...telecom business services TECHNOLOGIES Satellite broadband INDUSTRIES Telecom industry In this Article The triple-play imperative Differentiating the triple play Triple plays mandate systems and network investment Podcast: Triple threat or trip to success? Dig Deeper Product Reviews POWERED BY IT CENTRAL STATION QlikView vs. Tableau Microsoft BI vs. Cognos Microstrategy vs. Business Objects Entrinsik Informer vs. Pentaho Sponsored News How a Global Telecom Built a Flexible Cloud With NetApp Storage –NetApp For SMBs, Windows Tablets Ease Challenges in Integration, Management and ... –Intel See More Vendor Resources IMS Ready and Raring to Go: A New World of Voice, Video, and Data –F5 Networks Session Initiated Protocol (SIP): A Five-Function Control Protocol –F5 Networks Related Content Telcos invest heavily in triple-play – ComputerWeekly quadruple-play network – SearchTelecom triple-play network – SearchTelecom Delivering triple-play services often means venturing into uncharted territory -- a cable operator getting into voice or a telecom service provider venturing into video. This SearchTelecom.com guide looks at how to build business and technical plans to make sure all of the bases are covered for delivering high-quality services that can be efficiently and consistently managed. To make the cut, triple-play providers need to focus on new generations of customers with high expectations and invest in billing systems that...
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...In telecommunications, triple play service is a marketing term for the provisioning, over a single broadband connection, of: two bandwidth-intensive services, high-speed Internet access and television, and the latency-sensitive telephone. Triple play focuses on a combined business model rather than solving technical issues or a common standard. However, single standards like G.hn do exist to deliver all these services on a common platform. A so-called quadruple play (or quad play) service integrates mobility as well, often by supporting dual mode mobile plus Wi-Fi phones that shift from GSM to Wi-Fi when they come in range of a home wired for triple-play service. Typical Generic Access Network services of this kind, such as Rogers Home Calling Zone, allow the caller to enter and leave the range of their home Wi-Fi network, and only pay GSM rates for the time they spend outside the range. Calls at home are routed over the IP network and paid at a flat rate per month. No interruption or authorization for the shift is required—soft handoff takes place automatically as many times as the caller enters or leaves the range. By about 2000, cable TV companies were in a technical position to offer triple play over one physical medium to a large number of their customers, as their networks already have sufficient bandwidth to carry hundreds of video channels. Cable's main competition for television in North America came from satellites, which cannot compete for voice and interactive broadband...
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...Sustainable Marketing 2014 Md Mohshin Sarker ID#17970122 La Trobe University 4/9/2014 Table of Contents 1.0 Introduction 1 2.0 Sustainable Marketing: A perspective 2 3.0 Strategy to make Traditional & Sustainable marketing a success 2 3.1 Sustainable Product creation: 3 3.2 Sustainable Product Pricing: 3 3.3 Sustainable Product Promotion: 3 3.4 Sustainable product placing 4 4.0 Benefit of Sustainable Marketing: marketing & sustainability 4 5.0 Challenges: 4 6.0 Way forward: 5 1.0 Introduction Imagining a world where all the resources are abundance: we get what we want, we create, we consume, and we destroy. If we all want to utilize the resources equally with equal lifestyle, we would have required more than the only planet Earth we have. According to Global Footprint Network (2010), countries like USA, Canada, and Australia would require 8, 7 and 6.8 of Earths to support their citizens if they all wanted to have same lifestyle. Unfortunately, the world has got limited resources and so do the Business. Business has to create value for the consumer. Now, what value are we taking into consideration? Is it actually creating a value to the consumer by respecting our moral values and obligation to the mother Earth? This research is an eye opener to the world. This leads to the question: are we in a position to satisfy our needs in this manner while abundance is not a mere luxury? Marketers always strive to make profit through best...
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...Sarah Bennett. While Josh is a marketing associate with Rising Entertainment, Sarah is the marketing Chief of the movie division. The main issue is that there is a somewhat lack of mutual understanding between the two characters which may be crudely attributed to the generation gap between the duo. Rising Entertainment, one of the top three multimedia production and distribution houses in the world, was in process of releasing the fourth instalment (Fire Force Five-Ignition) of the extremely successful Fire Force Five movie series. The previous three movies released over the past 10 years had grossed more than $2.4 billion. Sarah, who was responsible for the distribution and marketing plan for the Triple-F series was, therefore, pretty obviously extremely concerned and careful about getting the same done in the best possible manner. She had done perhaps done even more than what constituted her responsibility including: * Leveraging her relationship with the reporters of various magazines, which she had forged over the years, to get behind-the-scenes and making-of feature articles placed in the magazines. * Overseeing the high-impact trailer that was to be reviewed in a meeting in which she was to make a presentation to the CEO Sam Smithstone. * Had even been coordinating with Rising Entertainment’s publicity department to get most of the Triple-F quintet booked on the morning and late-night talk shows. The success of the latest Triple-F series (Ignition) was particularly...
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...Samantha J. Alexander 8603 147th Avenue SE • Snohomish, WA 98290 • 425-633-9970 • mandingsam@yahoo.com Objective To find part time employment in the Snohomish County, WA area that will lay a foundation for a college major in sports and entertainment marketing. Experience Managed my own fruit stand selling berries and various vegetables for the summer Demonstrated money handling skills Created a price list and a for sale sign (advertisement) Summer 2010 Mowed lawns Managed my time to make sure lawns were mowed weekly Summer 2009-2011 Everett Rowing Association Coxswain, Varsity 2012 – present Coxswains steer the boat, manage the rowers, and function as the on water coach Lyon Ski School Instructor: Actively engage children in play and entertaining while teaching basics of skiing Demonstrated usage of time management skills December2014 – present Cashier, Panther Pause Receive money and give change, help customers, close and balance register Education/Clubs * Snohomish High school 2012 – present * Marketing and Business education 2012 – present * USSA Member January 2014 – present * IFSA Member January 2014 –present * US Rowing Member 2011 - present Accomplishments TEAM (Rowing): 2012 Coxswain (4x) Brentwood, 2nd Place Coxswain (4x) Windmere Cup, 2nd Place Coxswain (4x) Regional Championship, 2nd Place; qualified for Youth Nationals 2013 Coxswain (4x) Windmere Cup 1st Place Coxswain (4+)...
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...Abstract This research explores the challenge of rating fan satisfaction based on the affects of walk up music used during triple-A minor league baseball games. Minor league baseball has always been associated with family entertainment, and game enhancements, such as walk-up music for players, have been utilized to increase overall fan satisfaction. Walk-up music is a short clip of music that is played as a player approaches the batter’s box or the pitcher’s mound. 30 triple-A minor league teams were contacted and were questioned about their policies regarding their use of walk-up music during games. Using qualitative collection methods, this research primarily focuses on the reasoning behind front office decisions to allow players to select their own walk-up music that will utilized during home games. Information gained through a survey that was conducted during the interviews of 30 triple-A minor league baseball teams will add useful insight to future investigations that are focused on the affects of walk-up music at the minor league baseball level as well other levels of competition. Though trying to rule out extraneous variables that may affect fan satisfaction will be difficult, the investigators believe that the information gained will be beneficial to future researchers, and will hopefully be a foundation to more extensive research on the affects of music in correlation to fan satisfaction. Introduction One of the most important advances in consumer research is...
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...Responsibility Question 1: Set out the main criticisms that have been levelled at the above three MNC's In the case of Nestle, it became evident that no formal research into the emerging market was carried out. No approached to local authorities or government agencies was made; who may have had great knowledge/insight into feeding practice within the region or problems/issues that Nestle may be faced with. They simply tried to implement existing 'western' aspirational marketing practice into a region that they knew nothing about. Their communications with the target market were poor & unclear which led to the misconception that formula was a good way to replace breast milk and other forms of nutrition vital to child development. The company did not play its role in educating the public as to the proper methods of using the product and indeed the danger of it's misuse, and also did not consider the different living conditions as a factor in which could lead to such misuse. Their aggressive marketing approach ignored or de-emphasized breast feeding & much of their promotional efforts were misleading in encouraging poor & illiterate mothers to bottle-feed rather than breast feed their infants. Advertising portrayed breast-feeding as primitive and inconvenient. Free gifts & samples were supplied by sales reps dressed as quasi-medical staff known as 'milk nurses'; which were viewed as 'endorsements by association'. Quality control was also an issue for Nestle in other far-flung...
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...GABARRO COLLEEN KAFTAN Jamie Turner at MLI, Inc. “Had I known how hard this job would be, I might have thought twice about leaving the one at Wolf River,” Jamie Turner reflected as he waited for his boss, Pat Cardullo, to arrive at the office on a blustery September morning. At 32, Turner was struggling in his third marketing management position since completing his MBA six years earlier. Only six months into his current assignment at Modern Lighting Industries, Inc. (MLI), he was starting to worry that his string of previous successes had hit a serious snag. Working for Cardullo had become as confusing, unpredictable, and frustrating as anything he’d ever experienced. When Cardullo, president of MLI, had interviewed Turner and invited him to join the company as vice president for marketing and sales, Turner had found the older man smart, friendly, even charismatic. Cardullo had offered him a free hand in reorganizing the marketing area, and had all but guaranteed that Turner would take over as president within two years. Before long, however, things began to go wrong: Cardullo started to seem distant and critical, and he intervened frequently in marketing decisions, sometimes undermining or even reversing Turner’s decisions. The turnaround Cardullo was attempting to engineer at MLI had stalled, sales were again declining, and things in general were rapidly deteriorating. Turner didn’t know whether to be happy or anxious—or both— when Alan Oliver, the CEO of MLI’s parent company...
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...GABARRO COLLEEN KAFTAN Jamie Turner at MLI, Inc. “Had I known how hard this job would be, I might have thought twice about leaving the one at Wolf River,” Jamie Turner reflected as he waited for his boss, Pat Cardullo, to arrive at the office on a blustery September morning. At 32, Turner was struggling in his third marketing management position since completing his MBA six years earlier. Only six months into his current assignment at Modern Lighting Industries, Inc. (MLI), he was starting to worry that his string of previous successes had hit a serious snag. Working for Cardullo had become as confusing, unpredictable, and frustrating as anything he’d ever experienced. When Cardullo, president of MLI, had interviewed Turner and invited him to join the company as vice president for marketing and sales, Turner had found the older man smart, friendly, even charismatic. Cardullo had offered him a free hand in reorganizing the marketing area, and had all but guaranteed that Turner would take over as president within two years. Before long, however, things began to go wrong: Cardullo started to seem distant and critical, and he intervened frequently in marketing decisions, sometimes undermining or even reversing Turner’s decisions. The turnaround Cardullo was attempting to engineer at MLI had stalled, sales were again declining, and things in general were rapidly deteriorating. Turner didn’t know whether to be happy or anxious—or both— when Alan Oliver, the CEO of MLI’s...
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... 1. In my future career as Manager, I would like to work for organizations that cater to the Triple bottom Line and works not only towards profit but also towards the betterment of the Planet and the People. As such I would like to become a “responsible Manager”- who fulfils his duties not only towards the company but towards the environment and future generations by using resources responsibly, reducing the individual and organization’s ecological footprint and engage actively in Corporate Social Responsibility, not under obligatory pressure but with a sense of responsibility towards the society and environment on which it depends. As an individual, I believe that every individual has a fundamental duty and non-negotiable responsibility to be “environmentally responsible”- to try and mitigate the toll that Mother Nature is already been through in the name of Industrialisation and globalization. I strongly feel that everyone has not only a responsibility towards one’s self and one’s organization – but also towards the environment. Hence, it is important for me to choose an organization whose goals and corporate vision are aligned with this perspective. The closer the fit between my individual objectives and the organization- the higher my productivity and loyalty towards the Company. My responsibility as a responsible Marketing Manager- The scope and responsibility of a Marketing manger to implement the 7 levels of Corporate Sustainability is immense. This is how I plan to...
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...Comcast also wants their online consumer’s to experience a safe one so they have a set of security tools for their protection. Benefits of Comcast High-Speed Internet Benefits you can expect from your Comcast Internet order: • you can download movies faster, pictures, and large files with no problem • Gamers can play their games with minimal to no lag time • software security provided will keep your computer virus free • Several e-mail accounts • great cable Internet service at an affordable price Advertising: Comcast Spotlight is an advertising sales division of Comcast Cable which helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Specialties Comcast offers online, on-site, on-demand advertising opportunities to businesses large and small. Packaging Strategies: Comcast’s packaging strategy is to bundle and save ordering cable service, internet and phone as a bundle that can save the customers money. It is a triple play combo in one simple, cost saving package. Event Marketing: Comcast cable’s North Central division, which is a provider of communications, entertainment, and cable products and services, decided in the summer of 2006, they were ready to expand its customer communications to increase the awareness of Photo Show Deluxe....
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...MSc in Accounting P58330 Financial Reporting Corporate Social Responsibility and Accounting Standards Christos Spanoudakis Student ID:13086848 Date of Submission: 3rd April 2014 Introduction Nowadays, more and more large companies publish except from their financial statements also social and environmental reports. It is broadly known that companies’ activities have as a consequence an impact in society and environment. For this reason companies should be responsible not only for financial performance but also should take into consideration the responsibility for their social and environmental performance. Governments, non-governmental organizations, press and media are the parties that keep the companies responsible for the impact of their activities on the environment and society (Porter and Kramer, 2007). That happens because some of these parties have direct influence in the company’s image. For example if media transmit news that erode company’s image, this will definitely influence negatively stakeholders’ opinion and trust for the organization (Neu et. al., 1998). The concept of Corporate Social Responsibility (CSR) works like a self-regulating tool, which aids the company to observe and guarantee that its operations are aligned with the law, ethical standards and international rules. Some companies, which apply CSR, achieve with their actions to benefit society beyond the primary objectives of the company and that which is mandatory by the legislation (McWilliams...
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...Marketing in FMCG Sector 2014 Submitted by: Mohit Shrivastava - 47 Abstract This study deals gives an overview of the FMCG sector. What products constitute as fast moving, market size and government initiatives undertaken to promote this sector. It will also cover the aspects of a product that draws a customer towards a particular product. In addition, it will cover the road ahead (growth opportunities) in this sector. Introduction India has been a consumption-driven economy for the last many decades. Consumer spending in the country is expected to increase about 2.5 times by 2025. Broadly categorized into urban and rural markets, the Indian consumer segment is gaining high attention and pampering from marketers across the globe. Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) is a product that is sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables. Malviya, S. (2014), The Economic Times Marketing of FMCGs (Fast Moving Consumer Goods) plays a pivotal role in the growth and development of a country irrespective of the size, population and the concepts which are so interlinked that, in the absence of one, the other virtually cannot survive. It is a fact that the development of FMCG marketing has always kept pace with the economic growth of the country. Both have experienced evolutionary changes rather...
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...and the way it controls its human, financial, and physical resources. Organizational design involves difficult choices about how to control—that is, coordinate organizational tasks and motivate the people who perform them—to maximize an organization’s ability to create value (Jones, 2004). Maintaining that competitive edge in the snack food industry can be challenging. Snacks and goodies are considered one of America’s favorite past times. Best Snacks has held the number one or two positions for many years and now they are in jeopardy of losing that status. Best Snacks has been experiencing declining sales for the past few years and market share has decreased. They are now faced with the challenge of revamping their development and marketing strategies. They have not developed any new product or service innovations in the last five years. It is definitely time to get the creative juices flowing (BestSnacks Benchmarking Worksheet). Importance of Organizational Design Choices Nadler & Tushman suggests that the last remaining source of truly sustainable competitive advantage lies in what we've come to describe as “Organizational capabilities" the unique ways in which each organization structures its work and motivates its people to achieve clearly articulated strategic objectives" (Nadler & Tushman, 1997). Organizational design can be a competitive tool by providing the organization with flexibility needed to respond to changing customer needs while bolstering organizational...
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...com/) is a brick and mortar salon located at 38 Franklin Street in Martinsville, VA. Established by Cynthia Hairston in August 2006 with the aspiration being for her business is to provide upscale hair and skin service. The key being luxurious styling is in all of us, we just need someone to help guide us in the right direction. There are only two high end salons in the area. Netta’s will set itself apart from the rest by providing exceptional customer service. The index of expanding online would be to 1) Give prominence to the skincare services 2) Secure a 20% boost in sales 3) Increase brand awareness. The business could benefit greatly from growing its online presence especially during this vulnerable time from the recession. Online marketing would make it much easier and more conservational to reach a growing customer base whose online focal point continues to increase. Promoting more intermingling between the customers, Cynthia and her staff will provide perfect occasions for improvements in matching personality characteristics with the products and services being offered. This is especially important because Netta’s accommodates several small towns in the surrounding area known as Henry County (e.g. Bassett, Fieldale, Collinsville, Stanleytown, Villa Heights, and Ridgeway). There are currently over 52,000 residents in Henry County (United States Census Bureau, 2013) Currently this business has a weak online presence. The website exhibits pictures of the products but with...
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