...Liberman, an avid marathon runner and trainer decided to open his own business a one-stop shop selling running gears and equipments, after being retrenched from his office day job. He decided to venture into this business in particular because of his passion for running and being healthy and fit. There are no shops selling running gears and equipments in his town yet. Any avid or non avid runners who wishes to buy any running gears and equipments has to place their orders on online shops to pre-order their gears and it takes about 2 to 4 months tops for their order to arrive. They not only have to pay the price of the item they have just purchased but also the postage costs are borne by the customers. Being an avid runner himself, Liberman then opened up a shop selling running gears and equipments of various brands, known as Running-Man Shop. The selling prices of these running gears and equipments are set to be the same as the online shops which his customers usually visit. Liberman gloats that opening Running-Man Shop is better than having his customers making online purchases as they do not have to pay for postage costs and Running-Man Shop can cater to the market niche that has been ignored. His shop has become very popular among runners, and his one-stop shop selling running gears and equipments has been very busy since in first opens. Running-Man Shop has become the first one-stop shop famous for its good quality and various branded running gears and equipments. Running-Man...
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...Competitive Dynamics A marketer needs to know their competitive areas and focus greatly on increasing the effectiveness. In example, when trying to compete with large retail shopping center a small retail shop would find great difficulty if trying to compete on pricing alone. So, it would be to the smaller retail shop to find other areas of competition such as convenience, shorter wait time, or a more personalized shopping experience. To assist in increasing the demand for a product or services the marketer must either promote new uses for the existing product or increase the consumer market. It is a good rule of thumb to always stay ahead of your competitors by being innovative and proactive in identifying available opportunities to introduced new products and services. It’s easy to cater to the needs of the consumer but it can also be detrimental to the company. If the company’s marketing strategies and product design is solely based on customer needs the company will limit themselves and thus operate with “binders”. The best practice is to operate with the marketing strategy of changing the rules of the game. When reading this chapter, it also reminded me of my current employer. My employer is trying to turn around the company’s image as it is perceived by several target markets within a 50 mile radius. As a result, they are eagerly and swiftly trying to compete with competitors that already of positive feedback in the areas of cardiology, cancer, and other medical...
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...company has been a successful and profitable business since its inception, catering to both avid runners and more casual joggers by selling high end running shoes. Its owner, Raina Cisco, used her background as a nationally ranked runner to establish credibility as a running shoe authority, especially for higher end products. In order to maintain this image of quality, Cisco chose to primarily sell Nike shoes. The Nike brand is associated with performance in the minds of her customers, and she was able to make a $5-$7 premium per pair of Nike shoes. Despite this success, after about 10 years of steady growth, profits began to decline due primarily to large department chains entering the running shoe market, the loss of loyal, aging customers, and difficulty in balancing the needs of these loyal customers with those of the younger generation of serious runners. The Running Room’s current strategy to achieve new growth involves diversifying the product offerings to appeal to not only serious runners, but also more casual consumers. Cisco stocked stores with more fashionable sportswear items for her more cursory customers while attempting to appeal to the running community by offering custom-fit, high performance shoes. This strategy captures a large target market; however, it is ultimately unsuccessful as a growth model because it does not fully satisfy either consumer group. The serious runners are pleased with the custom shoe, but the sales team is poorly trained and unhelpful. The marketing...
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...very narrow range of efficient operation, so they could not effectively meet this new requirement. We Energies evaluated several options for addressing the new operating regime including spilling the required low flow when necessary, installation of a minimum flow turbine-generator unit, and conversion of one of the propeller units to full adjustable blade Kaplan operation. The Kaplan conversion was chosen as the most effective option to improve the operating efficiency and flexibility of the plant while achieving the required low flow operating capability. This paper describes the Owner’s planning process that resulted in the decision to convert the unit from fixed to adjustable blade operation. The conversion not only replaced the turbine runner but required the integration of a blade control system to work with the existing governor. In addition, the mechanical and electrical capabilities of the existing generator were evaluated to address the increased turbine output and higher overspeeds. The hydraulic and mechanical design aspects...
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...Assignment You have been provided with a case study of NIKE (see Appendix 1). In your case report, identify three or four Marketing Challenges covered in this subject and address how those challenges can be met using the principles developed in this subject. Please ensure to use academic in-text references adequately to support your suggestions. Report writing format should be used Important Instructions 1. Assignments must contain proper citations and referencing using the Harvard style referred to in the AIB Style Guide, that is: a. citations (or in-text references) of quoted and paraphrased materials to support your arguments/comments, and b. a reference list relating specifically to your in-text references. 2. Your grade will be adversely affected if there is no/poor citations and/or reference list, as referred to above. 3. Assignments of this nature normally contain between 6 and 12 relevant references from different sources in the reference list. 4. All references must be from credible sources. Journals sourced from the EBSCO Host library (see Online Library User Guide on the next page) should be used first, then books, company documents and other media. 5. You are encouraged to make use of the AIB online library which can be accessed through the AIB website. 6. AIB checks assignments with anti-plagiarism software. Please carefully check your assignments before final submission to ensure that all quoted and paraphrased materials are properly cited and referenced...
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...Introduction This report will first analyze the rational behind ABC’s decision to close ABC shops (Battersby 2015) on the basis of strategic evaluation of both external and internal environment by applying analytical tools. The possible outcomes of this action will be critically assessed. Analysis 1. External As reported by Owens (2015), the main consideration of management is the disappointing profitability of ABC shop. Macro environment is evaluated by applying PEST and Porter’s Five Forces framework introduced by Jones (2015). PEST Political: Compared with industry-level, ABC group is facing more significant political impact at company specific level. On the one hand, the state-owned ABC benefits from large government funding as it enables ABC to carry out robust long-term strategy with clear income forecast. As discussed by McNair and Swift (2014), ABC has been acknowledged as producing good-quality news to serve public interest. On the other hand, being public means ABC suffers more political tension than private media. Especially when the Australia government announced to cut ABC funding by $ 254 million despite promising not to before the election (Hutchinson 2015), currently ABC is confronted with big challenge of delivering consistent service with less budget, keeping good relationship with successive government while remaining political-neutral in broadcasting, reminding people of its achievements and promoting public image to weather the storm. Overall...
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...Blade Runner: The Original Theatrical Release vs The Director’s Cut Blade Runner, set in 2020 Los Angeles, is focused on Rick Deckard and his mission to hunt down and kill replicants. Originally these genetically engineered human-like individuals were only meant to live for a limited amount of time, so they returned to Earth in search of a longer life span. This film is ultimately centered around artificial intelligence, personal identity, and skepticism. The filmmakers used brilliant cinematography, production, design, and editing to make Blade Runner a thought provoking film. The cinematography of the film was truly what allowed the director to display how he wanted viewers to comprehend his work without noticing it. Light, specifically, was a major factor in influencing viewer’s moods throughout the film. The strong channels of light and backlighting is reminiscent of black and white movies, and although the film is set in 2020 this makes the film closely resemble a film straight out of the 1940s. The use of shafts of light, unusual camera angles, and high contrast were the factors giving it this effect. High contrast and backlighting gave the film a gloomy mood, and the rain and lightning only added to this. Ultimately, while Decker is on the streets it is clear that the director purposefully made the streets feel overcrowded. The people were packed into the streets, like ants, making them all appear the same. It seemed as if they were all going around in circles, going...
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...Assignment Assignment 1 Title: Cost Estimating Name: Aldev Caesar Syafinal Student Number: 15051543 Unit Name: Project Cost Management 642 Email Address: 15051543@student.curtin.edu.au Date Submitted: 8th of April2014 By submitting this assignment, I declare that I have retained a suitable copy of this assignment, have not previously submitted this work for assessment and have ensured that it complies with university and school regulations, especially concerning plagiarism and copyright. ___________________________ (Date/Signature) 1 Introduction A university in Perth is planning to hold an international conference on project management education. One of the university’s objectives is to provide the community with project management knowledge and education. Professor Jefferson who acts as a main sponsor of this conference has given the opportunity to me to make a cost estimating worksheet for the proposed conference with the following scope statement: 2-day conference to be run in January 2015 2 high profile international speakers Local speakers from within Perth Conference delegate accommodation will be at their own cost Conference Dinner with entertainment (first day only) Costs are based on an expected attendance of 200 delegates There are a lot of items that needs to be put into considerations including the costs of venue, decorations, publicity, equipment hire, staff, gifts, list of program (international speakers, local speakers and entertainment)...
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...Global Marketing Activation plan BU TV Marketing Owner Des Power / John Olsen BU TV Market Inteligence & Strategy Reviewer Nils Leseberg BU TV Market Driven Innovation Reviewer Bart de Vos BU TV F&A Reviewer Peter Tesink BU TV MarCom Reviewer Gary Raucher a.i. Category TV Reviewer Arjan de Jongste, Elisabeth Hankeln, Scott Housley BU TV Leader Approver Approved: Robert Smits CL CMO Approver Approved: Egbert van Acht CL CFO Approver To be approved: Paul Verhagen CL CEO Approver To be approved: Andrea Ragnetti CONTENTS Management Summary 3 1. Business Objectives 5 2. Positioning: Value Proposition House 6 3. Target Audience 8 4. Market Development & Competitor Strategies 9 5. Marketing plan 12 6 Financials 41 7 Key Performance Indicators 42 8 Risk assessment 43 9 Marketing Introduction Process (MIP plan) 44 Management Summary This document presents the BU TV 2010 Global Marketing Activation Plan. The scope of the document is the entire Flat TV portfolio. Particular attention will be paid to the MCI Ambilight and its role in the total plan. The overriding Business Objective of the Business Unit is to turn this business into a profitable activity for Philips. This plan is designed to deliver a positive EBIT in 2010 on the road to sustainable profitability in 2012. We will do this by focusing in 2010 on driving leading market positions (top 2) in DACH, Benelux...
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...Telecoms get $127m FDI in July-May KARACHI: The telecom sector attracted foreign direct investment (FDI) of $81.9 million against a disinvestment of $184.9m in the corresponding period last year, said a State Bank’s recently issued report. The improvement came on the back of rise in the number of subscribers to 3G/4G services, from 1.9m in July 2014 to 7.7m in December. The situation further improved as the FDI in the sector rose to $126.9m during the first 11 months (July-May) of 2014-15. “The cellular service providers have started rolling out a range of new products to their customers following the spectrum auction of 3G/4G licences in April 2014,” the report observed. This also includes existing customers who have converted to packages offering high speed data usage, said the report, adding that at the same time the launch of 3G/4G services is also supporting the broadband services in the country. Firms have been investing in upgrading their systems and network, which is reflected in an increase in foreign direct investment and a surge in telecom imports, said the report. In addition, telecom imports during in the first half of FY15 grew by 21.3 per cent against a decline of 27.5pc in the corresponding period of FY14. The government provided some relief in the budget 2015-16 by reducing the advance income tax on telecom services from the 15pc to 14pc and cutting GST/FED from 19.5pc to 18.5pc. “The ICC World Cup 2015 could boost revenues of telecom operators as they have offered...
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...The marathon attracts interest to the area and generates activity. The marathon paints the area of Dublin in a positive light and presents the scenery and history Dublin has to offer. The marathon also brings in a positive economic spin off effect, as business like hotels, restaurants and shops benefit from the extra tourist in the area. The host community get to enjoy hosting the event and boost community morale and spirit. There aren’t any social problems like drinking or drug use, as this event doesn’t attract it. Negative effects of the event are that its cause major traffic disruption. Many roads are closed throughout the day which is an inconvenience on the host community, it may cause businesses to suffer from a loss of profit. Another negative aspect is the issue with litter and waste. 43,000 bottles of Lucozade are given during the race waste containers should be provided, and the organisers should have a team ready to clean up after the...
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...Engineering Technology Name: Oran Guthrie Course: Auto Repairs & Engineering Technology Date: October 25, 2015 Air Compressor Auto body shops utilize compressed air for fast tire inflation and finishing services, such as painting. The compressed air is capable of vaporizing, and then propelling paint through paint guns or automated sprayers. Using this method, vehicles are given precision paint jobs in shorter amounts of time—without exposing workers to potentially hazardous materials. Additionally, most of the hand tools found in auto body shops run on compressed air. Air compressors are also very useful for handless tools; compressed air is used to power air-operated robots to assist in automated tasks, such as assembly, painting, structural repairing, and others. In vehicle repair facilities, air compressors heighten the rapidity and reliability of plasma cutting and welding operations. Air compressors are also utilized to power tools including drills, screwdrivers, nut runner sockets, fasteners, and sanders. Disk Sander Any hot rodder worth his salt will consider a disc sander an invaluable part of the toolbox. This is one of the most versatile of power tools, and fills the need for a lightweight, heavy-duty grinder on the toughest of jobs. Good used sanders can often be purchased at very low prices from a body shop with newer equipment. Often, broken sanders require only minor repairs, and can be bought at bargain prices. Heat Gun The heat gun has so many...
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...III 22 Company Background Atos Shoes Inc. was founded in 2005, and the headquarters is located in Toronto Ontario with the primary manufacturing facility located in Kitchener-Cambridge Ontario area. Atos shoes offers a unique approach to athletic footwear, in its ability to offer customers different insole options to customize the fit to each individual. Atos is a new player in the running shoe market and is targeting not only the high performance runner, but also the recreational runner, especially trying to target active families. Atos shoes have seen a steady growth in the home and domestic market. The company is looking to enter the foreign market, while continuing to keep production in Canada, to maintain the level of quality and performance that it is known for. Mission Statement Atos Shoes specializes in athletic running shoes for the entire family, no matter the performance level. The focus of Atos Shoes is to provide a quality running shoe, with a customizable insole to provide optimum comfort for the runner. We are a fully owned and operating company with the headquarters and manufacturing located in Canada. We strive to be...
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...Strategic Marketing: Nike: A Case Study: . Published: 14th October 2013 Table of Contents 1. Assignment Topic 3 2. Word Count 3 3. Executive Summary 3 4. Introduction 4 5. Nike – Where it came from 4 6. Nike – Market orientation, challenges and missteps 5 7. Nike’s labour practices shame and the turn around 8 8. Nike’s “She runs the night campaign” 9 9. Conclusion 10 10. References 11 11. Appendix A - Case Study 13 Nike - The art of selling air 13 1. Assignment Topic In your case report, identify three to four marketing challenges covered in this subject, and address how those challenges can be met using the principles developed in this subject. Be sure to cite and reference the name and source of your case in your assignment report (as well as other references you use). The case study “Nike – The art of selling air.” has been included for reference in Appendix A of this paper. 2. Word Count This paper contains a total of 2581 words from the start of the introduction to the end of the conclusion section. 3. Executive Summary Companies today face many challenges to maintain market share and differentiate themselves from a highly competitive and ever evolving market place. Marketing is crucial to a company’s long term success. The aim of this paper is to use the “Nike - The art of selling air.” case study and concepts from strategic marketing theory to identify marketing challenges and how those challenges...
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...Introduction This report will analyse the decision-making process that Sam, a 24-year-old male, undertook while seeking to purchase a new pair of running shoes. It will look at the underlying concepts and frameworks that may have influenced his recognition of the need for new running shoes as well as the different steps and procedures he took on the way to making his final decision. Sam lives out of home and studies full time, he likes to be healthy and believes by running he can obtain his ideal body figure, feel better about himself and project a positive self-image to others. Self-concept has been identified as one of the most important constructs in the social sciences and fundamental to psychological well-being (Craven & Marsh, 2008). Edwards et al. (2005) found that persons engaging in regular physical activity perceived themselves as having more autonomy, purpose in life, positive relations with others and self acceptance than non-exercisers. Achieving this body greatly boosts his happiness and confidence, especially with the opposite sex. Six months ago Sam purchased a new pair of Nike ‘Free Run’ shoes that had become very popular amongst his friends. Using Karen Horney’s ‘Neurotic Trends’ (Coolidge et al., 2001) we can assume that Sam is of a ‘compliant personality’, by which he displays attitudes and behaviour that cause him to move towards people; to consciously seek approval, affection and belongingness (Coolidge et al., 2001). This is evident by his use...
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