...Advertising Strategy How social Medias and modern technology have affected today’s world? I) The 90’s, a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) b) The expansion of the market (1997-2001) jlb II) Web 2.0: a new influence for social medias (2002-2010) a) The booming market b) A new kind of addiction III) Social media: a revolutionary marketing tool a) Companies and politics b) Conclusion I) The 90’s, a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) If we are speaking about social Medias we must deal with the enhancement of technologies. Effectively, social Medias can’t exist without the creation and the publication of internet, that’s why social networks are affecting today’s world. But what is a social media? Social media is a web site or a platform allowing all users to publish data in purpose of sharing with other people. It can be messages, photos, videos, wikis etc… Nowadays, there are millions of social media users, so the question is how it all began? This global phenomenon was created in USA just after the publication of the internet during the early 90’s. Usually people assimilate social media by the development of web 2.0, but the first websites was founded before 2003 (creation of the term “web 2.0”). Indeed, in 1988 AOL created a new kind of social platform and in 1995, the network of Classemates...
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...America’s economy” (Obama, 2010). In today’s economy that is seeing all time lows, this statement has never been truer. As we move forward, the impact that small businesses are going to have will become more important in maintaining the economy of the United States and, eventually, in the world. From the many small shops on Main Street to the dot com startups, America’s small businesses have become America’s economic engine and one of the country’s greatest assets. Small businesses have been responsible for creating 2 out of every 3 new jobs. When American small businesses are strong and thriving, the surrounding communities are strong and growing. From the time President Obama stepped into office, he has invested and encouraged the small business owners so they can do what they do best and that is create jobs and economy. Small business is responsible for a huge percent of the businesses that are available to provide needed services to customers and are there for profit; however, they are not the only available resource for certain services. In today’s economy, there are many nonprofit organizations that can provide needed services to the public for much less or at no charge to the customer. Most of these nonprofit organizations stick strictly to areas of our lives that are considered a need to live or better health. No matter what the service, nonprofit organizations have an important place in today’s society and form an important part of our economy. Understanding...
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...How Global, Corporate, and Community Values Servant Leadership Cathy R. Palmer Charleston Southern University Introduction Leadership is all about harnessing people power for the attainment of a desired goal and thus the concept of leadership cannot be restricted to the Organizational context. It pervades through all realms of society, whether it be in politics, religion or the corporate world. I am conducting a case study on the Values of Servant Leadership globally, corporate, and community. I will be taking into consideration the state of global affairs, the state of U.S. corporate affairs, small businesses, and the society around us, what is true value of servant leadership, both to corporate world and to the community at large? Global Affairs Management is no longer constrained by national borders. There is significant importance from globalization, and the world has definitely become the global village. Managers in organization of all sizes and types around the world have to confront the challenges of operating in the global market. Managers face challenges due to an array of environmental factor while doing business. He must effectively plan, organize, lead, control and manage cultural difference to be globally successfully. Creativity is the first step on the road to innovation, and has become vital for an organization to survive given the complexity of global change. Creativity is the ability to produce new ideas through imagination and...
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...Strategic Plan, Part 1: Conceptualizing a Business Kimberley Miller Bridges BUS/475 October 20, 2012 David Akerman, II Strategic Plan, Part 1: Conceptualizing a Business Sabine Care Recreational Facility is a non-profit organization that serves the individuals, families, and community of the Sabine Parish area. This Agency is governed by a Board of Directors that is set in place to develop, implement, and enforce policies and procedures of the Board. These Policies and Procedures are based on the principles that an effective professional service depends on professional staff and the quality of service offered to customers. Sabine Care is founded upon Christian principles and is organized for educational, recreational, youth development, and family life purposes. The Agency’s purpose is to assist the residents of Sabine Parish to develop their fullest potential through the improvement of physical, mental, social, moral, and educational conditions. The Agency is designed to assist at-risk youth, community youth, and educational/recreational programs. These programs will educate children of all ages in recreational and social development. Sabine Care will also offer after school programs that will assist children in educational requirements such as tutoring and counseling. Recreational Programs that will be offered through Sabine Care consist of clubs such as Spanish, Soccer, Football, Basketball, Baseball, Swimming, Band, Drama, etc. These clubs will not only...
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...social website networking service that was formed in February 2004. Facebook has more than 845 million active users. 1. It was created by Mark Zuckerberg. 2. It was created in February 2004. 3. The age requirement is 13. 4. It has 845 million active users. 5. The main use of Facebook is to communicate with friends and family. Twitter is a social networking and micro-blogging service (Tweeternet, 2012). It allows you to ask questions by sending small text messages of 140 fonts in length, which are called "tweets" to people. It was created by Jack Dorsey It was created in March 2006. The age requirement is 13. It has 300 million active users. The main use of Twister is to ask individuals questions. LinkedIn is the world’s biggest professional network with more than 120 million members. It links you to your trusted acquaintances and assistances you to exchange ideas, opportunities, ideas, and knowledge with a larger network of professionals. It was created by Reid Hoffman. It was created in May 2003. The age requirement is 18. It has 120 million active users. The main use of LinkedIn is to share ideas with other trusted contacts. Flickr is an video and image hosting website. It was created by Ludicorp. It was created in February 2004. There is no age requirement. It has 80 million visitors. The main use of Flickr is to exchange photos. What is the importance of social media in today’s society? How is it used...
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...Department Of Father Saturnino Urios University Butuan City . In Partial Fulfillent of the Course English 102A A Paper Submitted by Roland M. Retiza Victor Paulo Butcon BSCRIM1 March 2014 Table of Contents Title Page Introduction Introduction: The world is not as easy as it looks to be, at one time people could sleep with their windows up and doors unlocked, but in today’s society people have to lock and close the windows. Crime today is very rampant and is at an ultimate high which the world is slowly falling apart. You can think and ask yourself, what is happening to our world today? Teenagers are not what they use to be. A long time ago, teenagers were loyal, respectful, and helpful to their parents, but not anymore. Today’s teenagers live their own lives. They do what they want when they want, and they don’t listen to anyone much less to their parents. These teens drinks, use illegal drugs, steal, and murder. They also feel the need to be accepted by their own kinds. This is how gangs are formed. A gang is a group of criminals or hoodlums who band together for mutual protection and profit. These gangs are the greatest cause of crime in the world today because they participate in frivolous act in order to survive. To become a gang member one must go through an initiation which could consist of anything from shoplifting to murder. One initiation includes riding around in a car at night with the headlights off. When another car...
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...Ethics Paper MGT/498 University Ethics Paper Strong business ethics, which include honesty, integrity, and fairness to all, play a critical role in running a successful organization as this function of a business operation allows today’s businesses to characterize the differences between correct and incorrect ethical behavior. Additionally, strong ethical values also help businesses gain a competitive advantage (Johnson, 2008), and it allows them to ensure that every employee is following the ethical standards that have been established by the leaders of his or her organization. To gain a better understanding of the importance of strong ethical value, this paper will a) explain the role of ethics, social responsibility, and sustainability in relation to organizational strategy. B) Examine the various types of shareholders that influence’s a company strategy. C) Identify at least one (or more) examples of a company that exemplifies sustainability and social responsibility in their operation. Role of Ethics, Social Responsibility, and Sustainability on Strategy Ethics, social responsibility, and sustainability are one of several factors that historically have an effect (either positive or negative) on an organization’s strategy. For example, a company ethical value can have a far-reaching affect on the following areas of an organization: * Public Image (or credibility level): Public image is how a company is viewed by the people or entities in their market environment...
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...solve a specific issue, how the ideas were applied, personal and political background, creative thinking process, and a critique of their thoughts. From religion, oppression, educational segregation, and the Civil Rights movement, Hal Cone and Cornel West made a remarkable amount of progressive contributions to society. The contributions made by Hal Cone and Cornel West are often over-looked by today’s youth. Black American youth and young adults in particular have become somewhat distant form Black history because the way things appears in today’s society. What is overlooked, and should often be recapped is; without the endurance and dedication within the creative minds of these two creative thinkers, it’s possible that oppression and segregation would still remain a part of our society. Many Civil Rights leaders are responsible for the equality growth in our culture, and Hal Cone and Cornel West has been influential in ensuring Blacks continued to advance in America’s society. Both men contributed an important view to Civil Rights, and is known as leaders who changed the way the world worked personally, socially, and politically. James Hal Cone is a Black libertarian theologian who was born in the early 1930s. The Reverend Hal Cone has written several books about liberation theology. His core contribution to society has been bridging the social gap among Blacks and Whites, and providing clarity between the bible and African Americans. He used his education and...
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...Essay On Morality & Ethics in corporate world In today’s world of development the company form of organisation is said to be the most beneficial one and after availing the development how to sustain the same is of much significance. Two important principles that could help one sustain the same are Morality & Ethics. In broader sense the terms morality & ethics are defined as under : Morality : It is differentiation of intentions, decisions and actions between those that are “good” and those that are “bad”. Ethics : It is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct. So in order to develop an organisational structure that has a strong resistivity in the competitive edge, it must have the above said to principles at its base. Talking about morality and ethics in the context of a corporate world, it is must that a company that has development of themselves and the development of the country as its final mission it is surely got to have Morality and Ethics as is Milestone In today’s world economy there are many companies who claim that their morals and ethics are strong enough so as to guide the entire organisation and the nation as well. It is the duty of all the business entrepreneurs and the corporate entities to inculcate the feeling of returning the society what they want and in all the ways as is desirable. Being ethical in the business requires acting with an awareness of: The need for...
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...discuss about corporate social responsibility (CSR), which is one of the key factors face by corporations today, where it become relatively important to employees and stakeholders. This essay will also discuss why stakeholders are giving CSR more attention and how companies by abiding to the CSR standards create conflicts of the company’s objective with stakeholders. What is corporate social responsibility? ‘Corporate social responsibility (CSR) refers to an organisation’s moral obligation towards all its stakeholders.’ (McShane & Tavaglione, 2007, p15) In organisation, Vogel (2005, p2) stated, ‘Corporate social responsibility (CSR) is a practices that improves the workplace and benefits society in ways that go above and beyond what companies are legally required to do.’ In Singapore, in order to encourage organization to adopt the CSR concept, the National Tripartite Initiative (NTI) on CSR was launched in May 2004. The NTI on CSR committee review and formulate broad CSR strategies and has since founded a society known as Singapore Compact for CSR, in bringing the CSR movement forward. (CSR Singapore Compact 2005) Singtel a local telecommunication organization not only excels as the market leader in Singapore, it also helps the less fortunate through social programmes. It started the Touching Lives Fund in June 2002, encourage the community to be involved in the company’s fund raising event. Lee (2004, p4) states that ‘Singtel makes an effort to ensure that the fulfillment...
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...Web 2.0 for today’s entrepreneurs In the early days of internet world, there are so many changes that happened in the world of communication and interaction for the people. It has enabled any person on any corner of the world to communicate to anyone anywhere by using the internet facility. The web has played important role in changing the way people interact with each other and also communication to the outside world. Email communication, publishing and consuming information on the web have been radically transformed in the recent times. Today, there are so many websites to offer anyone to create their own blogs to write and publish without needing an effort of writing and getting accepted by anyone. We have other websites which offer anyone to upload video, audio such as “You tube” to get the information to the world in no time. The power of communication has increased rapidly with the advancement of these sites using web technology. The content sharing websites like Facebook, Twitter, YouTube and Yelp are commonly referred as “Web 2.0”, where the communication of using these sites have increased and people have extensive knowledge of important information very fast and also communicate to these website user community in no time. We can very well get information of any new products into the market, new movies information (reviews about good or bad), we can also very well get recommendations, we can also ask in the websites for people to recommend a product and its pros and...
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...33 Miners Trapped in Chilean Copper Mine In the event of a disaster it is important that the information about it gets out as quickly and as effectively as possible. To make this possible it is important that we know as much about the audience as we do about the accident. When dealing with a multicultural audience this can be a difficult task, since we have to take into account any language barriers, how the information will be received. In this paper we will be discussing the method that the Chilean Copper Mine used after the accident that happened on Thursday, August 5th, 2010. How the Chilean Copper Mine communicates to the families of the miners, their employees and to the local community is very important. What they say will have an impact on everyone involved. The 5th of August, 2010, in the northern area of Copiapo, Chile is where the Chilean Copper Mine is located. The Chilean Copper Mine collapsed and on that fateful Thursday, 33 miners became trapped inside this was reported by The New York Times (New York Times, 2010). The miners were trapped in an area of the mine which was 2,300 feet below the surface. The 33 miners were trapped below ground for almost two months. It would be easy to understand why the Chilean Copper Mining Company was being skeptical about the possibilities of there being any survivors. During this time the Chilean Copper Mining Company was having a hard time keeping the families of the trapped miners reassured, some were having...
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...Christian Values Enhancing Business Ethics. In today’s business world it seems that profit is the driving force behind the company as a whole. Good stewardship seems to take a back seat in every aspect of business in the modern world. When is the last time that you read an article, or saw a news story of a CEO giving their time or money to help out the community in which they operate their business? Sometimes it seems like this is a phenomena in the business community today. I believe that these types of stories could be commonplace if would try to embrace Christian values. It says in Matthew 22: 37-39, "Thou shalt love the Lord thy God with all thy heart, and with all thy soul, and with all thy mind”. I think that this should be the driving force for us as humans, but especially as business people. So what does Matthew 22:37-39 mean to today’s business owners? It seems to me like this statement doesn’t mean a lot. Everywhere you look today there is examples of corruption, purely profit-based decision making and power hungry executives. When you take a look at today’s business world, it is hard to imagine a world where CEO, Executives, and business owners will through away their selfishness and adopt a selflessness way of thinking. Only if this could happen imagine the good that could be done within our own societies, if the rich were thinking about others instead of themselves. Many businesses today don’t grasp the good that could come out of the Christian view as...
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...responsible in areas of work, community welfare, ecology, human rights, and family life. Today’s businesses realize an ingredient in being successful is through respect and confidence of their customers. A company can obtain respect and confidence through being socially responsible. Through social responsibility corporations manage their business processes to produce a positive impact on society. The growth of easing problems in society such as; child abuse, hunger in America, homelessness, gun violence, and equality in human rights has grown. Corporations can gain loyal customers through corporate social responsibility and giving back to society and the communities that they serve. Commitment of the company can be defined by its employees, the company’s treatment of the environment and community in which it is located. Today’s society is concerned with the global environment which puts pressure on today’s businesses to participate in being socially responsible. When a company or corporation does not contribute to the society that they serve and/or not environmentally conscientious, that company or corporation may experience loss of product loyalty and possible consumer boycotts. In today’s business world nationally and internationally it has become standard quo to have a reputation as a good corporate citizen. Being a good corporate citizen means improving the lives of your employees, preservation of the environment, and improvement to the community. Without being a good corporate...
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...of personal values start with family and community. As individuals grow, their values may change to incorporate new ideas learned from others. Workplace values start with the individual values and that individual integrates the organization’s values to accomplish their duties. In today’s business world, an organization’s values are an important part of the culture and success of that company. For values to be useful, they must remain consciously held and consistent. Having conflicting values prevents many people from acting with clearness and confidence. Everyone must live by their own values and be willing to live with the consequences of their actions. The values of the employee and the company’s values drive each decision made. Southwest Airlines (SWA) has been profitable for 38 consecutive years. This airline has a set of core values that every employee, from the president to the lowest level, lives by. The company’s core values are what make SWA’s so successful. Value Alignment, Southwest Airlines Origins of personal values start with family and community. As individuals grow, their values may change to incorporate new ideas learned from others. Workplace values start with the individual values and that individual integrates the organization’s values to accomplish their duties. In today’s business world, an organization’s values are an important part of the culture and success of that company. A few important values anyone should live by include treating...
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