...Corporate Social Responsibility Development and Implementation Hussain Mohammed Communication 340 Memo of Transmittal To: DR. Jenny Tatsak, Communication 340 Professor From: Hussain Mohammed Date: 3/7/2013 Subject: Communication 340 research paper. Dear Ms. Tatsak, It is my pleasure to present to you with the final research report about Implementation of social corporate responsibility in different companies. I would like to describe in this report the complete implementation process of the different policies and programs used to promote social corporate responsibility. I also would like to describe the advantages of promoting such policies and programs for an organization. Then I would like to conclude with some personal recommendations on how a company must implement social corporate responsibility program and policies to improve their image in society. Sincerely, Hussain Mohammed Table of Content 1. Executive Summary 2. Introduction 3. Body 4. Conclusion 5. Conclusion 6. Recommendation 7. References Executive Summary Development and Implementation of Corporate Social Responsibility The purpose of this research is to explain the importance of Corporate Social responsibility for an organization. How Implementing programs for improving corporate Social responsibility is very significant not only for the Image but also for attracting Investors and customers to the organization. Maintain standards of Corporate Social responsibility...
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...|BUSINESS ETHICAL BEHAVIOR & CORPORATE SOCIAL RESPONSIBILITY | | | |Student’s Name:Renee Giordani | | | |Course Title:Sales Management | | | |Professor:Gene Dichiara | | | |SUNY EMPIRE STATE COLLEGE | | | |Date: December 09, 2014 | Business Ethical Behavior & Corporate Social Responsibility: Why Organizations Must Have IT Corporate Social Responsibility has gradually developed into one of the greatest ethical aspects that have to be adhered...
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...1. Some in the business communities believe that stakeholders benefit the society as a whole. The main reason for their views originates from the belief that shareholders are usually concerned about the financial status of the company. a) To what extent do you agree with the above statement? Justify why you disagree or agree The above statement is deviant. As a whole, a corporate should be virtuously guided to benefit the society with less selfishness like a person. Neither stakeholders nor shareholders would benefit the society with self-benefit-driven mindsets. A comprehensive supervision mechanism is supposed to be set up for fair and transparent operation while balancing interests of all parties including stakeholders, shareholders, employees and customers. Any over individually concerning system would have potential risk of corruption. b) Can the interests of shareholders and stakeholders be balanced in a company which is profit driven? Discuss I think that the interests of shareholders and stakeholders can be balanced to some extent in condition of no man-made manipulation. However, purely profit-driven practice would not necessarily be able to balance the above interests. There is still possibility of being manipulated by some particular group of people for short-term unreasonable benefits considering unpredictable fund injection or mal-operation. c) Explain why the preference of one over the other might be unsustainable for corporation. Discuss The preference...
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...society? Introduction The dominant model of business activity in the past merely concentrated on the benefit of the shareholders, which is maximizing profit from the firms’ activities. Any other benefits or harms created in the process of the activity were considered secondary. Issues such as ethics and creating values for customers and stakeholders were thus ignored and rarely paid attention to. Unfortunately with the business world ever-changing, the culture that was embedded in the past is no longer workable in this 21st century as it was resistant to changes, inconsistent with the laws and ignores the ethical side (Freeman 2008). The issue of Corporate Social Responsibility or CSR has been the subject of debate among researchers for the past twenty years (Chen & Winai, 2011). There have been many arguments if businesses should engage CSR initiatives in their operations. CSR or corporate citizenship is defined as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large (Moir 2001). The essay will discuss on the literature review of the different perspectives of CSR, arguments against it and the analysis if CSR represent corporations’ genuine desire to contribute towards the society. Literature Review Arguments for CSR There are three reasons why corporate engage in CSR activities. They are pragmatic...
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...Hasnae Benyaich The Social Responsibility of a Business is to Increase Profit by Milton Friedman in the light of The Stakeholder Theory by Edward Freeman In light of Friedman's understanding, we can without much of a stretch withhold his fundamental contentions in respect of corporate social responsibility. Friedman contends that the main obligation of a business is to make utilization of its potential asset for the sole purpose of expanding benefit. For him, staying aware of the capitalist principles of the business is an ethical need since it depends on free and fair competition. In addition, stakeholders are forcing corporate officials to provide an optimal financial situation of the company, regardless of social responsibility. Friedman contends that social obligation is not appropriated to companies but rather to people and in this manner a corporate official has a commitment toward partners, workers and clients; or else he will lose the power given to him. In particular, he trusts that each business ought to be viewed as an individual property and the flexibility to have a business is a social obligation in itself, in condition that it remains within the principles of the capitalist system. Friedman takes a gander at different examples where he considers social obligation an out of line task to a corporate official since it would be considered as another sort of tax collection. Regardless of the fact that the corporate official concedes to using such a methodology, the...
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...Corporate social responsibility statements are effective ways of ensuring multi-national companies act ethically. Discuss For the past few years there has been lots of discussion about Corporate Social Responsibility. Most of the multinational companies issue every year a report on their practices. They try to get involved into communities, fight the poverty in the third world countries and donate millions of ponds every year to charities to as they say “build the better future”. But are their corporate social responsibility statements effective ways of ensuring that multinational entities act ethically? From my point of viewview, CSR statements do not ensure that practices of companies obey the rules of business ethics and I am going to present a few arguments for. Corporate Social Responsibility is fairly recent termterm and maybe that is why there is no consistent definition for it. Most multinational companies use different terms in their reports, for example Shell defines it as ‘sustainable development’, Ford uses the phrase ‘connecting with society’, Diageo prefers the termterm ‘corporate citizenship’. All these expressions, although they have different meanings, are related to Corporate Social Responsibility but because of the proliferation of approaches, every company can put emphasis on something different, creating therefore complexity and confusion. What is more, the socially responsible company not only complies with minimum requirements of the law, but goes...
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...Table of Contents 1. Introduction 2. A Young Company’s CSR Motives 3. The Potential for Backfire 4. CSR Development: The Three Phases 5. A Mature Company’s CSR Motives 6. Vice Industries CRS Initiatives 7. Other Schools of Thought 8. Conclusion 1. Introduction Scholars explain the surprising fact that companies in the United States alone spend $9 billion annually on philanthropic causes by investigating the motives behind such apparent generosity (e.g. Cone et al., 2003). The critical importance of CSR derives from the fact that CSR practices have considerable influence on a company’s reputation and “the reputation of a firm is arguably the most valuable asset” (Peloza, 2006: 69). The term “corporate social responsibility,” or CSR, can be defined broadly as a firm’s charitable contributions and social initiatives, such as “philanthropy, cause-related marketing, environmental responsibility, and humane employee treatment, among others” (Ellen et al., 2006: 148). Researchers have found that over the past 30 years CSR correlated positively with corporate financial performance (CFP) (Orlitzky et al., 2003). “At its simplest, some argue that this ‘trend’ is purely self-serving marketing or philanthropy to offset concern over organizations’ increasing profit or corporate scandals.” (Brock, 2005: 58). By examining the motives behind CSR as purported by a broad spectrum of scholars, this paper will argue that companies initially implement...
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...Business Ethics Assignment Corporate Social Responsibility Table of Content_____________________________________________________ ______ What is corporate social responsibility? 3 Why Has CSR Become Important? 4 3. What Is The Business Case For CSR? 4 4. Potential benefits of implementing a CSR approach 5 5. Are Firms Benefiting From CSR Activities? 7 6. What Is The Relationship Between CSR And The Law? 8 7. Implementing Corporate Social Responsibility________________________ 8 8. CSR Implementation Framework and Corporate Governance__________ 9 9. What Is a CSR Strategy? 11 10. Why to Have a CSR Strategy?_______________________________________11 11. How to Develop A CSR Strategy?____________________________________11 11.1 Build support with senior management and employees______________ 11 11.2 Research what others are doing___________________________________ 11 11.3 Prepare a matrix of proposed CSR actions__________________________ 12 11.4 Develop options for proceeding and the business case for them______13 11.5 Decide on direction, approach and focus areas____________________ 14 12. Can You Have Social Responsibility Without Ethics?__________________ 15 13. Corporate social responsibility as business strategy__________________ 20 ...
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...Companies Responsbilities Introduction Company responsibility is a process which aims to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders. It is defined as a form of corporate self-regulation which is integrated into a business model. Company responsibilities functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The term "corporate social responsibility" came into common use in the late 1960s and when many multinational corporations formed the term stakeholder, and organization's activities had a major impact on the stakeholders. There has been different views towards company responsiblities wherein Proponents argue that corporations make more long term profits by operating with a perspective, while critics argue that CSR distracts from the economic role of businesses. Others argue that it is an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations. CSR is titled to aid an organization's mission as well as a guide to what the company stands for and will uphold to its consumers. There are different approaches towards social responsiblities, they are broadly clasified into two, the primary...
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...Communication in Business Student’s Name Institution 1.0 Executive Summary This report contains an analysis of the corporate social responsibility programs or policies of the Coca-Cola Company. It has identified pertinent issues that affect CSR policies and how an organization has to act responsibly. Coca-Cola Company has been a market leader in the soft drinks industry. However, in the recent past they have received negative publicity and unhealthy competition from worthy competitors like Pepsi. This report, therefore, finds out the discrepancies existing between Coca-Cola’s business strategy and their common practice. It, therefore, discusses the CSR projects implemented by the Coca-Cola Company and gives recommendations on how Coca-Cola will continue to operate a sustainable business. Table of Contents 1.0 Executive Summary…………………………………………………………………………..2 2.0 Scope of Engagement………………………………………………………………………...4 3.0 Current Understanding of CSR………………………………………………………………4 4.0 Examining Coca-Cola’s CSR Commitment………………………………………………….5 5.0 Discrepancies between Communicated Intention and Corporate Practice…………………...7 6.0 Recommendations…………………………………………………………………………….7 References………………………………………………………………………………………...9 Communication in Business 2.0 Scope of Engagement Business social responsibility is a core success factor for any organization. While acting to fulfill its mandate, an organization must not infringe on the interest of the community or...
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...in need of strong corporate strategies in order to be successful in the highly competitive education industry. In this respect, Corporate Social Responsibility (CSR) becomes one of the highly preferred strategies by higher education institutions for gaining a good reputation and a competitive advantage. The major finding of the study is that in order for an institution to be successful in CSR strategy, CSR actions has to be internalized and must be supported by the management. In India companies like TATA and Birla are practicing the Corporate Social Responsibility (CSR) for decades , long before CSR become a popular basis. In spite of having such good glorious examples; In India CSR is in a very much budding stage. A lack of understanding, inadequately trained personnel, coverage, policy etc. further adds to the reach and effectiveness of CSR programs. Large no. of companies are undertaking these activities superficially and promoting/ highlighting the activities in Media. Keywords: Corporate social responsibility, higher education, competitive advantage, Societal Marketing, reputation. Introduction In a societal structure, we have many stakeholders, one amongst them are companies or Corporate Houses. These Corporate houses are meaningfully contributing from their kitty which impact their internal stakeholders and also openhandedly support societal initiatives. In India companies like TATA and Birla are practicing the Corporate Social Responsibility (CSR) for decades,...
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...Abstract: The case portrays the evolution of the partnership between software giant Microsoft Corporation and United Nations High Commissioner for Refugees (UNHCR). The corporate social responsibility (CSR) initiative was created in 1999, as a bottom-up idea, when Microsoft employees initiated to help the victims of the Kosovo crisis. The outcome was a software registration system that today helps UNHCR administer their refugee camps in a more efficient and constructive way. The case illustrates an ideal example of a CSR programme and the importance of contributions made by business to society. In particular, it illustrates how a multinational company can take a responsible role in today's modern society without diverting from its core business strategy. The case invites readers to reflect upon and discuss some important questions regarding CSR, ethics and the business role in society. A teaching note accompanies this case with analysis of the theoretical elements. This case was written with the support of a Philip Law Scholarship awarded by ecch. http://www.ecch.com/educators/products/view?id=81242 Abstract This case-study takes us through the actual outcome of one of Microsoft’s corporate citizenship (CC) activities, namely its partnership with UNHCR. The intentions of the case are to show the potential benefits of such a partnership, the key beneficiaries as well as to trigger a debate concerning the intentions and outcomes of CC. Microsoft and UNHCR have based their partnership...
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...Corporate social responsibility (CSR) refers to a company’s policy of protecting consumers, employees, community and the environment in addition to its own bottom line. Many consumers are aware of the potential for long-range harm from unethical business practices and will refuse to purchase the products or services of companies that employ such practices. For this reason, many companies have emphasized the importance of corporate social responsibility. Apart from its own benefits, it is also a good public relations move. Stakeholders Through CSR stakeholders have increased influence on company business activities as community citizenship and social responsibility have been consistently integrated into business management. Customers, employees, communities and business partners are among key stakeholder groups that carry weight in company decisions and activities. The objective of being of socially responsible business is achieved when its activities meet or exceed the expectation of all its stakeholders. The quality of relationships that a company has with its employees and other key stakeholders is crucial to its success. Customers have true influence over many companies. This is mainly because companies have generally recognized that satisfied customers and long-term relationships are vital to building sustainable success and profiting over time. Some organizations even use customer relationship management, as a target for efficient marketing and sales efforts. Businesses...
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...Critically evaluate the extent to which the concept of corporate social responsibility encourages responsible business practices. To support your evaluation and argument, include an appraisal of how two companies currently promote social responsibility. In order for companies to positively impact their communications with their stakeholders many companies like Nike and Goldman Sachs are continuously seeking new ways of carrying out corporate social responsibility Reeves (2012). The re-developments of corporate social responsibility often derive from responding actively to emerging and current issues in society (REFERENCE). (REFERENCE) describes current issues such as, human rights, labour, and environmental practices that Nike and Goldman...
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...Communication in Business Student’s Name Institution 1.0 Executive Summary This report contains an analysis of the corporate social responsibility programs or policies of the Coca-Cola Company. It has identified pertinent issues that affect CSR policies and how an organization has to act responsibly. Coca-Cola Company has been a market leader in the soft drinks industry. However, in the recent past they have received negative publicity and unhealthy competition from worthy competitors like Pepsi. This report, therefore, finds out the discrepancies existing between Coca-Cola’s business strategy and their common practice. It, therefore, discusses the CSR projects implemented by the Coca-Cola Company and gives recommendations on how Coca-Cola will continue to operate a sustainable business. Table of Contents 1.0 Executive Summary…………………………………………………………………………..2 2.0 Scope of Engagement………………………………………………………………………...4 3.0 Current Understanding of CSR………………………………………………………………4 4.0 Examining Coca-Cola’s CSR Commitment………………………………………………….5 5.0 Discrepancies between Communicated Intention and Corporate Practice…………………...7 6.0 Recommendations…………………………………………………………………………….7 References………………………………………………………………………………………...9 Communication in Business 2.0 Scope of Engagement Business social responsibility is a core success factor for any organization. While acting to fulfill its mandate, an organization must not infringe on the interest of the community or...
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