...The Role of Social Media in Business Asia’s Digital Age www.wipro.com Rahul Koul Head-Digital Marketing & Thought Leadership, Wipro Technologies Table of contents 03.....................................................................................................................Abstract 04.....................................................................................................................The Internet as a Utility 04.....................................................................................................................Redefining the “Social” Life - Changing Norms and Values of Digital Natives 05.....................................................................................................................The Social Business - Connecting with Customers, Employees and Society 05.....................................................................................................................Conclusion 06.....................................................................................................................References 07.....................................................................................................................About the Author 07.....................................................................................................................About WCIR 07.....................................................................................................................About Wipro Technologies Abstract...
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...Head-Digital Marketing & Thought Leadership, Wipro Technologies Rahul Koul www.wipro.com Asia’s Digital Age The Role of Social Media in Business 07.....................................................................................................................About Wipro Technologies 07.....................................................................................................................About WCIR 07.....................................................................................................................About the Author 06.....................................................................................................................References 05.....................................................................................................................Conclusion Employees and Society 05.....................................................................................................................The Social Business - Connecting with Customers, of Digital Natives 04.....................................................................................................................Redefining the “Social” Life - Changing Norms and Values 04.....................................................................................................................The Internet as a Utility 03.....................................................................................................................Abstract Table...
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...GOALS AND STRATEGIES OF SOCIAL MEDIA MARKETING Good morning, how was your night? Or how are your family members are usually the most common conversation on phone calls. However when social media came into existence, it provides other avenues where these and other conversations can occur. Apart from having conversations with friends and loved ones, social media provide new opportunities for businesses to market their good and services. The question now is what is social media, what role does it play in marketing, what are the goals and strategies of social media marketing. Before social media came into existence, television commercials, bill board and news paper advertisement are the main marketing strategy. Unlike the past, traditional marketing strategy such as television commercials and newspaper advertisements do not give much impact to the customers these days (Or, 2010). Social media employ mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, co-create, discuss, and modify user-generated content.( Jan H. Kietzmann*, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre 2011). Social media allows people to be more connected than ever before and the mediums available for marketing are Changing rapidly as new technologies are becoming more available. Social media has become the method of statement in the 21't century, enabling us to express our belief, ideas and manner in a absolute new way. (Saravanakumar...
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...used by brands as one of their main marketing channel especially by food and beverage companies. It also describes on how it changes the way we communicate with one another and how it can have an impact on brands. The chapter further presents the problem statement of the study, research objectives, research questions and the significance of study. 1.2 Background of study As the world is moving in a faster pace, rapid changes have occurred in the way we live. The evolution of current internet had made our lives more interesting and convenient. Social media has been brought to a whole new level with the advents of social media on the new Web 2.0 where the Internet has gone social. The social media has transformed online monologues into engaging dialogues by redefining how people connect and communicate with other people as well as brands and businesses. This communication platform has now become imperative in being a part of the lives of the modern society by opening the door of endless possibilities of how information is being shared and exchanged. The social media as we know today encompasses all the social networking sites which include the top major players of the industry which is Facebook, Twitter, YouTube and LinkedIn. One such social networking site that grows in an instant rate is Facebook. In short, social media is the social software that improves human communication. Facebook started off with a humble beginning of being a social networking site only for the students...
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...appliances on behalf of other companies by Crocodile, B.U.M., Calvin Klein, and Philips (Amway, 2012). The headquarters of Amway is located at Ada, Michigan, US. Amway operates in more than 80 countries across the Americas, Europe, Asia, and Africa (Amway, 2012). 1.1 Objectives of audit the marketing communication used The objectives of audit the marketing communication tools that used by Amway is to analyze the ability and effectiveness of the tools, to examine the messages and contents used to target the audiences are correct, to understand whether the tools are under control, and to identify which tools are most effective to used by Amway to target its audiences. 2.0 Marketing communication used Marketing communication is a process of creating messages and dialogues of product offerings to the target audiences (Keller, 2001; Kitchen and Burgmann, 2010). Amway uses a range of marketing communication tools such as advertising, sponsorship, public relations, and social media to promote and advertise its brand and products to its target audiences and existing customers in the global market. 2.1 Advertising Advertising is a form of impersonal paid communication through mass media to transmit the advertisements to its target audiences (Summers et al, 2003; Kotler et al, 2008). By doing advertising, it will help a company to increase awareness and enhance brand visibility in the market. Advertising will also affect the attitude of...
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...Management Institute Switzerland The Influences of Electronic Word- Of-Mouth and Social Media on Tourists Decision-Making Process in Deciding Tourism Destinations Helen Pham ( Pham Thu Hien) Diploma 2 Table of Contents Chapter 1 Introduction........................................................................3 Chapter 2 Literature Review................................................................3 2.1 Theorical Framework.......................................................................3 2.1.1 Social Media....................................................................................4 2.1.2 The eWOM ( Electronic Word Of Mouth)…………………………………………………….5 2.1.3 Decision-Making Process...................................................................6 2.2 The influence of Social media and electronic word of mouth on consumer decision-making process of Tourism Destination……………….8 2.2.1 The Impacts of Social Media on Tourists’ Decision-making Process of Tourists..................................................................................................8 2.2.2 eWOM ( Electronic Word-of-mouth) effect in the tourist purchase decision making process on destination of choice……………………………………………………………..9 Chapter 3 Conclusion and Recommendations……………………………….11 References…………………………………………………………………………………12 List of Figures: Figure 1: Isra Garcia (2010) Social Media Integration Theory Model Figure 2: Kotler (2005) Decision-making process model Figure...
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...behind the choice of media in by McDonald’s. Why is it important for a company to choose the most appropriate type of media in their promotional campaign? There are many advertising media options for reaching your target audience. Types of advertising media, and specifically explains how to choose the most or your advertising campaign will help you to choose the best advertising media available. McDonald’s Local media is way of promoting your product by using local commercial broadcasting channels. In other countries, such as the United Kingdom. A national launch is another way of advertising your product in a media. An example of this is advertising your company on TV on the main channel like ITV which are national channels. A well-known product will be advertised globally due to the success of the company, and this would normally be advertised in international channels. McDonald’s is well known company and so globally company which means that McDonalds get advertise everywhere in the world due the impact it has on its audience. This will allow the company McDonalds get a lot of view and get a lot effect on the audience, especially when hungry. McDonald’s is an international company which a well-known providing a food service. Which we see this when watching a movie and breaks come on we would see the McDonalds advert come up. Budget McDonald’s would pay to appear at the top of the trends list on Twitter’s home page, using the social-media site to drive people...
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...Social Networks and Brands. Evaluate the impact of “social media” on brands and outline the key challenges posed for brand managers. Provide your recommendation/guidelines to managers for handling these challenges. Are social media a friend or an enemy to brands..? Written by Vouli Christina | 4/2/2015 | A great definition of social networks according to investopedia is "the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients".Social networking is a tool that can be used both for social and business purposes. Some examples of today's social networks are Facebook, LinkedIn, instagram, twitter, Google+ e.t.c. To begin with, nowadays social media seems to have a great impact on brands and especially in their marketing process. The development of social media gave a great power to customers to have online conversations not only with other existing customers around the world but was also developed the need to have online conversations with the brand itself. According to an October study from The Nielsen Company and its social media affiliate, NM Incite, “60 percent of consumers researching products though multiple online sources learned about a specific brand or retailer through social networking sites” in the third quarter of 2011. Additionally, social networks such as Facebook or Google+ get in touch with almost 80 percent of American Internet users. These online conversations concerning brands between...
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...Best Buy Corporation - S. Bensen, A. El Haddi, K. Fitzsimmons, A. Hussein, H. Marotske -- UST EMBA [1] “Best Buy Corporation: Strategic Management Analysis” S. Bensen, A. El Haddi, K. Fitzsimmons, A. Hussein, H. Marotske Strategic Management University of St Thomas, College of Business Executive MBA program, Cohort 62 Abstract Best Buy’s news coverage of the last few years has been consistently negative. The company’s performance and reputation suffered greatly. Its Earnings per Share fell by more than 200% in 2012 alone. These negative events were the result of governance problems, a changing market landscape (cloud computing, music streaming, online purchasing, online gaming, etc.) and a significant leadership turnover in a period of crisis. The company’s value stream is in a state of flux and could be said to be a master of none at this time. This paper presents strategies to deal with these problems by creating a strategic road map that will first stabilize Best Buy and eventually put it on a growth path. As a result of our analysis, we recommend that the company employs new strategies that include growing its online business by capitalizing on Geek- Squad’s expertise and exploring an internal fix-it strategy with the development of a compelling mission and vision. Finally, we recommend that BB explore the formation of an alliance with its rivals and leverage opportunities presented by new markets. 1. INTRODUCTION The purpose of this paper is to examine Best...
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...INTRODUCTION A. Background Fashion blogging is defined by Merriam-Webster (2014), as a Web site in which its contents are infused with fashion, written as a form of personal thought, exertion, or as modern-technical savvy medium. It also contains entries in mediated spaces where bloggers out together their outfits and share their shopping-related events. Fashion blogging has also been a revolutionary method for communicating and advertising through online media. Sprouting from the collective whole of blogs, called the blogosphere, fashion blogging is a whole new world of personal journals infused with the fast-paced line of design in clothing, footwear, accessories, makeup and other wearable paraphernalia. The fashion industry has been finding ways to connect through their rising audience in the modern society, and via blogging, it has secured a throne of perpetual popularity, fame and success. Through this, fashion blogging is born. Two years ago, two million blogs represent the growing and fast-rising modernity of fashion; and now, fashion blogging has been crowned the most popular form of blogging. The persona of fashion blogging itself is innovation, making use of creativity in a conventional way, following the standard of wearability of certain articles of clothing. All in one, it could express the personality of the blogger, as well as openly communicate with the audiences of the blog, while effectively advertising the pieces of fashion the blogger has been showing...
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...describing organization (Step 1) As a marketing manager for Cocoa Delights, this is the organization develop written statement; “Cocoa Delights’ responsibility to continually improve all aspects in which we operate our business no matter in term of our products and services provide, but also environment, social and economic sustainability. Our vision is put into action through programs and a focus on environmental stewardship, activities that benefit society and a commitment to build shareholder value by making Cocoa Delights a truly sustainable company and offering meaningful value to our customers. In addition, we will shift from local suppliers of services to national ones. We are creating better tomorrow.” Brief written summary of the meeting with your CEO In 2016, Cocoa Delights become a significant retail presence in stores Australia wide. Now, governments push the business to focus on the issue of sustainability, particularly on environmental issues of waste management and energy conservation. Therefore, we need to innovate some ideas and plan to handle with this. We need to keep providing customers with what they want and in sustainable aspect. Cocoa Delights is proud to be Australian made so we are practicing as the government prefer. However, we need to change our focus from local suppliers of services to national ones, and to think about opportunities to save money by gaining a wider geographic benefit and choosing media with a national reach. We still have a...
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...Social Media Marketing Strategy as a Form of Direct Marketing, Today’s Emerging Trends and Tomorrow’s Implications. Ahmad Jan 120070118 Hussam Alowaibeel 120070103 Marketing 420 - Direct Marketing Dr. Mikhail Zenchenkov ABSTRACT While firms strive to survive by gaining a significant market share and to position their products in the market with the ultimate aim of generating sufficient profits to sustain their survival, research has demonstrated that the marketing approach adopted by these firms underlies the strength of their positions in the market today. That has driven a significant number of firms in the world to invest a significant share of their revenues to conduct the marketing of their product using direct marketing strategies on the best media that has in the recent past unveiled itself, social media. Typically, that is because the internet has virtually merged the real world with the virtual world and its presence in the whole world is overwhelming. Unlike, therefore, the traditional marketing strategies that focused on segmentation with the 4Ps underlying concepts, a radical departure in the recent past where social media is increasingly taking the place of social media has been the trend. However, the implications and future trend share that firms have to fully get into the internet and use social media as one of the best strategies of direct marketing to reap the benefits of direct marketing...
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...Impact of Social Media on the Financial Services Industry: In today’s age everyone is well aware of the significant impact that social media has had on our lives in the way we communicate, socialise, conduct business and view the world. This case study however, will attempt to narrow the scope of this theme, by looking specifically at the way in which social media has influenced the financial services industry. The evolution of social media has facilitated a change in the nature of the relationship between institutions and consumers within the financial services sector. Not all of these changes have, however, had a positive effect on financial institutions. Media convergence and the growth of user-generated content has blurred the lines between different platforms of media, and the distinction between producers and consumers (Australian Communications and Media Authority, 2011). Social media outlets such as YouTube provide a platform for individual users to become producers by distributing content that can be viewed anywhere in the world. As a result, anyone with an internet connection has access to more knowledge and information than any time previously in history. This has impacted the financial services sector as non-mainstream media platforms are increasing awareness of the risky and often corrupt practises of financial institutions, particularly within the banking industry. For example, Peter Schiff, an American stockbroker and CEO of Euro Pacific Capital, has used...
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...DR. Bimal Anjum and Rajesh Tiwari (2011) in their research on “Economic and social impacts of e-commerce” explored the various economic and social impacts of electronic commerce. E-commerce has grown from e-mail to latest internet technology and business has flourished through internet. This has tremendous impact on social and economic sectors. Active mobile population has increased to 35 million in 2011. Latest e-commerce trends are online travel industry share is 76% of net commerce, online book purchasing and e-ticketing has increased, rising classified advertisements, electronic and white goods online retailing is rising, china has shown that broadband penetration and e-commerce growth is positively correlated. Governments role is very important in development of small and medium industries, education and skill development, e-banking, e-governance, and over all development of the social and economic sectors through internet technology. Inclusive growth can be achieved through e-commerce and India can become economic superpower in the world. Sumangla Rathore and Avinash Panwar in “ A Study on Internet usage Pattern with...
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...Effects of Social Media in Cross Cultural Marketing Studying the Case of Cross-Cultural Management Shaima Alwardi Table of Contents 1. Title ........................................................................................................................................ 3 2. Background ............................................................................................................................ 4 3. Presentation and Critical Review of the Literature and Theories used .................................... 6 4. Project Proposal and Objectives ...........................................................................................11 5. Research Plan and Methodology ..........................................................................................13 6. Empirical Facts and Finding ..................................................................................................17 7. Analysis and Discussion........................................................................................................18 8. Overall Conclusion ................................................................................................................21 Reference .................................................................................................................................23 Appendix ...................................................................................................................................25 Effects of Social Medua...
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