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Thinking Caps Tutoring Case Study

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Thinking Caps Tutoring was started by a psychology major, Ms. Mayzler seven years ago in her New York University dorm room. She started by offering tutoring services for New York State Reagent exams and developed the syllabus for Thinking Cap with her knowledge of understanding the behavioral and developmental issues of how teenagers learn. The company provides tailored study skills tutoring, subject-specific tutoring, enhancement programs, and SAT training to about 300 middle and high school students in a year. There are 30 employees and part-time assistant with revenue of $500,000 to $600,000. Ms. Mayzler central approach to her business is the careful matching of students and tutors of creating one on one coaching is paramount to her business model. …show more content…
The charge rate for Thinking Caps is $110 per hour which less than its competitors who charges rates from $125 to $350. Other companies like Sylvan Learning and Huntington Learning Center charges an hourly rate of $68 to $85 but have a model of assigning three students to one tutor. The challenge for Ms.Mayzler is to expand her company while maintaining the unique quality of the company’s services offered to its customers but has the fear of failing. Ms. Mayzler is relying on the publication of her new book to market and spread the business of Thinking Cap (Gardella, 2010). The technology of Blackboard learning management system, video conferencing, and social media can enhance Thinking Caps Tutoring for growth, profitability, and

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