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The Fairy Godmother

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Submitted By ashley9689
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E-Business (QRT2) Task 1
Proposal for Expansion into the Online Market
Part 1

E-Business (QRT2) Task 1
Proposal for Expansion into the Online Market
A1. Viability of Product/Service
The Fairy Godmother is a small, locally-owned business currently based in Bloomington, Indiana. The main source of business comes from local customers interested in custom clothing. The two biggest revenue streams come from the custom production of prom dresses and drag costumes. The business does offer other services such as custom costumes for Halloween or fan conventions, regalia for graduation, and formal wear for any occasion. Currently, The Fairy Godmother does not have an advertising campaign and is relying solely on word-of-mouth promotion. The owner decided to move the company online and pursue a more active involvement in marketing with the hope of raising awareness and boosting sales. The owner had not considered going online with The Fairy Godmother until a former customer recently contacted her from Georgia. The former customer was in need of a new drag show costume. The customer had himself measured and then communicated with the Fairy Godmother via phone and email. The communications included pictures, sizing, fabric, and style preferences. With the all of these necessary pieces, the owner created and shipped her first non-local order. This transaction went very smoothly. The customer received the order within the given time parameters; furthermore, it was exactly the style he requested and the clothes fit perfectly. This customer was approached by several co-workers about the new costume. He gave them The Fairy Godmother’s contact information so they could call or email the owner. With this new customer base, the owner has decided that it is now viable to have a website and to begin an advertising campaign to attract more long distance business.

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