...etc. (International Air Transport Association, 2007). Vietnam Airlines (or VNA) which was originally established in 1956 under the name Vietnam Civil Aviation is the largest full-cost airline in Vietnam (CAPA – centre for Aviation). With a 40.6% market share, Vietnam Airlines has a tremendous opportunity in expanding their business for both domestic and international network in tourism industry. According to CAPA, with the investment in new aircraft and flight network, Vietnam Airlines desires to become the second largest full-cost airline in Southeast Asia by the year 2020. To implement this expectation, Vietnam Airlines should have overall information of the company to set up the suitable marketing strategy in the next period. Internal Analysis As the first corporation in civil aviation industry in Vietnam with the government assistance, Vietnam Airlines has its own strengths. However, weaknesses are inevitable in any organization including Vietnam Airlines. Strengths Obviously, many state-own companies have advantages in operations due to the support from the government, so as Vietnam Airlines. With a long time in this industry, Vietnam Airlines is considered as a traditional airline and a strong brand in domestic market. In people’s mind, it is an experienced and reliable local airline in service quality, safety and technology. Besides, Vietnam Airlines offers a diversified service system for different segments from high class to economy which allows everybody to...
Words: 3880 - Pages: 16
...Executive summary: The tourism marketing strategy has been prepared with realistic, achievable goals and objectives that will maximise the opportunities provided to tourism operators within UK. It is constructed in a manner that provides linkages with the marketing strategies of major industry stakeholders. Britain tourism industry profile: Tourism is the UK’s sixth largest industry – amounting to £105bn in revenue each year. It has employed over 1.3m people, generates £20bn per annum in foreign exchange and contributes an estimated £24bn per annum to the Exchequer through VAT and other taxation. Value of tourism industry in UK: There is great potential to increase the tourism industry in UK. The table shows the value of tourism in UK both in terms and percentage. Table: 1 value of tourism (real terms) Sectors | 2010 | 2020(expected ) | Inbound tourism | £20 bn | £36 bn | Domestic tourism | £70bn | £112 bn | Outbound tourism | £15bn | £24bn | Total | £105bn | £172bn | Table: 2 value of tourism industry (%) Sectors | Percentage (%) | Inbound tourism | 19% | Outbound tourism | 14% | Domestic (day visitor) | 46% | Domestic (overnight) | 21% | 14 Advising tourist on product, contract Transport to the destination Providing accommodation food, etc. Organise event, experience Transport from the destination Travel Agent Transport Company Hotel, Restaurant Site Operator, Cultural...
Words: 2386 - Pages: 10
...[Rajasthan Tourism Proposal] | | Table of Content SR NO. | TOPIC'S | PAGE NO. | 1. | Introduction of Rajasthan tourism | 3 | | 1.1 Brief Background of Rajasthan tourism | 4 | 2. | Aim's & Objective of Rajasthan Tourism | 4 | | 1.1 Aim's of Rajasthan Tourism | 4 | | 1.2 Objective of Rajasthan Tourism | 5 | | 1.3 Context of Rajasthan Tourism | 6 | 3. | Preliminary Literature Review | 6 | | 3.1 Tourism Industry in Rajasthan of India | 6 | | 3.2 Tourism Market of Rajasthan | 7 | | 3.3 Tourism Business and Economic Development | 8 | | 3.4 Tourism and the Government of Rajasthan | 8 | 4. | Research Methodology | 9 | | 4.1 Process of research | 10 | | 4.2 Defining Research problem | 10 | | 4.3 Reviewing Concepts & Theories and Review of Previous Research Findings | 10 | | 4.4 Secondary Research | 10 | 5. | Ethical Considerations and Issues | 11 | 6. | Time Plan | 11 | 7. | Bibliography & References | 12 | Rajasthan Tourism (The land of Kings) 1. Introduction of Tourism Industry 2012 was a milestone year for tourism; over one billion tourists travelled the globe in a single year. Five to six billion more are expected to have travelled within their own countries. consider that just over 60 years ago the number of international tourists worldwide stood at a mere 25 million. Never before did so many people travel to so many places as in 2012. One billion international tourists are both a challenge...
Words: 3839 - Pages: 16
...Market Research Hotel and Leisure Hotel room inventories in metro manila continue to increase annually with last year posting over 800 new units delivered. These hotels include acacia grove hotel (262 rooms) in alabang, f1 city center (240) in bonifacio global city and the recently completed remington hotel (300 units) in new port city. As of 2h 2011, overall hotel occupancy was at 65% while room rates for both five-star and four-star remain generally stable at us$255 to us$260 per night. Expectation on occupancy is to exceed 65% at the end of this year considering the increase in visitor arrivals particularly towards the holiday season Supply Investors are kept positive in their outlook on the hotel and leisure industry as key market scenarios had a favourable impact on the tourism sector last year. This includes the rise in business and leisure travel which was driven by competitive travel packages, discounted rates of different airlines and agencies, and heightened local tourism campaigns, over a backdrop of a generally stable economy. The latest government data shows that in the first eleven months of 2011, international arrivals reached 3,522,887 or a 12.6% increase over the same period a year ago, even topping the total arrivals of 3,520,471 recorded in the full year of 2010. Similarly, air passengers continued to increase by 14.1% to 14.03 million from January to September...
Words: 1681 - Pages: 7
...VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European Union funded Environmentally and Socially Responsible Tourism Capacity Development Programme (ESRT). The content of this publication is the sole responsibility of the ESRT programme and can in no way be taken to reflect the views of the European Union. The European Union and ESRT do not guarantee the accuracy of the data included in this publication and accept no responsibility for any consequence of their use. By making any designation of our reference to a particular territory or geographic area, or by using the term “country” in this document, ESRT and the EU do not intend to make any judgements as to the legal or other status of any territory or area. ESRT and the EU encourage printing or copying exclusively for personal and non-commercial use with proper acknowledgement of ESRT and the EU. Users are restricted from reselling, redistributing, or creating derivative works for commercial purposes without the express, written consent of ESRT and the EU. Environmentally...
Words: 10550 - Pages: 43
...bodies and international agencies on the travel and tourism sector 2 Role of the Government in Tourism 2 Role of the government bodies 4 Roles of International Agencies 5 United Nations (UN) 6 United Nations World Tourism Organization (UNWTO) 6 World Travel and Tourism Council (WTTC) 6 Driving the Agenda - raising awareness of travel and tourism industry as a revenue generator. 7 The Facilitator: educating industry participants. 7 The Networking Forum 7 Q 2.2 Illustrate how local and national economic policy has an effect on the success of the travel and tourism sector 8 GOVERNMENT ECONOMIC POLICY AND TOURISM 8 • Direct Influence 8 Taxation (remove money) 8 Infrastructure investment and maintenance (inject money) Government spending on tourism 8 Tourism development 9 • Indirect Influence 9 Q 2.3 Analyse the implications of political change on the travel and tourism sector in various countries 10 Impact of political change on the travel and tourism industry 10 IRAN 10 CHINA 11 Reference and Bibliography 12 Q 2.1 Explain the role of government, government sponsored bodies and international agencies on the travel and tourism sector Role of the Government in Tourism The role of the government, according to traditional political theory, is concerned with maintaining law and order, defence, internal communication and transport infrastructure, and economic redistribution. All of these affect tourism. There are two levels in the role of government in...
Words: 2717 - Pages: 11
...Marketing Plan for Tourism Macedon Ranges Executive Summary This case study was written to address the topic of Marketing Plan for Tourism Macedon Ranges. The case study draws attention to the background analysis of the Macedon Ranges and how it interacts with the market with main objectives for improving tourism. The foremost aim of this marketing campaign is to create greater international awareness of the Macedon Ranges to the desired customers. A problem that the Macedon Ranges face is the lack of visitors with a declined statistic in 2010 compared to the previous five year time line. To overcome this problem, a marketing campaign solution is too broad out there advertisement techniques, by using social media sites, such as Facebook and YouTube, which has been believed to be a key source for tourist attraction. It also has the added benefits of being a cheap and efficient method to reach the target audience. With the growing number of travelling youths that are active on social media platforms such Facebook, Twitter and YouTube, the ability to advertise on these sites will increase the diversity of tourists especially from within Australia, Europe and the United States. In efforts to increase tourism population, after implementing the marketing strategy to step into the social media scene, it has been concluded since 2012 that the low visibility status which the Macedon Ranges faced has disappeared and tourism is at a high once again. It is recommended to continue...
Words: 2522 - Pages: 11
...The Bangon Tours Project is a project of the Department of Tourism and the Tourism Promotions Board undertaken by travel agencies and tour operators to maintain and strengthen the health of the country’s domestic tourism, to push international tourism, and to speed up recovery. Bangon Tours encourages the Filipino market to travel within the Philippines during the holiday period from December to February, to visit our country’s fun destinations, and to contribute their share in our recovery and rebuilding efforts. We all know that for the few remaining months of 2013, a number of consecutive calamities happened in our country. And because of this we have experienced a slowdown of arrival growth rate in our domestic tourism. This project of the Department of Tourism is a great opportunity to help victims and survivors of the calamities that happened and at the same time, I think this is also a great way on how to promote domestic tourism in the Philippines. It is true that domestic tourism has indeed slowdown because of the calamities that happened especially to our major tourism contributors like Bohol, Cebu and Northern Palawan. We saw trees being toppled down by the raging storm, roads were devastated and blocked by fallen trees, broken bridges, and heritage sites like Loboc Church in Bohol collapsed due to a magnitude 7.2 earthquake that struck Visayas region last October 2013. But despite all of this, it’s overwhelming to see the efforts from our fellow countrymen who dedicates...
Words: 555 - Pages: 3
...Alicia Oriol Marketing Plan Marketing MKTG522 Group travel for Young Adults Prof: Heather Teague February 24th 2013 Table of contents Executive Summary Situation Analysis Market Summary SWOT Analysis Competition Product Offering Keys to Success Critical Issues Marketing Strategy Mission Marketing Objectives Financial Objectives Target Markets Positioning Strategies Marketing Mix Marketing Research Controls Implementation Marketing Organization Contingency Planning Conclusion Executive Summary Travel and tourism are critical to the American economy. This growing industry offers significant Potential for job creation across all regions of the country. Federal policies on matters ranging from national security to transportation and from trade to natural resources management affect travel and tourism, and its potential for growth. In a global economy, a range of businesses depend on travel and tourism policies to enable clients, customers, and colleagues to conduct business in the United States. In addition, ensuring that international visitors have a positive experience in America is an essential component of our public diplomacy and U.S. foreign policy. There are people who never left the US, there are some beautiful places that young people should visit and would enjoy visiting, being in the travel industry, I travel all over the world with my children, it is be both educational and entertaining. When you travel to the outside world, your...
Words: 5871 - Pages: 24
...2. Industry Overview 6 2.1. Key Components of Hospitality Industry 6 2.2. Global overview 6 2.3. Indian overview 7 2.4. Market Structure 10 2.5. Industry metrics 12 3. Challenges faced in the Sector 14 3.1. Global economic uncertainty 14 3.2. Seasonality of demand 14 3.3. Oversupply 15 3.4. High Employee turnover 15 3.5. Lack of MICE related Infrastructure 16 3.6. Inadequate supply of quality talent 16 3.7. Low security 17 3.8. High cost of developing property 17 3.9. Poor Infrastructure 18 3.10. Difficult project financing 18 4. Growth Drivers 18 4.1. International tourist arrivals 18 4.2. MICE Destination (Meetings, Incentives, Conferencing, Exhibitions) 19 4.3. Government spending to boost growth 19 4.4. Improving economic environment 20 4.5. Increasing spending power 21 4.6. Government Support (Non-Monetory) 21 4.7. Offers from Airline Industry 24 5. Emerging Trends in the sector 25 5.1. Premium Hotel’s profitability to hit lows 25 5.2. Increasing revenues from F&B Segment 26 5.3. Development of niche tourism offerings 26 5.4. Growing trend towards service apartments 27 5.5. Growing demand for budget segment 27 5.6. Increasing interest of international operators 28 5.7. Growing trend towards spa and gymnasium facilities 28 6. Factors influencing Revenues 28 6.1. Segmented Market 28 6.2. Perishable Inventory 29 6.3. Low Marginal Cost 29 6.4. Advanced Bookings 29 6.5. Demand Fluctuations 29 7. SWOT...
Words: 10495 - Pages: 42
...mThe Ten “P’s” of Travel, Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell, Sr., PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers, motivates purchase, and fulfills genuine customer needs.” -James Makens et al., Marketing for Hospitality and Tourism, 1999 Ten “P’s” 1. Product The tourism product differs from other products due to the wide range it covers, including such areas as accommodations, transportation, food, recreation and attractions. Often the product includes intangibles such as history, culture and natural beauty. Many times the hospitality or tourism product is viewed as more of a “service” in the customer’s eyes. The closer we can determine how to satisfy the customer’s needs, the more successful the destination will be. Ten “P’s” 2. Price This refers to the amount customers pay for the product or service provided. A quality tourism experience at a fair price is what the customer is looking for in most cases. Pricing should be based upon clear-cut goals and objectives: survival, profit maximization, market share, competition or positioning. Ten “P’s” 3. Place The place where the customer buys the tourism product can vary greatly. Travel agents, tour operators and tour wholesalers are a few examples of the distribution points for tourism products. Look for new distribution points in which...
Words: 955 - Pages: 4
...up to date, understand AND speak the language. Glossary Below is a glossary of general industry terms and tourism abbreviations. A ABS Australian Bureau of Statistics. Advertorial A paid advertisement in the print media that resembles a story or editorial comment. AFTA Australian Federation of Travel Agents. AITT Australian Institute of Travel and Tourism. Allotment A limited number of rooms or seats available to wholesalers to free sell. AVIC Accredited visitor information centre. Travel information centres located at a destination to assist visitors to the area. AVICs provide information about accommodation, tours, activities, events, etc. Some AVICs also make bookings. AVICs are “accredited” centres, identified by an italic “i”. B B&B Bed and breakfast facility; usually not more than six rooms. Benchmarking Comparing results with similar tourism businesses or assessing the business against an industry average. ANR Arrival notification report used by wholesale agents. BEC Business Enterprise Centre. APEX Airlines advanced purchase fare. BLIS Business Licence Information Service. ATE Australian Tourism Exchange. ATE is Australia’s largest international tourism trade show for inbound operators and overseas wholesalers; coordinated by Tourism Australia. Block booking Hotel rooms held without deposit for regular group travel. ATEC Australian Tourism Export Council, formerly known as ITOA. ATLAS Computer/reservation system used by some travel agents. ATO ...
Words: 3149 - Pages: 13
...of Indian Tourism Industry Anurag Dugar* Competitiveness is a comparative concept, primarily applicable at the company or firm level (McFetridge, 1995) and indicates towards its willingness and ability to compete in a given market, but the contemporary usage of this term has extended its traditional meaning to new dimensions. However, for one school of thought, competitiveness is equally applicable to all business enterprises, levels of government and nonprofit agencies and workers of the postmodern nation state. (Hillman C. H. 1992), but for another the underlying premise for competitiveness is - ‘firms compete, and not nations’, for example, according to Krugman - "The world's leading nations are not, to any important degree, in economic competition with each other" (Wikipedia). Similarly, Porter holds that - diversified corporate do not compete; only their business units do. Thus, according to the second school of thought competition occurs at the business unit level and hence the ‘corporate strategy’ must reinforce and focus on nurturing the competitiveness of each (business) unit. From this perspective, Nations can be visualized as diversified conglomerates and its sectors, industries and firms as its diverse business units, and then the role, relevance, importance and impact of “Government Policies” (Corporate Strategy), on the competitiveness of its sectors, industries and firms (business units) is clearly elaborated and India (as a conglomerate) and its Tourism Industry...
Words: 5376 - Pages: 22
...non-essential spending is down, which will have a negative economic impact. Conversely, new technologies such as efficient aircraft are allowing for more visitors to the region. A current concern is that of global warming, being a beach front city, this will affect the climate and cause beach erosion. The Gold Coast and Queensland are famous for the Sun and Surf as well as a very active party and bar scene, and some world famous events. The existing marketing plan has made good use of these factors, although the report has shown that it may be further refined. A brand-new aspect of the Gold Coast promotion has been introduced in the form of a new logo which consists of a rainbow theme. It has been designed to appeal to several markets such as self discoverers, active explorers, and stylish travellers, un-winders, social fun-seekers and connectors which are further outlined in the target market section. In order to promote the destination effectively, this report justifies that the existing types of advertising are very successful, although there is certainly room for refinement. The existing methods will be used in conjunction with new methods to create a successful new plan, including; media and print advertising, pricing discount, events and exhibitions, Internet and the Public Relations (PR). As well as this, the report also describes several...
Words: 6140 - Pages: 25
...SPAIN: FROM ECONOMIC CRISES TO TOURISM COMPETITIVENESS José Francisco Perles-Ribes* (corresponding autor) (jose.perles@ua.es) Ana Belén Ramón-Rodríguez* (anar@ua.es) Antonio Rubia-Serrano** (antonio.rubia@ua.es) Luis Moreno-Izquierdo* (luis.moreno@ua.es) *Department of Applied Economic Analysis, University of Alicante ** Department of Financial Economics and Accounting, University of Alicante Faculty of Economics and Business Sciences University of Alicante Campus San Vicente del Raspeig 03080 Alicante Tel: 96 590 36 09 Fax: 96 590 93 22 Corresponding author details: José Francisco Perles-Ribes (jose.perles@ua.es or jfperles@gmail.com) Particular adress: Urb. Manzanera 13-R 03710 Calpe (Alicante) Tlf: +34 635 617 159 SPAIN: FROM ECONOMIC CRISES TO TOURISM COMPETITIVENESS Abstract: This paper considers the influence of economic crises on Spain’s tourism competitiveness. This competitiveness is measured by its share in world tourism. Analysing a period of forty years, the permanent effects of temporary or structural economic crises on competitiveness are observed. Furthermore, it identifies the economic transmission mechanisms operating and links them to the most relevant explanatory models of tourism destination competitiveness. The main conclusion obtained is that the effects of shocks on competitiveness are not neutral and that the negative effects are more persistent in highly intensive crises. This effect works through two basic transmission mechanisms: the...
Words: 9427 - Pages: 38