...[pic] 1. INTRODUCTION Consumer market for designer apparel has become more varied today by surge of designer brands, brand stores, store brands, customization, promotions, fashion events, etc. The purpose of this study is to understand the Indian buying behavior with respect to designer apparel like clothing, jackets, ties and many others. It was found that with rise in the disposable income people were shifting towards buying designer labels. Presently 1/6th of world population uses desiner apparels. The apparels were brought for varied purposes such as party wear, casual wear, and special occasion wear. There was awareness of both national and international brands like Prada, Gucci, Armani, Ritu Kumar, Tarun Tehalani, Manish Malhotra and others. Consumers across both sexes, both young and old were buying designer wear though only in urban areas amongst educated and middle to high income groups. The apparel industry is greatly influenced by the ever changing consumer demand and preferences. National and international trends keep changing every season, every year. Indian consumers are increasingly becoming aware about the designer labels. Higher disposable income, credit facilities, e commerce, mobile wallets are all helping in making spur of moment decisions and facilitate buying. This is a study of the circumstances leading to, influencing factors, steps involved, time taken, marketing implications and other factors involved in the purchase of designer apparels...
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...Blackface Chic: High Fashion, Racechange and Cultural Tourism Race, Identity, and Public Culture Popular cultural representations, in particular those in the fashion industry, have recently reinvented a historically loaded image in their performances: blackface.1 In the past several years, blackface and other images of physical transformations of race have appeared in a number of high and popular fashion contexts including a “yellowface” fashion show in Shanghai sponsored by Karl Lagerfeld, supermodel Heidi Klum photographed wearing only chocolate syrup, an issue of French Vogue featuring a white model in black body paint and elaborate “African-inspired” costuming, a photograph in V Magazine of two models, one in blackface and one white, wrestling, two episodes of America’s Next Top Model involving racial and biracial transformation, and an editorial naming American Apparel and showing a woman in blackface. Blackface, though in a contemporary form more accurately described by the term “racechange,” or the performance of one race by another (Gubar 2000), far from being taboo have become an aesthetic in the fashion industry. Though popular magazines and newspapers such as Essence and a number of fashion blogs have responded to particular instances of racial transformation, there is relatively little scholarly work on the rise of racechange in contemporary fashion. This essay attempts to fill that gap in scholarship by examining racial transformation through...
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...Century..........4 * Nineteenth Century: The Rise of the Handbags……….5 * 1900-1920s: The Swinging Pochette and Egyptomania And 1930s: Art Deco..........6 * 1940s: the Rise of Shoulder Bags And 1950s: Handbags Reach Cult Status..........7 * 1960s-1970s: The Rise of the Youth Culture And1980s-1990s: The Unisex Bags……….8 * Twenty-First Century: "Man Purse" And Modern Origin……….9 * A casual men's messenger bag……….11 * history and evolution……….13 * Different Old And New And Expensive Bag……….14 * Top 5 Famous Bags..........15 * History And Prices (Bags)……….16 Conclusion * My Survey..........17 Bibliography Website And respondents of the survey……….18 15 Top 5 Famous Bags In The World 1. Louis Vuitton 2. Hermes 3. Chanel 4. Fendi 5. Marc Jacob History And Prices 1. Louis Vuitton is actually...
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...“A fashion is merely a form of ugliness so absolutely unbearable that we have to alter it every six months” (The Philosophy of Dress 9). For people in the victorian era, that quote was not true. Victorian people took their clothes very seriously. Victorian Fashion was very important back in that era. You would gain people's respect if you were stylish. Also you had to dress a certain way for certain things. People dressed very over the top . The clothes you wore everyday mattered a lot in that era. The Looks of the clothes were much different from what we wear today. It was always formal and women wore dresses most of the time. Victorian Era clothes were very over the top, prim, and proper. There were also different types of accessories,...
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...Case Study # 1 FM 212-Section #: Case Studies in Fashion Marketing Spring 2015 Monica Allen 03/16/15 Professor Kohan Case Study: A Step 1: The Growth of Fast fashion has resulted in large amounts of disposable clothing, which is environmentally unsustainable especially with continuation. Step 2: * Fast fashion retailers are a Major part of the current fashion chain. * The world’s supply of women’s clothing is at least 7 times that of men’s. * The price of disposable clothing makes it very tempting to young female consumers as well as easy to dispose of. * Fast fashion makes it easy for the consumer to wear an item once and discard of it to buy a replacement. * The current raise of consumerism in the United States and Europe will result in the exports of used clothing in other countries to increase. * Fast Fashion is being made at a fast speed overseas in large quantities for very cheap. * Disposable clothing is being created quicker than they are being recycled. * The demand of synthetic textiles has doubled, Not only that the process in which the textiles are created is energy-intensive. * Textile waste is filling up landfills in large amounts. * Cotton is the most widely used fabric in the world. Growing cotton requires large amounts of harmful pesticides. * Chemicals used in growing highly demanded natural and synthetic fibers are classified as hazardous by the World Health organization. Step 3: 1.Government has...
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...exclusive personal style services, which include a detailed Style Assessment, will ensure that our customers are well dressed. De Kliek is a woman-owned business currently organized as a Sole Proprietorship. * Clothing for stylish women * De Kliek will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for women, and will be the exclusive U.S. home of the German line, Herr Frau. In addition to the fabulous Herr Frau line, De Kliek will feature other choice selections by American and European designers such as Hocken, Weekend Maxine, Tosca and Catherine the Great. The De Kliek customer is a busy professional woman who lives in Los Angeles with a household income over $100K. She enjoys the boutique fashions and wants a place where she can go to get services that meet her busy lifestyle. * Unique & innovative * De Kliek will provide services such as Style Assessments, alterations, personal shopping, and special ordering to customers during store hours and by personal appointments. Style Concierges who are trained within the image industry will be available to customers on a daily basis. De Kliek's innovative Style Assessments and educational emphasis in helping women develop their personal styles will enhance our reputation as a truly unique boutique. * Getting the word out * De Kliek will generate awareness and sales by utilizing PR...
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...Current Market and Target Market………………………………………………………………..…….8 3.8. Identification of Business Goal of Strategy……………………………………………………………8 3.9. Engagement Strategy and Technologies…………………………………………………………….…9 3.10. Overall Schedule of Strategy and Campaigns………………………………………………………10 3.11. Resources and skills required for performing strategy…………………………………..……12 3.12. Key Performance Indicators and Analytic Tools………………………………………..…………14 3. Evidence of Social Media Campaign…………………………………………………………..……….16 4.13. The Goal of the Campaign……………………………………………………………………..……………16 4.14. Plan of Content for 5 days and Evidence of Social Media Campaign…………………...16 4.15. Conclusion and Recommendations……………………………………………………………………..17 4. References List………………………………………………………………………………………………….19 5. Appendix 5.1 Screenshot of W’ Style social media strategy execution 26th Oct- 30th Oct…………..20 5.2 W’ Style social media platform web...
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...Which Subcultures influence to modern fashion 1 Contents. Abstract………………………………………………………………………………………………3 Introduction……………………………………………………………………………………......4 Chapter 1. Cholo subculture………………………………………………………………...4 Chapter 2. Psychedelia of hippies……………………………………………....5 Chapter 3. Bloomers. Sport style………………………………………………..7 Conclusion…………………………………………………………………………………………..10 List of references…………………………………………………………………………………10 List of figures………………………………………………………………………………………11 2 Abstract Fashion is dynamic - it constantly changes. Moreover, some people choose the behavior or lifestyle influenced by fashion trends. Each subculture strive to create their own, such as to disassociate itself from the conventional, to preserve its originality and identity. However, some subcultures have other, and creating their own distinctive culture, they develop and enrich human culture in general. This article examines the relationship between few subcultures and the currently fashion through an analysis of Cholo subculture, psychedelia of hippie and sport style. Since the time of 20s century designers drew inspiration from street fashion and various subcultures that have their own unique style. 3 Introduction According to the 'Oxford English Dictionary online' defines a...
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...Chanel ------------------------------------------------- Top of Form Bottom of Form * Born: August 19, 1882 in Saumur, France * Died: January 10, 1971 in Paris, France * Nationality: French * Occupation: Fashion designer Legend. Coco Chanel once declared, "Legend is the consecration of celebrity," and no other fashion designer in history has exceeded either Chanel's celebrity or her legend. She was a fiercely independent lover of dukes, industrialists, and artists; a confidante of many of the creative geniuses of her day—among them, writer Jean Cocteau, painter Pablo Picasso, ballet impresario Sergei Diaghilev, and composer Igor Stravinsky; and a self-created image of the free-spirited "new woman" of the 1920s. Through her personal example and the fashion empire she established, Chanel launched and sustained the movement toward simplicity, practicality, and unfussy elegance in women's clothing. "A fashion that does not reach the streets is not a fashion," she said, and by the early years of the 1920s, Chanel fashion had reached streets throughout Europe and the United States. Early Life. Chanel both obscured and embroidered upon the facts of her early life; as one of her biographers declared, "She was herself a Chanel creation." Though she claimed to have been born in Auvergne in 1893, records show that she was actually born in the poorhouse of the town of Saumur ten years earlier. Her mother, a poorhouse employee, and her father, an itinerant tradesman, were...
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...University of Phoenix Keeping It Cute (KIC) Fashion Inc. Orientation and Training In 2005, an 18-year-old woman left her home in Bowie, MD for the promise of Los Angeles. She arrived with only $2500 dollars in her purse. In the beginning she struggled looking for a job and a place to stay and things were hard. To make ends meet, she worked as fashion designer’s assistant full time and a waitress part time. She was able to put up a few dollars and finally get a place of her own. Things were not easy for Kytemique but she always manage to save money and move forward. She met an older woman name Sonja Jackson and they had a lot in common and she explained the business to her so they decided to open up a boutique together. Sonja helped Kytemique out a lot. In 2008, the two opened their first boutique called, Keeping It Cute in West Los Angeles, CA. This was the start of what would become the retail legend of KIC Fashion Inc. From the beginning, Kytemique’s business philosophy was based on exceptional service, selection, quality and value. The company built a devoted customer base; and in 2009, the partners added their second store. In 2010, Kytemique’s partner retired and sold her share of the company to Kytemique. The company soon grew to become the largest independent clothing chain in the United States. By 2011, KIC Fashion had four stores in Washington, DC and 2 in New York and 5 in California. While KIC Fashion is still growing nationally, it focused on...
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...Total Quality Management in London Fashion Week By Name Course Instructor Institution Location Date Table of Contents Table of Contents ii 1. Introduction 1 2. Strategies Used to Manage Quality within an London Fashion Week 1 2.1 Continuous Improvement 2 2.2 Employee Empowerment 2 2.3 Benchmarking 3 2.4 Quality Circles 4 2.5 Just-in-time (JIT) 5 2.6 Knowledge of TQM tools 5 3. Staff Management Variation in London Fashion Week 6 4. Conclusion 7 References 8 1. Introduction Total quality management (TQM) involves principles that ensure that every organization stakeholders especially managers and staff are committed to attaining and maintaining highest standards in their respective duties. Events have several activities that need to be executed appropriately so that goals can be achieved. Therefore, total quality management is a vital aspect that should be implemented in events. TQM enhances efficient planning and implementation of event activities for the effective achievement of expected results and outcomes (Kaynak 2003). TQM enhances the satisfaction of clients by tailoring event plans and services based on the description of customer specification. Ultimately, it leads to the establishment of a good reputation, reliable products, and services and minimizes cost by eliminating rework and failure cost. Therefore, TQM is a continuous process that executed during in the entire process of the event to only meet but also exceed the client needs...
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...Myntra.com has very clearly sorted the information element on its sight, where the each segment has been covered very clearly in its landing page or home page. This covers a large portion of the information that a customer would look for while shopping online. Myntra has covered from the most basic information to more complex information that advanced customers would look for. The below are listed as basic information 1) Information on apparels based on gender 2) Information on discounts 3) Information on sale The more advanced information like 1) Designer ware 2) Beauty tips 3) Fashion trends 4) Information on designers 5) Information on new launches from brands It also carries information on all that the customer would want to know on what are the current trends. The information on the site is elaborate with regard to the fashion and apparel, and one more advantage of the information on Myntra is that it is much sorted and the customer does not have to look for in sub pages. This makes the experience on Myntra easy to navigate and a pleasure. It also covers information on shipping, tracking the consignment, cancellation and returns Price Like all other .com organizations the price is very clearly displayed on Myntra for each and every product and if compared to the market it is competitive. The price range displayed is vast which gives every segment an opportunity to feel as part of the site. This is indicated by the presence of...
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...Analysis Summary There are various economic forces that affect apparel retailers. Consumer confidence is the most important; people don't shop when they are not feeling good. Unemployment also has an effect, in that fewer women out in the workforce means less disposable income for high-end quality clothing. Thus, the large discounters (Target, Sears and Wal*Mart) are now working with top designers to bring designer apparel to the masses. Although they can't compete on quality, their continued development of the trend could have a direct impact on retailers who sell designer clothing during tough economic times. Fortunately, the luxury goods market, of which De Kliek is a part due to the high-end brands it will carry, has remained recession-proof, as clearly indicated by the successful 2003 results for Coach, Tiffany and Saks. According to Women's Wear Daily, luxury firms forecast a strong 2004, particularly for accessories and footwear. However, the strong Euro and slowdown in wealth creation are big concerns and managing a balanced quality-price ratio is the key to success for luxury retailers. "Fashion is a requirement for those who are high in their success." -Luxury Consumer In the luxury market, luxury consumers (defined as "affluents" who have household incomes of over $100K) spent more in 2003 than 2002. [1] Based on focus groups, United Marketing believes luxury consumers see apparel and accessories as more of a necessity than a luxury. This is good news to boutique retailers...
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...British fashion consumers, how they have developed and their impact on retailers, there is recognition of the decrease in demand for disposable fashion and investigation into competitor brands and ranges who are responding to the market. The plan discusses the different pricing strategies that River Island can use to differentiate the collection from their existing product offering and to a different consumer base. There is also investigation into the company’s opportunity to penetrate the market and win a share of the British manufactured garment industry. The plan offers consideration of corporate social responsibility, the impact of fashion products on the environment, ethical sourcing and the effect of British manufacture on the UK economy and particularly the individual communities, as well as suggestions of promotional marketing techniques that could be adopted by the brand to evoke excitement within the customer base. Business Plan The Business Opportunity River Island is established as one of the biggest British fashion retailers on the high street and is becoming one of the UK’s key retail exports. There are almost 300 River Island stores across the globe, including Europe, Asia and the Middle East, thus the brand represents a unique and original, British style internationally. The brand is a fast fashion retailer, reacting almost instantly to trends, however SWOT analysis has shown that this may be weakness of the brand (See Appendix 1). The fast fashion trend...
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...CHANEL’S BRAND STRATEGIE ANALYSIS REPORT | MKT100 ID: 5305678 TABLE OF CONTENTS Introduction 2 SWOT Analysis 3 Industry Analysis 4 Target Audience 4 Market Positioning 5 Product 5 Price 6 Place 7 Promotion 7 Advertising 8 Celebrity endorsements 8 Fashion show 8 Movie 8 Competitor Analysis 9 Gucci 9 Louis Vuitton 10 Hermès 10 Recommendation 13 Conclusion 14 References 15 Introduction According to Somma, M (2010), “Chanel is a brand known by everyone, wanted to by nearly all, and also tried and practiced by very few,” making it an appreciated asset. Double "C" logo has become the pride of the global fashion industry, is stand for the brand a woman on this world most like to have. Chanel is famous brands over 90 years’ experience, Chanel has a constantly elegant, artless, well-dressed style, she is expert in breaking through the traditional as initial as twentieth Century 40's to efficaciously "tied up" the ladies into the artless, relaxed, which is maybe the first modern casual ensemble. After Chanel's death, the succession in 1983 by the design genius of Karl Lagerfeld, he has freedom, arbitrary and easily design mentality, and he always unbelievable feeling of the unity of two opposites in the design of works of art, both creative and noble, both French romance, humour, another German severe, fine. He did not change the shape of lines and favourite colour, but from his project from beginning to end all can work out "Chanel"...
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