...Sloan MKT1040-8 November 21, 2012 MAI PHUNG NAVI PRASHAD SARAH KON MATT GAMMON 5317904 6018196 5834577 6441950 I NTRODUCTION: Company Overview & Ryder Jeans Tommy Hilfiger has earned worldwide recognition as one of the top leaders in premium lifestyle brands. Its high quality “Classic American Cool” preppy fashion with a refreshing twist is currently distributed in 90+ countries 1. In 1985, with the support of a businessman, Tommy Hilfiger released his first signature collection, offering high quality clothes for men, women, and children. The brand became a major hit after George Lois, a famous advertising communicator released a Tommy Hilfiger ad in New York’s Time Square 2. The 1985 “Hangman Billboard Ad” instantly ignited Tommy Hilfiger’s career, making it the starting point of his worldwide success and popularity. In the 90’s, Hilfiger Denim created a very bold marketing campaign in which they featured emerging musical talents such as Britney Spears and Lenny Kravitz 3. The strategy was to develop lasting relationships with cultural influencers and trendsetters in order to entice younger consumers to purchase the brand 4. Pop culture was becoming a worldwide phenomenon, attracting young consumers all over the world. In 2004, Beyonce signed a deal with Tommy Hilfiger agreeing to be the spokesperson for Hilfiger’s True Star fragrance. Her relationship with the brand proved to be major success, as sales skyrocketed through the roof. ...
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...Tommy Douglas was born on October 20, 1904. He was born in Falkirk, Scotland. He died when he was 82 on February 24, 1986. Tommy Douglas is responsible for many of the great benefits we have today. He introduced paved roads, sewage systems and power to most farmers. He somehow managed to reduce the provincial debt by $20 million. He later introduced Saskatchewan residents to car insurance and labour improvement. He is most famous for his long-standing dream of universal Medicare. He supported many and provided hope for the people of Saskatchewan. He won the respect of millions of Canadians due to his excellent debating and speaking skills. It was only after his death when he was voted "The Greatest Canadian" in a national CBC Television contest by his advocate George Stromboulopoulos. The Douglas family emigrated to Winnipeg, Manitoba in 1910. The family then returned to Glasgow, Scotland, during World War I, but came back to settle in Winnipeg in 1919. He was the child of Scottish immigrants. As a youth, Tommy experienced a bone infection in his leg. The doctors recommended he had his leg amputated. His parents had no money for a specialist. This happened not long before a specialist offered to perform a surgery on his leg, as long as his students were able to witness it. This surgery saved his life, and was his inspiration for universally accessible medical care. As a child Tommy Douglas' behavior and characteristics revealed the personality traits that he would be greatly...
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...IN-COMPANY TRAINING REPORT ON MARKETING STRATEGY OF TOMMY HILFIGER COMPLETED IN TOMMY HILFIGER LTD SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR TRAINING SUPERVISOR: SUBMITTED BY: MR. SAUMYA GHOSH MANDEEP SINGH (Senior Marketing Manager) Batch: 2007-2010 Enrollment No.: 07511213132 Session: 2007-2010 RNIS COLLEGE OF MANAGEMENT DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR-125001 PROJECT REPORT ON MARKETING STRATEGY OF TOMMY HILFIGER COMPLETED IN TOMMY HILFIGER LTD SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR TRAINING SUPERVISOR: SUBMITTED BY: MR. SAUMYA GHOSH MANDEEP SINGH (Senior Marketing Manager) Batch: 2007-2010 Enrollment No.: 07511213132 Session: 2007-2010 RNIS COLLEGE OF MANAGEMENT DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR-125001 STUDENT DECLARATION I hereby declare that the Summer Training Report conducted at “Marketing Strategy Of Tommy Hilfiger” submitted in partial fulfillment of the requirement of bachelor of business administration (BBA) RNIS College...
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...Tommy John is a name that every man involved in baseball knows as a legend, yet a name that they never want to hear. Tommy John has given his name to a famous surgical procedure that has not only revitalized the game of baseball, but possibly even saved it. Ulnar collateral ligament (UCL) reconstruction surgery, more commonly known as Tommy John surgery, is a reconstructive surgery of an elbow ligament and is widely regarded as one of the greatest feats in sports medicine of all time. The miraculous surgery has saved and extended the careers of many pitchers allowing them to continue throwing at a major league level even into their forties. However, the process does take its toll which generally amounts to at least nine months of recovery...
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...What is Tommy John Surgery? Ulnar Collateral Ligament (UCL) Reconstruction, better known as Tommy John Surgery, is a procedure performed on the ligament that connects the bone of the upper arm, the humerus, to a bone in the forearm, the ulna. The UCL is a critical ligament in the elbow, and allows athletes, particularly baseball players, to throw a baseball at speeds in excess of 100 miles per hour (MPH). A baseball player named Tommy John, a pitcher who played from 1963 to 1989, was the first person to ever have UCL reconstruction surgery. Due to the fact that John was the first player to be operated on, the surgery bears his namesake. Who was Tommy John? Tommy John was a professional baseball player that pitched for 7 different teams during his 26-year career. John injured his left pitching elbow during a game on July 17, 1974. He threw a pitch, as he had done many times before, and felt a sharp pain in his elbow upon releasing the ball. John was removed from the game, and was evaluated by the Los Angeles Dodgers team doctor, Dr. Frank Jobe. Jobe informed Tommy John that if he did not have surgery, his career would be over. The surgery had never yet been performed before Tommy John was injured. After months of evaluation and deliberation, John agreed to the surgery. On September 25, 1974, Tommy John became the first man to receive the experimental surgery. How is the surgery performed? Dr. Jobe decided to take a tendon from somewhere else in the body, ideally the...
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...Tommy John Surgery is where the Ulnar Collateral Nerve in the elbow goes under reconstruction and realignment in order to re-improve the functionality of the elbow. Tommy John is the most common injury involved with baseball and more than 530 pitchers in the major and minor league have had the surgery performed. I used to believe in arm care but never put forth the effort until I had to have Tommy John Surgery, now I take care of my arm after games and practice so I can prevent another surgery. 60 percent of Tommy John Surgeries come between the age range of 15-19. I was 15 years old, the first time I consistently started having elbow pain. I realized I was being overused, pitching too much and not getting as much of a break in between games pitched as required. I didn’t think too much of it; I thought the surgery would never happen to me. As the games rolled by I continued to put stress on it by throwing more and resting less. As my body was physically developing, my elbow wasn’t. 83 percent of surgery go’ers turn out to be successful if not more successful than what they already were prior to surgery. June 4th, 2014, two years after the initial pain in my arm began was the day I went under the knife. The surgery only allowed for me to play eight games during my junior year of high school. From here on out I had to work so hard to get back to normal, and than more so I could be better than I was. Rehab was twice a week for 2 hours every day; the exercises were repetitive...
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...What is UCL surgery? UCL surgery better known as Tommy John surgery. Tommy John surgery is a pitcher that plays baseball worst nightmare. The reason why they call it the Tommy John tendon is because he was of the first baseball players to tear their UCL. You can tear your Tommy John tendon many different ways. Such as javelin throwing, gymnastics, soccer, wrestling, football, softball, and cheerleading. Some symptoms of tearing your UCL are pain on the inside of your elbow, and a sense of looseness or instability in the elbow. UCL surgery many interfere with non-throwing activities such as batting for baseball, lifting weights, and running. Sometimes, a doctor can diagnose a UCL injury just through a history and physical examination. Tommy John surgery repairs an injured elbow ligament. It's most commonly done on college and pro athletes, especially baseball pitchers. But it's sometimes done on younger people as well....
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...speakers reveals the environment”Svamp-buck got away from, the chain gang yes-tidy (P.4, Line 32)”, and the fact that it is “normal” to shoot a black person, tells us that it is not happening in modern times. Tommy goes hunting in the woods, which is where the action starts. Later it moves on to the bar, where his father is telling his friends about, how brave his son was. In the beginning his father describes the forest particular, the beautiful colors, fresh stream etc. When Tommy is standing there, ready to kill, it is like everything is described in details, and I think it is because it is an important place in the text. The weather and environment reflects to the characters feelings. The sun is shining, when Tommy is waiting the woods, but when he is about to shoot the black man, the sun gets duller and there is a dead silence. I think it is probably because he is scared and nervous. In the end when they are all sitting in the bar, and Tommy is happy, because he is finally one of them, the Mississippi sunshine is mentioned Characters The first persons we are introduced to, is Tommy Grimes and his father Tom. Tommy is a white boy, and I think he is probably 12 years old “Soon they would be calling him Tim Grimes like his father (P.3, Line 6-7)”. It seems like Tommy has a beautiful point of view on life, but his father “brainwashes” him. He wants to grow up and become a real man, just like his father, so he can hang out with him and his friends at the bar. I do not think...
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...I. Viewpoint. I am using the point of view of Tom Brewster who is the newly promoted assistance product manager. II. Statement of Problem The situation happened with the Vice President of the company might lead to hostility or lack of respect between Tom Brewster’s staff and himself. III. Objective The objective of the study is to gain respect among the subordinates without inflicting another conflict with his staff and superiors. IV. Areas of Consideration * Tom Brewster is one of the field sales managers of Major Tool Works, Inc. who was promoted to his first headquarters assignment as an assistance product manager for a group of product which is relatively unfamiliar. * The product manager who is the immediate superior of Brewster is not present at the time of meeting. * Tom Brewster was invited by Jeff Reynolds who is the director of marketing to the meeting to help orient him of his new job. * The presiding officer of the meeting, Mr. Nick Smith , who is known with his reputation of bluntness ask a series of questions to the managers that Tom Brewster honestly confessed that he didn’t know the answers. * After the meeting, Mr. Smith realized that he was too harsh on Tom Brewster so he asks Jeff Reynolds about his actions in the meeting. * Mr Nick Smith telephoned his secretary to call Tom Brewster and ask him to report to his office. He then apologized to Tom and told him about his expectations three months from their meeting...
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...• Summary of the Case: Tommy Miah the name itself explains the person very nicely. Today Tommy Miah has become a brand name, whenever we hear the name first thing we recognize is food. This became possible only for the true entrepreneurial effort given by Mr. Tommy Miah, as we know that he believes in a slogan “Hard work, more hard work and marketing”. This great man is a gift to Bangladesh form a historical place of Bangladesh, The place is Maulvibazar which is positioned in Sylhet, 1959 was the year when this living legend was born. So the root of Mr. Tommy Miah is Bangladesh, he got the opportunity to migrate himself to another historical place of the world popularly known as Britain. The foundation base of cooking mania was actually a gift from his mother, when Mr. Tommy was young considerably a kid, he got the opportunity to get informal training from his mother so that was the starting of the journey now he is a celebrity chef of Britain. At the age of sixteen he got married to Rina Miah, only courageous people can take such decision. Getting married only at the age of sixteen is not a matter of joke. Now he has three children’s even grandchildren’s. Tommy got a job in one of Birmingham's many Indian restaurants as a kitchen porter, washing pots and pans. Back in his kitchen he kept on practicing and perfecting the dishes he learned from observing his master chefs at the workplace. Tommy Miah first started a conventional and restaurant in Birmingham's Broad Street...
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...Twentieth Century? Thomas Clement Douglas was born on October 20, 1904 in Falkirk, Scotland. He was often called Tommy. He and his family immigrated to Canada in 1911. They settled in Winnipeg, Manitoba. When Tommy was 10, he had a bone infection in his leg, osteomyelitis, which needed many operations. None of the operations helped him and his family could not afford to send him to a special doctor. He was extremely fortunate when a visiting surgeon volunteered to operate on him for free. He was also a minister and a politician. Tommy Douglas is the greatest Canadian due to the fact he achieved Medicare, became the first national leader of the NDP and fought for social programs even in the presence of strong oppositions. Tommy Douglas learnt from the experience of his sickness the importance of doctors. The sickness and how he was saved was his inspiration for the Medicare. He wanted everyone to receive the Medicare they needed, even if they did not have a great deal of money. During one of his speeches as a politician, he said, I came to believe that health services ought not to have a price-tag on them, and that people should be able to get whatever health services they required irrespective of their individual capacity to pay. This inspired him to work hard so as to make health care available to all Canadians at no cost. In 1959, Tommy announced the plan to establish a medical insurance called Medicare. He faced strong oppositions from Saskatchewan doctors...
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...Tommy O’Connell, Audit Senior An audit senior and staff accountant have some similar and different roles when it comes to an audit. The staff accountant does most of the “leg work” in an audit such as gathering invoices and compiling everything needed for an audit. An audit senior is one that will review the compiled documents and ensure that the work done by the staff accountant is done properly. The two have a similarity, though, were they both have to audit specific things such as accounts during the audit. However, the audit senior is typically assigned the more difficult accounts as they are known to be more competent and able to review the accounts better. In my opinion, I believe that the staff accountant role is more important because they are reliable for getting the bulk of the work done during the early stages of the audit. If these are not done timely and effectively, then the firm is likely to go over budget on their audits and would not be able to take on many clients. On the other hand, the audit senior position is more stressful because they are the ones who have to double check the work of the staff accountants and still do audit work such as auditing complex accounts. If I was Tommy, I would bring it up casually to the person who just told me that Carl would be assigned with me on the audit that I have heard that he is likely not a good fit for this type of audit because there are many complex accounts...
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...When I look at pictures of myself as a young child, I remember when life was simple, and all that mattered to me was watching the Rugrats or Spongebob. As a baby, many people would say I looked Like Tommy Pickles. As I grew a bit older, I began to change, not only physically, but mentally and ethically. I began to learn my how things progressed and learned about the many new rules of life. An important one at the time was washing your hands every time you use the bathroom and brush your teeth each night before you go to bed. I also had many priorities at my age in that point of my life. A very important one was watching the newest episode of Pokemon each Saturday morning or beating that next level in any game on my Game Boy. But now as I see myself growing older, my priorities have shifted in a different direction. I now have to constantly update my status on the social networking site known as Facebook or check my Iphone for that text message from my closest friends. Time progressed and as I grew, I began to think about my past, present, and future. I remember my childhood, and live my life in the present, always moving forward. But thinking about my future is something that was a bit challenging to me. I began to ask my self many questions like “What’s going to happen in a few years? Where will I be? What will I be doing?”. As time went on, would look in the mirror, and I’d ask my self who I see. I see the person I am now. I see the 17 year old young man, who is preparing to...
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...major houses are introducing. Then, by using their information system, which are linked to their supplier and the low cost manufacturers the company uses abroad, they can create a new collection in only five weeks and these clothes can then be made in a week and delivery to stores soon after where major fashion houses take six or more month for design. IT also gives Zara instant feedback on which of its clothes are selling well and which countries. Question 2. How has Zara’s business model changed the nature of industry competition? Zara’s business model changed the nature of industry competition like many of other design and retail companies have awakened to the threat posed by companies like Zara. Clothing designer like Ralph Lauren and Tommy Hilfiger have been forced to adopt similar approaches, bringing out new clothes collections several times a year and instituting price markdowns to sell inventory quickly. Question 3. What new strategies have emerged in the fashion industry as a result? Answer - Increasingly, many companies are realizing that a competitive advantage and superior profitable cannot be maintained by brand image alone, all clothing companies must learn to use new strategies to defend their differentiated appeal, something that can be easily or quickly lost in today’s fast-changing global marketplace. Case 2 – (The new HP gets up to speed) Question 1. What kind of multibusiness model is HP pursuing? The new HP is a leading global multibusiness IT – infrastructure...
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...Name of the Company Jindal Polly buttons Ltd. Corporate Profile Founded by late Sh. Shah Ram Jindal in 1960 is a diversified group of manufacturing companies, producing steel pipes, metal strips, chemicals and polyester buttons and metal buttons in India. Vision Emerging as global suppliers of buttons of the highest quality. Mission Now Button Up The Best. Management Decision The company has a liaison branch office in Dhaka, Bangladesh. The management of parent company has taken the decision of set the sales target of 5 million, but not Bangladeshi currency taka, in $. Now how much it is feasible for a branch of Buttons manufacturing Company to achieve this apex sales target of $5 million in 2013 whereas it is only $3 million in 2012? We say it is possible. How??? Reasons behind our assumptions ➢ Having a very strong Marketing team: The marking department of a company plays a vital role in achieving its sales target. Jindal buttons has some very effective and efficient marketing team who can promote the product to both actual and potential buyer. There are several team working in one region, each of the team has a capable team leader under whom some team member works, those who have been selected in various screening process and given with useful training. Those marketing people directly visit the office of garment buyer and maker and works for getting order. It is very important in garment industry for a supplier company...
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