...stood still and at some point Melissa cried a little. Afterwards we were quiet for a long time. It seems like ages. He gave us one final piece of advice before we went on. The texts in section A focus on social networking. 1. Write a summary of “Five clues that you are addicted to Facebook” (text 2) in about 150 words. “Five clues that you are addicted to Facebook” is written by Elizabeth Cohen. It is a short text that tells us stories about people being addicted to Facebook. In the story we hear about a person named Cynthia Newton. She has a 12-year-old daughter, that once asked her if she could help her with her homework, but Cynthia couldn’t because she was too busy with being on Facebook. According to the article, family therapists see more and more people who have a problem or are addicted to Facebook. Joanna Lipari compared Facebook to “The Truman Show”. “The Truman Show” is a movie about a world where nothing goes wrong. So for Joanna Lipari, Facebook is a world without problems and boundaries. The text also includes a list consisting of examples on that you might be addicted to Facebook. You lose sleep over Facebook, because you stay up late at night because Facebook is more attractive than your bed. 2. Give an outline of the positive and...
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...is also known as Twisties in other Asian market like Singapore, Malaysia or Thailand (this is an equivalent to PepsiCo’s Fritos/ Doritos for the Asian market). Beside using traditional promotion methods ad like print ads or broadcast ads (which will still be used after this specific campaign is over), the main content of this campaign is heavily emphasized on social media platforms, specifically YouTube and Facebook, which is also what I will focus on. This content is designed, proposed and operated by a local marketing agency instead of in-house department, which is a common practice for big organization. Since the method being used in the campaign is rather new, uncommon and is intended to work specifically for Vietnam market, I will describe the campaign (along with background information) so that it is easier to understand what the campaign is and why the company choose to do this, as well as to answer the discussion question (also because it’s impossible to find and understand what the campaign is about if you don’t speak the language) Background information: Facebook is currently the most popular social network platform in Vietnam, with over 20 million users over the population of 90 million. YouTube, while not having any details data, also seen improving in term of users and user engagement. This is contributed by 2 factors: 1- Internet connection quality in the country (especially in large cities) as a whole is rapidly improving and 2- the amount of Vietnamese user generated...
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...using Facebook 1 Negative effects of using Facebook Lester Gonzalez Everest College Running Head: Negative effects of using Facebook 2 Do you remember when Facebook first came out ? Likely you were still using MySpace at the time and all your friends were pressuring you to make a Facebook account. Well It seems that making a Facebook account was a right choice, according to society if you don’t have a Facebook account you are different and you do not fit in. Facebook has positives like keeping in contact with friends and looking at funny post , but have you noticed the negative effects Facebook have on people like depression, jealousy, and embarrassment? Over five hundred million people are logging into Facebook at any giving moment according to Kissmetrics a statistics website. Facebook is accessible over many devices too like Notebooks, tablets, cellphones, and even smart watches. So many people across the world log many hours onto Facebook, and most of these users get negative effects from Facebook. Studies have shown that Facebook has negative psychological effects on young adults. Lets switch to a perspective of a young adult who has dropped out of college to work fulltime at a Wal-Mart. When he logs on to Facebook he is met with pictures of his high school buddies graduating from college. The young adult is now filled with jealousy and dissatisfaction of his own life which may lead into depression. It is often seen on Facebook of...
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...including the new battles it creates for parents and their children. Parents today have an entirely new minefield of things to worry about that our parents never did. The internet has created a new more efficient way for people to communicate, this includes our children. The question then becomes, how much is too much? How young is too young? When are kids mature enough to not only realize that there are dangers in putting too much information on the internet, but to know what those dangers are and how to avoid them? Also, what affect will the potential cyber bullying have on kids? Social Networking sites like MySpace, Twitter, and mainly Facebook say that they respect the privacy of minors and that they create a safe place for people to connect; but do they really take an active stand for the privacy of all of their patrons, most notably the under eighteen age group? One of the primary concerns for parents with children using social networking websites like Facebook is cyber bullying. As Anne Weaver (2010) demonstrates in her article, Facebook and other Pandora’s boxes, bullying is not a new phenomenon, the danger in cyber bullying, particularly with Facebook, lies with the fact that it is a much more public degradation and far more permanent (p.24). But what exactly is “cyber bullying?” Cyber bullying is bullying that takes place electronically through mediums such as email, chat rooms, instant messaging, and social networking sites, among other avenues, suggests...
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...In this report, we discuss the following sentiment: > Privacy in a world of online social networks is an old-fashioned concept and young people feel less need to protect their privacy. This statement implies that young people do not care about their privacy, and do not act to protect their privacy, at least not as much as their elders. # Privacy Paradox The discussed sentiment is known as the privacy paradox. The study that coined this term makes the claim that "Adults are concerned about invasion of privacy, while teens freely give up personal information." The study claims that young people post too much of their private information in public spaces like Facebook and MySpace. This sentiment was not exclusive to adults either. According...
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...increasing sales of $1000 to $2000 in monthly revenue as of January 2014. The following decisions have been made: * Target females ages 7-12 * Incorporate ballroom designs and put six of the seven current designs on discount * Lower price range from $40-70 to $20-35 * Advertise using Facebook ads and Google ads * Stick with online distribution The following will now be discussed in detail. By targeting a young female audience, Korra will be able to form brand recognition within a newly developed market in the dancewear industry. The competing companies have been established for quite a while now therefore are faithful to specific brands already, making children an appropriate audience so they can come to be long-term customers overtime. Korra apparel uses high standard material and has reasonable pricing which are things parents search for when purchasing products. When the ballroom designs are released, the glitter and neon colors are expected to appeal to the young target market. Television dance shows like ‘So You Think You Can Dance’ have become popular due to ballroom dancing and parents want their children to become more active. If a young female feels confident in what she is wearing, she is more likely to pursue the activity. By keeping The Kai Bodysuit, sales are increasing, as it is already a popular item. The discount on the other six designs could help bring awareness to the company. Decreasing the cost range from...
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...Professor Wolfe English 101 16 November 2009 Facebook Facebook is one of the largest online social networking sites in the world. People of all ages and countries use Facebook as a way to communicate with each other. Furthermore, the launch of this site has changed the way we talk to one another, both on a personal and cyber level, in addition to how we are hired for a job. The sudden influx in popularity of the Facebook site has also changed our sense of privacy. We will post pictures of underage drinking and other various illegal or profane actions, but feel that we are not revealing too much because our actions are confined to the privacy of our Facebook friends. We change our profile pictures and post information, all creating an image of how we want others to perceive us. Facebook has changed the people communicate with one another, and privacy should not be a concern when using the site because it is the user’s decision who can access their information. Facebook was created by a man named Mark Zuckerberg. Actually, the term “man” could be used loosely, Mark is a mere twenty-three years old (Newmark). Zuckerberg attended Harvard University and created Facebook in his dorm in 2004 (Newmark). “The first month the site went ‘live’ in 2004, half of Harvard’s undergraduates signed up. Its popularity spread to other Boston-area campuses including MIT, Boston University and Boston College. By December 2004, the number of Facebook users surpassed one million” (Fleming). However...
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...“Five clues that you are addicted to Facebook”, is about Facebook addicted Cynthia Newton. She gets sucked into Facebook so much, that she neglects her daughter when she needs help with her homework. Her daughter goes to her room and sends her mother e-mails, asking for help. Newton doesn’t reply though, because she’s busy on Facebook. Newton knows it’s a problem; she has tried to cut down on her Facebook use, but failed. She checks her Facebook 10 times a day. She finds old schoolmates online, she even found a friend, who confessed he was her secret admirer in kindergarten. She often thinks about going cold turkey, but just the thought makes her uncomfortable. A family and marriage therapist, called Paula Pile, has clients who have the same problem as Newton. Pile has no cure for them. Therapists are seeing more and more people who are addicted to Facebook. In text one “What is social networking?” they say, that there is a lot of benefits to social networking. It is a good way to make friends from around the world, a good way to learn about other languages and cultures. It is also a good way to keep in touch with friend and family. Though there is a fear of viruses and sexual predators, but it’s just as dangerous in the real world too, you just need to know what you are clicking on and who you are talking too. In text 2 “Five clues that you are addicted to Facebook”, they make it clear that Facebook, is the devil’s work. They say Facebook is seductive and it interferes with...
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...New Narcissism A cultural phenomenon of our time 1. Introduce the subject of “New Narcissism” by giving a brief account of the phenomenon as it is described in text 1. Narcissism is the personality trait of selfishness. The first one ever to put a name on it was Sigmund Freud. He was inspired by the story about a handsome boy, Narcissus, who fell in love with his own mirror reflection. New narcissism is a modern version of the phenomenon narcissism, and today much of the youth are being narcissistic online on the internet. According to the article “Me, Me, Me” by Sarfraze Manzoor, new narcissism has come to life because society reproduces itself. People are more narcissistic than ever before and the number is increasing according to a study performed by psychologist. When Sigmund Freud put narcissism in relation to psychiatry, and made it recognized medical condition, it was a bad thing to be narcissistic, but the word narcissism does not seem that serious in our age. Nowadays people think of a narcissistic as a person, who is vain. The internet has a responsibility in the increasing amount of narcissism. The author gives an example of this, by telling the story about Chris Crocker, who became famous because of a video clip on the internet. In the clip he asks people to leave Britney Spears alone. He published the clip on the internet himself to get more attention. The article expresses that new narcissism is the offspring of today’s self-centred society, as the author...
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...a) Five clues that you are addicted to facebook is an article written by Elizabeth Cohen. It is about a mother named Cynthia who is addicted to facebook. Cynthia spends more than 20 hours a week online, half of the time for work as she has an online business and half the time for her own pleasure. The text tells us that there are no statistics yet to prove ‘facebook addictions’ however more and more people are telling their doctors that they have these so called “facebook problems” as Paula Pile refers to them, in the text. She says that facebook itself is not a problem, and that actually it is a good way of sharing your life events with your friends but when you start to loose sleep over facebook or you spend more than an hour on there a day, that is some of the factors of addiction. The text continues to discuss other factors of facebook addictions. b) Text number one talks of how social networking is a way of grouping individuals who enjoy the same interest. This is one thing that the internet is good for, meeting new people who we can share information with and in that way connect over similar interest and ideas. Social networking also give us a chance to talk to people from all over the world. Its an opportunity to discuss new cultures or new languages. However, one must always be careful with the information one shares as there are cases of people who pretends to be someone online who they are not, in real life...
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...Do social-networking sites such as Facebook, Myspace, and Twitter improve a young person’s social life or serve as a substitute for a real social life? Nowadays, our people live in the most advanced technology era. There are a lot of gadgets and accommodations for people to communicate with each others. In the past, we must wait until 3 or 4 days to receive a letter from someone we want to connect with them. But now, on our fingertips we able to talk, chat and make a new friend although the distance between each other are far away. That is called social-networking. There are a lot of websites that manage social-networking sites such as Facebook, MySpace and Twitter. These sites attracted a lot of people especially teenagers. For me, social-networking sites improve a young person’s social life because these sites are a medium for young people to improve their social skill and encourage them to become socialize with their parents, friends and community. First and foremost, social-networking sites are a medium for people to become socialize and improve their social skill because these sites use for the users to make a new friend and chat with their friends. When young people surf on one of these sites, Facebook as an example. They must create their own profile and add their friend in their friend list on their own. Instead of that, they able to communicate with other people to make them their friend and continue chat and know each other. As the time passed by,...
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...A Email Platform This question is going to analyse email marketing platform. Email marketing is a way of direct marketing to a group of people that are ether potential customers or who are already customers but looking to gain more attention to generate potential sale growth. “Opt-in is the key to successful email marketing” (Chaffey, Dave, p.400) The bulk of emails is sent to customers every day to get a possible sale. The main features of email marketing are very often discounts or coupons given by companies for subscribing on their website. For example company called My Uni Days is supplying students with latest discounts in different stores. However they are sending emails quite too often and in the result of that, students might not pay attention to them. Emails received, as an advert looks mostly very simple with big pictures to gain customers attention to a new product or service that company want them to buy. Having a big picture included in the email will gain customers attention and attract them to click on the button “To find out more, click here”. For example website called Low Cost Holidays will supply their customers with daily emails with big pictures of empty beaches and blue sea and no prices included in the email. Having no prices will encourage people to go on their website and check, which will be a one step closer to buy holidays and gain profits. Emails are made to be very easy to navigate through them in terms of finding things that customers...
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...The research done on the topic of teen dependency on technology and social media has shed some light on the controversial issue. Many believe that teens and young adults are too dependent on their electronic devices and that the dependency on electronics can have negative effects later on in life. So are people becoming more dependent on electronic devices for communication? What effects could this have on young adults and children? Bellinson, Jill. "Introduction to “Where the Wired Things Are: Children and Technology in Treatment”." Journal of Infant, Child, and Adolescent Psychotherapy 10.4 (2011): n. pag. Abstract. Print. Jill Bellinson, Ph.D., is a clinical psychologist and psychoanalyst as well as the author of the Journal of Infant, Child, and Adolescent Psychotherapy. As a Ph. D I believe her information on the topic very credible. Bellison presents this topic in an unbiased way by listing the pros and cons of having so much digital interaction. Pros such as the ability to be connected and ability to communicate at any time but cons such as cyberbullying, and stalking. Boyd, Danah. It's Complicated: The Social Lives of Networked Teens. N.p.: n.p., 2014. Print. Danah Boyd, a social media scholar and youth researcher has alma maters at Brown University, MIT and UC Berkeley School of Information. She is well known for commentary on sociality, identity, and culture among youth on social networks. In It's Complicated: The Social Lives of Networked...
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...FEELING BAD ON FACEBOOK: DEPRESSION DISCLOSURES BY COLLEGE STUDENTS ON A SOCIAL NETWORKING SITE Megan A. Moreno, M.D. M.S.Ed. M.P.H.,1Ã Lauren A. Jelenchick, B.S.,1 Katie G. Egan,1 Elizabeth Cox, M.D. Ph.D.,1 Henry Young, Ph.D.,2 Kerry E. Gannon, B.S.,1 and Tara Becker, Ph.D.1 Background: Depression is common and frequently undiagnosed among college students. Social networking sites are popular among college students and can include displayed depression references. The purpose of this study was to evaluate college students’ Facebook disclosures that met DSM criteria for a depression symptom or a major depressive episode (MDE). Methods: We selected public Facebook profiles from sophomore and junior undergraduates and evaluated personally written text: ‘‘status updates.’’ We applied DSM criteria to 1-year status updates from each profile to determine prevalence of displayed depression symptoms and MDE criteria. Negative binomial regression analysis was used to model the association between depression disclosures and demographics or Facebook use characteristics. Results: Two hundred profiles were evaluated, and profile owners were 43.5% female with a mean age of 20 years. Overall, 25% of profiles displayed depressive symptoms and 2.5% met criteria for MDE. Profile owners were more likely to reference depression, if they averaged at least one online response from their friends to a status update disclosing depressive symptoms (exp(B) 5 2.1, Po.001), or if they used Facebook more frequently...
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...Case Study: Facebook: It’s Not Just for Kids Facebook has become a social networking phenomenon. A place for people all over the world to connect, play games, share photos, and now days shop. While other social networking sites are meeting the status quo Facebook is setting itself apart by keeping the site new and exciting. Facebook is currently the fourth most trafficked site on the web. (Facebook: It's Not Just for Kids) However, even as Facebook is gearing up to expand they still have challenges to overcome if they want to stay on top of the social networking empire. People from all walks of life have discovered the joys of Facebook. However, a recent study by Spruce Advisors found that a large majority of Facebook users are extroverts and narcissistic. Facebook gives these personality types an additional platform to socialize and to promote themselves with the ability to upload an unlimited amount of pictures (there is nothing worse than a friend who uploads pictures of themselves three times a day!) and the ability to update their status every minute of the day. Many of these faithful Facebook fans have a large number of virtual friends and they tend to stay connected. On the other hand, Facebook gives the introverts a large assortment of games and other apps to utilize while still keeping them in contract with their small network of friends and family. The ability Facebook has to appeal to the extroverts and introverts in and of itself gives Facebook the potential...
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