...Gazipur. Mobile +8801710912285, moinul_h2003@yahoo.co.in | | | | | | | Career Summary: Dedicated professional with 12+ year's solid Business Management Experience in Sales and Marketing field with Multi Diversified Industries. Professional Experiences: 1. Chief Executive Officer.- Moinul Corporation , July 2000 – Present (12 years 2 months) Dhaka- Bangladesh. We are marketing & sell the product & services for various companies as well as we also supply the various product & services as per corporate companies’ requirements. Our Company has been sourcing & selling, buying the various products for the market in Bangladesh & international firms from Bangladesh for the last 12 years, We are also working as...
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...PRICE (3 pages) Celcom use price penetration strategy and psychological pricing when it comes to gain large market share and customer base. Celcom often offers new product from year to year that it is crucial to play around with the figures to either trick or attract customer to win over their preferences when selecting Telco Company. “With high availability of internets across the Malaysian globes, a price penetration strategy is advisable to enhance customer’s usage, and introducing the service. On the other hand, they would use that opportunity to increase price on improved products. Celcom should also be sensitive to the price elasticity of its product and overall consumer demand.” (Celcom Official Website, 2009) Penetration pricing is commonly used by utilities, especially phone and cable or satellite services, although it is sometimes found in competitive gas and electricity markets as well. Many home phone, cellphone, cable and satellite providers offer a discounted rate for a period of time, such as your first six months of service, to get you to switch to their service. After your discount period has ended, the price increases significantly, but the company hopes you have become used to its service and won't go through the trouble to change to a different company. KUALA LUMPUR: Celcom Axiata Bhd aims to strengthen its market penetration in the middle to high-end customers segment in urban areas this year via a number of Internet-centric products it has been launching...
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...BUSINESS PLAN ‘TELECOM OSS’ Hypothetical Organisation Executive Summary OSS Technologies, was formed in 2000 to pursue opportunities in the Operations Support Systems (OSS) telecom software market, with a particular focus on customer care and billing software solutions. Since 2000, OSS Technologies has grown steadily, building a customer base of 24 telecom operators for its software. In 2002, encouraged by the potential of the billing software market opportunity, OSS Technologies decided to pursue a more aggressive expansion strategy, appointing an experienced and credible executive management team to unleash the potential of the OSS Technologies Indian business. Corresponding with the placement of the executive management team, OSS Technologies was created. OSS Technologies has already made and continues to make significant investments in growing the business. Situation Analysis OSS Technologies current situation: Product Since 2000, OSS Technologies has developed an open and flexible product platform from which it can expand. The current product portfolio includes: • CARIBOU: a customer care and billing product; • MEDUSA: a mediation system providing billing data collection and service provisioning services. The following products are all currently under development: • Short Messaging Service Center (SMSC); • IN Prepaid/Calling Card Platform; • Performance Appraisal of Networks (PAN): Windows and UNIX based network performance monitoring system for...
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...it has been activated on 7th of November 2012. I would like to know by what source I have confirmed ISD call activation. I have not given any written request for activation. I have also not paid any deposit amount which is mandatory for ISD activation. My Number is blocked by Tata Docomo customer care Mr.Arun Raj, January 2013 Solution:After CAI's intervention, waiver posted and the number has been restored ------------------------------------------------------------------------------------- Complaint Against: Tata Indicom Termination of Tata Indicom landline. Non refund of security deposit of Rs.1000/- I had sent a written request to their office in Royapettah, for immediate refund of Rs.1000/-. They have only recorded the request under Sr. no 307984311 but nothing has happened till date. I seek the forum's help for recovery of my deposit of Rs.1000/- from Tata Indicom. Mr.Natarajan, January 2013 Solution:After CAI's intervention, the Complainant received a refund cheque for Rs.1018 from Tata Indicom. ------------------------------------------------------------------------------------- Complaint Against: Marg Properties I had booked a flat in January 2010 for 1129 sq. ft in C Block(1108) as part of the Pushpadruma project located in Kalapakkam on OMR Road at 106 Kalavakkam Village, Tiruporur Village. As per agreement delivery of the completed flat was to be done in Aug.2011. As I have repeatedly enquired about the status of the completion since Aug last...
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... Abstract 3 COMPANY BACKGROUND 3 BUSINESS PROBLEMS 4 HIGH-LEVEL SOLUTION 5 BENEFITS OF SOLVING THE PROBLEM 8 TECHNICAL APPROACH 8 HIGH-LEVEL IMPLEMENTATION PLAN 9 CHANGES TO TECHNOLOGY 10 SUMMARY OF RECOMMENDATIONS 10 CONCLUSION 11 REFERENCES 12 Abstract: A call center is defined as a place where contacts are made and received. It is often the “front door” to a business and is the place where most crucial customer interactions take place. Therefore, its effective and efficient operation is a key ingredient to the overall success of any organization. Call centers are an increasingly important part of today’s business world, employing millions of agents across the globe and serving as a primary customer-facing channel for firms in many different industries. Call centers have been a prolific area for operations management in several domains, including forecasting, capacity planning, and personnel scheduling. In addition, as telecommunications and information technology have advanced over the past several years, the operational challenges faced by call center managers have become more complicated. Issues associated with human resources management, sales, and marketing have also become increasingly relevant to call center operations. In this proposal I am going to discuss the issues that are prevalent due to lack of infrastructure and networking within the Boost Mobile...
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...Why the connected experience revolution is yet to be televised Tony Duarte Connected TVs and second screen experiences have disappointed. Why? Where does the future lie and how to get there? This white paper considers the answers. © 2013 – All rights reserved Fluxx Ltd. | 11th March 2013 fluxx.uk.com Table of Contents Executive Summary The Connected Dream The Fragmented Reality Consumers Broadcast Industry Connected Device Technology Smart TVs Mobile Devices Synchronisation and Mobile Payments Future Imperfect Smart TV Second Screen Advertising and Retail Sociable TV Steps Towards the Connected Dream Living the Dream Appendix 3 4 5 5 6 8 8 10 12 13 13 14 16 17 18 21 23 Why the connected experience revolution is yet to be televised 2 Executive Summary Connected experiences which seamlessly fuse second screens and connected TVs have been ‘the future of TV’ for so long it almost feels like a returning series. Playing along with a quiz show; requesting a product sample during an advert; taking a breakfast news feature with you on your morning commute so you can finish watching; all could be routine. Despite the enablers and technology being in place this seismic shift in the viewing experience stubbornly refuses to mainstream. Why? A number of obstacles stand in the way: • Consumers brought up on a passive, linear TV experience show ingrained lean-back behaviour • The broadcast industry can be risk averse and ambivalent about commissioning multiplatform...
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...Name: Malik Sikandar Sohail. Group: HND (Business 2). Unit title: Advertising and Promotion. Assessor: Usman Zahid. Assignment title: Promotional Plan. 1. Project Title: “Samsung as android in the mobile market”. 2. Executive Summary: Samsung has made them noticeable as one of the most innovative and quality brands in the electronics industry and especially in the mobile market. Samsung strives to be sustainable and achieve competitive advantage by remaining at the forefront of the digital market. Samsung policy is "We will devote out human resources and technologies to create superior products and services thereby contributing to a better global society”. In today’s digital era, speed is the essential competitive as new technologies constantly introduced to the mobile market. Thus, Samsung spend lots of effort in expanding their R&D center and testing their new devices to make them issue free. Samsung Mobile has become one of the world's leading android mobile phone producers. Since Samsung Mobile bought android technology in the mobile market, they have developed and come up with better technology and hardware in their mobile phones that have made them the android mobile market leader. Samsung has introduced many android phones with low price and high technology. Although Samsung Mobile has been very successful, they have a few issues that need to be looked at in order for them to stay up to date and...
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...http://www.slideshare.net/hemanthcrpatna/a-project-report-on-comparative-analysis-of-marketing-strategies-of-vodafone-and-airtel In 2002, the leading Indian telecommunications company, Bharti Cellular Limited (Bharti) signed the famous cricket player Saurav Ganguly and leading movie stars, Madhavan and Kareena Kapoor as endorsers for its brand, Airtel Magic (pre-paid cellular card). Its objective was to create the highest recall for Magic in the pre-paid cellular telephony segment by cashing in on the two biggest passions of India - movies and cricket. Bharti also changed the tagline for Magic from 'You Can Do Magic' to 'Magic Hai To Mumkin Hai' (If there is Magic, it's possible). The move attracted considerable media attention, as it was unusual for a company to spend so lavishly to promote a single brand. In October 2002, Bharti launched a television commercial (TVC), featuring Shah Rukh Khan (leading actor, already endorsing Magic since a couple of years) and Kareena Kapoor. The TVC, developed by one of India's leading advertising agencies, Percept Advertising, was the first of the series of four TVCs for Magic's new campaign. According to Bharti, the TVCs aimed at attracting young adults in SEC B and C categories of the Indian market1. | | Commenting on the new developments, Hemant Sachdev (Hemant), Director, Marketing and Corporate Communications, Bharti Enterprises, said, "The aim is to be relevant to the masses and make all their dreams, hopes and desires come...
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...“RURAL MARKETING” Executive Summary A debate continued for a long time amongst the Indian marketers, both practitioners & academicians, on the justification for the existence of the distinct discipline of rural marketing. Consequently, two schools of thought emerged. The first school belived that the products/services, marketing tools & strategies that are successful in urban areas, could be transplanted with little or no more modifications in rural areas. However, the second school saw a clear distinction between urban & rural India, & suggested a different approach, skills, tools & strategies to be successful in rural markets. What differentiates the two markets is not mere income, but a host of other infrastructural & socio-cultural factors. Thus, the rural market cannot be tapped successfully with an urban marketing mindset & would definitely require its thorough understanding. In other words, the approach toward rural markets needs to be distinct from the one adopted for the urban markets. Thus, in a large rural economy like India’s, rural marketing has emerged as an important & distinct internal sub-division within the marketing discipline. This sub-division clearly highlights the differences between rural marketing & mainstream marketing. Table of contents 1) Rural marketing 3 2) Evolution of rural marketing 4 3) Nature of rural market 8 4) Rural marketing transactional or developmental 9 5) Classification...
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...article center Tuesday, July 24, 2012 mkt plan final mkt plan final 1. Introduction of “Tea Garden” Tea is the most popular non-intoxicating beverage in the world enjoyed by the rich and poor alike. Tea drinking was quite common in every part of the world. The most popular form of value addition is selling branded tea. This involves not only the packing of tea but also blending of other varieties to maintain consistency of taste. To arrive at a blend, expert tea tasters sample hundreds of liquors. Convenient drinks like instant tea (soluble tea powder), tea bags (bags are dipped in hot water), ready to drink (served in cans) and flavored tea (with vanilla, strawberry flavor) are becoming popular in developed countries like the USA and Japan. So we bring our new product “Tea Garden”: The ultimate readymade milk tea in the Bangladeshi market. But this product is quite different from other. Every one offer this kind of product in a powdered form which need to boil in water for 2-3 minutes and then filter it to drink but this is time consuming, other company provide tea bag of raw tea and other market this as a form of cans. But we bring this product in a tea bag with separated chamber for each item that is sugar, milk and tea leaves. This product is completely new in Bangladeshi market. We are going to introduce this product with the slogan “Refreshing Bangladesh”. And we are here to refresh the Bangladesh again with a strong sprite. 1.1 Product Preview This product...
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...Pepsi nuts over new nut snack Chaitali Chakravarty, ET TEAM Nov 21, 2001, 10.02pm IST enthused by the profits that fritolay has generated, parent pepsi, is adding more to its snackfood subsidiary. the company is set to roll out a new nut-based snack, nutyumz, nationally. also, plans are afoot to eventually drop lehar from the lehar kurkure brand. sources said that lehar kurkure has been earning a substantial amount for fritolay (it accounts for more than one-third of its total turnover) and it is about time to market it under the kurkure brand alone. sources said that nutyumz will be launched in different flavours. the brand has been innovated for the indian market alone. besides india, mexico is the only other market where pepsi is selling nut-based snacks under a different brand name. in india, nutyumz will be manufactured in the company-owned plant in pune. the fritolay spokesperson confirmed the launch of new brand. sources said pepsi is gung-ho about fritolay as the subsidiary has been making some money, it ended the year 2000 with a rs 4 crore profit, up from rs 3.04 crore earned in the year ending 1999. pepsi's idea is to create new categories to suit indian tastes and pump up the profit figures by at least rs 2 crore by the end of 2002. sources said that after pepsi acquired uncle chipps, it got within its fold an entire constituency. lays and uncle chipps together earn the maximum (around 50 per cent) for fritolay, while cheetos and lehar namkeen are still on the...
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...“Evaluation of Entry into Ice cream Business for Unilever Bangladesh Limited” Submitted to Sharmin Shabnam Rahman Lecturer BRAC Business School BRAC University Submitted by Md. Robin Miah Id# 06204032 BRAC University Date: 02-09-2010 September 2, 2010 SHARMIN SHABNAM RAHMAN Lecture BRAC Business School BRAC University Subject: Submission of Internship Report Dear Madam, This is to inform you that I am submitting the internship project report titled “Evaluation of Entry into Ice cream Business for Unilever Bangladesh Limited” upon completion of my formal internship attachment period from May 06, 2010 to July 06, 2010 with Unilever Bangladesh Limited. I would like to thank you and show my gratitude for your support and guidance that you provided me during the preparation of this report. Without your help it would have been impossible for me to prepare this report. I would like also show my gratitude to my Company supervisor MD. Risalat Siddique, Brand Manager, UBL for his support during my internship period. I have tried to discuss all the relevant points of a feasibility study while keeping consistency with Unilever Bangladesh Limited’s information confidentiality policy. I would be glad to clarify any discrepancy that may arise or any clarification that you may require regarding my project and report. Sincerely, ________________________ MD. ROBIN MIAH ID#06204032 BRAC University ACKNOWLEDGEMENT I would like to show my sincere gratitude...
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...GSM – Cellular Telephony 9 Brief History of World Cellular Telephony 10 Cellular History in India 11 New Telecom Policy in India-1999 12-15 GSM System – Technology Used 16 ARPU & Revenue Generation Trends in India 17 About Aircel Cellular Prepaid 18 Aircel Presence 19 Aircel – Brand Values 20 Aircel – Foreign Investor- Maxis Communications 20 Aircel Mile Stones and Awards 20 Aircel Stores Finder 21 Aircel - CSR 22 Aircel Business Solutions & Sponsorships 23-25 Hotline contact number - CCC 26 Aircel Prepaid SUK`S 26 Aircel Entry cost to Customer 27 Recharge Coupons – Entry level 28 Special Tariff plans or Rate cutters 29 World calling Cards 30 How to use Aircel calling Card 29 Rate – Cutters – special calling Crd 30-34 P\repaid Roaming & List of Domestic & International roaming locations 35-37 International Roaming locations & Tariff plans 38 3G- Prepaid national Roaming 39-42 FDI – In telecom sector 43-44 List of companies FDI Aprroved % 45 Andhra Pradesh Cellular 46 JTM Takeover BY Airtel 47 Entry of Hutchison Essar into South Markets 48 What is Aircel Prepaid 49 Aircel Basic connection requirements 50 Opening and charging of your account 51-52 Research Design 53 Research methodology 54-58 |(Subscriber Profile / Subscriber Life style / Subscriber communication needs and habits / Usage | |pattern / Perceptions ) | Revenue Enhancement Activities 59 3 & 15...
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...EXECUTIVE SUMMARY The research study was conducted to learn the localization strategy of the global beverage company Coca-Cola in terms of two of its marketing mix variables, namely, the product line and the distribution process. In the process detailed information was collected on products launched, sales and distribution practices followed by the company, the working style of the retail outlets that stocked and retailed Coca-Cola products, and to a limited extent the psyche of the consumers. In addition the study also uncovered initiatives taken up by the top level management and the strategies they laid out to enhance the company’s market share and sales turnover. INTRODUCTION Definition of product line: A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges. The major product line decision involves product line length- the number of items in the product line. Product line length is influenced by company objectives and resources. Introduction of the company: “Atlanta Beginnings 1886-1892” It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away another great American symbol was about to be unveiled. Like many people who change history, John Pemberton, a Civil War veteran and Atlanta pharmacist, was...
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...Functions of Client and Service Department in Context of Ogilvy Bangladesh By Mahmuda Sarker ID: 10104179 BRAC Business School An Internship report submitted of the requirements for the degree of Bachelor of Business Administration To Suntu Kumar Ghosh Assistant Professor BRAC Business School BRAC University September 07, 2014 Suntu Kumar Ghosh Assistant Professor BRAC Business School BRAC University Subject: Submission of internship report Dear Sir: During my internship attachment with Ogilvy & Mather Bangladesh, I have learnt a lot and I had been given the responsibility to not only look after one account, but work with several accounts like Unilever, Bkash, Edison Properties, Symphony, Aarong, Mi-amore, BATB etc, so that my learning is more widespread. In the course of this internship, I got to learn how advertising is not all about producing billboards and TVCs, but how it has integrated itself into a vast network and how it intends to get into a consumer’s lifestyle rather than bombard them with information. Which is why, the topic I have decided to work on is the Evolution of Advertising and how Ogilvy Bangladesh has adapted to the changes and how those changes reflect on their campaign effectiveness. I have also gotten the chance to experience what life is like in the corporate world and all in all, it was a fantastic learning experience. Thank you for being there as a support whenever I needed it. It was a challenge in completing...
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