...Twist – Part I Analysis and Mission Statement Taco Twist is an authentic Mexican/American restaurant with a twist. The restaurant offers authentic Mexican tacos, like those from across the border as well as other Mexican favorites. In addition, the restaurant offers a variety of American style tacos sure to please the pickiest eater. The service is provided by a complete and qualified team of associates whose only wish is to make the experience to Taco Twist enjoyable and a remember able dining experience. The customers are made up of all ages from different walks of life who enjoy tacos and other Mexican favorites whether Mexican or American style. The mission statement for Taco Twist is simple “To provide excellent food with first class service, an exciting atmosphere, and a great value for the money.” What makes this restaurant different from other Mexican/American restaurants is that the menu offers traditional Mexican tacos and other Mexican favorites, whereas the American style tacos offer a variety of American created favors. Next, the service is first class with an enthusiastic staff, which greets everyone as soon as they enter the building. They ensure that their order is taken in a timely manner that their food is served piping hot, and return to their table regularly to ensure that they have everything they need to enjoy their dining experience. Then there is the ambience of the restaurant, which is exciting with bright Mexican colors of all shades...
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...Sandra Cisneros is a Chicana writer that had wrote many stories that are about and how her American identity and the American culture had influenced most of it. And the way she has grown. Cisneros wrote this story, “Mericans,” which main theme focuses on American identity and how is been influenced by its other side which is the Mexican identity. It uses a lot of details so as readers we could visualize the cultural environment that is presented throughout the story. Sandra Cisneros is trying to influence us and make us see the sense of the traditional culture in Mexico instead of drawing assumptions based on physical characters presented in the story. That could confused our idea of what exactly the story is about and how is been affected by this outsiders who are bringing liberalism ideas that confront its traditional culture in this small town in Mexico. She uses different spanish words in the story that begin to focus on what the story idea is about such as, “La Virgen de Guadalupe,” and...
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...Phoenix Material Multicultural Matrix and Analysis Worksheet Instructions: Part I: Select and identify six groups in the left-hand column. Complete the matrix. Part II: Write a summary. Part III: Format references consistent with APA guidelines. |Part I: Matrix |What is the group’s history in the United States? |What is the group’s population in the |What are some attitudes and customs |What is something you admire about | | | |United States? |people of this group may practice? |this group’s people, lifestyle, or | | | | | |society? | | |NATIVE AMERICAN migrated to the Americas across the |Currently there are 2,9 million |The ghost Dance |Their Percerveirance | | |Beringia land bridge straits 12-15 thousand years |Indians in the us. |Sacred pipe ceremony |They have their names, some of their | | |ago. were the original inhabitants’ before the | |Sweat lodges |original culture. There is currently | | ...
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...Country Profile of Selected Markets I. Country: MEXICO A. People : Mexican population estimated as on date of 2013 (110 Millions) B. Age group: Average male: Female ratio is 0.9 25-54 Age groups is maximum percentage of the population, we have a great potential in this segment as they are the frequent buyers. We have also given the female to male ratio. C. Language: 93% Spanish, 7% is the rest. D. Religion: Roman Catholic religion is the major citizens of this country. E. Cultural and social behavior : Urban population accounts for 78% Extremely traditional families exist. Family is the center of the social structure. Time is flexible People are more diplomatic Business generally 9-5 preferred Business structure is hierarchical structure Greater importance in maintaining the chain of hierarchy. They consider frequent eye contact as disrespect. Source: http://www.communicaid.com/access/pdf/library/culture/doing-business-in/Doing%20Business%20in%20Mexico.pdf F. Climate: varies from tropical to dessert. G. Conclusion: The Mexicans consider the trustworthy and diplomacy is the key elements in doing the business. They are not as broad minded and open as Americans but still the business culture is much easier to adapt than any developing countries in the world. II. Political Risk Analysis A. Government structure: Federal republic- congressional system - multi party system...
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...Heritage Assessment Analysis Nurses are given the responsibility of caring for a diverse population of people in the United States. A nurse who is entrusted with the care of clients and their families must recognize the value and importance of providing culturally appropriate care (Giger & Davidhizar, 2004). Variations of ethnicity, religion, values and beliefs also make it imperative for nurses to understand that the experience of human diversity is very personal. “The immutable dimensions of diversity; ethnicity, race, gender, and sexual orientation, are socially determined to be important and their role in everyday interactions is reinforced through culture” (Dreachslin, Gilbert, & Malone, 2012, p. 324). For these and many other reasons, the consideration of each patient in a holistic manner and separate from the nurse’s own belief and cultural system will greatly enhance the patient’s ability to form a relationship with the nurse and enhance healthcare delivery. This paper will attempt to compare the health traditions between Mexican, Chinese and American cultures in relation to health maintenance, health protection and health restoration. Although there are many variations within culture, awareness of the historical and social issues are essential for the nurse to be sensitive. In the Mexican culture it is important to recognize that the female generally takes the lead role in health care decisions (Eddenberger, Grassley, & Restrepo, 2006). The assessment of cultural...
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...Universidad Nacional Autónoma de México University of California Institute for Mexico and the United States Review: The Third Generation: Reflections on Recent Chicano Historiography Author(s): David G. Gutiérrez Source: Mexican Studies / Estudios Mexicanos, Vol. 5, No. 2 (Summer, 1989), pp. 281-296 Published by: University of California Press on behalf of the University of California Institute for Mexico and the United States and the Universidad Nacional Autónoma de México Stable URL: http://www.jstor.org/stable/1052091 . Accessed: 01/05/2011 16:00 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at . http://www.jstor.org/action/showPublisher?publisherCode=ucal. . Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive....
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...problem of racism and patriarchy” (Huacuja, 2003, p. 08). In many paintings from well-known Chicana artist and activist the artist “uses the power of cultural forms to reproduce themselves-to make visible-their bodies and their surrounding social structures” (Huacuja, 2003, p.109). This can be seen in several art paintings from Yolanda Lopez. As someone who grew up in loving family who encouraged her to express herself through the arts, artist Yolanda Lopez became a well-known Chicana artist as well as activist. Lopez art work “emerged from her dissatisfaction with media and popular representations of Mexican and Mexican-origin women, which she could not reconcile with what she saw growing up on the border, as a young adult in the San Francisco Bay Area, or within her own family” (Davalos, 2008, p.1). In several of the artist paintings we can see messages of challenging traditional gender expectations. This came from her own experience. Her mother, Margeret, a single mother who taught the artist the “skill of working with one’s hands and a love of craftsmanship and visual expression” (Davalos, 2008, p.14). Community justice was also something that Lopez believed in and it can be seen represented her painting “A Woman's Work is Never Done, 1995.” This poster is recognizing Delores Huerta and other female laborers; it calls them to go against the unsafe working conditions and the unfair wages they receive for working long hours on the fields. It’s important to keep in mind that many...
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... These differences can be age, gender, race, ethnicity, religion, sexual orientation, education, experience, and any characteristic used to distinguish between people. (Jones, 2011) To understand the present, a look at the history of diversity in the workplace will be discussed. I will research and discuss the cultural diversity and how managers today have evolved over the years to learn how to handle it. I will discuss certain steps that managers can take to effectively manage the diversity in their workplace. I will look into the business etiquette and protocol of countries like the United States, Mexico, and Japan. I will also look into where these countries fall on Hofstede’s model of national culture. I will also discuss why it’s important for mangers to learn about a culture they are not familiar with when doing business to make sure they don’t offend the other person or company. History of Diversity in the Workplace The workforce slowly changed after World War II as a growing number of minority groups began to speak up and demand fairness among the workers. (Wagner, 1999). In the 18th century up to about 1930, the modern workplace was a “man’s world.” Women that were employed typically occupied the positions of clerk, typists, secretaries or other office positions. Minorities that were in the workplace, typically African-Americans were segregated to work in the service industry such as servants, porters and other manual...
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...Chipotle Mexican Grill in 2012: Can It Hit a Second Home Run? To: Dr. Dulek From: Yunhan Weng Subject: Chipotle Case Study I. Executive Summary…………………………………………… Page 3 II. Recommendations………………………………………..……. Page 4 III. Porter’s Five Force Analysis…………………………………… Page 6 IV. SWOT Analysis…………………………...…………………… Page 8 V. The Five Generic Competitive Strategies……….……………... Page 12 VI. P.E.S.T Analyses………………………………………….…… Page 13 VII. Key Success Factors…………………………………………… Page 15 VIII. Driving Forces…………………………………………………. Page 16 I. Executive Summary: Chipotle is a young fast food company. In early 2012, Chipotle made its first home run. As a result, Chipotle is planning to start a new project called the “ShopHouse”. The CEO of Chipotle said, “I have always believed that the Chipotle model could work well with a variety of different cuisines”. Actually, ShopHouse predicated on much the same strategic principles as Chipotle Mexican Grill. However, it offered a different menu. Chipotle was established by Steve Ells in 1993, and the first Chipotle restaurant was built in Denver Colorado. The time Steve Ells opened his first restaurant, he believed that food served fast did not have to be low quality and that delicious food did not have to be expanse. Based on this concept, Chipotle Mexican Grill appeared to the world. In early 2000, McDonald acquired an initial ownership of Chipotle. What unexpected is that McDonald’s top management decided...
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...Contents Page 1. Executive Summary 4 2. Introduction 5 3. Findings 6 3.1 An Analysis of Mexico 6 3.2 Topshop Market Entry into Mexico 7 3.3 The Target and Positioning Strategies 8 4. The Marketing Mix 9 4. 1 Product 9 4.2 Place & Distribution 10 4.3 Pricing 12 4.4 Promotion 13 5. Conclusion 14 6. Appendices 15 7. Bibliography 19 1. Executive Summary This report is to investigate Topshop, a women’s apparel and accessories retailer based in the United Kingdom and to assess potential market opportunity in Mexico. Areas include, * An analysis of Mexico * Topshop market entry in to Mexico * The targeting and positioning strategies * The Marketing Mix: Product, place & distribution, pricing and promotion. The main finding and recommendations from the analysis of these main areas include, * Mexico has a large, young, growing population * There is a high level of poverty and low level of education * Government policies support FDI * There is a competitive retail environment in Mexico * Mexico’s infrastructure is poor but improving and is high on the political agenda * Topshop has recently sold 25% stake of the Topshop and Topman chain, making them debt free and open to investing in global expansion * There is a growing middle class * The target demographic is middle class females between the ages of 15-34 ...
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...Images never merely portray an authentic reality but instead they “inevitably betray the values of the culture in which they were created” (Howells, 2003: 70) Fig1.1: Self Portrait with Necklace of Thorns, 1940, Oil on Canvas Fig. 1.2 Henry Ford Hospital (The Flying Bed), 1932, Oil on Metal This paper will begin with a brief introduction of visual studies, painting in particular and go on to establish the fact that visual images not merely imitate reality but also inform the real world. When one views a painting, it is not complete objective view. There is a very thin line between objectivity and mind working under influence of ideologies. Complex interworking of representation of perceived reality by the painter, ideological approach of the viewer is at play, both, striving to figure out the real. The paper will try to analyze Frida Kahlo’s two paintings Self-Portrait With Thorn Necklace and Humming Bird and Henry ford hospital, The Flying Bed under this lens. The term visual might seem to a layman too simplistic to be critically analyzed but the field of visual culture expands the scope of our ways of seeing and the perceptions that govern an individual's spectatorship. It is easy to define visual as "What is visible to eyes" but new vistas are opened when as students of visual studies we set to decipher the fact that our understanding of reality is primarily if not wholly based on our pre-conceived notions, acquired ideas, collective unconsciousness (Jung), ideologies...
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...Finalized Business Plan for Alberto's Mexican Food Generic Strategy Alberto’s Mexican Food is the largest and most successful authentic Mexican Food franchise chain of restaurants on the West Coast. Found in 1975, and today has more than 90 national locations spanning through California and Utah. There is currently no authentic Mexican Food restaurants in my hometown of New Jersey with a business model like Alberto’s Mexican Food offers. For residents of New Jersey their only two options for Mexican Food is Taco Bell or small, sit-down type of family owned businesses which are few and in-between. Being from New Jersey and living in California for over 20 years it was obvious to me how authentic Mexican Food representation was lacking in my home state of New Jersey and it was my goal to change that by creating the first Albert’s Mexican Food restaurant in New Jersey. Source of finance will be raised through family members who are also interested in this business and want to see it succeed. Initial startup costs are expected to be between $319k and $534k (entrepreneur.com, 2014). The business will be located in Union City, New Jersey which boasts the largest Hispanic community in the state at 84.7% (nj.com, 2014). This Alberto’s Mexican Food will have 12 employees to run the business. Two managers, four cooks, four cashiers, and two dedicated drive-through delivery cashiers. More or less employees will be evaluated periodically based on the needs of the restaurant...
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...increase of Emotional Intelligence (EI). In this research paper, the role of EI in determining leadership effectiveness was reviewed to explain emotional characteristics specific to five countries: Nigeria, Mexico, Russia, Argentina, and China. These countries were included in a study called Project Globe. GLOBE is the acronym for Global Leadership and Organizational Behavior Effectiveness. In this study, four cultural clusters were utilized, and the role of emotional intelligence was evaluated in determining leadership effectiveness. Emotional Intelligence was appraised more favorably than technical skills and cognitive skills, especially when referring to social skills, and transformational/charismatic leaderships were preferred across cultures. The intent of the collaborative effort of Team 4 was to explore the cultural values and practices in five different countries and to identify their impact on organizational practices and leadership attributes. One way to explore cultural similarities in the world is to study cultural clusters which are a group of countries that share many similarities. The countries in a cluster are more like each other than another country from outside the cluster (Javidan & House, 2002). A study conducted by the consulting firm KPMG (Project Globe) tested the proposition linking EI and cross-cultural leadership by surveying managers from four cultural clusters (Anglo, Latin European, Eastern European, and Southern Asian). Project GLOBE was...
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...and cultural backgrounds. Since culture greatly impacts communication, it is helpful for teachers to introduce lessons and activities that reveal how different dialects, forms of address, customs, taboos, and other cultural elements influence interaction among different groups. Numerous films contain excellent examples of intercultural communication and are highly useful resources for teachers. Additional reasons for teachers to incorporate films in class and encourage their students to watch movies in English include: • Films combine pleasure and learning by telling a story in a way that captures and holds the viewer’s interest. • Films simultaneously address different senses and cognitive channels. For example, spoken language is supported by visual elements that make it easier for students to understand the dialogues and the plot. • Students are exposed to the way people actually speak. 2 2010 N u m b e r F • Films involve the viewers, appeal to their feelings, and help them empathize with the protagonists. • DVDs usually come with subtitles in English, which facilitates understanding and improves reading skills. After discussing the importance of teaching intercultural communication and suggesting films that match specific cultural categories, this article describes some activities to use when showing a film in the classroom and presents a task-based project involving the use of films. Using films for intercultural training Culture, according to one definition, is...
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...peninsulas of the country illustrate the changes in the climate from one side of the country to the other. The Baja peninsula is desert like with temperatures reaching 100ºF and above, whereas the Yucatan peninsula is tropical and wet. The Yucatan peninsula contains rainforests and white sand beaches. (World Travel Destinations, Culture and History Guide, n.d.) In recent years, Mexico has rapidly developed its tourism sector, the Yucatan peninsula has grown very quickly. Tourism is the fourth largest source of currency income in the country. (Country Profile: Mexico/economies, n.d) The country’s capital city is Mexico City. The primary language spoken is Spanish but there are an estimated 62 other indigenous languages. Most of the population is Roman Catholic. Mexico is a federal democratic republic containing 31 states and a federal district. The estimated population is 114.8 million. Mexico has a GDP of 1.55 trillion US$ as of 2011 census. (The World Bank, 2011) The standard of living in Mexico is split between the north and south, most of Mexico’s poverty being in the south. The second largest source of income is the income earned by Mexicans, approximately 12 million,...
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