...‘Get in touch with your dark side’ MEDIA PLAN Period: July 2010–June 2011 10 Chocolate Parade Melbourne, VIC, 3181, Australia Phone: 123-456-7890 Fax: 123-456-7890 Email: mediaplanning@cocoadelights.com Web Site: http://www.cocoadelights.com Contact: Coco Jones Table of Contents Executive summary 1 Business description 1 Vision for the future 1 Business goals/mission 2 Business philosophies/identity 2 Main objectives 2 Situation Analysis 4 Marketing analysis 4 Customer analysis 6 Product benefits and unique selling proposition 8 Competitive analysis 10 SWOT analysis 14 Legislation and Regulation 15 Advertising analysis 16 Advertising strategy 16 Media Strategy 18 Marketing Analysis 18 Marketing Schedule 20 Media budget 23 Campaign evaluation strategy 24 Executive summary Business description Founded in 2000, Cocoa Delights is one of the youngest gourmet chocolate manufacturers in the industry. However we do not view our youth as a weakness, on the contrary, our youth is associated with our two most valued attributes: creativity and innovation. We dare to create the unconventional. Our team of master chocolatiers have been hand-picked from prestigious confectionary schools boasting centuries of chocolate expertise from France, Switzerland, Belgium and Italy. Whilst we value the traditions of these schools, we place an even higher value on their passion for innovation and enterprise. Cocoa Delights is the first company in Australia...
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...Appendices Appendix 1: Cocoa Delights media plan ‘Get in touch with your dark side’ MEDIA PLAN Period: July 2010–June 2011 10 Chocolate Parade Melbourne, VIC, 3181, Australia Phone: 12 3456 7890 Fax: 12 3456 7890 Email: mediaplanning@cocoadelights.com Website: www.cocoadelights.com Contact: Coco Jones Table of Contents Executive Summary ........................................................................................................ 117 Business description ............................................................................................... 117 Vision for the future ................................................................................................. 117 Business goals/mission .......................................................................................... 118 Business philosophies/identity ............................................................................... 118 Main objectives ........................................................................................................ 118 Situation Analysis ........................................................................................................... 121 Marketing analysis ................................................................................................... 121 Customer analysis ................................................................................................... 123 Product benefits...
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...PIONEER INSTITUTE OF PROFESSIONAL STUDIES SWOT ANALYSIS REPORT OF ARCHIES LIMITED Submitted To - Submitted By : Prof. NIHIT JAISWAL LALIT ASNANI MBA 3rd Sem. PHASE 1 Contents:- • Business and Company • Promoters • Vision and Mission • Product mix • Mergers, acquisions, take overs and alliances • Top management • Locations • Touch points Business and Company Archies Limited (BSE: 532212|NSE: ARCHIES) (earlier called Archies Greetings and Gifts Ltd.) is an Indian company based in New Delhi. It was started in 1979 by Anil Moolchandani. Initially it sold song books, posters and leather patches. The company's main product, greeting cards, was introduced in 1980. Cards were introduced for major Indian festivals such as Holi, Diwali and Rakhi, apart from the usual new year, birthday and anniversary occasions. The company went public in 1995. In 1998, it was listed on the National Stock Exchange of India and Bombay Stock Exchange. Archies Limited is in the business of manufacturing and selling greeting cards and other social expression products such as gifts and posters. Archies has a market share of about 50% of India's greeting...
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...Executive Summary We will open a chocolate shop named “Choco Ville” at Gulshan 2. This unique shop will be offering all sorts of popular and world class chocolates brands and other chocolate items only. “Choco Ville” will be an exclusive shop and follow the niche marketing strategy. We segmented our customers into different groupbased on their location, age, gender etc. The shop will mainly target the rich and young people. It will target the rich upper class and upper middle class people as they love luxury items and highly involved with brands. The shop will be concentrating on the females who belong to the age group of 18-30 as they are heavy consumer of chocolate. It also concentrate on the school and university going students . Mission of “Choco Ville” is to provide all the tests of chocolate. It also helps the organization people get idea that what is their goal is all about. Vision of “Choco Ville” is to be the leader in chocolate parlor of Bangladesh. The Slogan for “Choco Ville” will be here is your dream world of chocolate. First mover advantage and no direct competitor are the main advantage for “Choco Ville”. Lack of experience and financial problem are basic weakness for the shop. Chance of creating a band image and Adequate target customer are opportunity for “Choco Ville”. Inflation, New competitor and Government rules are some threat for the shop. There are many outlets providing chocolate goodies in Banani and nearby locations but none of them can be categorized...
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...ACKNOWLEDGEMENT This research project would not have been possible without the support of many people. The authors wish to express their gratitude to the following individuals who generously offered help, invaluable assistance, support and guidance: The Almighty God, for giving the researchers the strength, courage and good health to carry out this study. Parents of the researchers, for their never-ending all out support morally and financially, for the encouragement that made the completion of this work possible; Mr. Paul Sherwind Belciña, the adviser, for being there, guiding the researcher and sharing his expertise and knowledge; Dr. Imelda Lagrito, the Chairman for the Social Behavioral Sciences, for assisting and permitting the researchers to conduct this study in the Department’s Psychotherapy Laboratory and for being one of the respectable panelists, for her intellectual advice and support in pursuing this research to its completion; Dr. Arlene Sotelo, the researcher’s thesis coordinator for her patience and understanding towards blemishes. To the panel members; Miss Najie B. Responte, Dr. Virginia P. Mollaneda, Dr. Araceli P. Villacarlos, and Dr. Louise Anne D. Librando for their valuable suggestions and intellectual advice for the refinement of this study; Dr. Leovigildo Manalo, the researcher’s statistician for sharing his knowledge and skills with the statistical procedure needed for the study. Dr. Renita Calago, Principal for the Elementary Department...
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...Marketing Analysis of Products And Services 1. Nokia Lumia 625: * Company Name: Nokia ( Connecting People) * Print Advertisement: Marketing Analysis Of print Ad: * Heading: THE PHONE THEATRE NEW NOKIA LUMIA 625 Heading of this ad is written in capital letters so that it captures the customer’s attention immediately. The words “THE PHONE THEATRE” used in the heading make the target audience curious about the product. * Font color: Color of heading text is blue that shows trust, loyalty, wisdom and truth in the ad. * Subhead line: Its subheading explains the heading of the ad. It explains that how the product is a substitute of the movie theatre by explaining its two prominent features that are its large screen and 3000 movies available for download. * Message: Print ad of this product shows the features of product with its price. * Message Appeal: This ad use rational appeal for the product advertisement. * Language: Language used in this ad is English that is global language. The use of this language is not only for conveying the message to customers, it also shows that the product is not for a particular targeted area it is for the target audience in the entire globe. * Image: Image used in this print ad gives the theatre look in a mobile phone. Image used in this ad is directly related to the heading of ad and it gives the customer a picture view of heading. The use of relation in this picture captures the whole attention...
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...Checkers Management 212- Essay 1 Word count: 2887 Table of Contents 1. Introduction: 3 2. Checkers Supply Chain network: 3 3. Typology of Checkers: 7 4. Comparison of the Checkers to a smaller retailer 10 5. Conclusion: 12 LIST OF REFERENCES: 13 PLAGIARISM DECLARATION 14 1. Introduction: This essay will be focusing of the supply network of checkers supermarket that is operated by the Shoprite holding Ltd is South Africa. Checkers stores target a living standard measurement of 7 to 10 which means that they are targeting people of upper income class (Shoprite Holding Ltd, 2013b). In addition, the supermarkets offer a wide range of products from fresh meat to kitchen accessories (Shoprite Holding Ltd, 2013b).They have currently 167 checkers supermarkets in South Africa. However, they are also operating in some neighbour’s countries such as Botswana and Namibia (Shoprite Holding Ltd, 2013b). Their specialized departments are the bakery, meat market, cheese and delicatessen counter and wine stores. One influential limitation encounter was their current strategy are, checkers would not tell anyone because then they would not being able to drive the competition away from their main competitors such as Pick and Pay. In order to do the assignment, a supply chain will be developed in terms of suppliers and consumers (Pycraft, Singh, Phihlela, Slack, Chambers, Johnston., 2010: 138). And then, the typology of the firm will be developed and finally a polar...
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...Topic Option A. Company Case Study Introduction In the recent years, people pay more attention to healthy food. The brand I chose which name is Cocoa Bio can easily solve this problem. Cocoa Bio's idea is to create natural products of nourishment, which help people improving health using one of the best products that the nature has offered, the cocoa and consequently the chocolate. Cocoa Bio (2010). Cocoa Bio was established in the United Kingdom. In March of 1997, Cocoa Bio started working to offer us this kind of products to a marketing expansion. In this essay, I will focus on expanding this brand to South Korean in which has not been covered yet. I will use PESTEL analysis macro environment, then discuss market entry modes and market mix strategy, and last, I will propose which one to choose, standardization or adaptation. PESTEL analysis Political factors South Korea is government-led market economy. The economic aspect of the direction and development depends on government’s unilateral command, because of its highly centralized system of government. The most cannot be ignored problem is substantial degree of selective state intervention in the private sector. It is an obstacle for Cocoa Bio market entry and penetration. Besides, South Korean market has relatively limited volume, and it mainly relies on foreign trade to accelerate economy, therefore the government is quite sensitive to imported goods. Furthermore, Protection of homegrown company is quite common...
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...External environment analysis 1. Define the type of organisation of Sweet Indulgence. * Sweet Indulgence is the oldest family owned private Australian company in hand made chocolates * It was established in 1895 by Wilson Taylor. The MD of the company is Arthur Taylor – a fifth generation family member What industry, product segments/markets do they operate in? * Second largest family-owned chocolate maker in the Australian Industry * Core activities include blending of raw cocoa beans and company-owned roasting and chocolate making facilities. * Control & adjust flavours, also produce chocolate dough processing and packaging. * They also are involved in distribution of the products & seeling the product to the end user (consumer) through their own retail stores all over Australia. * Operates in distributing to supermarkets & convenient stores, but also directly to the consumer as a retailer. * They supply domestically * There 4 clearly defined segments: bars, blocks, boxed & seasonal. Sweet Indulgence seems to What is the current life cycle position of the industry? * The industry is in the growth to mature stage of the life cycle. * As they are currently expanding to different stages and involved in value adding to the current products * There also seems to be the initiation of an alliance with Stella’s – contributing to new products and increased revenue. Provide products in all 4 segments, mainly through...
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...I expected it to be. It was tough, tedious, and time consuming, but I learned a lot through out the semester. I learned how to write different kinds of papers, how to do research on a topic, and how to manage my time to where I can efficiently do my work by the due date. At the beginning of the year we had to write a literary analysis and in that analysis I said that me, and writing never really had a strong relationship and I was not exactly a fan of writing. Months later and I still feel the same way… I may not enjoy it but I know I have grown stronger in the writing department because of this class. My teacher being very involved with our work helped tremendously. It was so helpful to receive our drafts back with comments on how to make our papers better. It most definitely improved my writing. When we would free write in class I felt challenged, because it is hard for me to just think on the spot, but the more we free wrote the better I got it. I also enjoyed when we got to present our issues that our issue analysis was over to the class. It was interesting to hear all the research people did and what they focused their paper on. Getting chocolate cake wasn’t so bad either. I will admit that I was very nervous when it came to me presenting my issue. Being in front of people is one of my flaws that get in the way of assignments like that. The books that were required for the class really helped, especially the FY book. The step-by-step instructions that the book gave...
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...Contents Executive Summary x Company Description x Strategic Focus and Plan x Mission/Vision x Goals x Core competency and Sustainable Competitive Advantage x Situation Analysis x SWOT Analysis x Industry Analysis x Competitor Analysis x Company Analysis x Customer Analysis x Market-Product Focus x Marketing and Product Objectives x Target Markets x Points of Difference x Positioning x Marketing Program x Product Strategy x Price Strategy x Promotion Strategy x Place (Distribution) Strategy x Financial Data and Projections x Past Sales Revenue x Five-Year Projections x Organization x Implementation x Evaluation and Control x Appendix x References x Executive Summary The following consultancy report aims to provide an in-depth analysis of Bonbon Mania’s current situation and as a result a thorough recommendation to set Bonbon Mania on the path to augment brand identity and increase brand awareness. Given our strategic direction Bonbon Mania will be positioned as the leading provider of premium confectionaries for businesses and special event sectors. Product & Service Bonbon Mania offers a wide range of sweets and chocolates for businesses and individuals who wish to emphasize how special an occasion or event is. They offer unique gift packages that bring a touch of whimsy to any type of event. Additionally, they offer a personalized service consisting of presentation of candies that are displayed at events. Target Market & Need Assessment ...
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...Chapter 2: Current Marketing situation/ Market analysis Competitive analysis: -Reminiscence Reminiscence is a home based edible arrangements business located in Guyana and owned by chocolatier, Indra Mekdeci. It was founded in December 2011 and provides customers with delicious high quality, artistically designed fruit bouquets and gifts that are practical and healthy. Reminiscence’s main goal is to bring people together by allowing friends and families overseas to add joy to any occasion by gifting the bouquets to family in Guyana. The bouquets that are made include truffles that are made from scratch, fresh fruits, Belgian chocolates and premium imported strawberries. Today, Reminiscence also offers to customer’s fresh flowers and the option of customizing bouquets. Reminiscence has an active website and Facebook page. Its Facebook page has over 5000 likes and numerous reviews from customers which are mainly good. Their Facebook page features three apps, which outline how to order, what the business is about and the products they offer however all orders must be done on their website or through telephone. Their products and prices are as follows: PRODUCT | PRICE | Apple cinnamon truffle box | $17.50 – $47.50 | Appreciation basket | $28.00 – $65.00 | Assorted cheesecake stuffed chocolate strawberries | $25.00 – $75.00 | Berry sunshine basket | $85.00 | Blooming birthday bouquet | $90.00 | ...
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...Lewis Road Creamery Marketing Plan Due Date: May 17th 2015 Word Count: 1535 (including in-text citations) 1. Situation Analysis Lewis Road Creamery is a small New Zealand based company that originally started out in a converted shipping container in Little Bay of Plenty, New Zealand. As demand for Lewis Roads chocolate milk increased so did the need for expansion. Lewis Road are currently located in New Zealand’s, Mangatawhiri. Lewis Roads major competitors include Oak, Moove and Barista Bros. Oak was established in 1967 and has a highly active community. All three of Lewis Roads major competitors offer flavoured milk in a variety of flavours including strawberry, chocolate, mocha and ice coffee. All three of these competitors also offer a lower price than Lewis Road. Barista Bros 500mL - $3.19, Oak 600mL - $2.78 and Moove 600mL - $3.20 (Coles, 2015). According to the association of Packaging and Processing Technologies (PMMI, 2013), Consumers are attracted to new dairy products, new flavours and improved packaging to satisfy their healthier, on-the-go lifestyles. Over the past decade, consumer eating habits have gradually shifted toward single-serve portions (PMMI, 2013). According to dairy processors interviewed by PMMI they predict trends that will have the greatest impact on dairy farming and manufacturing in the next five years include: The emergence of the stand-up pouch in dairy products, Single-serve, consumer convenient products in sustainable...
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...in popularity. Products Mrs. Fields Cookies came in 14 varieties. All baked products were made on premises in the individual stores and the company especially focused on the fresh cookies. If the cookies are not sold within two hours, they were given away and discarded. Competitors Mrs. Fields competitors included New York’s David’s Cookies, Atlanta’s Original Great American Chocolate Chip Cookie Company, and the Nestle Company’s Original Cookie Co. Challenges 1. Low barriers to entry and mall locations competition In the early 1980s, cookies were cheap to make and the barriers of sweet snack industry to entry were low. There were many cookies producers and many consumers in the market, and no business had total control over the market price. Because some 80% of Mrs. Fields outlets were in shopping malls, so the competition for the most favorable mall locations was fierce. 2. Franchising Financing and performance of exchange market Mrs. Fields had consistently refused to franchise their stores, because “she viewed franchising as a loss of control over the end product and loss of touch with the customers”. To find bank financing and additional capital for expansion, Mrs. Fields tried to go public and made initial public offering on the London exchange in 1986, but this experience was not successful, because buyers did not know the company and did not believe that Mrs. Fields’ business could be sustained growth without franchising. The result was that the stock price...
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... ra 2009 UNIVERSITY GET YOUR WORK DONE BY www.TopGradePapers.com To de Pa pe rs GET YOUR WORK DONE BY www.TopGradePapers.com Table of Contents Communications Opportunity Analysis: ................................................................................................. 4 List of Barriers ..................................................................................................................................... 4 Strong competition from Cadbury and Muller ............................................................................... 4 Aggressive marketing ...................................................................................................................... 4 More customer inclination towards Cadbury ................................................................................. 4 List of Opportunities ........................................................................................................................... 4 Market penetration ........................................................................................................................ 4 Participatory marketing .................................................................................................................. 5 Diet chocolate product range ......................................................................................................... 5 Diversify product range...................................................
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