Gaetan Tremblay, a professor of communications at the University of Quebec at Montreal and deputy manager of the Group of research on cultural industries and social computerization (GRICIS), is a leading researcher for public policies in the field of communications. Tremblay is an advocate of public policy that defends against cultural imperialism by countries such as the United States . In particular, Tremblay studies the effects of the media on culture in Canada especially in a province like Quebec which is distinct from the rest of English Canada.

Tremblay's article on the Americanization of Quebec culture is slightly more than a decade old, yet most of the information he provides is still relevant today. In his article, Tremblay takes a look at the invasion of Quebec 's airwaves by American content. His title refers to a belief in his mind that the Quebecois culture will one day be integrated into that of America , which in turn will lead to Quebec throwing itself into the melting pot of American culture.

The first part of the article concerns policy, the never ending promotion of identity by the Quebecois. Tremblay calls for an all out communications policy that would protect Quebec . He goes on to contend that a policy is not only useful, but that it has becomes more necessary with each passing day. However, Tremblay has ignored the fact that Quebec culture is already protected in part by the Canadian constitution. From the beginning, the Canadian federation has provided guarantees, for the Quebec language and culture. “The Constitution Act, 1867 contained specific provisions designed to protect Quebec 's distinct culture and language” (Nicholson, 2003) Canada has always given guarantees to protect the Quebec culture, a policy would be nice but it is not an absolute must have as he portrays. Tremblay then moves on to say, that U.S Department of Commerce