. Trying to figure out the swing with clubs whose length, weight, lie angle, shaft flex or grip size don't match the body encourages players to make unnatural compensations that prevent them from developing proper mechanics." Meeting with and interviewing the potential student or fitting client will allow the fitter to have the most accurate ability to assess what the client can and can't do. Physical disabilities will effect what the golfer can do and what the fitting professional should...
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...and fast-paced city, “busy with traffic and hurrying pedestrians”. Another impression Bryson gives is that Manchester lacks in character due to the amount of people there, “boundless sprawl”. Bryson also gives the impression that Manchester never quietens down and is constantly congested even throughout the evening, “streets filled with slow-moving traffic”. Another impression Bryson gives is that Manchester is ordinary and disappointing, “three courses of pompous description and overcooked disappointment”. Bryson gives the impression that the people of Manchester are hostile and unfriendly, “been uncommonly surly throughout”. Another impression Bryson makes is that Manchester is a depressing place to be “I can’t remember a darker city”. Bryson also makes the impression that Manchester is an unattractive city, “the great dark bulk of the Arndale Centre”. The impression Bryson gives of Manchester is that it is a threatening place to visit, “with close-cropped heads and abundantly tattooed arms”. Bryson also gives the impression that Manchester is lifeless with no personality, “it is an airport with a city attached”. The final impression Bryson gives is that the city has no identity, “a huddle of glassy modern office buildings and executive flats in the middle of a vast urban nowhere”. How does Max Davidson try to prove that Manchester is a ‘perfect place for a city break’? [10] One way in which Davidson tries to prove that Manchester is a perfect place for a city break is through...
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...CVP And Break-Even Analysis Paper CVP And Break-Even Analysis Paper Looking into opening a small business can be a daunting task but, with various opportunities for buying into a franchise, becoming a small business owner seems to be a reality for some. Each franchise provides various information pieces about their franchise to attract new owners. When someone is looking to invest in a franchise, doing your own analysis to validate the information provided by the franchise is critical in understanding whether or not the franchise is going to be as profitable as you would like. One such franchise is Snap fitness out of Minnesota and knowing the fixed cost of operating the franchise we can determine how many members are needed to break even. Also included is an analysis of achieving a $10,000 net income for a month of operations. To be a valid analysis we have included five examples of variable cost associated with a fitness center. Variable Cost As the owners of a new business, our ultimate goal is to make a profit. Profit can be measured in many ways and there are many complex techniques that can be used to calculate how much of a product or service must be sold to produce a profit. Cost Volume Profit analysis or CVP is one of the most useful ways for managers to understand the relationship between cost, volume, and profits and make competent management decisions. CVP analysis focuses on five areas: • Unit selling prices • Variable cost per unit ...
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...businessman in this time period. Vanderbilt changes the game for business he makes a impact on American History by setting a standard for businessmen that is held even today. It starts directly after the war when the country is at a real low it states in the beginning of the clip that, “the country was bruised and battered from the war.” The railroad is the booming business at this time and is helping shape the new upcoming economy. Cornelis at this time has the largest railroad. In the film however Cornelis is faced with some tough competition fast as John D. Rockefeller's affiliation with the oil industry rapidly grows. The oil industry quickly grows and Cornelis as well as others see the bountiful...
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...for lunch our target is to be able to serve good quality food in less than five minutes for each costumer. We will serve Asian food like different kinds of eggrolls, pansit (noodles), fried rice, spicy chicken, fries and drinks. We will make sure that are pricing is reasonable and a little bit less than our competitors. The problem we see on post is that the people just have one hour lunch break and there are having problem going off post because when they come back to work there is a traffic going back on post. The solution that we came out with is to have the food ready in 30 minutes before the expected time of their lunch break. We also considered hiring a driver to deliver the food to their location so they won’t need to worry about traffic and leaving their work space. Another problem that we see is the supplies that we will need to make the food. The option that we have is to have both accounts with Costco and Sam’s Club for our meat and drink supplies. HEB store is another option for us because their prices are reasonable and almost close to the price on Costco and Sam’s club. The pricing for the food will depend on the cost of the product. The target food cost percentages 20 and 40. For example a menu item total costs is $2 the sale price will be around $5 - $10. We also need to think about the...
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...Nygaard December 11, 2014 BUSA 300-2 The Four Ps of Marketing Before starting a business a person needs to think about many things; what are they going to sell, how their business will be structured, will they be publically owned etc. But some of the most important questions that need to be addressed come from the Four Ps of Marketing. The four Ps are: Product, Place, Price and Promotion. In simple terms it goes like this; what are you going to sell? Where are you going to sell it? How much will it cost and how will you get the word out about your product, if it were only that simple. Let’s take a look at three big companies and see how they answered these integral questions about their companies. WALMART/SAM’S CLUB Product WALMART/SAM’S CLUB has been one of the most successful companies of our day. They have been able to produce a massive company that has available everything that you might need. From car batteries to the shirt on your back, they have been able to get a foot hold in almost every market. Their product breakdown consists of: Grocery 56%, entertainment 11%, health and wellness 10%, hardlines 9%, apparel 7% and Home 7%. At their stores you can get tools to repair your care and also get dinner for the night all in one stop. Their products have successfully met the needs and wants of virtually everyone that has a need to go shopping. The reason why their products out shines their competitors is because it is the one stop shop for everyone. People...
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