...statement is “to serve you by bringing you water, pure and simple.” Waters Bottling Company – Marketing Mix Section 1 – The Environment (Module 1) · Introduction to Marketing o The Marketing Mix · Product: Mineral rich pure mountain water bottled in glass bottles. Reason for bottling water into glass bottles is it is eco-friendly and eliminates toxins from leaching into the water. There is no after taste, therefore, the ‘pure’ in pure mountain water remains true. According to the website BeCause Water (2014), before plastic, glass was used to store and ship materials. The trade-off for using glass is its breakability ( Possible name of brand is “WaterBlue,” to keep in touch with the president’s desire to incorporate the Blues musical style, then slightly tint the glass blue. · Place: Since the company is well-funded, distribution of the product should be nationwide and possibly sign a contract with a national retailer to promote. Biggest competitor would be with other bottling companies that sell water in glass bottles versus plastic such as San Pellegrino water which is sold at multiple retailers. · Price: Although popularity has risen after the knowledge of leaching chemicals in plastic water bottles and with glass’s resurfacing, it still remains to be slightly more expensive then it’s plastic counterpart. Keeping the price low would be beneficial for consumers as a way to try and have them go the healthier route. Not too low that the company won’t make...
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...Name: Meghashyam Sandeep Vakacharla Date: November 1st, 2014 Course time: 9:30AM (T, R) Case: Kinkajou Bottle Cutter I Meghashyam Sandeep Vakacharla did not receive any content assistance (except editing assistance). I did not collaborate or discuss content (except editing assistance) nor did I use answers developed by someone else to answer the questions in this exam. Introduction: Kinkajou is a revolutionary glass cutting kit which can turn glass bottles into custom tumblers, vases, candle holders etc. The unique design of this bottle cutter can be easily adjusted to fit bottles from the smallest soda or beer bottle up to 1.5 liter magnums - and when we're done, it slides closed for compact storage. Kinkajou has gained immense popularity as it’s simple to use, easy to store and aesthetically pleasing. They already have come up with good price differentiation strategies. Currently Kinkajou has three different versions of the product, namely the Kinkajou Bottle cutter, Kinkajou Bottle cutter deluxe, Kinkajou Bottle cutter premium which costs $50 (Hermes version), $65(Atlas version) and $75(Midas version) respectively. They also some complementary products like glass cut finishing kit, Glass Finishing Tool, Firefly LED Pendant Light Kit, Glass Paint - Bright White to generate the recurring revenues. These complementary product give a finer finish to the bottle that is cut using Kinkajou cutter. Hence the management has done a commendable job in the areas of price differentiation...
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...(Dornbusch, 2010). Studies have shown that the aluminum can beats out the glass bottle when it comes to life cycle analysis of the materials including the recycling and reuse of each material. Aluminum cans, when recycled, use 95% less energy and produce 95% less carbon emissions than the glass bottle, which uses a mere 2-3% less energy when recycled (EPA, 2012). Another important fact is that while consumers often complain about taste differences in aluminum cans versus bottles, studies show that aluminum is better at protecting beer from the elements, especially during transport when temperatures fluctuate the most (Presidio Economics, 2011) . I will further explore the “consumer taste” issue in the next recommendation. Other evidence for producing more product in aluminum cans versus glass bottles is that aluminum cools quicker in a cooling environment than glass (Shevlin & Soffen, 2009), requiring less refrigeration when shipping beer in aluminum cans rather than glass bottles. Another obvious savings in both cost and environmental impacts is that aluminum weighs significantly less, about 10 times less, than it’s glass bottle counterpart. This reduces both fuel costs and carbon emissions, a win-win for large brewers. In addition the aluminum can reduces breakage and spoilage since aluminum is a more pliable material and it blocks the UV rays that glass bottles does not (colored glass...
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...Greaves Brewery: Bottle Replenishment Case Analysis Case Synopsis The following is an analysis of the case, Greaves Brewery: Bottle Replenishment. It details the growing beer operation of Greaves Brewery located in the Caribbean island of Trinidad. The purchasing manager for the company, Alex Benson, is uncertain about how many bottles to order from the company’s German glass supplier. His decision is complicated by the possibility of a new bottle design being introduced that would compromise his existing inventory of bottles. Additionally, he is faced with storage limitations and erratic sales, all of which are impacting his decision. He is also concerned about over ordering to avoid issues from an off year, impact from government tax, tourism, and growth of exports. Assignment Question How many bottles should Alex Benson, purchasing manager of Greaves Brewery, order to support his company’s sales for the upcoming year 2004? Case Analysis Greaves Brewery was founded in 1924 by John Greaves in the Caribbean island of Trinidad. In addition to being a favorite among the local population, the beer was also popular with tourists which contributed to the export of the beer some years later. The brewery experienced positive growth between 1999 and 2003, which was attributed to peak sales periods during Carnival, Easter, Christmas and Independence. Throughout the years, the government of Trinidad introduced a number of excise taxes on beer. This...
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...Research Method Methodology of the study To collect the information both primary and secondary sources were used. A specific research methodology was followed for primary sources. Sources The report is mainly based upon primary sources. However, some secondary sources like books, magazines, web sites etc. were consulted for an understanding of MGT practice and relevant information. To collect information from the primary sources, the following techniques of research were used: A) Collection of Data: Key persons behind the Bengal Glass Works Ltd. were interviewed to collect the data. They include mainly Deputy Manager, Human Resource Management, Training and Development manager. B) Interpretation of Data and Presentation of Facts: The information, collected from the relevant personnel and studies, were first recorded and then interpretation of the information was make. The significant findings are presented systematically throughout the report. Introduction The act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively that is the work of management. Though management work started from the beginning of the world, it became popular in 19th century. Management comprises planning, organizing, stuffing, leading and controlling an organization for the purpose of accomplishing goal. Management starts with planning. Good management starts with good planning. Without a plan...
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...Table of Contents Problem Statement………………………………………………………………………… 2 Situation Analysis…………………………………………………………………………... 2 Market and Segmentation Analysis……………….…………………………………. .. 3 Key Factors ………………………………….……………………………………………. 3 Alternative Analysis………………….…………………………………………………….. 3 Recommendations ………………………………………………………………….…….. 7 Action Plan…………………………………………………………..…………………..... 8 Problem Statement: Vincor must choose the best product characteristics, positioning, branding, packaging and distribution strategy to introduce their new alcoholic beverage product in the refreshment market. Situation Analysis • Objectives: • • Vincor’s objective is to have at least a 3-year lifespan in the market, since this would be considered ‘successful’ in the refreshment industry. Unsuccessful products were pulled from the shelves within their first year. 1 • • Background: In 2004, Vincor was the world’s eighth largest producer and distributor of wine and wine-related products. In Canada, Vincor was the market leader with 21% market share. The refreshment category was an important part of Vincor’s business in Canada, and was driven primarily by its Vex and Grower’s Cider brands, each of which sold nearly one million cases in 2005.1 In 2004, refreshments were a $230 million dollar industry in Canada. However, the refreshment category within the alcoholic beverage industry shrank by 6% year over year. Each province...
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...MARKET AND CONSUMER ANALYSIS FROOTI PREPARED BY: ANJUM ARA (1311284) ANKUR BHARTIYA (1311287) ANUJ SARAIWALA (1311288) DIPAYAN SINHA (1311293) SAMIR JAIN (1311325) SHASHI PRAKASH (1311331) 1 Table of Contents CONTEXT ......................................................................................................................................3 NON CARBONATED MANGO DRINKS MARKET IN INDIA ................................................................. 3 PORTER’S 5 FORCES ANALYSIS...................................................................................................... 4 COMPANY.....................................................................................................................................5 BACKGROUND ............................................................................................................................ 5 HISTORY ..................................................................................................................................... 6 SWOT ANALYSIS OF FROOTI......................................................................................................... 7 COMPETITION ............................................................................................................................8 CHANNEL....................................................................................................................................10 CONSUMER ......................................
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...concentrations. However, electrodes are less reliable when oxygen concentrations are very low. For these reasons, the Winkler titration is often employed for accurate determination of oxygen concentrations in aqueous samples. 2. Scope and field of application This procedure describes a method for the determination of dissolved oxygen in aqueous samples, expressed as mL O2 (L water) -1. The method is suitable for the assay of oceanic levels of oxygen in uncontaminated seawater and is based on the Carpenter (1965) modification of the traditional Winkler titration. 3. Definition The dissolved oxygen concentration of seawater is defined as the number of milliliters of dioxygen gas (O2 ) per liter of seawater (mL L -1 ). 4. Principle of Analysis The chemical...
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... Acknowledgement © Crown copyright 2012. You may re-use this information (excluding logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit http://www.nationalarchives.gov.uk/doc/open-government-licence/ or e-mail: psi@nationalarchives.gsi.gov.uk. Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned. Any enquiries regarding this document/publication should be sent to us at enquiries@educationscotland.gov.uk. This document is also available from our website at www.educationscotland.gov.uk. Contents Introduction 5 Chemical analysis 6 Qualitative and quantitative analysis 6 Volumetric analysis 6 Gravimetric analysis 14 Colorimetric analysis 17 Organic techniques 22 Introduction 22 Preparation 22 Isolation 24 Purification 29 Identification 33 Percentage yield 37 Errors 39 Accuracy and precision 39 Repeatability and reproducibility 41 Quantifying errors 41 Absolute uncertainties and percentage uncertainties 42 Combining uncertainties 43 Some ‘forgotten’ uncertainties 46 Experiments 53 Experiment 1A: Preparation of a standard solution of 0.1 mol l–1 oxalic acid 53 Experiment 1B: Standardisation of approximately 0.1 mol l–1 sodium hydroxide 55 Experiment 1C: Determination of the ethanoic acid...
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...Acknowledgement © Crown copyright 2012. You may re-use this information (excluding logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit http://www.nationalarchives.gov.uk/doc/open-government-licence/ or e-mail: psi@nationalarchives.gsi.gov.uk. Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned. Any enquiries regarding this document/publication should be sent to us at enquiries@educationscotland.gov.uk. This document is also available from our website at www.educationscotland.gov.uk. Contents Introduction 5 Chemical analysis 6 Qualitative and quantitative analysis 6 Volumetric analysis 6 Gravimetric analysis 14 Colorimetric analysis 17 Organic techniques 22 Introduction 22 Preparation 22 Isolation 24 Purification 29 Identification 33 Percentage yield 37 Errors 39 Accuracy and precision 39 Repeatability and reproducibility 41 Quantifying errors 41 Absolute uncertainties and percentage uncertainties 42 Combining uncertainties 43 Some ‘forgotten’ uncertainties 46 Experiments 53 Experiment 1A: Preparation of a standard solution of 0.1 mol l–1 oxalic acid 53 Experiment 1B: Standardisation...
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...concentrations. However, electrodes are less reliable when oxygen concentrations are very low. For these reasons, the Winkler titration is often employed for accurate determination of oxygen concentrations in aqueous samples. 2. Scope and field of application This procedure describes a method for the determination of dissolved oxygen in aqueous samples, expressed as mL O2 (L water) -1. The method is suitable for the assay of oceanic levels of oxygen in uncontaminated seawater and is based on the Carpenter (1965) modification of the traditional Winkler titration. 3. Definition The dissolved oxygen concentration of seawater is defined as the number of milliliters of dioxygen gas (O2 ) per liter of seawater (mL L -1 ). 4. Principle of Analysis The chemical...
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...[pic] [pic] [pic] Today “Agricultural Marketing Co. Ltd (AMCL)” is the largest processors of agricultural marketing sector in Bangladesh. Their product is branded as “PRAN”. Now it is usually recognized to the consumers by “PRAN Group”. The full meaning of PRAN is… P = Programme for R = Rural A = Advancement N = Nationally “Agricultural Marketing Co. Ltd” was born in 15th May 1985. Keeping in view the corporate mission of the group they have over the years diversified their activities. It consisted as a “Private Limited Company” which is registered 1985 under the authority of Bangladesh government. They encourage contract farmers and help them to grow quality crops with increased yields and to obtain fair prices. Basically Agricultural Marketing Com ltd. was setup in 1980 initially for farming and marketing of agricultural products for local and exports markets. The company was engaged in agronomic (Contact farming) business and cultivated many types of fruits and vegetables. Now the company processes the major fruits produced in Bangladesh like mango, pineapple, guava and several types of vegetables. The plant facilities include canning, pulping, juice making, bottling aseptic packing and also making jam, jelly, pickle, dehydrated fruits etc. The company now solidly established in local market utilizing its available production capacity and facilities with an established brand name, reliable product quality, wide spread...
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...FAB 461 Exam 2 Summer, 2013 Due July 1. (Please bring a hardcopy to class) Name:__________________________________________________________________ Problem 1. (6 points) 2. Bottle size = 750 ml OI (bottles) = 3.4 Issues (bottles) = 5.0 EI (bottles) = 3.8 Bottle cost = $28.00 Number sold = 165 Drink size (oz) = 1.4 Drink price = $7.90 A. What is the bottle sales value? B. What is the standard cost per drink? C. What is the contribution margin? Problem 2. (14 points) Conduct a Menu Engineering Analysis for the item below: Total drinks sold: 1,600 There are 34 brands 9 categories Total CM for the menu: 6,500, Scotch CM $3,000 |Brand |Bottle |OI |Issue |End. Inv. |Bottle Cost |# | | |Size | | | | |Sold | | | | | | | | | Problem 3 (15 points) Calculate the standard revenue per keg and the standard percentage cost per keg |Glass Style |Glass | | |Size (oz) | | | ...
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...economics of recycling which provide an excellent topical illustration of an important economic principle – the relative size of marginal costs and benefits. Several States are considering extending the present range of recycling opportunities for households and the Productivity Commission has recently published a lengthy report on the issue. Here, using the analysis introduced in Chapter 1, we look at two aspects. First whether kerbside recycling is worth the effort, and second at the operation of container deposit legislation. About 90% of Australian households have access to kerbside recycling collections. They can place their waste in one of two bins. One bin is for general waste, the other for recyclables – typically aluminium cans, glass bottles and containers, paper and cardboard. Many of us make use of the separate bins and some take the task very seriously by, for example, rinsing out bottles before placing them in the recycle bin. Once the material in recycling bins has been collected local authorities incur costs in sorting the material and passing it on to firms who turn it back into useful products – glass, paper and so on. Is all this effort on the part of households, local authorities and recycling manufacturers worthwhile? In Chapter 1, you learned that the answer to this question involves weighing up the marginal costs and benefits of recycling. If the marginal benefits exceed the marginal costs then we should recycle, and vice versa. What are...
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...wholesome at the time of consumption. However, packaging technology must balance food protection with other issues, including energy and material costs, heightened social and environmental consciousness, and strict regulations on pollutants and disposal of municipal solid waste. Municipal solid waste (MSW) consists of items commonly thrown away, including packages, food scraps, yard trimmings, and durable items such as refrigerators and computers. Legislative and regulatory efforts to control packaging are based on the mistaken perception that packaging is the major burden of MSW. Instead, the U.S. Environmental Protection Agency (EPA) found that approximately only 31% of the MSW generated in 2005 was from packaging-related materials, including glass, metal, plastic, paper, and paperboard—a percentage that has remained relatively constant since the 1990s despite an increase in the total amount of MSW. Nonpackaging sources such as newsprint, telephone books, and office communication generate more than twice as much MSW (EPA 2006a). Food is the only product class typically consumed 3 times per day by every person. Consequently, food packaging accounts for almost two-thirds of total packaging waste by volume...
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