...dimensions of Quality that must be emphasized by McDonalds to remain competitive in the food industry? Ans:- the different dimension of quality which McDonald must be emphasized to compete in food industry market are Reliability or consistency in their product throughout the world, giving quick service to their customer and Aesthetics which means color style decoration of franchises, these all play major role in customer satisfaction. Which mostly give it advantage from their competitors. In the case the McDonald adopted new innovation to speeding their service and The McDonald should more emphasized on the adaptation of new technology which is helpful for speeding up their services and may help to improve their performance in other area to satisfy their customer and may compete with their competitors in the food industry market in future. Reliability is another dimension of quality that give advantage from competitors to McDonald that it give same product everywhere which means that in every franchises give same quality product to their customer as a result more loyalty from customer side. It increases customer satisfaction. Q2:- Among the six concepts of TQM which one are adopted implemented by McDonalds? McDonald is using concepts of TQM which are as follows with example. 1: Leadership A committed and involved management to provide long term top to bottom organizational support to implement over all TQM e.g. McDonald in this case adopting new technology for speeding...
Words: 919 - Pages: 4
...2/15/2015 2/15/2015 Mikee Lyka C. Menes 3-Marketing Management Mikee Lyka C. Menes 3-Marketing Management Total Quality Management (Companies) Total Quality Management (Companies) * Total Quality Management of McDonalds Introduction The father of the quality movement which is W. Edwards Deming introduced the concept of management named Total Quality Management (TQM). This approach management originated in Japanese Industry in the 1950’s and became popular in the West since early 1980’s. TQM is a system for a customer focused organization in continual improvement that involves all employees of all aspects of the organization. Employee involvement, focus on the customer, benchmarking, and continuous improvement are the four significant elements of TQM. Besides, there are some management techniques which involve in the implementation of TQM, such as quality circles, Six Sigma, reduced cycle time and continuous improvement Employee involvement is creating an environment for employees as to have impact on decisions making and actions which can affect their jobs. Focus on the customer Customer is the only element who determine the level of quality and the worthwhile level from all the efforts which organization do to foster quality improvement, training employees, integrating quality into processes management. Benchmarking Benchmarking is the process of comparing one's business processes and performance to industry as to learn and practice from other industry for...
Words: 11942 - Pages: 48
...very important role in an organisation’s success or failure. Many enterprises all over the world including McDonalds are often mentioned with their case study in operations management. In spite of the fact that McDonalds provides a bank of successful studies in business, there exist several deficiencies in this giant fast-food company’s operations management strategy. This paper will discuss some deficiencies in the decisions of operations management i.e. product design and managing quality as detailed in McDonalds’ Hot Coffee Case. Products design: Among thousands of competitors on the increasingly saturate fast-food market, it is product strategy that mainly contributes to the competitive ability of a company like McDonalds. The core of product strategy is product development system. Therefore, it is reasonable to say: “The product development system may well determine not only product success but also the firm’s failure” (Heizer and Render, 2011, p.190). Going through product development stages figured as follows will help evaluate product options of McDonalds in developing the hot coffee product. Figure 1: Product development stages According to Figure 1 (adapted from Heizer and Render, 2011, Figure 5.3), initially ideas from many sources had been gathered and the ability of the company to carry out the ideas had been considered. The specific idea in McDonalds’ project was serving coffee at drive-thru windows. Then, the product development team started their...
Words: 1795 - Pages: 8
...THE ROLE OF PERSONAL VALUES IN AN ADVANCED PERSPECTIVE OF TOTAL QUALITY MANAGEMENT Author: Salvatore Moccia Universidad de Valencia Abstract Purpose: The purpose of this paper is to analyze the relation between personal values and the principles of Total Quality Management and thus to propose a tentative framework of relationships. Design/methodology/approach: The paper is conceptual. It reviews some lists of values present in literature, and summarizes them in a more comprehensive list. Then it follows the definitions of these values according to some philosophical models, and the analysis of their implications in the business life in general. Thus, tries to explain the relation between them and the principles of TQM, passing through the two mediating variables passion and trust. Findings: A model of quality management based on personal values is proposed. Research limitations: The lack of empirical data that can validate the model, and the lack of specific hypothesis of investigation. Practical Implications (if possible): Considering the emphasis placed on personal values, the model can have some practical implications in the field of recruitment, promotion, and leadership. Originality/value: The model fills the gap between personal values and the principles of Total Quality Management, being the first attempt to present a comprehensive model of interactions. A novel framework that can provide a basis for further research into the profound nature of quality management has...
Words: 7633 - Pages: 31
... Contents Page(s) Task 1 Nature & Importance of Operational Management 3 - 6 Task 2 Operations Management & Strategic Planning 7 - 8 Task 3 Production Process 9 Task 4 Techniques/Operational Plan 10 - 12 Bibliography 13 Task 1 Introduction: McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. A McDonald's restaurant is operated by either by a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27 percent over the three years ending in 2007 to $22.8 billion, and 9 percent growth in operating income to $3.9 billion. McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded...
Words: 4052 - Pages: 17
...materials possible, the best quality for the best price. A competitor may choose a higher quality raw material but if it costs too much in the end the consumer may not find the value in it. The text uses the example of Amazon selecting the best books for its library. At the operations stage, the business must effectively produce the product by the most efficient means but also maintaining the highest quality. In this stage, the text references McDonalds “a few years ago, McDonalds managed to create a fast-cooking burger machine and installed it in several stores” (Axia College, 2007, p. 376). The problem was the burgers didn’t taste that great. Cheap raw products may not be the best investment if the product in the end isn’t desirable. McDonalds ended up scrapping the machine. Finally, the output stage is detrimental to a business. Getting the product to the consumers when and where they want it is key. Consumers want quality and affordability but they also want convenience. They want to be able to pull through that McDonalds drive thru and quickly grab a great tasting hamburger. Amazon customers want to be able to conveniently pick up a book. Amazon has responded to customers’ desire for convenience by partnering with the Kindle, an online reading tool. Now customers can download books to a more convenient venue. What are the three types of inventory costs, and why is it important for a company to reduce its inventory-holding...
Words: 1043 - Pages: 5
...OPERATIONS MANAGEMENT OF : | McDonald’s Restaurant | | This documentation of research looks into the operation management of McDonald’s restaurant under the grounds of Quality, Inventory and Capacity management. This report has been prepared for the purpose of International Operation Management module for MBA program of ANGLIA RUSKIN UNIVERSITY. | | 0977106/1 137068/268400 | 4/14/2011 | | LONDON COLLEGE OF ACCOUNTANCY INTERNATIONAL OPERATIONS MANAGEMENT PREPARED BY: LCA STUDENT NUMBER: 137068/268400 ARU STUDENT NUMBER: 0977106/1 WORDS IN TOTAL: 3847/4338 Table of contents: 1. Introduction........................................................................4 1.1 Case Introduction.....................................................................4 1.2 Introduction of the company...................................................5 1.2.1 Brief Introduction of raw product...........................................7 2. Product Design process....................................................8 2.1 Filet-O-Fish: - History of its own............................................10 3. Capacity and Inventory management issues..............12 3.1 Inventory management for filet-o-fish in McDonald’s...........13 4. Quality Management........................................................14 4.1 Total Quality Management.....................
Words: 4578 - Pages: 19
...Measuring Business Excellence Sustaining and transferring excellence: A framework of best practice of TQM transformation based on winners of Baldrige and European Quality Awards Ian McDonaldMohamed ZairiMohd Ashari Idris Article information: To cite this document: Ian McDonaldMohamed ZairiMohd Ashari Idris, (2002),"Sustaining and transferring excellence", Measuring Business Excellence, Vol. 6 Iss 3 pp. 20 - 30 Permanent link to this document: http://dx.doi.org/10.1108/13683040210441959 Downloaded on: 16 October 2015, At: 16:13 (PT) References: this document contains references to 10 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 1354 times since 2006* Downloaded by Anglia Ruskin University At 16:13 16 October 2015 (PT) Users who downloaded this article also downloaded: Masood Abdulla Badri, Hassan Selim, Khaled Alshare, Elizabeth E. Grandon, Hassan Younis, Mohammed Abdulla, (2006),"The Baldrige Education Criteria for Performance Excellence Framework: Empirical test and validation", International Journal of Quality & Reliability Management, Vol. 23 Iss 9 pp. 1118-1157 http://dx.doi.org/10.1108/02656710610704249 Tito A. Conti, (2007),"A history and review of the European Quality Award Model", The TQM Magazine, Vol. 19 Iss 2 pp. 112-128 http:// dx.doi.org/10.1108/09544780710729962 S. Wongrassamee, J.E.L. Simmons, P.D. Gardiner, (2003),"Performance measurement tools: the Balanced...
Words: 6716 - Pages: 27
...this debt. As debt grows, so does the amount of the interest payment. This makes paying off that debt more difficult, since much of the payment is going towards the interest. However, with a lot of diligence, perhaps in 30 years when my children inherit the economy, they will have a debt-free America. We were not alone in creating this decline. There was much talk and writing for years about how the Japanese seemed to be on the verge of buying America and how the quality of products and services delivered by American companies had been outstripped by foreign competitors, especially the Japanese. TQM (Total Quality Management) programs, made up of approaches to management that originated in Japanese industry in the 1950s, were highly touted. Having observed Japan’s success employing quality control techniques, western companies started to take their own quality initiatives. TQM developed as a...
Words: 2171 - Pages: 9
...Restaurant Manager Responsibilities Our outlets don’t run smoothly by chance, but it is thanks to our store managers who fully manage and control of all restaurant operations. Apart from directly managing staff, which average around 75 employees per store, our Restaurant Managers are responsible for controlling profitability, optimising restaurant management and overseeing sales, human resources and team management in their respective stores. Profile • Displays managerial and leadership qualities • Autonomous employees who enjoy taking an initiative • Well organised individual • Self-controlled, disciplined and highly driven Operations management (OM) can be defined as "Managing the available resources by designing, planning, controlling, improvising and scheduling the firms systems & functions and thereby deliver the firm's primary product & services. " It has been an integral part of manufacturing and service organisation and is aimed at timely delivery of finished goods & services to the customers and also achieving it in a cost effective manner. It consist of an amalgamation of different functions including quality management, design & industrial engineering, facility and channel management, production management, operational research, work force management, enhancing product design, improvising productivity, and improve customer services. The traditional McDonald's philosophy that acts as the guiding force behind it's operational make-up is "Quality...
Words: 1212 - Pages: 5
...London School of Commerce Chaucer House, White Hart Yard, London SE1 1NX, Tel: 020 7357 0077, www.lsclondon.co.uk MODULE TITLE: Managing Human Capital PROGRAMME: MBA SEMESTER: Semester Two ACADEMIC YEAR PERIOD: June 2012 – August 2012 LECTURER SETTING ASSESSMENT: David Hall/ Dr Rajendra Kumar STUDENT: Mauro Persic STUDENT ID: L0296IAIA0212 London, August 2012 P A R T A TALENT RECRUITMENT PROGRAMME Report Executive Summary This report aims point out advantages and disadvantages of talent management strategy in compared with more traditional human resource management which is often seen as an administrative department dealing with forms and applications. In particular, we will focus on the framework for the talent management which constitutes of five elements: attraction, selection, engaging, retention and development of employees. This strategy can be useful not only for recruitment and management of higher ranked employees but also for complete workforce. After all employees are the key element and most valuable asset of an organisation and investment and development of employees can only give rise to company’s reputation, competitiveness and many other benefits. Moreover, situation on the labour market is highly competitive, therefore asks for serious well-developed approach. In conclusion, old human resource management approach has not been suitable for the present economy, therefore we strongly recommend you to consider introducing more sophisticated...
Words: 4861 - Pages: 20
...Course outline Exam The role of OM The objectives of OM IM56_2014_JH 2 Why Operations Management? OM is important – It is concerned with creating products and services upon which we all depend OM is exciting – It is at the center of so many changes affecting the business world OM is challenging – Promoting the creativity which will allow organizations to respond to so many changes is becoming the prime task of operations managers IM56_2014_JH 3 Content The concepts global operations management Structuring global operations process networks (= supply/demand chains) Design of inter-organizational relationships and business processes Operations management information systems Operations philosophies (JIT, TQM, BPR) Product Design Project Management Performance measurement of OM 4 IM56_2014_JH Course Material Paton, S., Clegg, B., Hsuan, J. and Pilkington, A. (2011) Operations Management. 1st Edition. McGraw-Hill. & Additional literature IM56_2014_JH 5 Synopsis-exam ... What does CBSstudy handbook say to that. The synopsis exam is a form of oral defense. At the exam, the student must demonstrate a comprehensive knowledge and understanding of topics, theories, methods and models that are covered in the course. starting point in a shorter written paper (normally focusing on a selected area of a larger syllabus) that the students write and submit in about 3 weeks prior to the oral exam. It...
Words: 1077 - Pages: 5
...Wendy’s An Operations Management Analysis December 4, 2002 Background 1969-Dave Thomas opened the first restaurant in Columbus, Ohio on November 15,1969. 1976-There were 500 restaurants operating in the United States and Canada. Wendy’s became a publicly traded company. 1979-Wendy’s had 1,767 stores and began the differentiation strategy with the introduction of the salad bar. 1988-1990-Wendy’s expanded operations to Mexico, New Zealand, Indonesia, Greece, Turkey, Guatemala, and Italy. 1994-There were 4,400 restaurants operating in 34 countries. 1998-The “service excellence” program was started to improve customer service. Business Strategy The differentiation strategy is shown with two main items: products and service. As far as products, Wendy’s has items that others do not. One of the differences is the chicken product. Wendy’s brags “all white meat” which can be a major advantage. The chicken sandwiches are a full chicken breast opposed to the processed sandwiches of competitors. This may not seem like much when the sandwiches can cost as much as $2 more than competitors but it helps to show that when customers come to Wendy’s they receive the best products and service as described later. Another difference is shown by the salads. Wendy’s has two salads on their value menu and also four larger, more expensive salads. Customers have grown to love the salads. It is a great addition for the...
Words: 5263 - Pages: 22
...LSS lean Six Sigma Abstract Purpose – Although research has been undertaken on the implementation of lean within various industries, the many tools and techniques that form the “tool box”, and its integration with Six Sigma (mainly through case studies and action research), there has been little written on the journey towards the integration of the two approaches. This paper aims to examine the integration of lean principles with Six Sigma methodology as a coherent approach to continuous improvement, and provides a conceptual model for their successful integration. Design/methodology/approach – Desk research and a literature review of each separate approach is provided, followed by a view of the literature of the integrated approach. Findings – No standard framework for lean Six Sigma or its implementation exists. A systematic approach needs to be adopted, which optimises systems as a whole, focusing the right strategies in the correct places. Originality/value – This paper contributes to knowledge by providing an insight into the evolution of the lean Six Sigma paradigm. It is suggested that a clear integration of the two approaches must be achieved, with sufficient scientific underpinning. Keywords Lean production, Six sigma Paper type Literature review 1. Introduction The Toyota Production System (TPS) provided the basis for what is now known as lean thinking, as popularised by Womack and Jones (1996). The development of this approach to manufacturing began shortly after...
Words: 6543 - Pages: 27
...Team Ethics Paper July 27, 2013 MGTOP593 Section 3 Team 4 Normative Ethical Decision Making Frameworks 1. Utilitarian approach is an ethical theory stating that the rightness and wrongness of an act depends on the consequences the act produces not the act itself. There are four components of the utilitarian approach: 1) the act does not need to maximize benefits but rather focuses on utility, 2) when calculating benefits, utilitarian’s consider themselves equally with others in the equation, 3) utilitarian’s focus on long-term consequences in addition to the short-term benefit-harm ratio. According to utilitarianism an act is not moral only because its benefits outweighs its harm, instead one where utility i.e. satisfaction has been maximized. (Frederick, 1999, pp. 17-19) 2. Unlike the utilitarian approach, the Virtue ethics approach does not take into account the principles of the action, the action itself, or the consequences of the action, rather focusing on the values and moral character of the person performing the act. Characteristics are the personal virtues. (Frederick, p. 30) The shortcomings of virtue ethics are its inability to solve the problem of dilemma when a person has contradictory values. Second, the justification problem, because every culture has different virtues how do you justify which character traits are virtues. (Hursthouse, 2013) 3. Deontological ethics approach judges the morality of an action based on expectations from the person based...
Words: 2127 - Pages: 9