...Name- Abhinav kalra Class- PGDM (RM) Roll no. 56 British Airways Corporate Communication Contents 1. Summary ......................................................................................................................................... 3 2. Introduction .................................................................................................................................... 4 3. Corporate Communication Strategy ............................................................................................... 5 4. External Communication................................................................................................................. 7 5. Internal Communication ..................................................................................................................... 8 6. Corporate Image, Identity and Reputation ..................................................................................... 9 7. Conclusion..................................................................................................................................... 11 8. Biblograpghy .................................................................................................................................. 12 Any organisation that fails to realise the need and importance of communication...
Words: 3021 - Pages: 13
...Over the past two or three centuries we had seen innovations, inventions and developments all around the world and almost in all fields of life which we are experiencing currently. Journalism and media are also one of those fields which came into existence, progressed with the passage of time and then proved their worth and importance for any nation and its common man’s life. Both of these fields were not as exciting, couple of centuries ago, as they are now because at that time they possessed a different meaning and ideology. The history of journalism and media varies from one part of the world to the others and this essay is only focussed on such history in the subcontinent. Beginning in the Subcontinent In the sub-continent, journalism started with preliminary handwritten news sheets, prepared by government news-writers during the Muslim rule. They were written, dated, appeared at regular and frequent intervals. Such news sheets provided the rulers with information from all corners of the empire, regarding public occurrences, current-events, mischief in societies and hardships faced by the people. From this information, the rulers used to take decisions and plan initiatives to uphold good governance. In short, the early hand-written sheets proved effective social mobilization vehicle to hold peace and contentment in the empires. The legendary Mughal emperors enhanced and strengthened it to the superior degree of excellence. News-writers or stringers were assigned...
Words: 1341 - Pages: 6
...International Marketing: Jaguar Cars MAM7A1.1 International Marketing Word count: 3381 Members of the Group: Brunissandre Baitzouroff- 1568714 Jacopo Bonaldi -1568179 Morgan Kimbel - 1541226 Divya Punjabi - 1567142 Date submitted: 3 December 2015 Table of Contents 1. Executive Summary ..…………………………………………………………...3 2. Introduction ……….…………………………………………………………….4 a. Overview of Automotive Industry in the UK b. Overview of Jaguar Cars 3. Situation Analysis…………………………………………....…………………..5 4. Branding Strategy and Management…………………………………………….6 5. Communication of the Jaguar Brand in the Market……………………………..9 c. Global Marketing Campaign d. Social Media Marketing e. Corporate Social Responsibility f. Same Essence, Different Market g. “The Art of Performance” 6. Conclusion………………………………………………………………………15 7. References……………………………………………………………………… 16 1. Executive summary This report aims to analyze the branding activities of Jaguar Cars and how the company is run with the help of its main global marketing activities. The report discusses and analyses the external business environment of the company using situational analytical tools such as the PEST analysis and Porter’s five forces. To better understand the branding of Jaguar Cars, the ‘Brand Onion’ tool has been used to analyze the company’s marketing mix. The report also compares and contrasts the way in which the brand image has been...
Words: 4233 - Pages: 17
...“Ethnicity is still too often portrayed by the mass media in ways that reinforce stereotypes” To what extent do sociological arguments and evidence support this view? A stereotype is a widely held but fixed and oversimplified image or idea of a particular type of person or thing, these can be gender specific or towards a specific race. Stuart Hall (1978) conducted research and found that between August 1972 and August 1973 there were at least reports of 60 muggings in national newspapers and that there had been a reported increase of 129%. He states that the media was attempting to cause a moral panic to create fear in the public and Black people were the folk devils in which the moral panic was based around. He argues two reasons for the cause of this moral panic: The state and the ruling class were suffering a ‘crisis of hegemony’ and that there was a decline in the dominance of the ruling class due to ‘Black Power’ demonstrations, the oil crisis and strikes and power cuts. The second reason was the ruling classes needed to regain control and making mugging a moral panic achieved this by portraying violent crimes as a threat to society, which lead to the justified use of a police crackdown, muggers were portrayed as black and justified the targeting of black people by police. Hall also explains how the labelling of black people as criminals then leads to a self-fulfilling prophecy as they are stopped and searched more and arrested more, making them appear in official statistics...
Words: 1282 - Pages: 6
...British Petroleum Runs the Social Media Gauntle SUBMITTED TO: ALAIN LONDES SUBMITTED BY: RUMANA PARMAR SHIVANGI SHARMA GURMEET KAUR VARINDER DHIMAN Case Study British Petroleum Runs the Social Media Gauntlet Company Background British Petroleum is Public Limited Company established in 1954. BP is one of the TOP global oil and gas corporations in the world. It provides many products like carrying fuel; buy and sell services, power for heat and luminosity and petrochemicals products for day to day use items. It is on 3rd ranking, 1st and 2nd are held by Exxon Mobil and Royal Dutch Shell. The headquarter of British petroleum is in London, United Kingdom. It works in all sections of the oil, gas and energu business, they also do manufacturing and examination, up streaming, refining, promotion and distribution and power generation alternative energy and commercial functions. BP is in a perilous business, and is devoted to supremacy via ordered and organized management of activities. The company maintain improvement for the long-lasting future and beyond has been a part of designed focus for the British petroleum directors. BP has the idea to get enhanced and proceed the distinction and prospective of its industrial portfolio. The company focus on constructing long-term or weighty relationships with its customers and deliberate partnerships in business sector. The company has ability in petrochemicals. British petroleum has more than...
Words: 1573 - Pages: 7
...1.0 Context Analysis of British Airways In order to understand an organisations key market and communication drivers which will in turn influence how their brand is perceived by consumers, analysing the context of its current marketing communications instalments is essential (Fill, 2006). Fill highlights 4 key stages for context analysis: Customer, Business, Internal and External which are crucial in order to form a marketing communications plan. Context | Dimensions | The Customer -Brand Awareness, perceptions & attitudes-Segmentation criteria | British Airways is an added value airline with a leadership brand that charges a premium. They target an array of affluent citizens, consisting of predominantly ABC1’s, willing to pay extra for the ‘enhanced experiences’ that British Airways have to offer within their business – a commitment to consistently high standards of service (British Airways, 2010). The airline adheres to six main brand values: Safe and secure, Professional, Responsible, British, Warm and Thoughtful, designed to ‘refresh the brand’ as a whole as well as represent the upgraded experience offered to their customers (British Airways, 2010). British Airways target this set of customers for two reasons: high quality airline services are a popular lifestyle choice amongst these groups of people, especially those who travel often and appreciate luxurious comforts, and secondly because they have a higher disposable income so can afford to pay extra for the...
Words: 5711 - Pages: 23
...Opgave A 1. Text 1, ’’The Royal family has sidelined the republicans’’ published on The Telegraph website on July 23rd, 2013 are pro-monarchy: ‘’The monarchy brings certainty and stability’’, which is good, because they are going to rule the land in the future generations. The article does also mention the republicans who are fighting against the monarchy, who does not like ‘’the enthusiastic public response to the birth of a boy to the Duke and Duchess of Cambridge’’. Text 2, ’’Royal baby news: BBC hits back at criticism of TV coverage’’ published on The Daily Mirror website on July 24th, 2013 hit back on criticism of the royal media coverage, by referring to facts about how many people who are actually watching the TV coverage. People who do not want to hear about the royals all the time is a minority as the coverage of the event had more than 10.8 million viewers from the UK. Text 3, ’’The monarchy is at odds with a modern Britain’’ published on The Observer website on July 27th in 2013 discussing whether the monarchy is a good or a bad thing for the modern Britain. The monarchy is old-fashioned and traditional and does properly not fit into a modern society. The population of the UK consists of so many different people with different skin-colors and cultural background and is therefore a big contrast to the monarchy. 2. What are the arguments? Traditions came with Edward VII and George VI. The rituals were invented in Victorian times back in the 1600-century...
Words: 724 - Pages: 3
...question that special events have taken on all aspects of an “industry” in that their organization and management are the underlying support for marking the local and domestic details of our lives. Events are not restricted to festive celebrations but can include a variety of gatherings, serious or happy, and religious or cultural, including meetings and conferences, expositions and trade shows, private and public special events, art entertainment and sport events, media or corporate events, and events of various sizes. Events are given a lot of definitions but the most general one that characterizes events is “Temporary occurrence with a predetermined beginning and end. It is unique stemming from the blend of management, programme setting and people.” (Getz, 2005). On the following report there is a wide overview of the sport events sector, that will examine the history and development, the factors that support this sector, the impacts of these events, career opportunities that will arise through this sector and future trends. History and Development Sport reflects the country in which it is played, so inevitably the history of sport in Britain, as it developed in the twentieth century, illustrates a class system, particularly with regard to professionalism. During the late 19th century and early 20th century associations were created in Britain dedicated to each sport. Rules were set up and official leagues were formed. The players/competitors were amateurs. This means that...
Words: 3276 - Pages: 14
...Business I have chosen is British Airways, because of my interest in travelling. Also, I thought it’d be a very interesting and different company to choose and base my research on. British Airways, often shortened to BA, is the flag carrier airline of the United Kingdom and it is the largest airline in the United Kingdom based on fleet size. When measured by passengers carried, it is second-largest in United Kingdom, behind EasyJet. The airline is based in Waterside near its main hub at London Heathrow Airport. A British Airways Board was established by the United Kingdom government in 1972 to manage the two nationalized airline corporations, British Overseas Airways Corporation and British European Airways, and two smaller, regional airlines, Cambrian Airways, from Cardiff, and Northeast Airlines, from Newcastle upon Tyne. On 31 March 1974, all four companies were merged to form British Airways. After almost 13 years as a state company, British Airways was privatized in February 1987 as part of a wider privatization plan by the Conservative government. The carrier soon expanded with the acquisition of British Caledonian in 1987, followed by Dan-Air in 1992 and British Midland International in 2012. British Airways is a founding member of the Oneworld airline alliance, along with American Airlines, Cathay Pacific, Qantas, and the now defunct Canadian Airlines. The alliance has since grown to become the third-largest, after SkyTeam and Star Alliance. British Airways merged with Iberia...
Words: 7297 - Pages: 30
...What is Print Media? * Print media - a medium that disseminates printed matter * Medium - a means or instrumentality for storing or communicating information * Public press, Press - the print media responsible for gathering and publishing news in the form of newspapers or magazines * Journalism, News media - newspapers and magazines collectively * Saizdat , Underground Press - a system of clandestine printing and distribution of dissident or banned literature Definition * The industry associated with the printing and distribution of news through newspapers and magazines. * Print media is one of the oldest and basic forms of mass communication. It includes newspapers, weeklies, magazines, monthlies and other forms of printed journals PRINT MEDIA IN INDIA * Printing technology came to India in 1556. By-Jesuit priests * The first newspaper in India was published in 1780 * The first book printed in India was in Portugese language in Old Goa. It was Doctrina Christa by St. Francis Xavier. * The variety ethnic in india is one of factors the increasing of mass media in a various language * The contribution of print media in providing information and transfer of knowledge is remarkable and has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis. * The emergence of online media does not effect the requirement of print media, otherwise it generates the development of the...
Words: 1823 - Pages: 8
...dramatic representations of the host countries past and present culture, lifestyle, and rituals. Sydney used 2000 Opening Ceremony for the Olympic games as a way to demonstrate the important roll the British had in colonizing Australia while easing up previous racism accusations, as well as portraying Australia to be home to a vibrant unified multicultural society, offering world-class destinations.- All throughout the Opening Ceremony an evolution of stories were played out for viewers; certain stories were more centralized narratively then others in particular. A sugarcoated version of the Aboriginals history, British Colonies exploration and the evolution of a young Australia, are considered the primary tales narrated. Starting out with a large horse and man scene which spoke strongly to the tourist market specifically Americans, this was perceived as a stunt to attract viewers to Australia along with scenes involving Australia’s beaches, outback territory and high ratio of animals throughout the ceremony. The connection and reconciliation between the white girl who represents a young Australia and the aboriginal man spoke to the multicultural unity acted out in Eternity. Previously was the awakening of nature after a bush fire in which the arrival of a new era was presented. As the British settled “productively” in Australia, the new world appears to be bursting with progressive new life, and a soon to be unity under the southern skies. The quote used to wrap up the ceremony, “two...
Words: 1138 - Pages: 5
...witnessed the largest oil spill in its history in April 2010 in the Gulf of Mexico. The explosion occurred in an oil well of British Petroleum and it is estimated that almost 4.9 billion barrels of oil was leaked to the Atlantic Ocean during the first three months since the incident. The oil spill had devastating effects of the economy and environment of America and the company had to face severe criticism from across the world community. Macro-environmental factors affecting BP Political Environment British Petroleum has held back its dividend payout to its prime stakeholders as they had been under pressure from the United States government regarding the oil spill that had occurred in the Gulf of Mexico. The company had agreed to sell of 30 billion worth of assets to pay off its clean-up bills. The company will resume its prime stakeholder dividend payout at 7 cents/share. British Petroleum is looking forward to sell two of its key refineries in the United States. nited States have threatened to replace BP from the project to seal the exploded well in the deepwater horizon. Obama acknowledged that the Gulf of Mexico contributes a major of its domestic production; he added that offshore oil drilling can be pursued only with an assurance that devastating incidents like the British Petroleum oil spill will not occur in future. Economic Environment British Petroleum oil spill has resulted in huge lose in terms of Share price fall and it is estimated to be around $25 bn. Out of...
Words: 2505 - Pages: 11
...British Gas Q. What is the main purpose of workforce planning at British Gas? A. The workforce planning is one of the business process to forecast company’s current and future labor needs. British Gas consider not just employee number but also the skills that will be required within the business. In addition, Workforce planning can help the company to hire suitable person for their business. Further, British Gas requires that their employees stay up to date and enhance their ability continuously by workforce planning. Diesel Q. Explain which of the promotional strategies used by Diesel are above-the-line or below-the-line. Analyse the impact that each approach might have. A. There are two different types of promotion method. One is called above the line(ATL) and the other is called below the line(BTL). But Diesel takes both of them and we can call it through the line(mix of ATL and BTL). Therefore, Diesel can get two different types of impact from each method. In detail, ‘be stupid’ campaign is an example of below the line method. BTL provides some special opportunities to the customer to participate in their activity. Therefore, Diesel can expect that they can build two-way communication with their customer. It means they can get more specific information about what their target customers want to get. But it will take a lot of time and effort. And ‘Diesel:U:Music’ is an example of ATL method. ATL is a promotion method that company advertises their product...
Words: 297 - Pages: 2
...How much does state intervention in the media system vary between Malaysia and the United Kingdom? In 2012, Freedom House ranked Malaysia 144th out of 197 countries in their press freedom survey, labelling it “not free” because it continues to stifle the voices of critical journalists. How is it possible that a former colony of Britain, a nation with a free press tradition, ended up in this scandalous situation? Let us compare the media systems of the United Kingdom (UK) and Malaysia today. Autonomy vs. state intervention It is common to hear that the Malaysian journalistic field is restricted in reporting political and public issues (Kenyon, 2010). As one of many developing countries that support the guided press notion, the Malaysian government argues that by curbing certain freedoms within the mass media, the aims of national development can be met (Raj & Sreekumar, 2012). As a result, Malaysian journalists are swallowed in boundless lengths of red tape – all of which are adversely used in the government’s favour to constrain the media’s freedom of speech. Some of Malaysia’s legislations can be traced back to their inception during the British colonial period (Omar, 1996). In the face of a Communist insurgency in 1948, a state of emergency was declared. The Malayan Emergency, as it was dubbed, marked the beginning of a series of media campaigns implemented by Government Information Services to impede subversion and infiltration while promoting loyalty to the government...
Words: 1825 - Pages: 8
...voted in with a 17 seat majority which what can only be described as an ‘Indian Summer.’ Future elections would increase this majority to 100 seats by 1959. A contributing factor to the dominance of the Conservatives was the unelectable Labour, yet the Conservatives did have a strong leadership in their own right. Another important factor in the Conservative dominance was the domestic policy of housing, however, this would not have been possible without the introduction of the economic policy of credit. Therefore, it was the economic policies under the Conservatives, which were the most important reason for their dominance. The introduction of credit was an intricate part of their dominance, allowing money to be borrowed on ‘easy-terms,’ designed to stimulate a sluggish economy, its success can be shown through the sale of cars, which quadrupled from 1.5 million to 5.5 million. This won votes with the electorate since it supported Churchill’s initial claim when the Conservatives came into power that they would put the welfare of the people at the centre of their policies. It also continued the social mobility that had occurred since the war, closing the gap between the ‘haves and the haves not,’ as Butler suggested. However, it could be argued that the Conservative’s economic policies were not as successful as they appeared and were not the basis for Conservative dominance, since the British economy was sluggish with only a GDP of 2.3% in comparison with the 5.6% GDP of the EEC...
Words: 878 - Pages: 4
