...transferred into local stories. * Chinese complex poetry needs to be changed into Australian poetry. * Giving out handbills may help audience understand the opera. * More innovation should be injected into the performers’ clothes. * The combination with eastern instruments and western instruments may address the music styles issues. * Attempts should be made to use some English songs. * Other performance opportunities should be found more than the theatre. * Establishing some classes about Kunqu Opera may attract more Australians’ attention. Background to the project Kunqu Opera which belongs to one of the oldest Chinese Opera patterns is a historical and conventional performance style that associates with music, dance, drama, poetry and kung fu together. Evolved from Jiangsu Province during the late period of Yuan Dynasty (1271-1368), it soon spreads to other parts of China such as Sichuan, Guizhou and Guangdong Province and develops into a treasure of Chinese culture. Kunqu Opera has been awarded “Non-material World Cultural Heritage in...
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...The trade between the United States of America and China have become essential aspects of this trade alliance, and these strategic trading partners have shed light to the world’s current economic trends, considering that the United States carries the largest economy while China has the second largest. When analyzing this trade and China and the United States relationship, there are important factors that need to be considered, such as the United States Trade Deficit, its consequences, relevant history of trade and diplomacy, and its imports-exports. United States Trade Deficit Trade deficit occurs when there is a negative balance of trade. This has occurred in the United States recently, with a deficit 28 times larger than in the Reagan administration. Consequently, the United States imports exceed its imports, where there is a depletion of the United States currency to foreign market, without having a balanced input and output. According to the United States Census Bureau, in March of 2012, the United State’s exports totaled $9.8 billion while its exports totaled $31.5 billion. In 2011, the total amount of exports was $103.9 billion while its imports were $399.3 billion, resulting in a negative balance of $295.5 billion (“United States Census”, 2012). Even though the United States had a surplus in the area of services in 2011, the United States trade deficit pertaining to the trade of goods has been continuously increasing, creating an exacerbated program in the United States...
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...Outline: Introduction: 1.Background of Japan and China relationship 2. The causes of the tense relationship between Japan and China in the past ten years 2.1 The visitation of Yasukuni shrine 2.1.1 Background of Yasukuni shrine 2.1.2 Leaders of Japan and Yasukuni shrine 2.1.3Yasukuni’s international relation 2.2 The DiaoYu island incident 2.2.1 Background of DiaoYu island 2.2.2 Recent situation of DiaoYu island and its impact on economic activities 3.Effects of tense relationship between Japan and China 3.1 Negative economic effect for both countries 3.1.1 Japanese companies in China 3.1.2 Chinese workers in Japan 3.2 Economic importance 3.2.1 China as a economic partner to Japan 3.2.2 Japan as a economic partner of China 3.2.3 Japan is looking for alternative Conclusion Introduction: Background of Japan and China relationship China and Japan has been stayed in a very peaceful manner from the past 30 years. The signing of the "Sino-Japanese Joint Statement", "Sino-Japanese Treaty of Peace and Friendship", "Sino-Japanese Joint Declaration" built a peaceful foundation for Japan and China after World War Two.(Burns, 2000) Moreover, after Deng Xiaoping visited Japan and started his “opening-up” policy, China has opened up her economy door to Japan and the interactions of economic...
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...Recruitment, selection, and diversity management in IKEA for its limits of homogeneity in China 1. Introduction In the article “China teaches IKEA limits of homogeneity”, the author presents the problems that IKEA has in its standardization in the Chinese market. The customer group, the pricing, and the culture make IKEA almost impossible to keep its homogeneity in its products and corporate culture. This article is an analysis on the marketing and sales perspective of IKEA. However, the problems in marketing and sales indicate problems in management, especially the human resource management. The limitation of a company to bring its standardized management in a new market indicates its failure in the previous investigation on the reality of the market, which is rooted in the issues of human resource management. If there were local employees or managers warning the reality and difficulties in China, IKEA would be better prepared and make a better marketing strategy. Thus, this paper would analyze the issues of IKEA from the perspectives of recruitment and selection, and diversity management. 2. Recruitment and selection Recruitment and selection is the primary task in human resource management. Recruitment is to seek qualified talents that are suitable for the current needs of the company. It requires a board range of human resource activities under the guidance of the overall business strategy, annual business plan, and the budget of the company (Van Den, et al., 2010)...
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...A marketing plan for TWG Tea to enter China market Table of contents Executive Summary 3 1.0 Introduction 4 1.1 Product background 4 1.2 Company background 4 1.3 Country background 4 2.0 Business Evnrionment 5 2.1 PESTEL analysis 5 2.2 SWOT analysis 6 2.3 Market analysis 8 3.0 Marketing strategy 8 3.1 Objectives 8 3.2 Target market 8 3.3 Positioning 8 3.4 Marketing mix 8 3.4.1 Product 9 3.4.2 Price 9 3.4.3 Place 10 3.4.4 Promotion 10 4.0 Implement and control 11 4.1 Implement 11 5.2 Control and evaluation 12 5.0 Conclusion 12 6.0 Reference 14 Executive Summary This marketing plans aims to help TWG Tea, a well-known tea brand operating in Singapore, to enter tea market in China. Through using PESTEL and SWOT analysis models, it finds that China is a high potential market for TWG to earn new growth. However, fierce competition and poor advertising performance of TWG and other limitations all can be big barriers to the entry of the brand. Considering the strong demand and satisfied purchasing capacity, TWG can target upper income groups who have strong beliefs in the health effects of tea to make greater sales. 1.0 Introduction 1.1 Product background TWG Tea is a premium and luxury team brand provided by The Wellness Group. As a well-known tea brand in the international world, this brand provides...
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...from Company X a French Company, consists of members from different European countries. The team is working on a marketing campaign for a new product for the U.S. That is manufactured in China’ This essay touches on how people's culture and having a understanding of organisational behaviour theory’s and research help this campaign and have an impact at the work place. This will be shown through a marketing team from company X. In order for this campaign to be successful. They need to know the differences between their cultures. Psychologist Hofstede defines ‘culture’ as a set of unwritten rules of behaviour that set out what a particular group expects its members to do and believe’( Small business-Chron.com,2015). Furthermore, culture is also the characteristics and understanding of a particular group of people defined by everything from language, religion, social habits etc. (LiveScience.com, 2015). Moreover understanding organisational behaviour is critical due to the reason that organisational examination of a company can be a useful way for members genet to recognise difficulties or disorganisations that have arisen, but have not yet been spoken on, thus change tactics for dealing with them’( BusinessDictionary.com,2015). As we can see in company X the main countries are France, China, U.S and other European countries all the countries have different or certain similarities when it comes to culture such as their views, norms, languages and other things that define culture...
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...Background and context of the company:BHP billition is a multinational company one of the biggest producer os natural recourses which operates in mining, gas, metal, steel, and oil sectors. The company was formed in 2001 by merging BHP Limited and BHP Billiton PLC,which is still in existence as separate companies but operated my single management team.The company operates is activities in 100 location within 25 countries and among them 40% of them are established in Australian region.The company was highly profitable which runs with integrity wherever it goes or runs.company clearly gave more focus on longterm share holder with discovery,development and marketing of natural resources.For to achieve this targets they lightened on 3 things(1)building and managing the company's assets and services.(2) setting up standard norms where all workers are devoted to there responsibility.and lastly(3) winning the trust of there shareholder,stakeholder workers by regular communication..(Robbins,s,DeCenzo,d.coulter,M & woods,M 2014,Management the Essentials, Pearson Australia,Sydney,pp.19.) Key issues of the company: Organizational Design: BHP says “Our Operating Model has been designed to deliver a simple and scalable organisation, providing a competitive advantage through defining how we work, how we are organised and how we measure performance”( The BHP Billiton Way What we do and how we do it,April 2012).The organization is designed with transparency with clear chain of responsibility...
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...tudy of red bull An Incipient Analysis of Expansion in China Prepared for: Eric Ng Prepared by: Yin-Fei Ge 6 May 2010 Executive Summary This report forms for previous analyzing the Chinese market and recommend entry strategies for Red Bull. This report focuses on analyzing the economic, political and legal, and culture environment. By analyzing the three environments one by one, some outcomes have been found and entry strategies are recommended. Major outcomes are: a. China has perfect market for Red Bull expansion. b. China has a lot of methods for transport the products. c. China’s political system and legal system are different from international political and legal system. d. China has a unique culture background. In addition, entry strategies have been formed for aim at outcomes. The strategies are: a. more selling with low price. b. Reduce the cost of transport cost. c. Create good relationship with government. d. Expansion with study the host country’s culture. Recommendations have been made that, if implemented, should help Red Bull achieve on expansion to China. TABLE OF CONTENTS Item Executive summary 2 1. Introduction 4 2. Background 4 3. Market Analysis 4 1. Economic Environment ...
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...PROMPT 1: Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story. Beneath the Surface I will never have my father’s smile or my mother’s eyes, and my skin tone will never match their pale skin, even though I am their daughter. My siblings and I do not have any traces of our parents’ DNA in our bodies because we are all adopted. Growing up in this unique household showed me the world from another perspective when my family and I embarked on a journey to adopt my younger sister from China. Traveling back to my birth country shaped me into the person I am today because I have become open-minded...
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...consumer than Japan. With China's luxury consumption ability to continuously release, this brand in China is expected to have obviously large sales growth space. According to Viscoelasticstatistics, large luxury product groups coming to settle in Beijing, Shanghai and Hong Kong. The numbers of shops are now beyond that of Italian and equals to that of London. In previous years, in Shanghai and Beijing, Tod 's, LV, Bottega Veneta, Cartier, Salvatore Ferragamo, Zegna and etc. brands flooded in just a few months. At present, the domestic market possesses nearly two thirds of the luxury brands, estimate in 2013 years or earlier, people can find all luxury brands in domestic market. • The status of LV’s market in China and its strategy: There are about 100 sales outlets of LV watch and jewelry in domestic now. LV bag has opened 39 stores in China now and the sale amount is accounted for nearly 40% of the whole sale amount of LV in the world, which is beyond the Europe,the birthplace of the 19% market share and the 23% market share of USA. A Chinese cinema's manager said jokingly: “If a cinema can earn 20 million CNY a year, it will laugh, but that is just the amount of sales of LV stores in Hangzhou in a month. Indeed, through the Chinese people’s efforts to the Chinese film industry, it earned more than 10 billion CNY at the box office mark in 2010, but only LV, a luxury brand in China for a year in sales is for nearly 13 billion CNY. Global famous luxury brand Louis Vuitton (LV)...
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...Inside Southeast Asia Internal Political Challenges, Inter-State Conflicts and Regional Security Southeast Asia has been one of the most vibrant regions in recent years. This resilient and dynamic region is one of the major hubs at the heart of Asia and is likely to play a significant role in the rising Asia. It can help shape and evolve the larger regional architecture in the Asia-Pacific region. Inside Southeast Asia, the internal political and social systems and the interaction between the two have created an interesting mix of hope, challenges and threats at the national, bilateral and regional levels. Besides, with the ongoing economic integration and political and security cooperation with regional powers, the regional organization-ASEAN seeks to balance these relations with the proliferation of new powers. The Institute of Peace & Conflict Studies (IPCS), as an independent research institute and a leading think-tank, explores what is happening in Southeast Asia today. The Southeast Asia Research Programme (SEARP) at the Institute monitors these internal issues in the region on a regular basis and further intends to convert the process into a annual meet to understand the dynamics of the current issues, challenges and problems in Southeast Asia. Three themes have been identified in the region which need immediate attention– Internal political challenges, inter-state conflicts and ASEAN and regional security. Theme-I Internal Political Challenges The primary security...
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...partners within the United States tends to lean towards an interpersonal level and having other form of relationship outside is frowned upon. In Asian countries businesses will not even begin negotiating until a relationship is built and there is a level of trust. The use of a middle man can be helpful when negotiating in order to gain an understanding of the background information of the foreign negotiators. Aside from the importance of etiquette and social customs it is important to know the negotiating tactics employed. When doing business with China, Japan, and South Korea it is important to know the differences between each individual country. While they are all Asian countries and there are many similarities in etiquette there are many differences when dealing with negotiations. Before negotiations starts one must be conscientious of attitudes and styles, the sharing of information, pace of negotiations, and bargaining. China and South Korea share the attitude and style of distributive and contingency, while Japan is more cooperative. The Japanese see “negotiating as joint problem solving”. (Lothar Katz) China and South Korea’s distributive and contingency style of negotiating rely on the use of aggressive techniques they are usually willing to compromise. Even though the use of aggression is common it is generally easy to reach an agreement if a conflict were to arise. Conflicts with the Japanese are rarely settled without using an outside mediator. The sharing...
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...Module code: FC030-Interpreting the Visual Image Tutor Name: Karen Fraser Spring 2014 Assessment Type: Report Student Name: Loutuo Tao Student Number: T0013470 Word Count: 1.Introduction There is no doubt that a good brand is a topic of considerable public concern. No one would dispute that a good brand is essential for the brand core value, effect, culture and sales. Branding today is used to create emotional attachment to products and companies. This report is aim to analyze the logo---Hi Panda. 2. Background Hi Panda is a new brand that focuses on international fashion trends in China. This brand uses elements from the street culture of Chinese youth and construct the spirit of people who are selfish, pretend to be cool, refuse to grow up. Hi Panda first opened its doors in Shanghai in 2005. Since then the brand has opened a further 100 stores in China and has more recently opened 4 more outlets in Paris. Hi Panda UK Ltd launched its first UK store in London, in January 2012. Hi Panda creates urban Chinese street wear using elements from the street culture of hip-hop. JiJi, who makes bold, graphic designs. JiJi's work reflects the dreams and aspirations of China's youth. He created Happy Panda, Evil Panda and Wounded Panda who feature on all the clothing and accessories. Hi PANDA is a successful as a fashion trendsetter. The people who like the Hi Panda fashion range between 18 to 25 years old. They include students and freshmen who have just started their first...
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...Experiences of Students in UK and China In recent years, as Chinese students in Britain population rise, the issues about differences and similarities between experiences of students in the two countries have been receiving increasing attention. Owing to the cultural differences between China and UK, the students in both have multitude of distinctions in experiences. Specifically, there are two main parts to analyze this topic, which is study experience and activity experience. From some researches about international students’ differences, the two groups regard to two particular education systems. Chinese students are constantly labeled “obedient” by students from other countries when they cooperate with each other in some programs. However, it cannot be denied that some similarities indeed existing when they study a new method like foreign language. When it comes to study experience, most students in UK are curious about why Chinese students always prepare exams and tests by rote. In particular, the most direct way of learning in China is listening and memorizing to teachers’ instructions. The common reason is most Chinese teachers do not like to be interrupted by questions during their speech. Moreover, some teachers even encourage students to be extremely quiet and few discussions in the class. Therefore, Chinese teachers get honorable respects from students and teachers believe that keep quite is essential to get a high score. In contrast, students in UK present more...
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...Cristopher Ortega Prof. Ye-Sho Chen GBUS 4040 February 11, 2014 Assignment 1: Managing the Dragon by Jack Perkowski Terrebone Economic Development Authority(TEDA) is the company I chose to talk about and elaborate on China business field. In the article “Bringing a Taste of Louisiana to China While Stimulating Business Back Home” by Gordon Curry we can identify the purpose, mission and services this company provides. This business is about a company with headquarters in Louisiana specializing in the seafood industry, while at the same time searching and exploring for new economic opportunities abroad. TEDA has a great opportunity to establish quality relationship with China, which will be beneficial and convenient since China is a rising economic country and we have to take advantage of that increasing our connections. The main idea is to bring the attention of the Chinese to work on a number of projects, in other word bringing foreign investment. Creating a reciprocal relationship with them so that they can benefit as well as the company itself. Projects include exporting Louisiana seafood to high-end Chinese restaurants, hotels and grocery stores. TEDA is an organization with straightforward goals, which can be found in their online website www.tpeda.org/Goals. The main focus of TEDA is the seafood industry but they are open to other industries to expand, become a big business and enhance competitive advantage with the local community as well as internationally...
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