significant; they hold our basic assumption about key relations. In business life theories tell us what to look out for, what our first step ought to be, and what to expect results from our action. The four theories of strategy were and still very important until this time of day. But the 21st century is all about the game of power, how is powerful than whom, and who is dominating. So if you want to generalize thing, some theories can be used and others cant but eventually these approaches have expired because of the development that have been made until now, that were not common in Whittington’s days . Now a day we see a new phenomenon known as “game of power” which is the struggle or conflict over power because power means on dominance and …show more content…
This process has effects on the environment, culture, political systems, economic development , expansion, and on human physical comfort in societies around the world. Globalization is leading to strategic challenges of mixed cultures and languages in the business environment, which is contradicting with the systematic approach of strategy (This problem is considered a hinder to the systematic approach). Since we are in the 21st century then the classical approach doesn’t exist. The classical theory perspective believe that the manager has nearly complete control over how to assign the internal and external resources of the company, and can thus employ the internal organization of the firm to better suit these goals. The classical approach was used in a company called GM, Du Pont, in which there was a top-down, rational, reasonable approach to formulating strategy. Implementation was the job of the operational managers Thus; the Classical theory does look more suitable for mature and stable industries. The industry therefore does seem to have a power on the performance of the individual firms – the industry exact factors. The classical approach is considered static …show more content…
This, along with the fact that contact between individuals is guided not only by self-concern but also by collective bargaining and cooperation, causes economic dynamics to be blurry and unpredictable. Since the processual approach is about politics and one of the aspects of “the game of power” is politics, so this theory can find a good fit in this century. Finally the Evolutionary approach, the evolutionary perspective places importance on behavioral differences between firms for example some companies base their decisions on rational calculations, others simply on imitation, and on the market variety mechanisms that let some firms to develop and stay alive and others to be unsuccessful. This view causes the image of the daring entrepreneur, central to the classical perspective, to fall apart: it is not one manager but the mix between the forces of market selection, disordered events, and processes of positive reaction that determine performance. The evolutionary approach is about survival where the environment do the selecting not the manager. The evolutionary is a developing approach to strategy formulation; it depends on the skill of the market to secure a unitary goal of profit maximization. It believes that ‘evolution is nature’s cost advantage analysis and so it does not matter whatever the strategy the manager puts in place, it is the market that will choose the best. The evolutionary approach can