...GOT MILK? IT’S GOOD FOR YOU UNLESS IT’S CONTAMINATED CASE STUDY/RESEARCH. Question 1: Explain why the supply chain can dramatically impact a company's base performance ANS: Supply chain management involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability. The dozens of steps are required to achieve and carry out each of the above components. SCM software can enable an organization to generate efficiencies within these steps by automating and improving the information flows throughout and among the different supply chain components. If one member of the supply chain makes a reckless decision it can impact the entire supply chain. This is what happened with the china milk contamination and all of the players upstream and downstream in the supply chain from end consumer to the dairy farmers were impacted by one participants reckless decision. Question 2: list all the products that could possibly be affected by a problem in the U.S. Milk supply chain ANS: Products that could possibly be affected by a problem in the U.S. Milk supply chain are: -Milk -Cheese -Butter -Yogurt -Cottage cheese -Boxed Cereals -Cereal Bars -Sandwich Breads -Vegetarian Meat Products -If there were disruptions in the U.S. Milk supply the price of meat could also fall if dairy farmers were forced to slaughter the cattle for meat instead of milking them. Question 3: How can CRM help communicate...
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...BTC 200 (50969) 04/24/16 Homework # 1 Got Milk? It’s good for you Unless it’s contaminated 1) Explain why the supply chain can dramatically impact a company’s base performance. Supply chain management involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability. The dozens of steps are required to achieve and carry out each of the above components. SCM software can enable an organization to generate efficiencies within these steps by automating and improving the information flows throughout and among the different supply chain components. 2) List all of the products that could possibly be affected by a problem in the U.S. milk supply chain. The products that could possibly be affected by a problem in the U.S. milk supply chain are: Chocolate, Ice cream, cheese, butter, yogurt, evaporated milk, sour cream, whey products and infant formula. 3) How can a CRM system help communicate issues in the supply chain? Customer relationship management involves managing all aspects of a customer relationship within an organization to increase customer loyalty, retention and organizations profitability. Customer contact is often one of the first signs of issues with product quality once the product has reached market. Because a CRM system can track a customer complaint, a company can use the CRM system to help pinpoint the quality issue within the supply chain. Understanding where complaints...
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...hand, the elite companies are sailing in uncontested waters by being innovative and creative in obtaining profit and growth. Research spanning over 100 years in thirty industries was conducted, and the result was astonishing. The conclusion of the research was that companies need to stop competing head-on in existing industry space because they should make competition irrelevant. How do you make competition irrelevant? What product or service can fall in this innovative strategy? What is the alternative to this strategy and what are the pros and cons? First of all, how to make competition irrelevant? Blue Ocean created by W. Chan. Kim and Renee Mauborgn is Strategy based on 100 years long study of more than 150 strategic moves, spanning more than 30 industries. It pursues differential and low cost. Blue ocean strategy is based on the simultaneous pursuit of differentiation and low cost. It creates uncontested market space because it doesn’t aim at competing nor does it aim at outperforming the competition; rather it aims at making the competition irrelevant by reconstructing the industry standards and boundaries. Blue ocean strategy uses tools and framework to break away from the competition. By doing so, it creates new market space. Blue ocean strategy starts by assessing the current state of play in an industry to exploring the new market space, to understanding how to convert noncustomers into customers. The blue ocean strategy is based on minimizing risk while maximizing opportunity...
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...society are nearly identical. But Truffaut's interpretation sees more room for freedom within the disciplinary society. The difference stems from Foucault's be Premium 3 Page 727 Words Starbucks Srategy 1) Starbucks used mostly a differentiation strategy, however it had also used a cost leadership strategy. Its differentiation strategy was exemplified by their stores providing an experience, offering interesting coffee-related drinks in a theatrical kind of atmosphere, their unique Coffee blending Premium 4 Page 900 Words Problems in Air Traffic Control and Proposed Solutions Problems in Air Traffic Control and Proposed Solutions In northern California this summer, the Federal Aviation Administration (FAA) unintentionally performed it's first operational test of "free flight"; aviation without direct air traffic control. This was an unintentional experiment because it Premium 19 Page 4560 Words The Rise of Starbucks The Rise of Starbucks The Starbucks Corporation has enjoyed phenomenal growth since its early days in 1971 as a quaint coffee shop in Seattle, Washington. The rise of Starbucks can be directly attributed to the following factors; the...
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...com, telecommuting is working from a remote location outside of a traditional office. The remote location can be from home, a coffee shop, or hotel room. The Internet, faxes, phones, webcams and instant messaging are some of the technological advances that enable this type of work arrangement. Most telecommuters work in the financial industry, high-tech industry and the communications industry (What is Telecommuting). Telecommuting: Advantages When employees work from an environment that makes them feel more comfortable they are bound to be more productive. Telecommuting employees have the freedom to work from any place and any time. Telecommuting employees also need not travel to their offices at a daily basis. By being in a solitary environment free from distractions, would surely increase focus and productivity. Sometimes setting up infrastructure to support the staff could be off putting, cumbersome and expensive, letting the telecommuting employees handle the infrastructure hassles on their own. Moreover, when employees don’t have to commute; they don’t occupy office space. By this the company doesn’t have to increase office space, invest in office stationary, and invest in energy requirements and many more things. This saves cost overhead to the company and as reduces carbon emissions also, according to globalworkplaceanalytics.com (Pros and Cons: Telecommuting). Telecommuting: Disadvantages Like the two sides of any coin,...
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...21st century. There are more areas that will need to be looked into such, customer loyalty programs, employee concerns and maintaining a viable advantage over its competitors. The Broadway Café has to take to introduce information technology into daily operations and application programming interface in order to stay current in today’s market. An e-business strategy and company web site and a business process management system will need to be applied. The Broadway Café stock management and consumer association management will need to be revamped for today’s e-business economy. Part 1 Porters Five Forces model is a useful tool to help an organization determine challenges that they will face when entering a new industry or industry...
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...to achieve target of 5% growth in net profit margin as well as a dividend payout of $2 per share. The report includes a current situational assessment, quantitative and qualitative analysis of the strategic alternatives as well as recommendations on best course of actions. An implementation plan is also provided to guide RCFL for their next steps. Strategic alternatives considered are the expansion of Roma/Corral resturants, investing in a coffee shop chain and outsourcing bread products. It is recommended that RCFL pursues the launch of coffee shops as it provides more than 10% return on investment and allows RCFL net profit margin to grow by 5% for the next two years. Operational issues such as ethical and internal control issues are looked into for the best interests of RCFL. For instance, selection of contractors should be based on best quotes. RCFL will also attempt to improve their consistency in customer service as well as have higher retention rate for their high quality servers. With the introduction of 30 Roco coffee shops in Canada, RCFL will be well-positioned to mitigate risks of the current economic downturn. It will be diversifying in the market that is relatively unaffected by the downtown and at the same time growing its net profit margin. By outsourcing its bread products, RCFL will be making better use of their resources and as well avoid the high investment cost and risk of opening further restaurants. In addition, this will allow a continued dividend...
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...EXACTUTIVE SUMMARY This report was commissioned to find out a solution of Starbuck current losing dominant position in Coffee shop industry. The current issues were brought by 20 years phenomenal expansion, which is also the only way that a company must be passed. The report draws attention to both of the company’s internal control and external environmental changes. Further analyzed company’s current situation by SWOT analysis and Market Mix analysis. Also, the report make a conclusion of 3 other strong competitor of Starbucks’, from a view of special ability and distribution channel using similarity and difference comparison method. The report also evaluates Starbucks’ different type of targeted customers, and finding out differential way to promote them. Products and service quality and licensing issues, which are brought by fast expansion, should be taking concern by partners. In order to solve this problem and reduce financial risk at the same time, this report have provide 3 alternatives, “Make the company franchises growth rate slow down; take control of the quality first. Qualify the licensing retail stores and share operating experience between these stores. Continuing provide variety products” is recommended. 1. Problem Statement The Starbuck coffee shop has become one of an expending company in Canada. However, current marketing strategy cannot corporate the situation efficiently, the share price was decline sharply, the customer not...
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...Pros and Cons of being a young adult manager In the Retail Industry Presented To: Mr. Perry Barton Principle of Management MGMT 1100 By: Hillary D. Wooden Date: October 8, 2012 In the retail industry there are many different managers with different personalities. When you think of managers in the retail industry, you picture an older adult that has worked with the company for 20-30 years. Companies now have seen that having older adults is more of a liability than an asset. Having older adults as managers can have some pros but sometimes there are cons. After talking to different managers within my company, I have came to the conclusion that many companies are looking into hiring younger adults to fill their manager positions and younger workers to fill associates positions. After doing my research and talking to different managers within my company I have come up with different pros and cons of being a young adult manager in the retail industry. Pros of being a young adult manager in the retail industry are having good planning, leading, human, and technical skills. Cons of being a young adult manager in the retail industry are being less organized, less controlling, non-conceptual, and sometimes lacking motivation to manage skills. In the following paper I will be discussing in more detail the reasons for these pros and cons. One of the first pros of being a young...
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...Case Study One: Got Milk? It’s Good For You – Unless It’s Contaminated! Ahlivia Spencer Professor Rappel MBA 5110 - Management Information Systems December 5, 2015 Chapter One Case: Got Milk? It’s Good for You… Unless It’s Contaminated! (p. 40-41) Summary China is known to drink 25 million tons of milk a year, a practice that is still fairly new to the culture (Baltzan, 2015). In such a high demand, the market for milk flourished, sending dairy producers in a moral-less fight. In 2008 it was discovered that a dairy producer named Sanlu, used an additive called melamine in an effort to increase their testing of protein and driving their prices up. This chemical is also used to make plastic. Four infants died because of the contamination, and 53,000 became sick. A few of the biggest diary producers pulled their products from the shelves. Nearly 20 countries banned Chinese products all together. Recently Starbucks launched a new product that is grown in China. They hope to launch it world wide, but in order for that to come to pass, farmers are going to have to produce fast enough to meet a high demand. This could open up another issue for Chinese illegitimate business practices. Answers to Questions 1. Explain why the supply chain can dramatically impact a company? There are a lot of factors that went into selling milk in China. The supply chain assisted in that process. Many people such as farmers, middlemen, and distributors were a part of the supply...
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...implies that they are not selling just coffee. They claim to be selling the coffee experience. Their coffee bars that sell specialty coffee also gives customers an ambience where they can be themselves. Starbucks advertises themselves as the third place between home and office, where you can escape, reflect, read, chat or listen. They have become the largest player in the coffee industry and is still looking for avenues to expand themselves. Problem Statement The two questions that arose in Mr.Schultz's mind captures the problem faced by Starbucks. "Was Starbucks growing in the best way possible?" "Was Starbucks overextending in its quest for growth?" Options in front of Starbucks The dilemma of Howard Schultz right now is what next?. Where does starbucks go from here? The available options in front of them are the following 1. New Specialty Sales partners: The option currently in front of starbucks is to collaborate with McDonalds who has been approaching them for this joint venture. 2. Expansion of Domestic and International retail markets: With the target of 2000 stores by year 2000, Starbucks is on an expansion mode. They are expanding into the international markets and simultaneously they are diversifying in the domestic markets also. Initiatives like Frappuccino and the Doppio cart are part of this. 3. New Products: Right now, Starbucks is not targeting the younger generation well because the youth are not avid coffee drinkers. For this purpose they could...
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...The Cohesion Case: The Broadway Café Alicia N. Gadson CIS 500: Information Systems for Decision-Making Strayer University Dr. Frank R. Lazzara June 6, 2011 Table of Contents Abstract ........................................................................................................................... 3 Part 1: Competitive Advantage................................................................................ 4 Part 2: The Broadway Café and E-Business...................................................................... 9 Part 3: Networks, Telecommunications, and Wireless Computing............................................ 13 Part 4: CRM: Second Life for Broadway Café......................................... 16 Part 5: Systems Development Life Cycle (SDLC) ................................................... 19 Conclusions ................................................................................................................... 22 Bibliography................................................................................................................. 24 Abstract The Broadway Café was first established in 1952 by my grandfather. The Broadway Café immediately became the hotspot, but over time lost business due to its lack of ability to compete with competitors in the 21st century. I have recently inherited the Broadway Café and have transformed it into the business it should be in the 21st century. I started the café off with...
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...Case Note – Starbucks: A Story of Growth 1. What was the coffee industry like in the US when Starbucks was first introduced? (Use Porters forces to analyze) • Most American coffee drinkers drank home-brewed coffee, ordered at restaurants, bought from convenience stores or gas stations • In San Francisco and New York, local coffeehouses and coffee rosters had recently been established such as Peet’s • By 1982, Starbucks only sold beans and supplies for brewing coffee at home, but not prepared beverages • America lacked the places that offering high-quality coffee for conversation and socializing • Starbucks was acquired including its retail outlets, coffee roasting facilities, and wholesale operation • Starbucks coffee was different from the coffee most Americans were used to consuming • More expensive, and taste differently from typical American coffee • Wealthy and highly educated professional workers, the new American elite, the “bobos” who used consumption as a way to distinguish themselves from the less enlightened masses 2. During Starbucks period of rapid store expansion, what strategic changes facilitated growth? What was gained—or given up—as a result of each change? Two initiatives • Selling Starbucks products through mass distribution channels o Brought Frappuccino coffee drink to market through a joint venture with Pepsi-Cola North America Helped by Pepsi’s expertise in managing store supply and demand Starbucks retained control over the development...
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...themselves as premium coffee brand and which other strategies could be used to ensure a sustainable market position especially in the U.S. market. The suggestions are based on predominant conditions in the case from 2004. Ignacio Peluffo Dominique-Cristian Baumann Christian Albrecht Linda Koenig Octhavio Martins Marius Roder November 11th, 2013 1. What value has FNC created with its Café de Colombia Brand? Coffee is de facto a commodity like any other agricultural good. As such, coffee prices are derived from global supply and demand and are subject to heavy fluctuation, depending on weather conditions and the quantity of supply in producing countries. The coffee market is thus characterized by long periods of oversupply and low prices and relatively short periods of scarcity and high prices. Especially in the 1950’s Colombian coffee producers were confronted with a worldwide oversupply and had to manage price drops from USD 0.62/ lb to USD 0.52/ lb. Due to the country’s dependency on coffee, Colombia had to think about how to manage these price deteriorations and recognized that it had to access new markets and to create a stronger global brand image to increase revenues. Thus, the Federación Nacional de Cafeteros de Colombia (FNC) decided to differentiate Café de Colombia as a product of higher value. The United States, represented 77% of Café de Colombia exports, but only 4% of all US consumers knew that Colombia is producing coffee at all. Whilst this...
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...yisStarbucks Case Analysis: I. Problem Identification and Decision To Be Made Starbuck’s main decision needing to be made is to determine whether they should allocate $40 million to extra labor in order to better satisfy their customers. Starbuck’s believes that they have created a recession proof product; however, recent marketing research determined that is not the case. Customer satisfaction has been steadily declining and their customer’s perceptions on what determines excellent customer service has changed in recent years. This change in customer perceptions is due in part to the fact that their customer base has shifted to a younger, less educated clientele that hold different attitudes toward Starbucks than the previous customer base. The lack of marketing organization within Starbucks is surprising. They currently have no chief marketing officer and their marketing department functions as 3 different groups: analytical marketing research group, new product development group, and a promotional development marketing group. This has created a major problem for Starbucks because, as stated in the case, “We tend to be great at measuring things, at collecting market data, but we are not very disciplined when it comes to using this data to drive decision making.” This is a problem because although they have a vast amount of data about their customers, they don’t know how to turn it into money. One of the most obvious problems that I see with Starbucks is the...
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