...Fashion Designing Table of Contents The Good Old Days 3 Introduction 3 Culture and society of young Australian women of 1964 3 Fashion of the Australian women during 1964 5 Society, Culture and Fashion Trends in 2014 6 Conclusion 8 References 8 The Good Old Days Introduction It is known fact that the study of fashion design is influenced by the cultural and social activities that are different in different areas and over different time span. Designers try to design clothing that will not only be functional but also pleasing aesthetically. The wearing a garment depends on the person who is to wear it and also the occasion it will be worn in. A large range of patterns, styles and colors are required to come up with...
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...2012 trends. During London fashion week, lot of new and well-established designers showcased cutting edge design in their fashion shows. During six days different silhouettes, colors, shapes and fabrics were seen. However, my report is looking more detailed at british based, Italian routed designer Antonio Berardi and his collection. Known for hard tailoring, Berardi showcased pieces that were similarly seen across other designer shows. Table of Contents 1.Introduction4 1.1.Silhouette4 1.2.Color6 1.3. Fabrics&Texture……………………………………………………………………………7 2.Designer Antonio Berardi9 2.1. Brand overview9 2.2. Range overview10 2.3. Range inspiration………………………………………………………………...11 3. Fashion Communication………………………………………………………………………………….12 3.1. Antonio Berardi Women…………………………………………………………………………..12 3.2. Dress for society………………………………………………………………………………...…….12 3.3. Sexuality and celebrity cult……………………………………………………………………….12 4.Conclusion………………………………………………………………………………………….………1 4.1. Way of seeing Antonio Berardi………………………………………………………………..…13 4.2. Designer of the future………………………………………………………………………….…14 References………………………………………………………………………………….…………….…15-16 1.Introduction It was from 17th till 22nd of February when elaborate catwalks were shown and well established as well upcoming talented designers showed their creative talents. London is known for its diverse culture and that might be one of the reasons why fashion is much...
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...Japanese Fashion and Social Customs COMP 2000 ABSTRACT Every country in the world has it’s own culture, traditional way of dress and customs. Japanese culture is quite intriguing and there is much that is not known of the Japanese people and their culture overall which is the reason for this research. In doing research, the fashion choices of the Japanese culture was really intriguing; from the unique shape and intricate designs of their kimonos, to the more modern and outrageous fashion style of the Japanese youth. The Japanese street fashion is growing and changing even more everyday. Will it continue to evolve in the future? Japanese Fashion and Social Customs Japanese culture is rich and diverse and dates back to 10,000 B.C (Hickey, 1998). When thinking about Japanese culture people would first think about sumo wrestling or sushi, but there is more to the people and the culture than is known. Japanese culture revolves around more than sumo wrestling for sure, their cuisine, music, language, traditions, and unique history has left them with a multi-layered culture. Japan revolved plenty around social classes around their feudal era now they no longer have a feudal class system but still revolve around social status as it still plays a very important role amongst much of what is done in public and at home. Fashion plays a huge part in the Japanese everyday life (Slade, 2009). Their fashion trends are of both traditional and modern influences. Japanese traditional...
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...Fashion was very prominent in the 1940s, during World War II because the economy was low and the fashion reflected so. While the men were off at war, the women were at home conserving fabric for the war. The result of this was shorter dresses for women. James Jarache picture depicts how the hems of the skirts went from being at the ankle to mid knee. This was a drastic change from what fashion previously looked like. This picture foreshadowed a lot of fashion trends that would come like the shorter skirts and pleaded shoulders. Shoulder pads then became an extremely popular and common trend in the 40s to give women a more masculine look due to how militant it was at the time. (Introduce the quote first) This style was so common, Life Magazine...
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...Sports and games are very important for us. They keep us healthy and fit. They offer us a change from the monotony of daily life. It is a useful means of entertainment and physical activity. Sports and games help in character building. They give us energy and strength. Sports and games are means of mental and physical growth. During sports we come to learn many things. We learn how to maintain mental balance in the midst of hopes and despair. They make us learn how to tackle the difficult situation. Sports develop a sense of friendliness. They develop in us team spirit. They help in developing mental and physical toughness. They shape our body and make it strong and active. They give us energy and strength. They remove tiredness and lethargy. They improve blood circulation. This improves our physical well-being. Sports and games improve our capability. They improve our efficiency. Either study or work alone makes us exhaust. We remain no longer efficient to do any work. Sports remove our mental exhaustion. Sports are integral part of education. Education without sports is incomplete. Keeping their value in life, children are taught some sorts of games in the very early stage in school. These days’ sports are a part of academic curricula. Sports are particularly important for the youth. They help in their physical and mental growth. They contribute in the formation of character. They inculcate in them good values. It is therefore, sports competition is held at school and college...
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... It also should not be forgotten that majority of people are now taking as hobbies notably taking photographs and travelling which have appeared in recent centuries owing to technological revolution. This is especially because human beings are naturally attracted to prominence and they predominantly try to follow it. Obviously, those new areas of interests have pervaded nearly all parts of the world and consequently, examples like new ones produce to collecting coins. There is a growing recognition that creating bizarre characteristics in behavior of humans is occurring due to changes with which our world is facing. As shown above, people are always attracted by popular things which are appeared because of influences of changes, and fashions and they affect what people are enthusiastic about. To date, most of the transformations in people’s behavior have ensued as they have desire for possessing conspicuous position in...
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...htm JFMM 8,4 ACADEMIC PAPER 362 Fashion change and fashion consumption: the chaotic perspective Ka Ming Law, Zhi-Ming Zhang and Chung-Sun Leung Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hunghom, Hong Kong Keywords Fashion, Consumers, Young adults, Social change Abstract Previous researches have considered that the impact of fashion change and fashion consumption is linear. Therefore, one reason was found as the ultimate source to explain why a fashion style/ trend was spread to the mass market. However, the existing market is complex and difficult to find out the holistic reason to explain fashion consumption. In this study, the chaotic perspective is taken into account to investigate the relationship between fashion change and fashion consumption. By using the grounded theory method, 33 in-depth interviews were conducted. A chaotic fashion consumption model is developed from the findings to explain how different fashions are consumed and rejected while fashion changes. It is found that the interaction of being fashionable, perceived fashionability and system participation affects the ultimate decision on fashion consumption. It is also found that a pattern can be traced to forecast the degree of fashion consumption even when the fashion change phenomenon is chaotic. Thus, it is similar to the principle of chaos theory that short-term prediction is possible in relation to the degree of fashion acceptance among consumers. Marketing implications...
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...Introduction Fast fashion is no long a strange word for people. Originally, only traditional fashion exists in fashion industry. But then another trend, which researchers called it as “Fast Fashion”, rose up since 1990s. First of all, it’s necessary to know the difference between the traditional fashion and fast fashion. Traditional fashion always has two seasonal collections which are introduced to consumer market. The price of products is relatively higher than fast fashioned products. According to the article “What is Fast Fashion” from Sarah-Jane Rowland, who has written about fashion for 8 years, the definition is “The ephemeral nature of fashion ensures that what is in one minute is passé the next. Fast fashion, capitalizes on this need to keep pace with constantly changing trends by providing high fashion clothing at a low price point.” (What is Fast Fashion) We see that fast fashion introduces lots of new designs to people with a low price in each short period. But, the question is does fast fashion really provide benefits for people? The answer is no. In my research, I am going to analyze why fast fashion actually brings out bad impacts, and those bad impacts are related to money cost, immorality, and damage for natural environment. The reason that I choose the topic is because of its importance. Clothing industry is related to people’s daily life. Via the research, people may recognize what the real value this trend is since everyone has a value position in mind. ...
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...of ‘Globalization’ on fashion with special reference to the impact of Japanese designs on the European scene. The definition of globalisation is quite complex and extremely controversial. However globalization with reference to the fashion industry helps defines the development of what has been termed as „world fashion‟. Preferred garments of young people is quite often the same. A phenomenon made possible by the exploitative mechanisms of globalization. The globalization of clothing manufacture, distribution, retailing online, and the global commodity advertising of both designer and high street brands, has impacted significantly on fashion and the way the industry operates. Alternatively the progress of the fashion industry through globalization can be defined by the political, economical, social, technological and cultural relations between countries. Such relationships within the global fashion industry are questioned to whether or not the globalisation of fashion is becoming beneficial or harmful to developing and developed countries. The fashion industry of today is one of the best examples of the effects of globalisation and its implications. Fashion is now able to take its manufacturing abroad as a result of globalization making it possible for the European fashion industries to produce clothing at increasingly lower prices. This allows the high street prices, or the retail price of fashion to be so low that the consumer, the fashion industry and the media...
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...Fashion has many meanings, as a verb and a noun. If you look on google, it tells you as a noun, “Fashion is a popular trend or the manner of doing something”. As a verb, it says “make into a particular or required form”. To me, fashion is a never ending cycle of various styles that people can express themselves through. It is a movement that allows individuals to show who they really are through clothes. Throughout the past 65 years, fashion evolved so much in so many different ways. I decided to take a look at those ways and to see how fashion has come about to what it is now and how some trends still remain the same until this day as a classic. The 60’s was the year that the television had a huge impact on what people were exposed to, such as fashion trends. It helped the youth stay in touch with what was...
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...The world is getting wider and expanding globally, so as the fashion. Fashion world changes everyday and often it’s significantly necessary to get rid of old room for the new. There are numerous persuasive factors influencing changes or variation in trends and its infrequent occurrence, specifically in high fashion, while a trend can and does last forever. Eternal fashion trends that will always applicable in extraordinary fashion are correspondent to term diamonds in the jagged. Though fashion fluctuates and echoes year after year. So as the designers are also more often changing their appearance, clothing and collections according to the trends or the people desire or whatever the buyers want. http://thenewpop.com.au/the-five-most-dangerous-trends-facing-fashion-retailers The Australian fashion business has knowledgeable fundamental change for past twenty years. Lessening of trade tariffs has understood manufacture move abroad, changed by technology through computer-aided design, manufacturing and collation. Because of the globalization now it’s possible to send or order the patterns around the world. There has been increment in costs of domestic manufacture and production due to lessen in tariff levels. Different Australian firms are developing links with different manufacturers abroad, which gives contributions to Australian production or provide finished goods. Where as the apparel area of Australian business is divided by the combination of a few large and many small...
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...Social Media and the Fashion Industry Term Paper Table of Content 1. Why social media and fashion? 2. The newest social media trends 3. Fashion Blogging 4. Example Lookbook 5. Example Looklet 6. Impact on the fashion industry 7. Types of Fashion Blogs 8. Fashion Blogs around the world 9. The 10 best Fashion Bloggers 10. Haute Couture and Fashion Blogging 1. Why social media and fashion? In this time, the social media is an amazingly fast growing trend. Social media is not only used for creating friendship networks, for staying in touch with friends and family, it is becoming more and more a medium, which industries are using for growth and success. In this paper, the fashion industry is an example taken to show how e business is in relation with the social media and the fashion industry. Especially the fashion industry lives from ideas, from pictures, visuality and communication. Newest trends are created in minds, are brought down to papers, and photographed in pictures and are shared in magazines, newspapers – and fashion-blogs. The fashion industry has 1000 ways to go- to show its creativity and its world. Fashion lives from spreading ideas-which is exactly driven by the social media, by communication and the sharing of it. Fashion bloggers have become the newest wave of trend-settler, not only inspiring designers and stylist but also people all over the world. Fashion blogs are increasingly becoming a part of the...
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...Innovation in the Fashion Industry: A Study of Four Cases 1 Table of Content Introduction Page 3 Page 3 Page 3 Page 5 Page 6 Page 6 Page 8 Page 10 Page 12 Page 13 Page 14 The history of fashion Major trends and developments in fashion Company Selection Analysis of the Companies House of Einstein Zara Fragile TOMS Conclusion Teamwork References Appendix 2 Introduction The history of fashion In order to fully understand where the fashion industry stands today in terms of organizational forms and strategies, we first look at the transformation this industry has gone through. This paragraph will analyze the changes that have occurred in the fashion apparel industry in the past century. We will also discuss some of the major trends that are visible in the fashion industry today. Up until the 1960s, the fashion industry was roughly divided into two groups. First there were firms which were based on mass production, with low costs and standardized styles that did not change frequently (Bhardwaj & Fairhust, 2010). During this time, a large group of consumers was less sensitive to fashion and had a preference for practical, basic apparel. Secondly there was the luxury fashion industry, which originated in France. A small group of French traditional players set up a special ...
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...these specific areas. The area of focus, what the job entails, and why it makes me happy. The area of focus that I would want would be anything in fashion. The word that comes to mind is "successful." The chief of a fashion house, or a fashion editor. I would love to start out working as an intern at magazine company such as Vogue, or Harper's Bazaar. The fashion editor supervises the process of creating, developing and presenting content for the fashion department of a magazine. Typical work includes supervising other editors and writers, formulating and styling photo shoots, writing or editing articles themselves, choosing photos, fashion items and trends for publication, researching trends in the fashion industry and networking with industry professionals like photographers and designers. Fashion editors may hold one of several positions, such as creative director and editor-in-chief. Other titles include senior fashion editor, fashion editor and fashion director. They can also be assistants and/or specialize in a specific area of the department such as accessories or footwear. Being a fashion editor for Vogue magazine, formulating and styling shoots, choosing fashion items and trends for publication would make me happy and I would want to come to work 7 days a week. I really enjoy following fashion week and trends. The idea of being in a position where I can have all access to that and it being my job, sounds like the perfect job to...
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...Fashion is defined by changes in current trends. In a way, those trends are defined by fashion. One uniquely fashion-forward design quickly turns into a trend among numerous designers. It becomes a staple on every runway and a defining factor in the modern fashion industry. Soon after, the newest trend can be seen in every store window and major mall across the nation. While some people advocate for the legal protection of fashion designs, other argue that the fashion industry benefits from copying. Nevertheless, the cheap imitation of high fashion is evident everywhere, from bazaars to discount retailers. Imitation helps to condense the market, promote brands, offer new innovations and styles, and increase a company’s profits. The industry benefits from copying because it breeds competition. When counterfeits of a brand exist, the brand has proven itself to be reputable amongst consumers. The advantage is that counterfeits promote the brand by generating merchandise from that brand in the competitive market. At the same time, this process also condenses the market as more customers increasingly develop brand loyalty. Supporting this side of the debate, from a consumer’s point of view, I often witness dozens of people wearing luxury brands, real or not. The point is that the industry benefits from more exposure and advertisement. As of today, there is little evidence proving that counterfeits damage a brand’s image and its reputation among customers. According to Kal Raustiala...
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