...Running head: MEDIA Power of Media Random Student Jones International University The company that I currently work for relies on media in its daily operations. Time Warner Cable is a cable company here in central Florida. Just a few months ago the contract with Fox Networks was expiring and both TWC and Fox Networks were under negotiation to renew the contract. As the deadline came closer and closer Fox Networks started to apply pressure on TWC through the media. Fox started local radio ads warning customers that Fox Networks is in danger of not being shown on TWC, and urged customers to call TWC and tell them to keep Fox Networks on their televisions. Fox even went as far as setting up a eight hundred number that automatically forwarded to the TWC call centers. The call volume was amazing and often two hundred to three hundred people would be on hold at any given time. Billboards went up all over town, warning customers that they had other choices such as satellite if they still wanted to watch Fox stations here in central Florida. Local Fox stations ran commercials during their shows and had tickers across the bottom of the screen again urging customers to call TWC and tell them you want Fox or will cancel their service. TWC quickly rebutted with Ads of their own letting customers know that they were working with Fox Networks to resolve this issue and the reason behind this negation was because Fox wanted a significant amount more money to renew their contract...
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...Media has revolutionised tremendously since the past century. Before the era of social media, only recognised news authorities with distinctive powers could report and spread the word of information to the general public. It helps to shape people’s thoughts and perceptions by providing information across the lands and seas. The mass media industry as stated by Steinberg (2007) is “involved in the production and distribution of messages to large audiences” (p. 253). Mass media includes platforms such as newspapers, radio, and TV and now with advance modern technology, information is also available instantly on our fingertips. Severin and Tankard, Jr. (2010) explain that three characteristics define mass media. First characteristic about mass media is that it is “directed toward relatively large, heterogeneous, and anonymous audiences” (p. 4). The other two characteristics involve also as mentioned by Severin and Tankard, Jr. (2010) are that timed messages that go out to the public and the communicator operates “within a complex organisation” (p. 4). However, with the times changing and technology evolving around us, media is available everywhere very easily now. Even though anyone these days can easily report or spread information, higher power still dictates over complete media control. The most well-known term given to an individual who has complete control of the spread and flow information through media is media mogul and the greatest living example of a media mogul is...
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...Scott, Toby August 12, 2012 Com 100 Introduction to Mass Media The power of the media The media has a strong influence on all of us weather we realize it or not. All of us are affected by the media somehow some more than others we all have been effected by the media somehow and likely been influenced by it at least once in our lives at some point. The truth of the matter is the influence is very powerful and it’s just about everywhere. There is a saying that I read on line that said For all intents and purposes, “media” is the same as “influence.” Whatever influences us is media www.buffalo.edu by Logan Esdale. To me this theory come from something called a Dependency Theory. One thing for sure is that we are in a world that is very relent on information from sources in order to keep afloat as to what is going on in the world on a daily basis. Things such as family, recreation, work, health, along with other personal things. It is very common for a person to wake up and turn on the TV or go online to see what the latest in their area of concern is. Based on the info that his a person gathers along with their prior thought and or experiences up to that point a decision will be make on that particular topic based on the information that was given. What we need to be aware is that most of our decisions, beliefs and values are based on what we know for a fact, our assumptions and our own experience. In our work we usually know what we have to do based on our experience...
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...just 8 years ago. Today, the more common question is who doesn’t? The influence of social media today is so pervasive that people use it while travelling, eating and even while doing business. As future business leaders, it is crucial that we are not only able to harness the power of social media, but understand the risks involved. So what is the power of SM to businesses? For one, social media allows information to be spread quickly and widely. What is posted on twitter or facebook can be seen by all others on the platform instantly. Moreover, social media gives voice to consumers as efficient 2 way communication between companies and consumers in now possible. Lastly, social media encourages the formation of group identities as people can find like-minded individuals online. Let us take a look at how fashion label Kenneth Cole Production, capitalizes on these characteristics. KCP has established itself on popular social media sites facebook, twitter etc. Latest activities of the label are released on these sites to notify all followers instantly. Moreover, these sites provide a platform for consumers to give KCP reviews quickly and conveniently. Lastly, KCP taps on the large number of advocate groups online by tying discounts with support for social causes. In doing so, KCP promotes itself as a socially responsible company and thus gains the support of these advocates. However, Social Media is a double edged sword and has to be used sensibly. In 2011, Kenneth Cole himself posted...
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...The Political Power Of Social Media In most of the inhabited land, before the 12th Century A.D, political power resided with the King/Monarch. Power was exerted through local feudal, and collection of taxes each year. In 1215 A.D, the Magna Carta was signed by the King of England, giving away some of those powers to the aristocracy. This initiative was replicated in Europe till the 18th Century. The American Revolution of 1775 and the French Revolution of 1789 were products of this period of enlightenment (of Europe mostly) in modern history known as the ‘Renaissance’. As a result of these revolutions and the wars preceding them, political power was transferred to the representatives of the people, i.e. the system of parliamentary democracy. After the demise of imperialism (or at least the ‘older/traditional’ form of it) in the 20th Century, democracy has been the preferred political system in most countries around the world. There is a new kid on the block though. In 2007, the US Presidential campaign for Barack Obama utilized and benefitted tremendously from the massive number of people using social media outlets such as MySpace, Facebook and Twitter. Obama’s presidential campaign raised a record-breaking $745 million. Apart from charisma and prowess in public speaking, Barack Obama and his campaign reaped the reward for engaging people on social media. The following graph demonstrates a clear contrast in the policies of the two contestants (McCain and Obama) during the presidential...
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...crowd quickly swelled, and in the next few days, over a million people arrived, choking traffic in downtown Manila. The public's ability to coordinate such a massive and rapid response -- close to seven million text messages were sent that week -- so alarmed the country's legislators that they reversed course and allowed the evidence to be presented. Estrada's fate was sealed; by January 20, he was gone. The event marked the first time that social media had helped force out a national leader. Estrada himself blamed "the text-messaging generation" for his downfall. Since the rise of the Internet in the early 1990s, the world's networked population has grown from the low millions to the low billions. Over the same period, social media have become a fact of life for civil society worldwide, involving many actors -- regular citizens, activists, nongovernmental organizations, telecommunications firms, software providers, governments. This raises an obvious question for the U.S. government: How does the ubiquity of social media affect U.S. interests, and how should U.S. policy respond to it? As the communications landscape gets denser, more complex, and more participatory, the networked population is gaining greater access to information, more opportunities to engage in public speech, and an enhanced ability to undertake collective action. In the political arena, as the protests in Manila...
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...The Impact of Noise on Recall of Advertisements Author(s): Bob T. Wu and Stephen J. Newell Source: Journal of Marketing Theory and Practice, Vol. 11, No. 2 (Spring, 2003), pp. 56-65 Published by: Taylor & Francis, Ltd. Stable URL: http://www.jstor.org/stable/40470111 Accessed: 30-11-2015 10:58 UTC REFERENCES Linked references are available on JSTOR for this article: http://www.jstor.org/stable/40470111?seq=1&cid=pdf-reference#references_tab_contents You may need to log in to JSTOR to access the linked references. Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at http://www.jstor.org/page/ info/about/policies/terms.jsp JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. Taylor & Francis, Ltd. is collaborating with JSTOR to digitize, preserve and extend access to Journal of Marketing Theory and Practice. http://www.jstor.org This content downloaded from 27.251.83.10 on Mon, 30 Nov 2015 10:58:27 UTC All use subject to JSTOR Terms and Conditions THE IMPACT OF NOISE ON RECALL OF ADVERTISEMENTS Bob T. Wu BowlingGreenStateUniversity J. Stephen Newell Western MichiganUniversity that referred inmarketing to to and is a literature, hasbeenthe Noise...
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...within a country The protection of a language through the media and education The growth of separate political parties and devolved power Civil disobedience Terrorist violence Civil war International conflict or disturbances The establishment and maintenance of societies and norms with clear separate cultural identities within a country (e.g. the Bretons in France) • The protection of a language through the media and education (e.g. Welsh, Catalan) • The growth of separate political parties and devolved power (e.g. the Scottish and Welsh Nationalists) • Civil disobedience (the Friends of Owen Glendauer) • Terrorist violence (e.g. the Basques, Chechnya) • Civil war (e.g. East Timor, Tamil Tigers) consequences of separatism may be either peaceful or non-peaceful: The establishment/maintenance of own societies and norms- separate cultural identities within a country The protection of a language through the media and education The growth of separate political parties and devolved power Civil disobedience Terrorist violence Civil war International conflict or disturbances The establishment and maintenance of societies and norms with clear separate cultural identities within a country (e.g. the Bretons in France) • The protection of a language through the media and education (e.g. Welsh, Catalan) • The growth of separate political parties and devolved power (e.g. the Scottish and Welsh Nationalists) • Civil...
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...1. Stereotypes, narratives, ideologies and discourses are devices that, in different ways according to different theorists, fortify media power. Critically analyse how these devices work, according to various theorists, and reflect upon which best explains communicative power. The social construction of reality is mediated through the communicative powers of stereotypes, narratives, ideologies and discourses and the media is extremely powerful in communicating messages with these devices. It will be argued that discourses are the most powerful communicating device used by the media in the postindustrial era today. Furthermore as per Croteau & Hoynes (2014, p. 9), the analysis will focus on recognised mass media that is readily available in print, film, radio, television, sound recordings and the Internet. Poststructuralists within sociology examine the structures of society and human agency. Human agency or action is influenced by sociocultural factors such as ideology that shape human identity and act subconsciously over an individual. Ideology is the system of meaning that helps explain, define and make value judgments about the world (Croteau & Hoynes 2014, p. 152). As we live in an interconnected world there are many ideologies as there are social structures in any given society. Related to this is that dominant ideas are hegemonic. Marx created the superstructure, which is the domain of ideas for example religion, legal structures, family, institutions...
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...of Manuel Castells (2009), Communication Power. Oxford, New York: Oxford University Press. (571 p.) ISBN 978-0-19-956-701-1 To appear in Communications, The European Journal of Communication (2010) The book Communication Power can be seen as a successor of Volume II of Castells’ major triology about the Information Age, called The Power of Identity (1997). In his new book Castells focuses on the role of communication networks in power-making in society, with an emphasis on political power making. He defines power as ‘the relational capacity that enables a social actor to influence asymmetrically the decisions of other social actor(s) in ways that favour the empowered actor’s will, interest and values’ (p. 10). Power is not an attribute of individuals and groups but a relationship. This definition clearly is appropriate for networks and the network society, the main topics of this book. Castells’ main claims are that 1) communication networks are central to the implementation of power-making of any network, such as corporate, financial, cultural-industrial, technology or political networks and 2) that the programming of single networks and switching of different networks are the fundamental sources of power. He even states that network programmers (media companies, public institutions, publishers, editors, technicians) and switchers –such as Rupert Murdoch who links media, cultural, political and financial networks- are the holders of power in the network society (p. 429). The example...
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...Analysis #1 Media globalization cannot be stopped. It is a result of new communications technology. It is also the prerequisite and facilitator for all other forms of globalization. Multi-national media is critical to global industries. While new global media can cross cultural boundaries, this does not always bring people closer together. In truth it can deteriorate foreign relations as cultural barriers are broken down by American media. Media is a unique “product” in that it shapes how people think and behave. It is a product of culture which also shapes culture. Stuart Hall, a cultural theorist and Noam Chomsky, an American linguist, both have communication models regarding the discourse of mass media. Discussed by Steven Luke, author of the book, Power: A Radical View, there are three dimensions of power applicable for a given group or individual, where each level is distinguished by certain criteria and its effectiveness. The One Dimensional View solely focuses on behavior in decision-making, specifically on key issues, and is often called the pluralist view of power. It is, “the capacity of one actor (A) to do something affecting another actor (B), which changes the probable pattern of specified future events” (Dahl, pp. 3-4). More importantly, the power of the influencer (A) only becomes measurable when he is using his capacity. This concept is where Hall and Chomsky take similar stances, due to the irrelevance of this dimension. Although the media provides a “free...
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...Media Freedom in Pakistan: Curse or a Blessing The right to pursue knowledge is often an underrated phenomenon especially in respect to current political scenario. We live in a world overloaded with information and keeping something hidden has become a tougher task than it was 20 years ago. This eruption of information has resulted in the growth of a class amongst the masses who are more politically and socially aware than the previous generations. However, it is also important to realize the costs that this knowledge can concur on one’s individuality and perception of events. Media in all forms is a prime source of information today. It helps mould people’s opinion, is a catalyst for social progress and is also creating a populace which is politically aware. There are multiple private news channels, numerous magazines and newspapers along with varied Radio channels in operation today in Pakistan. Much of this progress, ironically, has come under the tutelage of a military dictator of Pervez Musharraf in the past decade. This begs a question: does the lack of provision of knowledge in totalitarian regime impede the social progress of its subjects? Pakistani media industry has blossomed from a sole state-sponsored TV channel to an efficient profiting industry. It’s not a surprise that many of the private TV channels are run purely as a business entity because of which journalistic ethics suffers unfortunate casualties. However, it is these channels which are responsible for...
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...Power Root Per’l Choco Research Report Context Company profile 3 Introduction 4 Market 5 Power Root Per’l Choco as brand 7 Consumer and audiences 12 Media and communication 18 Advertising context 21 SWOT analysis 23 Recommendation 25 References 26 Company Profile POWER ROOT (M) SDN. BHD. Established 1999 Specialized Areas: herbal energy drinks, coffee, chocolate drink, cereal drink, tea. (in instant 3 in 1 packets beverage and can drinks) POWER ROOT (M) SDN. BHD. was founded on 23 July 1999 in Johor Bahru, Johor. It is a company to develop and promote herbal energy drinks fortified with two main rainforest herbs which are Eurycoma Longifolla or commonly known as “Tongkat Ali” and Labisla Pumilia and Pathoina or “Kacip Fatimah”. These herbs are indigenous to Malaysia and its properties for promoting physical well. The company has invested heavily in research and development of these traditional herbs to create its own brand of products to compete in the international market. Power Root with its own operational objectives “Quality, Innovation, Sharing” expanded in Malaysia and Malaysians started to take notice of this company and as a brand of botanical energy drinks. The company expanded very quickly and in March 2001, Power Root established a branch company in Kuala Lumpur to expand their business in the city...
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...The Role and Importance of Media in our daily life The term media is derived from Medium, which means carrier or mode. Media denotes an item specifically designed to reach a large audience or viewers. The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society. Its duty is to inform, educate and entertain the people. It helps us to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness. Purposes: Mass media can be used for various purposes: Entertainment: The original idea behind the creation of various ‘media means’ was to entertain masses. Radio, TV, cinemas and magazines spend most of their resources targeting on entertaining items and programs. Because of the growing population and developing lifestyle, the demand for more entertainment is increasing. Every year billion of dollars is traded in entertainment industry. News & Current Affairs: One of major duties of media today is to inform the people about the latest happening around them and the world. They cover all aspects of our interest like weather...
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...PHSE 206: Sociology of sport Essay 2B: Media representation of sport and its connection on societal power. Sean Masters 9066415 DUE: Friday 3rd October, 2014. WORD COUNT: 1508 Society comes in many different forms. Individuals of society attempt to be seen as being more successful, powerful and dominant over others. This is closely followed with how sport is perceived, played and based around. A competitive nature to out think your opponent to attain glory as an individual, as a team or as a country. The popularity of the sporting culture and the impact it has on our lives, gives responsibility for the new sporting era with experiencing and filtering sport through media. Giving another whole diverse range of how we perceive not only sport but athletes and teams competing. Modern era sporting and recreational activities are important in the New Zealand sporting society. As young adolescents grow up building the basic fundamentals associated with sport and continue to do this as they get older. In the active New Zealand survey, key findings released that in 2007/2008 79% of New Zealanders once per week were physically active (NZ, 2008). New Zealand have always had a high abundance in individuals participating in sport, that can contribute to the significant creation of the media- sports complex in New Zealand (Falcous, 2005). For example, back in the 1970’S technology in media sport was just beginning but already a crucial component in broadcasting...
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