...Ghana SWOT Analysis as a Potential Tourist Destination Todd Breen Applied Marketing Management MGT 541 September 06, 2012 I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University. Ghana SWOT Analysis as a Potential Tourist Destination Executive Summary This paper is a short situation analysis identifying internal strengths and weaknesses, and the external opportunities and threats (SWOT) in developing a marketing strategy for Ghana as a tourist destination. The SWOT analysis is the most famous technique used by firms and organization to access their Strengths, Weakness, Opportunities and Threat in their prospective industry to steer its affairs to the right direction (Briggs, 2001). We will use the SWOT as a strategic planning tool and identify three potential markets for Ghana’s expansion. Introduction International tourism is a key industry for less developed countries because they are in some prime areas throughout the world. Ghana is rich in history interwoven with British and Dutch Colonization...
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...Domestic market 10 b. Foreign market 11 4. Promotion 11 IV. International Institutional Environment 11 V. MARKETING ANALYSIS 12 1. Marketing objectives 12 2. Competitors Analysis 12 a. Direct Competitors 12 b. Indirect competitors 12 3. Target market & Segmentation 14 a. Target market 14 b. Positioning 14 VI. ENTRY MODEs 15 1. Exporting 15 2. Joint Venture 15 3. Wholly owned subsidiaries (WOS) 16 4. CRITERIA 16 5. MAKING DECISION 16 VII. FINANCIAL P/L 17 1. Financial Statement P/L 17 VIII. INTERNATIONAL ASPECTS 19 FLEXIBILITY analysis 19 Market Analysis 19 Economic Analysis 19 Ecological Analysis 19 Legal and Administrative Analysis 19 Resource 19 Location and Transportation 19 IX. APPENDIX 21 1. SWOT 21 2. Criteria explanation 23 3. PROFIT AND LOSS EXPLANATION 24 3.1 COST AND EXPENDITURE 24 3.2 ESTIMATION OF SALES VOLUME 25 3.3...
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...or owners by customers in order to be conveyed to their destinations while sustaining the operations of the transporting vehicle. This definition by Ubbels at al., (2001), will be used to refer to public transport throughout this research. Brief history of Public Transport A general historical overview of public transport is outlined from the perspective of Rodrigue et al., (2013). They intimate that urban transport can be categorized into collective, individual and freight transportation. In most instances, passengers and freight movements complement each other, however, they tend to be competing for passengers, the use of available land and other transport infrastructures at times. The walking-horsecar era (1800–1890s):...
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...The country of Ghana also known as the Republic of Ghana is not as well known as others like Egypt, Guinea, Nigeria, and Ethiopia, but still is important and loved by many. Ghana has many ethnic groups which are diverse and have unique traditions. They are blessed with a very large and beautiful coastline which is 335 miles long. They use their coastline to their advantage by fishing and farming. Location Ghana is shaped like a rectangle and is located in west Africa with an area of 92,098 square miles which is slightly smaller than the U.S. state of Oregon. Ghana has a total land length of 1,301 miles (Gall, Gall, and Gleason, 2012). Accra is Ghana's capital which is also the largest city with Kumasi coming in at second, Tamale is the...
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...the following: gold, timber, industrial diamonds, bauxite, manganese, fish, rubber, hydropower, petroleum, silver, salt, limestone Australia is known as one of the biggest net exporter of coal in the globe. Climate—arid, tropical, and so forth The climate of Ghana changes from wet to dry. The country is divided by the tropic of Capricorn, and it is proximate to the equator. However, Northern Australia experience tropical climate while Southern Australia experiences temperate one. Infrastructure—paved roads, airports, and so forth The country has 39, 409 roads. The first 11, 653 km was built in 1997. During that year, a 953-km railway network was also made. • The road network of Australia was able to include 817, 000 km. • An estimate of 657,000 was under the supervision of the local government. However, there are still state-controlled road in the country. • The number of bridges in the country is an estimate of 37, 000 • A lot of passengers in the country use road. • Public movement is the primary form of transportation in Australia. Like in Melbourne, 80 % of the people use public transport. Population distribution—urban to rural Rural population in Ghana: 11519730.8 Urban population in Ghana: 11192672.2 Rural population in...
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...- The World Bank; I.T. Transport Ltd, (1996). Sub–Saharan Africa Transport Policy Program. Promoting Intermediate Means of Transport. The World Bank. Asian Development Bank, (2003). Road Funds and Road Maintenance - An Asian Perspective. Manila,: Asian Development Bank. Bentil, N. (2009). ACCRA ROADS DEADLY AFTER RAINS. [Blog] Development Ghana. Department for International Development, (2000). Appropriate and Efficient Maintenance of Low Cost Rural Roads. London: Department for International Development. German Technical Cooperation, (1991). Financing Road Maintenance in West Africa. Eschborn: German Technical Cooperation. International Bank for Reconstruction and Development, (1991). Intermediate Means of Transport in - Sub-Saharan Africa Its Potential for Improving Rural Travel and Transport. Washington, DC.: The World Bank. Kodero, K. (2005). PRO-POOR TRANSPORT POLICY Meeting the Challenge in Zimbabwe. Transpolicy, 1. Metschies, G. and Rausch, E. (2000). Financing road maintenance in West Africa. 1st ed. Eschborn: GTZ. Okoko, E. (2011). RURAL TRANSPORTATION AND RURAL DEVELOPMENT: THE INSTANCE OF AKWAPIM SOUTH DISTRICT IN GHANA. International Journal of Economic Development Research and Investment, 2(3), pp.10-24. Oruonye, E. (2014). An Assessment of the Impact of Road Construction on Land Use Pattern in Urban Centres in Nigeria, A Case Study of Jalingo LGA, Taraba State Nigeria. Mediterranean Journal of Social Sciences, 5(10), p.82. Porter, G. (2012). Reflections...
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...term is often used more narrowly to refer to loans and other services from providers that identify themselves as micro finance institutions. The introduction of micro finance is a welcome relief to development of various women organization and agencies in Ghana. One of the social problems that affect socioeconomic development of women in Ghana is how to acquire capital to finance their businesses. In Ghana, women have been discriminated against with regards to access to credit. As a result, women’s economic roles are isolated and unimportant which have subsequent economic and social impact on the country. It is important that women’s economic should be realized. Increasing women’s access to micro finance institutions have initiated a series of economic development and have increased the well-being of women and their families. An area of interest that led to this study is the introduction of micro finance initiative by the government of Ghana during the Kuffour Administration and the arrival of several non-governmental organizations (NGOs) and subsequent change in lifestyle of women in Ghana. Over the years the government of Ghana has been introducing micro finance schemes to assist in reducing poverty levels of women in Ghana. Such schemes include Poverty Reduction Fund which is meant to reduce the poverty of women in...
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...LEADING THE WORLD Morgan State University 1700 East Cold Spring Lane Baltimore, MD 21251 Project Charter “NZEMA SOLAR POWER PLANT” The Ghana Team Project SUBMITTED BY: MONSURAT BUCKNOR SEAN BOONE MORGANE’ COLE JUANITA SINGLETARY JONES DONISHA WHITE September 19, 2015 Project Charter The Ghana Project This Charter formally authorizes the Morgan State University Ghana Team to develop and implement a solar energy plant to be completed for the summer 2018 Ghana Development National Priority plan. This is a firm fixed price contract for $800 million dollars to be completed in two years. The government of Ghana has a strict mandate that all supplies and labor shall come from and within Ghana or from other West African countries and Ghana governance should be the prevailing rules of engagement. This project charter is being submitted to the Project Sponsor for approval. The project charter includes the following: Scope Statement; Identification of Project Manager; Assumptions; Constraints; and a Stakeholder Register. All resources will be assigned by the Project Sponsor, Dr. Steve Onu the Project Sponsor. I. Scope Statement The purpose of the Ghana Solar Energy Plant project is to construct a strategic regional $800 million Solar Energy Plant project in Ghana for the ECOWAS to be completed in two years utilizing Ghanaian resources under the strict governance of Ghana’s prevailing rules of engagement. ...
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...Global Perspective Course Number: BC607 From: Millicent Fowler To: Dr. Miro The country of Ghana a region in West Africa is my country of choice, Electricity generation and usage in Ghana. Business Report The country generates electric power from hydropower, fossil-fuel, thermal energy and renewable energy sources. Electricity generation is one of the key factors to propel it to achieve the developmental goal of the national economy, with aggressive and rapid industrialization, which has increased the consumption from 265kilowatt-hours per capita in 2009 to 297.8 kilowatt-hours per capita, causing frequent power outage and rationing. It has become necessary for the privatization of the sector. Ghana exported some of its generated energy and fossil fuel to other countries in the region, Transmission is under the operation of Ghana Grid Company, Distribution under Northern electricity Distribution Company and electricity Company of Ghana. For the country to meet its economic growth, it is working on projects aimed at diversifying its energy generation and supply as the government is no longer able to handle it. I therefore propose that Consolidated Edison Company (ConEdison) come into a joint venture business agreement with Ghana, where generation and supply will be manage by ConEdison. During the past two decades, Ghana has emerged as a paragon of stability and good governance, held up as a shining example for the...
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...AS A NURSE I would be grateful if you could employ me in your reputable Hospital. I have completed my Bachelor of Science degree programme in Nursing at the University of Ghana. I have successfully passed my state registered Nurses Examination and wish to continue working at your reputable Hospital. Attached is a copy of my Curriculum Vitae. I hope my application will reach your outmost consideration. Thank you. Yours faithfully, ABA GYANBA QUAYE 06TH /10/2010 MT. ZION METHODIST CHURCH P.O.BOX SK 594 SAKUMONO –TEMA THE ADMINISTRATOR SAINT PATRICK CLINIC ASAMANKESE Dear Sir/ Madam, APPLICATION FOR EMPLOYMENT AS A NURSE My name is Mame Gyanba Quaye; a registered general nurse from University of Ghana (LEGON). I wish to be employed at your reputable Clinic. Attached is a copy of my curriculum vitae. I hope my application will reach your outmost consideration. Yours...
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...INTRODUCTION Grace Kennedy was established 88 years ago as a small privately owned trading company. Since that time it has expanded and diversified and become a publicly traded conglomerate with 60 subsidiaries involved in several industries including financial, insurance, remittance, hardware retailing, food processing and food distribution. These subsidiaries are spread throughout the Caribbean and the United Kingdom. In 1995 Grace Kennedy formulated its 2020 vision with the objective to transform itself from a Jamaican trading company to a global consumer group with roots in Jamaica. 2006 saw this vision being broadened as the company undertook a strategic reorganization under the theme “designing Grace Kennedy for the 21st century,” aimed at expanding operations within the Caribbean and internationally improving efficiency, innovation and profitability. Through its subsidiary Grace Foods, Grace Kennedy has established itself as the Caribbean’s largest supplier of Caribbean and other ethnic foods to over 38 countries globally; with retail presence throughout the Caribbean, the United States and the United Kingdom. GK Foods’ culture of innovation over the years has allowed it to respond positively to market adjustments with adjustments of its own in regards to its product offerings and cost saving operations. Grace Foods operates through eleven subsidiary companies and independent distributors selling products including beverages, canned meats and fish, chips, coconut...
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...sub-sectors; the power (hydro and thermal), petroleum and the renewable energy sub-sectors. In addition to the sub sectors, there are Regulatory agencies that also exist to provide licensing for upstream and downstream operations within the sector. The Regulatory agencies ensure that equipment’s and technology employed to provide energy efficiency and improved access are up to standard and of quality. The Ghana Standards Authority, functions in complimentary manner the Ministry by developing standards for both imported and locally produced energy equipment. The Power sub-sector has multiple bodies such as Volta River Authority (VRA), Independent Power Producers (IPPs), Ghana Grid Company (GRID Co), Electricity Company of Ghana (ECG), Northern Electricity Distribution Company (NEDCo), and Enclave Power Company (EPC); they are in charge of power generation, transmission and distribution. The Petroleum sub-sector also has bodies such as Ghana National Petroleum Corporation (GNPC), Tema Oil Refinery and the Bulk Distribution Companies; they are in charge of production, refining, transportation and distribution of oil products. There are five key bodies in the Regulatory agencies: Power and Utility Regulatory Commission (PURC), Energy Commission (EC), National Petroleum Authority (NPA), Petroleum Commission and Environmental Protection Agency (EPA). In addition to others, their combined operations include approval of tariffs, licensing operators both upstream and downstream of the petroleum...
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...PROJECT TOPIC THE IMPACT OF GHANA RURAL BANK COMPUTERIASATION AND INTERCONNECTIVITY PROJECT ON THE PROFITABILITY OF RURAL BANKS A CASE OF SOUTH AKIM RURAL BANK LIMITED INTRODUCTION Background Statement It can be said universally that the rate of change and expansion that organisations are striving to achieve has been ambitious. The rural banking sector is no exception. Profitability of banks has improved tremendously. Current trends show that banking is more profitable through the use of technology. The rural banking concept was introduced to bridge the rural urban gap of financial transaction (Addo 1998). Since their inception the rural banks have been at the fore front of developing proper innovative financial product and modifying their operations to suit the specific needs of the rural farmer, the underserved micro enterprise and other low income operatives of the rural economy (Obeng 2009, Owusu Ansah1999) The objective of rural banks include the following, to provide basic financial services to the rural folks .To play a financial intermediary role by mobilizing financial resources from within their area of operation and channelling such funds to support viable ventures and thus invariably improve the socio-economic well-being of the people in the communities they serve, to inculcate banking culture and attitude into the rural folks in order to stem the tide of high volume of liquidity circulating outside the Ghanaian...
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...MultiCraft International Journal of Business, Management and Social Sciences Vol. 3, No. 1, 2012, pp. 19-25 INTERNATIONAL JOURNAL OF BUSINESS, MANAGEMENT AND SOCIAL SCIENCES www.ijbmss-ng.com © 2012 MultiCraft Limited. All rights reserved Assessment of drivers understanding of road signs in Ghana: A case study along Ho – Afloa Togo route Maxwell Selase Akple*, Robert Biscoff Ho Polytechnic, Mechanical Engineering Dept, P.O.Box Box HP 217, Ho. Volta Region, GHANA Corresponding author’s e-mail : oomaxi@yahoo.com, Tel. +233 244979950 Abstract This paper examines driver’s knowledge concerning road sign usage along an international route in Ghana. There were two stages for the data collection. First, an observational study was conducted to determine the specific road signs along the route. Second, questionnaires were administered to 50 drivers who regularly drove on this route to assess their understanding of those road signs. The study shows that various road signs and markings are along the route. Hump ridge ramps are the dominant road signs observed coupled with pedestrian crossing warning sign posts. Most drivers do not recognize common road signs and markings hence their memorability, remembrance and application during driving is difficult. Main contributing factors are driver’s not professional trained and symbolic nature of the road signs. Challenges encountered during road sign usage include size of road sign indicating situations, visibility, reflectivity and placement...
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...Supply Chain Management: Food (Pineapples and Plantains) Chestnut Hill Farms Table of Contents I. Major manufacturers/producers or service providers for pineapples and plantains II. Total output worldwide regarding pineapples and plantains – divided by countries. III. The import export statistics to show major producers and major consumers for pineapples and plantains IV. Local manufacturer Chestnut Hill Farms: vendors/suppliers, distributors, wholesalers and retailers. V. Pineapple and plantain flowchart (vertical integration) VI. Discuss major problems and issues in the pineapple and plantain supply chain VII. Include, suggestions, if any, for making improvements regarding the pineapple and plantain supply chain I. Major manufacturers/producers or service providers for pineapples and plantains Today many countries have become pineapple producers, making the fruit production grow over 400% since 1960. Then again, a rise of 50% was seen after the introduction of what they call the “Gold” variety, developed in the 1990s by Fresh Del Monte. Pineapple consumption has double in last 10 years, making the industry grow into a more complex chain. Other major fruit product today is plantains, which production has grown over 60% in the last 30 years. Plantains have become a major part of food in Central and West Africa, and in other regions such as the Caribbean Islands, South, and Central America. As comsuption for both fruits have...
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