...Ashley Byrne | The Behavioral Perspective: How music influences behavior This perspective views behavior (except for genetically determined behavior) as the result of environmental experience! Environmental experience (also called learning) is the sum total of all life experiences that the individual has been subjected to in the past and to the new experiences that will impinge on his or her behavior. For the behavioral perspective the emphasis is on factors in the environment that influence behavior, in this discussion such a factor to be examined will be music. The behavioral perspective is still very influential to this day and is responses from pleasurable consequences. Classical and operant conditioning are learned through the behavioral perspective. I have chosen this perspective because it's fascinating to know how much we learn and reinforce the behavior we are exposed to. Through experience, I hope to gain a better understanding of the musical effect on human behavior through the behavioral perspective First to be discussed in order to fully understand the behavioral perspective, the background and foundation of the perspective must be overviewed. The following major founders or those who had a major impact on the behavioral perspective and behaviorism in general are: Ivan Pavlov (1849-1936) in The Conditional Reflex, J.B. Watson (1878-1958) in The Founding of Behaviorism, Thorndike (1874-1949) in The Law of Effect, and lastly B.F. Skinner (1904-1990) in...
Words: 1351 - Pages: 6
...ASSIGNMENT Gorn, Gerald J., The effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach, Journal of Marketing 46:1 (1982:Winter) p.94 Summary of Gorn, Gerald J., The effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach, Journal of Marketing 46:1 (1982:Winter) p.94 The research conducted by Gerald J. Gorn is connected with Consumer Behavior through the general topic of learning: how do consumers’ behavior can be influenced by experience. In this case experience can be assimilated with music during advertising or more generally sensory features, which leads us more in depth of the Behavioral Learning Theories that emphasizes the learning process that occurs as consumers are facing external events. Its is to say do these external factors such as music during advertising influence the attention and the process of information, or do they directly takes part of the forming attitude process. Then we can especially focus on the Classical conditioning approach and effects on attitude (if there is) as Gerald J. Gorn does in his research. But before explaining the theory, on which the research is based, let focus on its objectives. As explained earlier, the purpose of the two experiments are to demonstrate if there is a scientific connection between the sensory features added to information in an advertisement and the attitude(s) and preference(s) shaped toward the attitude...
Words: 1297 - Pages: 6
...and pay the money. I am the end consumers that a person who buys goods and services for their own personal use (to satisfy my needs). The clothing retail is the business and organisational customers which means the buyer who buys for resale or to produce other goods and services. The Internal factors that I like and external factors that include my friends’ advice, marketing activities such as model and advertising will influence my decision. Q2: Consumer behavior will be influenced by internal factors, external factors, marketing activities and environmental influences. In addition, cultural, social, personal, and psychological characteristics will also influence the consumer choice. The economic and political are also the important factors for the consumer behavior. I think the personal is the most important effect on what influence our purchasing behaviors. The buyer’s decisions are influenced by personal characteristics, which included age and life-cycle stage, economic situation, personality and self-concept. People’s decisions may reflect their lifestyles. The tastes in food, clothes are often age related. In addition, income is the most direct reason to affect the behavior of buying, different economic conditions for the choice of products is also different. In a conclusion, the person should choose the most appropriate thing for itself. Q3: Cultural is formed for many years, so it exerts a broad and deep influence on consumer behaviors, marketers must understand the role...
Words: 447 - Pages: 2
...ASSIGNMENT OF MARKETING MANAGEMENT { LG MUSIC SYSTEM} 1. CONSUMER BEHAVIOUR PROFILE 2. IDENTIFY THE FACTORS AFFECTING CONSUMER BEHAVIOUR 3. EXPLAIN HOW BUYING TAKE PLACE SUBMITTED TO SUBMITTED BY: MS.GURDEEP SILKY ROLL NO. 52 SEC 319 MBA 1ST SEM INDEX 1) INTRODUCTION TO LG AND LG’S MUSIC SYSTEM 2) CONSUMER BEHAVIOUR PROFILE OF LG MUSIC SYSTEM 3) FACTORS AFFECTING CONSUMER BEHAVIOUR 4) EXPLAIN HOW BUYING TAKE PLACE 5) BIBLIOGRAPHY • INTRODUCTION TO LG The history of LG Electronics has always been surrounded by the company's desire to create a happier, better life. LG Electronics was established in 1958 and has since led the way into the advanced digital era by manufacturing many home appliances such as radios and TVs. LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company. LG Electronics has set a new mid-term and long-term vision, aiming to achieve a position as one of the top three electronics, information, and telecommunication firms...
Words: 1758 - Pages: 8
...Consumer Traits and Behaviors Paper Dawn Chapmen, Cheri Ward, Rachelle Barrera, Hallie Richardson, & Jose Diaz PSY / 322 July 22, 2013 Instructor: Lisa Siegal Consumer Traits and Behaviors Paper In today’s competitive market, advertisers must look at all facets of consumerism. Consumer traits and behaviors can be analyzed to find out why people purchase products and select certain services; a marketer should research the psychological, social, personal, and also similar traits and behaviors that consumers share based on those social and psychological factors to find out what truly motivates the buyer. An organization will be and remain successful, by learning how to leverage the different factors that influence consumer purchasing behavior to effectively market their products and or services while maximizing their sales. The factors that seem to play the biggest role in consumer's buying behavior include social factors and psychological factors. The psychological factors that influence an individual's decision to make a purchase are further categorized into the individual's motivations, perceptions, learning and his beliefs and attitudes, or personality traits. The social factors that can have an influence include: personal influence, reference groups, family influence, social class, culture and subculture. While marketing products and services to certain individuals or groups, manufacturers need to determine the needs of the purchaser to reach their target group...
Words: 2537 - Pages: 11
...experimental study of music and colour Fei-Fei Chenga, Chin-Shan Wub and David C. Yenc* a Department of Information Management, Southern Taiwan University of Technology, Yung-Kang, Tainan, Taiwan, Republic of China; bDepartment of Electronic Commerce, WuFeng Institute of Technology, Ming-Hsiung, Chia-yi, Taiwan, Republic of China; cDepartment of Decision Sciences and Management Information Systems, Miami University, Oxford, OH, USA (Received February 2007; final version received October 2007) The current study is a convergence of two research orientations: the effect of ambient factors (e.g. music and colour) in physical stores and the website design in cyber context. The former emphasises the influence of sensory stimuli on the shoppers’ responses; whereas the latter address the relationship between website design factors (e.g. usability) and the performance of a virtual store. This article aims to bridge the gap between the above research orientations and explores the impact of two environmental elements – music and colour – of an online store on the consumers’ emotions – considered as direct antecedents to shopping behaviours – by employing a laboratory experiment. The results indicated that both music and colour reveal significant effects on respondents’ emotional responses. To be more specific, participants felt more aroused and pleasant when they were under fast music and warm colour conditions than those who were exposed to an environment with slow music and cool colour. In...
Words: 9723 - Pages: 39
...Understanding Consumer behavior: What is consumer behavior? The study of when, why, how, where and what people do or do not buy products is referred to as Consumer behavior. There are factors that influence consumer behavior, these factors are: 1. Cultural Factor. 2. Social Factor. 3. Personal Factor. 4. Psychological Factor. 1. The Cultural Factor The cultural factor is divided into three sub factors: a. Culture b. Sub Culture c. Social Class Culture: Is the set of basic values perceptions, requirements, and behaviors learned by a member of society from family and other important associations. It is the most basic cause of a person’s wants and behavior. Every group or society has a culture, and cultural influences on buying behavior may vary greatly from country to country. Sub Culture: A group of people with shared value systems based on common life experiences and situations. Each culture contains a smaller sub culture of a group of people with shared value system based on common life experiences and situations. Sub culture includes nationalities, religions, racial group and geographic regions. Many sub cultures make up important market segments where marketers often design products. Social Class: Almost every society has some form of social structure, social classes are society’s relatively permanent and ordered divisions whose members share similar values, interests and behavior. 2. Social Factors * A consumer’s behavior also is...
Words: 2451 - Pages: 10
...convey several messages about the store to the consumers. The building that houses retail store, (whether new or old) and the exterior design of the store are important aspects of the design of the store. Marquees, walkways, entrances, doors, display windows, the height and size of the building, colors and materials used, and theft prevention are some of the key factors to be kept in mind while developing a store's exterior. Managing space is the first and foremost concern of almost every retailer, when it comes to designing the store's interior. Space is always an expensive and scarce resource. Retailers always try to maximize the return on sales per square foot. Planning a layout for the store's interior is the first step in designing the store's interior. | | There are three kinds of layouts - grid layout, race track layout and freeform layout. Allocating space to various merchandise categories in a store is very important. Allocation of space can be based on many factors, like historical sales, gross margins, industry averages and strategic objectives. Apart from allocating space to various merchandise categories, space has to be allocated for carrying out some essential functions. Such space includes the back room for receiving the inventories and sorting them out, office and other functional spaces, aisles and customer service desks, floor space and wall space. The interior of a store influences the purchasing behavior of the customers to a great extent. Designing...
Words: 3045 - Pages: 13
...Affecting Consumer Behavior MRKT 410 Consumer Behavior March 29, 2015 University of Maryland University College Introduction We do everything for a reason, even if we can’t articulate what the reason is. The goal of marketing is to satisfy consumers’ needs. That is why understanding motivation would lead to understanding why consumers do what they do. Different individuals react differently to the same stimulus. Below are influences that affect consumer behavior that include internal, external, and situational factors. Internal Factors Internal influences are what personally influence an individual based on lifestyle and way of thinking. * Age: Consumers of different age groups have different needs and wants. People that belong to the same age group share a set if common cultural experiences that they carry throughout life (Solomon, 2013). The energy drink Red Bull targets young people and introduced it in bars, nightclubs and gyms. * Gender: Gender distinctions start at a very early age (Solomon, 2013). A simple example is that men purchase different things than woman do. Studies proved that women tend to spend more than men (Mohan, 2012). * Perception: The process by which people select, organize and interpret sensations and how people add meaning to the raw sensations (Solomon, 2013). Consumers who viewed themselves as socially conscious tended to place more weight on issues such as environmental impact when making buying decisions than consumers who did...
Words: 1055 - Pages: 5
...servicescape how to influence the behavior, it is social interaction between customer and customer, employee to employee, employee to customer, it includes approach and avoidance. And the servicescape is an important research that the...
Words: 1364 - Pages: 6
...The Impact of Korean Popular Culture on Consumer Behavior Abstract The Korean wave hit Asia in the early 2000’s, initially through television dramas, and has gradually skyrocketed in popularity, expanding its reach to the film and record industry as well. Its success is owed to the effective combination of Western pop-culture with an added Asian flavor, across all its industries. With the sudden influx of Korean boy or girl pop groups led by pop idols worshipped by many fans, the media industry managed to tap on the popularity of certain idols, starring them in television dramas and hence garnering support from fans all over Asia. Together with popular drama series came its respective memorabilia, such as posters, bags, accessories – you name it, they have it. This paper serves to explore how the wave of Korean popular culture (commonly known as the Hanryu) on television today has had an impact on the behavior of people who participate in this Hanryu culture, not only through purchases of memorabilia, but also through changes to their lifestyle. The Influence of Hanryu on Consumer’s Buying Behavior Media, and the television to be specific, can be seen as a medium for informal learning, as well as influence. It is sometimes known as a socializing agent, which can influence who we are and what is expected of us. Just like how advertisements serve to increase the perception that consumers have towards a certain brand or product, occasionally using attractive endorsers or impactful...
Words: 2018 - Pages: 9
...advertising and its influence on consumer buying behavior Zain-Ul-Abideen (Corresponding Author) Department of Management Sciences, Abbasia Campus, The Islamia University of Bahawalpur, Punjab, Pakistan. E-mail: zuabideen@gmail.com Salman Saleem Department of Business Administration, Federal Urdu University of Arts, Science & Technology, Islamabad, Pakistan. E-mail: salmankhan302@gmail.com Abstract Advertising is a form of communication intended to convince an audience (viewers, readers or listeners) to purchase or take some action upon products, information, or services etc. This paper investigates the relationship between independent variables which are environmental response and emotional response with attitudinal and behavioral aspect of consumer buying behavior, by tapping the responses of 200 respondents using telecommunication services from Rawalpindi, Islamabad, and Lahore (cities of Pakistan). The major findings of the study demonstrate an overall normal association between the variables but in-depth analysis found that emotional response of consumer purchase behavior is the variable that results into strong association with the consumer buying behavior. It is true that people purchase those brands with which they are emotionally attached. This study reports new evidences in the field of consumer buying behavior of consumers pertaining to the local markets of these cities of Pakistan. Keywords: Environmental response, Emotional response, Consumer buying behavior. 1. Introduction...
Words: 6082 - Pages: 25
...Relationship between human appetite and music Chapter 1 THE PROBLEM AND ITS SETTING/INTRODUCTION Introduction There are a lot of services served in a restaurant, like, high quality food and drinks, skilled staffs, nice ambiance and good music. Consumers are not aware that music is part of the service offered. And subconsciously, they didn’t know that music can boost their appetite and affect their mood in eating. Background of the Study Music and noise level can affect people’s enjoyment of what they eat (Journal of Culinary Science and Hospitality). Appetite in 2006, found that listening to music increased the amount of food eaten and the duration of meals, but that the speed and volume of the music didn’t have a significant effect. Taste is the most obvious sense associated with food, but it is by no means the only sense we engage to to enjoy a good meal. In fact, all our senses come into focus when we eat. According to Hopkins (2007) study found that music has the ability to influence the speed with which we eat. Slow music slows us down; test subjects listening to slow music downed three mouthfuls of food per minute, as compared to the five mouthfuls diners listening to a fast beat consumed. Hoteliers and restaurateurs know that taste is only one aspect of good meal. In national settings, Tin Drum Café in Atlanta, Steven Chan, the owner of fast casual concept and Asian street food eatery Tin Drum Cafe, was originally inspired by the atmosphere and...
Words: 3592 - Pages: 15
...a person interprets quality and trust by using only sensory cues. This comes in a plethora of options: An office environment, the music playing overhead, an ambiance that provides comfort, the taste of food, and the feeling of meeting a company representative for a consultation. These are just a few examples that consumers confront while researching a provider of services. In order to produce customers, a service provider must produce forms of advertising. These marketing tactics must entice the consumers’ senses, create strong perceptions of trust, loyalty and quality, and influence their behavior in order to gain a client. “The stimulus-organism-response model (SOR) was developed by environmental psychologists to help explain the effects of the service environment on consumer behavior” (Hoffman & Bateson, 2008). This model consists of several aspects; a set of stimuli, an organism component and a set of responses or outcomes. Stimuli, in this case, is defined by our five senses of sight, sound, touch, taste and smell. When all of these senses are combined successfully, a consumer in a pastry shop would conclude that the business is of higher quality, the food is exceptional and worth the extra expense. The organism component describes the individuals that are receiving the stimuli. Finally, responses or outcomes are how the consumer reacts to the stimuli. For example, either approaching or avoiding the service. This is the set up referred to as a servicescape...
Words: 1298 - Pages: 6
...philosophy of Plato and its influences on modern society concerning music In modern society music is ubiquitous. Everywhere a person goes music can be heard, from the local grocery store to the radios in cars. With all this exposure to music it would be easy to forget it is even there but how much does this constant exposure affect an individual? Is it good to be subjected to every random song that you might encounter on a day to day basis? Questions concerning the effects of music on people have been around for a long time, going back as far as ancient Greece. While this paper will not attempt to cover the complete body of literature this topic entails nor will it attempt to answer these questions, it will examine one of their most notable philosophers, Plato, and see how his opinions concerning music and its effects on behavior on individuals and society at large match up with the beliefs of today. Plato felt that music could have a profound effect on individuals, for good or for ill, and could shape society at large. In Plato's Republic we find Socrates discussing with Glaucon what proper modes of music should be included in the education of the guardians of their ideal state. By this point in the Republic guardians have been defined as individuals who are both fierce to enemies of the state and gentle to its citizens.(Plato) To this end the two men describe at great length the types of music that encourage or accompany all manner of behaviors and proceed to eliminate...
Words: 691 - Pages: 3
