...Contents 1.0 Executive Summary 3 2.0 Introduction 4 3.0 Event Background 5 4.0 Method 6 4.1 Primary Research 6 4.2 Secondary research 6 5.0 Event Conceptualizing 6 5.1 Event Objective 6 5.2 Target Audience 6 5.3 Date, Time and Venue 6 5.4 Event Design and Program 7 5.5 Event Experience 8 5.6 Service and Quality 8 6.0 Stakeholders 9 7.0 Planning and Decision making 9 7.1 Strategic Planning 9 7.2 Operational Planning 9 7.2.1 Organisational Chart/ Committees 10 7.3 Publicity and Advertising 11 7.5 Sponsorship 12 7.5.1 Exclusive Item (Sponsor) (dsaexibition 2014) 12 7.5.2 Events (Sponsor) (dsaexibition 2014) 12 7.5.3 Branding (Sponsor) (dsaexibition 2014) 13 7.5.4 Facilities (Sponsor) 13 7.6 Legal and Risk, Health and Safety Management 14 8.0 Logistic 14 9.0 Evaluation 15 10.0 Conclusion 15 11.0 References 16 11.0 Appendix 17 Executive Summary DSA 2014 was the biggest Defence Services Asia Exhibition and Conference staged in Kuala Lumpur so far. Attendance were record highs with 344 foreign delegations from over 45 nations, 33,544 trade visitors from 96 countries and 1057 companies occupying a floor area of 41000 sq. metres. The analysis carried out by our group discovered that the organising committee, led by the Secretary General of Defence Malaysia, did a fine job in event design and program. Participants could understand the layout of the venue and so navigate efficiently within...
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...UNIVERSIDAD DE ZAMBOANGA School of Education, Arts and Sciences Zamboanga City SYLLABUS in NSTP (CWTS) Course Title: NSTP 1 (CWTS) Course Credit: 3 units Descriptive Title: National Service Training Program (Civic Welfare Training Service) Semester: First Semester, SY: 2014-2015 Curricular Year: First Year Degree: All 2-year courses and 4-year degrees Course Description: The Civic Welfare Training Service (CWTS) 1 as a component of the National Service Training Program (NSTP) is a course for the first year student both male and female designed to help them understand, appreciate and eventually live the basic concepts of Students Transformation and Enrichment for Truth (STET) with the end in view of empowering them of becoming an important resources in the nation building. Civic Welfare Training Service (CWTS) 1 is designed to encourage the youth to contribute to the improvement of the general welfare and the quality of life of the Filipino. CWTS requires students to carry out projects and activities in their assigned barangays or Government Organization (GO’s) and Non Government Organization (NGO). Particularly activities contributory to the general welfare and the betterment of life for the members of the community or the enhancement of its facilities especially those devoted to improving health, education, environment, safety, livelihood, entrepreneurships and morals of citizenry and other social welfare services. Course Requirement: ...
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...Interview Meeting Place: Aspect Court, 1st Floor Observation: the drink and food choice Interview Transcript I-Interview V-Vivian (Xin Zheng) I: Hi, thanks for coming to this interview today ,shell we start now? V: Yeah, Ok, I'm ready. I:As I know you usually have many classes everyday and don’t have much time to have a “real” Chinese meal for lunch, so where do you prefer to have lunch? V:That depends, if I have two hours I will choose a cafe near around but if there is only an hour I will just buy a sandwich with a drink. I:OK, and which cafe is your favorite? V: Oh, there are several. The cafe in the 6th floor of Owen has a really good British breakfast like hash browns, toast, beans, sausages and so on. In the Owen, 5th floor, there is a cafe sold sandwich,drinks,dessert. And you know there a cafe near Owen, you walk down from the Owen and there is a small black cafe, I love their fish and chips. I:Wow, you are really familiar with the restaurant around, How long have you been here? V: Not too long, let me think, I have a 10 weeks language course here so I arrived at the end of June, so it's about 5 months. I:Ah, I got it, so you are familiar with surrounding and how often you eat in the cafe of 5th floor of Owen building? V:Hum, once or twice a week, I think. I:For lunch? V:Yeah, most for lunch, sometime there will be an one hour break between two classes in the afternoon so I may buy a dessert and wait for the next class. I: Which kind of...
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...**Club IT** Club IT, Part 3 Club IT customers are using more of the new technology now. They are using the newest advanced technology to better themselves. I think that to keep business growing within the Club IT, they need to create a website. The website will be for them to be able to purchase tickets, get information about what Club IT really do its meaning and if any events are going on customers will be able to look at the website all day at any time. The site can ensure that their regular customer be able to create them an existing account to where they can be able to purchase tickets at a low price instead of the normal price. In thinking of opening up a new Club IT we will have to do a lot of thinking and research on making sure that our business will continue to grow. We will offer twice as much beverage and other drinks to our customers. Some of the things we will have to be ready for would be establishing a new division may create a new organizational design. New manufacturing units, engineering groups or international locations may need distinct managerial and chain-of-command requirements than the ones used in the primary business. A new division allows the creation of different employee requirements, operating goals and product requirements. New divisions may overcome governmental objections for international expansion. Furthermore, the people in this organization would be the customers, Lisa, Ruben, and I. Club IT aim to serve people of the local area...
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...Trade Fair report Telecom Expo & Cloud Expo NL On Thursday 9th of December I have visited the Telecom Expo & Cloud Expo NL. As the name already indicates it’s a telecommunication expo. The reason why I visited this trade fair is that we had to visit a b2b trade fair, and most b2b trade fairs you cannot visit as a student without an invitation or without paying al lot. And with this fair it was possible because it was the first time they were organizing this fair. The telecom Expo & Cloud Expo NL was specially organized for the IT sector but everybody from every company could go to this trade fair if they wanted. The target group for this trade fair were it-professionals in all sectors. This was because those people need this kind of systems which were exposed on the trade fair. There was definitely a connection between the lay-out/set-up of the trade fair and the target group. Because it was really IT like, with all high tech equipment. It also had colouring, but totally different than on a trade fair like “de huishoudbeurs”. My first impression of the Telecom Expo & Cloud Expo NL was that it was small, but really good organized. Because at the entrance they checked you invitation. If you had forgotten your invitation or even didn’t had one they had a few computers were you could subscribe or just print your invitation. They took care of everything, and even had catering. Even it was the first time the organized the Telecom Expo & Cloud Expo NL...
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...beans—the testing results of the soil in coffee plantation every year to guarantee the organic planting method B. Service: ‘Starbucks Experience’ Key words: humanity, standardization, good customer experience 1.Connect with, laugh with, and uplift the lives of customers Starbucks Entertainment: film, music, books, which be purchased at stores or online app store Stores are decorated full of humanity: making customers feel the sense of belonging and enjoyment Attributes of measurements: customer satisfaction Substitute attributes: customer satisfaction—customers’ average time of stay, regular customers（VIPs） C. Operation: diversified operation Key words: retail duplication, word of mouth marketing (WOM), digital marketing, social marketing, regular chain and market expansion. Retail duplication: Starbucks adopts the relatively slow "narrowcasting model" (one-on-one) direct talks with customers, and employees of patience and experience slowly build relationships with customers. Word of mouth marketing: Starbucks used besides "narrowcasting model" to build a solid sense of trust in the customer, through a series of events to build good word of mouth. Digital marketing:...
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...ASSIGNMENT 1 5 EXAMPLES EACH ON ANY 3 KINDS OF FORGETTING CHARITHA VASUDEVAN 140702015 I MA According to Paul Connerton, a sociologist and a scholar at the University of Cambridge, there are seven types of forgetting. He argues that 'forgetting' is not necessarily a failing, but it is a combination of actions that lead to one term - forgetting. The seven types of forgetting, in his view, are: 1. Repressive erasure 2. Prescriptive Forgetting 3. Forgetting that is constitutive in the formation of a new identity 4. Structural Amnesia 5. Forgetting as annulment 6. Forgetting as planned obsolescence 7. Forgetting as humiliated silence PRECRIPTIVE FORGETTING Prescriptive Forgetting is an act of collective forgetting where all members of a group/party decide on forgetting a specific memory in order to continue to function more efficiently. Example 1: Vibgyor School Rape Case A six year old girl of Vibgyor High school in Bangalore was allegedly raped by the skating instructor. It was revealed later that the instructor had earlier been sacked by another school for 'inappropriate behaviour'. Vibgyor International School, apparently, did not conduct a background check before employing him. The school remained closed for a few days as the investigation was being carried out. Later, the school re-opened after groups of parents visited the institution to take stock of the safety measures initiated by the management. Here, the parents...
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...Ruffled Feathers — An Analysis Nabeel Jaitapker Seton Hall University MASCL Comm 8523 March 4, 2011 Hateley and Schmidt’s (2008) Ruffled Feathers story which showcases issues discussed by penguin executives, is an accurate representation of how leadership teams behave when facing a change in diversity. The “Very Important Penguins” team realizes its mistake at the story’s conclusion, of not including diverse individuals in its conversation while discussing the subject of diversity. The use of metaphors in the story definitely raised my awareness, and the following is my analysis of the story and how it compares to my professional experience. UNFAMILIAR TERRITORY The arrival of new birds labeled as “exotic” or “different” and their impact on existing culture, is what causes the penguins to immediately call for a review (Hateley & Schmidt, 2008). They groan about how the new birds go about their daily business, and even the penguins that are accepting of the new birds, are intimidated by the notion of interacting with the new additions. I experienced this first hand as a manager at Apple, Inc. where I came into a leadership role at 27, and was working directly with other leaders who averaged 40 years of age. Needless to say, it was quite an educational experience for all parties involved. While most talked about how things were done a certain way since they had been there, I always questioned why it was done that way and how we could be more efficient using the...
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...The Club is a local happening music scene handled, directed, supervised, and owned by two people named Lisa Tejada and Ruben Keys. These two owners finished remodeling, a wide-range modernizing of the internal part of the Club. Lisa and Ruben undertaking of this club is to have a live entertainment, DJ, dancing room, refreshments, plus a variety of music that will go well with what the client’s want or lifestyle. The changes and remodeling of the club starts to pay off, but the information or advertising of the club was falling behind. Opening a club appeared like an exciting and fun venture to go on and both of them possess many years of experience in the club scene. This club has a jazzy atmosphere that clients enjoy and became the talk of neighborhood newspapers and magazines. Club IT has a high energy lighting, high-level ceilings, and this creates a revealing relaxing surrounding. Even though this business is a major hit with the clientele, and the club is running smoothly. Ruben and Lisa felt that there was something missing from this whole experience. Lisa and Ruben have employed an intern to lend a hand in making the club a better place to be. The purpose is to offer a feasible connection between data management and information technology to help improve the general efficiency of the club. In order for Club It to be competitive with the different bars and clubs within the area, the club has to cater to a clientele that consist of college students and local professionals...
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...Three Ideas That May Improve the Performance of Healthcare Abstract This paper explores eight published articles, and one book that report on results from research conducted on three big ideas that represent great opportunities to improve the performance of healthcare organizations. Three articles explain the helpfulness of virtual teaming, two articles and one book explains the benefits of outsourcing, and the last three articles explain why customer relationship management, also known as CRM, is a helpful resource. This paper will define the management practice or breakthrough idea, discuss the expected impact on improved patient outcomes, higher levels of customer satisfaction, and identify the critical success factors associated with implementing these programs in a health services organization. These management practices or breakthrough ideas, in my judgment, will be ranked the greatest, second greatest, and third greatest potential benefit for healthcare organizations. Healthcare is one of the biggest organizations around. Because of its size, and the many departments within a healthcare cooperation there is much need for organization between management, staff and their patients. There are many ways to make sure that a healthcare system operates smoothly. I agree with Martin Van Buren when he stated that it is easier to do a job right, then to explain why you didn’t. In this paper there will be three ideas that may get the job done right such as, virtual teams...
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...are laying down vocals on Grime, what has made you venture into the vocal side of Grime? A: Will you be focusing on more producing or the vocal side of Grime from this point forward and which side is your heart in more? A: It is pretty rare to see a Grime producer have a so-called "beef" however, you did have a situation with Marger, what happened? A: If an opportunity to clash Marger revealed itself, would you go for it? A: On the talk of clashing, personally I thought the new "Lord Of The Mic" DVDs was a step backwards, what is your stance on this? A: How do you feel about the Grime scene at this moment in time and what do you expect for the genre in the future? A: Who are your top 3 current Grime producers and MC's? A: Moving onto the future, what releases do you have in store for the rest of 2013 and what MC's can we hear you working with? A: The last question comes courtesy of a fan who asked if you will he ever release classic instrumentals you made under the name Silencer such as Mitre Ball, Dazzler, World War 4 VIP, Jaw Breaker, London Tunnel and more? A: Great! Do you have any last words?...
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...indie music lovers and art enthusiast can gather and enjoy the Chelsea area in New York. Offering a variety of top industry live acts and guest DJs, this venue will bring an urban chic ambiance in a casual setting where all can feel its artistic influence. At 4500 sq ft in size, Tuquituqui offers a full stock bar with reasonably priced drinks, which would include a great variety of domestic, imported and specialty beers, and assorted cocktails. Tuquituqui is a getaway to drink, dance and talk the night away while viding to the best selection of house and indie rock music. A unique experience of L.A. meets NY —Tuquituqui will surely be the preferred location for the alternative NY night going crowd. Tuquituqui will be opened Tuesday through Sunday, and its operating hours will be Sun, Tue-Wed: 8pm to 3am, Thurs-Sat: 8pm to 5am. Our objective is to be ahead of the competition in the Chelsea Area in terms of music, artistic environment, and most importantly, service. Each customer will be given VIP treatment without any discrimination or judgments. Tuquituqui will be known as the only bar in the area able to satisfy the changing tastes of its target customers and will also be a supporter of the arts and upcoming musicians. I. Market Structure Bar establishments form part of the US food service market industry which comprises a large and varied range of away-from home eating and drinking facilities: everything from commercial eating and drinking places (i.e., restaurants and...
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...company, shop, brand, etc… should have a logo in order to be recognized by customers. And the logo should be a good representative because it is the symbol of the business. Let’s first talk about their logo. Their logo is simple; it is just a name, which is “Tofiq Halwachy.” They wrote it in two languages. The first one Kurdish which is their first language and the second language is English. Mr. Tofiq decided to choose blue color for their logo because blue is people’s number one favorite color around the world, 53% of world’s flag contains blue, and blue is the most used color in corporate identity. Also, they chose yellow on the plastic bag that contains Manna because in almost every culture yellow represents sunshine, happiness, and warmth. In addition, as Mr. Tofiq said yellow catches our attention the most among other colors. But there is a problem with selecting yellow to write on the plastic bag because Manna’s color is near to yellow, and it mixes with the color on the bag, so customers cannot read it well. Like every other sweet factories and shops, Tofiq Halwachy has different size of packages with different prices. As the size goes bigger the price goes higher. Besides having ordinary packets, they have special kind of packaging for weddings and events. What surprised me was their “VIP boxes,” as Mr. Tofiq said. It is a set of red boxes with different sizes, and as Mr. Tofiq...
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...his representative in China. And today I got the email from my buyer. He said as follows: “I have just received this very disappointing reply from XXX – I am beginning to lose my temper, since planning and delivery dates have exceeded far too much – now they also start complaining about the difficulty of painting style Curve. Is there any ways you can talk to them and explain to them that delay upon delay are not accepted?" If you import from China frequently, you may know delay in delivery happens a lot here. There are many reasons. But I can list some basic examples here for your reference. 1) The manufactory has many production missions. They need to arrange the production according to their schedule. 2) The factory couldn't manage the production agenda properly. Like they are short of material and need to order from their suppliers 3) The order is not easy to produce due to its high technology and strict requirements then many problems occur in the production. 4) The force majeure or the external factor, like typhoon, on fire, shortage of power. 5) Your order for the supplier is not profitable, they let other VIP or profitable orders produce first. So if the delivery time is very important to you, you need to avoid it when you would like to place the order. How to avoid the delay in delivery? Just like what I suggested to my buyer, I wrote follows: "As I talked to you much earlier, you should sign a contract and write all the terms including the delay...
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...as a person and she really tells it how it is. In a recent interview Gaga was asked if she does do illegal substances at all and she stated that she had to be honest and come clean to the fact that she does smoke Marijuana on occasion because she feels it helps her connect on a deeper level with music and that she doesn’t want to lie to her fans about it, and she also doesn’t want to condone the use of the drug. Besides being a great singer, stylist, and dancer Lady Gaga also does more than her fair part of community service. Gaga partnered with Virgin Mobile offering VIP tickets to fans who volunteer their time to homeless youth organizations, which raised more than $80,000 to support homeless kids, and created 30,000 hours of community service for hundreds of charities across the country. She also is partnered with the National Alliance to End Homelessness (NAEH) where she always volunteers time to talk with and hang out with kids. So not only does her music stray from the mainstream pop music culture but the way she used her music and shows to inspire people to volunteer there time to charities is just ingenious. Lady Gaga is just so out there and unique that she appeals so well to our American Culture. Everyone in America now is appealed by the “ what will happen next” factor and that’s exactly what Lady Gaga is. For example she incubated herself in an egg for the latest award ceremony and did not come out until her performance later that night. She has also stated that...
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