...Gym Survey Report Bangalore Vaibhav Sharma 10 Table of Contents Page No 1. Introduction.......................................................................................................... 1 2. About the Study....................................................................................................1 3. Aims and Objectives...........................................................................................1 4. Gender wise Distribution in Gyms.................................................................2 5. The Nutritional Supplements..........................................................................8 6. The Gym Trend..................................................................................................13 7. The Fitness Trainers........................................................................................15 7.1 Gym Index..................................................................................................................16 8. Interesting information gathered from the survey...............................19 9. Estimates of Sampling Errors.......................................................................19 10. References........................................................................................................20 Exhibits....................................................................................................................21 Gym Survey Report - Bangalore 2010 ii Appendix...
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... Ethnography is a reality-focused research method that has become increasingly popular throughout the years. This type of research provides qualitative findings pertaining to consumers, lives, habits and practices by observing people in their everyday lives and in their everyday environments. According to Clifford Geertz, author of Interpretation of Cultures, observations and findings obtained from ethnographic research represent “webs of meaning”, in other words, in-depth understandings of individuals everyday life practices (Geertz, 1973). The research group chose to study behaviors and mannerisms particularly associated with subculture groups seen in gym environments. This topic of research was chosen not just because these subculture groups are unique, since they are only seen within a gym environment, but because fitness and health are very important and relevant topics to the current concerns society faces today such as, obesity. According to the International Health, Racquet and Sportsclub Association and Industry Insights, Inc (IHRSA), there were over 45 million Americans that belonged to a gym or health club in 2010 (IHRSA, 2010). However, obesity is a growing concern. Shockingly, there are major obesity concerns pertaining to the target demographic group, which is gym-goers between the ages of 18 to 39. The IHRSA found that the largest group of gym members are between the ages of 18 to 45 (IRHSA, 2010). Yet, key findings from the National Health and Nutrition Examination...
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...purchasing these and using them. The industry is growing gradually and is helping to tackle obesity and those who are unfit and unhealthy. An NHS report states that “over the past 20 to 30 years, sport supplements have become increasingly popular among gym-goers, and not just a small number of serious athletes”. This shows us how far the industry has come and developed, as sport supplements are available to everyone wishing to use them. Changes such as free government schemed gym membership to those who are overweight and heavy advertising from fitness brands on new supplements and equipments have helped increase the market size. This has also helped affect markets such as the nutrition industry because those consumers who want to go gym will be looking to purchase supplements as a tool to lose weight and be more toned. Health and fitness is an important aspect of life. Consumers are always being encouraged to look after themselves and maintain a healthier lifestyle. This has increased the demand for consumers looking for nutritional products and goods. Therefore many nutrition brands are always researching and developing on introducing new products to maintain consumer interest. Many nutrition brands provide a variety type fo supplements such as weight loss, body toning, building muscle and many more. This gives consumer a variety of choices suiting their specific wants and needs. Despite the growth in the nutrition market over the years, there has been some obsticles...
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...Tarren Jamal Bryant Assignment #5 December 4, 2013 Going to the gym Both men and women go to the gym regularly for a multitude of different reasons: some go to improve their performance in sports, others for health; while many commonly go to better their body image, striving even to look like those people in fitness magazines. It is true there is no one way to achieve one’s goals, but for a beginner the number choices can be disconcerting. There are literally hundreds of routines, diets, supplements, and ideas circulating around on the Internet; personal trainers and coaches constantly arguing and bickering about what works and what doesn’t—it’s enough to confuse anybody. In reality, one of the hardest decisions to make is actually what kind of workout routine to use; the big two are full body workouts and split routines, which differ mostly by the types of exercises implemented, time management, and muscle gain. It is most important that newbie gym-goers know the differences, pros, and cons of the possibilities, so that they may make an informed decision themselves. As the name implies, in full body workouts the entire body—more specifically, every muscle group— is exercised through weight training in a single session; to accomplish this, compound movements are used. These training movements involve more than one joint, thus utilizing more than one muscle at the same time (main muscle group, secondary muscle group). The foundation of any FBW plan revolves around squats...
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...Hewlett-Packard | MC4001X Design and Creativity in MarketingReport and Visual Portfolio:Martyn Horridge | Stay Fresh Shoe Tree | | Martyn Horridge | 29/04/2013 | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Contents Content 1 Design Brief: 2 Ideate the innovation, demonstrating design thinking, sources of inspiration brainstorming, Design………………………………………………………………………………………………………………………………………………10 Critical Reflection: 11 References. 12 Appendices. 12 Design Brief: Design Brief: The problem is to identify a marketable product that will improve shoe hygiene and the overall lifespan of a sports shoe within the fitness and sporting world for both professionals and other fitness participants. The product being introduced to the market is a new unique and effective device that will increase the consistency and lifespan of the sports shoes. The product is a flexible and modern fragrance and delivery system that is designed to maximise a sports shoes lifespan, by optimising the endurance of the shoe and minimising occurrence of the shoe to misshape. When coming up with a design and a product to meet people’s demands there are many features that have to be considered. ‘Design is a process that turns a brief or requirement into a finished product or design solution’...
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...could help reduce hunger. In a research conducted in Australia, 28 obese men intake four different drinks. Subjects who drank the whey-contained-beverage had significantly reduced levels of the hormones that dictate your brain you need to eat called ghrelin, lasting up to four hours. Thus, instead of eating scrumptious yet unhealthy snacks that won’t surely help, drink a protein shake beforehand instead. Despite other research suggesting otherwise, whey protein is still popular among gym-goers. After all, most people are into taking chances, especially when it comes to their health and well-being. For enhancing athletic performance, take 1.2-1.5 grams of whey protein in combination with strength training for six to ten weeks. Buying the Right Whey Protein Whey protein has awesome benefits, but it doesn’t mean that any kind of whey protein will do. It’s because the effectiveness of whey protein still vary depending on the ingredients companies add to it. The type of whey and the amount of each type present in the product can also affect its effectiveness. You can do these simple tips to make sure you’re getting the right product: • Check the supplement facts panel to see how many carbs and how much fat are in the product. • Scan further to take a look at the ingredients list. By doing so, you’ll learn that most whey products contain more than one kind of whey - whey protein isolate, whey protein hydrolysate (or hydrolyzed whey protein) and whey protein concentrate. • The great...
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...Traditional and Contemporary Religions: Religious Features of Weightlifting Introduction Religion has evolved from a belief of a spiritual being. Many aspects of life and activities can be considered a religion depending on the context. Several sports, such as baseball and football, have been analyzed and identified as a religion. However, no research has yet to determine whether weightlifting can correspond as a religion. Through peer reviewed sources, fitness articles, a self case study and qualitative research, it is possible to identify the religiousness of weightlifting. Key Definitions of Religion Gautheir (2004) examined the factors that make a contemporary religion using raving as the subject. Raving focuses on meaning, intensity and community, with the usage of psychedelics a sense of collective euphoria is associated with the sacred experiences ravers feel making it like a religion (Gautheir, 2004). Blazer (2012) correlates sports and religion, stating that sports are considered a religion when the definitions are of: communities, creed, code and cultuses. Similarly, Woodhead (2011) offers a comprehensive definition of religion by breaking it down to five categories: culture, identity, relationship, practice and power. Both sports and religion have concerns, social systems, traditions, symbols and gather communities together (Stuhlsatz, 1994). Blazer's (2012) explanation of communities: as groups of people either formally...
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...from shareholders, complaining of financial misrepresentation. As a result, Bally Total Fitness faced a drop in their stock price, lawsuits from current shareholders, and a damaged repute. The following analysis will evaluate how the general external environment affects Bally Total Fitness, examine Bally Total Fitness’s current standing in the health club industry, options on how to rebuild its status in this industry, and solutions to implement for eliminating any skepticism among shareholders and increasing membership numbers. Macro–Environment Analysis Gym and exercise equipment manufacturers are constantly upgrading current models of exercise machines as well as developing innovative designs for new machinery. The new machinery supplies health clubs with the opportunity to introduce new ways to “get fit” and “get healthy”, a sociocultural trend that will soon be addressed. Aside from the cultural health trend, gym and exercise equipment manufacturers are provided with the opportunity to incorporate advanced technological developments in the creation of new machinery. New...
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...Windshield Survey * Boundaries: The neighborhood is bounded to the east by Arverne and to the west by Rockaway Park. Large urban beach stretches for miles facing the Atlantic Ocean. There are “Welcome” signs apparent throughout the area. * Housing and zoning: A wide variety of housing types can be found in the area, including large apartment complexes and private one- and two-family houses. The rectangular, 13-stories high apartment buildings constructed in 1960s have large non-private yards and are in proximity to the shoreline. Houses vary in their design, size, and age. Most of them have private front- and/or back yards. The construction materials range from wood seen mainly on the older buildings to brick and siding on the newer. The houses are supplied with plumbing, heating, and air conditioning. Most if the houses and yards are in good condition and well taken care of. Some are newly remodeled. Sidewalks and streets show signs of repairs. There are nine residential zoning districts and one commercial in the community. * Open spaces: The beach and boardwalk are the center of various summer activities for people of all ages and many interests. The surfers, swimmers, and beach goers can enjoy the sand and the water as well as variety of concessions and outdoor activities. The lifeguards are on duty daily. There are many activity programs during summer available for children, teens, and adults. * Commons: The community seems to enjoy outdoors and spending time at...
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...Prepare a realistic initial plan for a business idea suitable for the local area. You need to prepare a realistic initial plan for a business idea suitable for the local area. This must include an individual rationale with supporting evidence. The supporting evidence will show appropriate research and detail and be appropriate for the local area. 1. Research possible gaps in the market. Give a list of the types of businesses that exist in the local area. Try and detail three services that are not currently offered in the local area that you think will be a success Businesses In The Area Businesses Not In The Local Area Coffee Shops (Costa, Café Nero, Starbucks) Juice Bars Restaurants (Prezzo, Urban Kitchen, Pizza Express) Salons (Waxing’s and Nails) Clothes Shops (Jack Wills, Fat Face, White Stuff) Larger Chain Stores (Topshop, Next, New Look) Home Shops (Home Living, The Shed, The Lemon Tree) Estate Agents Take-Away Shops (Pizza Hut, Papa Johns) Electrical Shops (PC World, Curry’s, Apple) Super-Markets (Morrison’s, M&S) Furniture Shops (IKEA) Hairdressers (RUSH) Jewellery Shops (Samuels) 2. Select a possible good or service: Features of your product; briefly explain what your product or service is going to be. My business is going to be a juice bar. The customer can choose their fruits/ingredients you put into the juice. The drink can be ordered to be take away or drink in. Trends in demand; what are the popular goods and services that people are buying...
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... | | | | | | | | | Executive Summary This report provides information on the value provided or the lack thereof by a specific product of Fernwood Fitness, which is the Basic Gym Membership. The 4Ps of marketing was used in order to better explain how value is delivered by this product. It elaborates on how the product delivers value to the customers by providing what was promised and more, how the pricing of the product delivers value to the customers, how promotion provides value to existing customers and potential customers and also how place, that is the locations of its many franchises, provide value to customers. In order to be able to find out how all the 4Ps help to deliver value, Fernwood Fitness’s website, social media outlets and also secondary data of the interviews with the founder, Diana Williams, was used. These helped in better understanding what drove the...
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...for health improvement has been aerobic workouts, commonly referred too as cardio. Now new evidence has surfaced that is proving how resistance training or weight training is more beneficial for you. While this issue does not affect professional athletes who specially train for their sport, it does affect your average joe who just wants to become healthier. Weightlifting and strength conditioning, will always yield a better result in terms of your health. Now of course exercising is usually based on an individual’s goals or needs. There may also be limitations to what types of exercises you can do. Soldiers returning from war with amputations that go through physical therapy, often target very specific muscle areas. This is relieve them of any pain or discomfort from surgery or physical therapy can be used for mental and emotional health for those suffering from PTSD. However, it is safe to say that most gym goers are not looking to break any world records for fastest mile, or heaviest deadlift. Rather they just want to either remain in shape, improve their health or improve their fitness. So then comes the tricky part, which is choosing the best style of workout to do all three of those reasons. Cardio and weight lifting, both will help you lose weight and improve your physique, almost strictly through just weight loss. Although cardio helps you slim down your waist line, and tone up your legs. As well as improving your cardiovascular health, that is actually just about all what...
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...affect its sales using ‘PRESTCOM’ and ‘SWOT’ analysis. We will be looking at the market segments that heavily impact the sales of Special K and ways to leap over those barriers to increase revenue. It will also ascertain future promotional ideas for the 2016 Brazil Olympics and the opportunities it may have for Special K Business Overview Kellogg’s is a company with a rich history; established in 1906 by a Mr W.K. Kellogg they have been making great tasting breakfast ever since. Kellogg’s started selling in the UK stores up and down the country ever since 1922. The Kellogg Company was the first company in the food industry to hire a dietician “Mary Barber started the Kellogg’s Home Economics Department and began defining the different types of food and what roll they played in a proper diet” (Kellogg’s, 2014). Kellogg’s quickly established themselves as a household name and during the World War II help feed the UK during the war time. Kellogg’s went as far as to provide breakfast for the Apollo 11; the breakfast cereal was enjoyed by the likes of Neil Armstrong and Buzz Aldrin. Kellogg’s is “manufactured in 18 countries and marketed in more than 180 countries” (NYSE, 2014). In 1950’s Special K was introduced to the world and has...
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...Susan Colaiacovo Student ID: 21918458 Part A 1. What is required to implement an organizations commitment to social responsibility? What are the main obstacles to implementing socially responsible policies? Name specifications that can be taken toward increased social responsibility. Managers can use the social audit to assess corporate social responsibility. The social audit allows management to evaluate the success or lack of success of programs resulting in the improvement of social performance. The information attained with a social audit can be used to plan and implement socially responsible practices and policies. The essence of the challenge is balancing a company’s bottom line against social responsibilities and effective approaches to environmental protection. Organizations should also examine their values to make sure they are in tune with society value. The obstacles in implementing social responsible policies includes the pressure from financial analysts and stock holders who push for steady increases in earnings on a quarterly basis. An example of social responsibility is increased diversity in the work place. As well as contributions of time and money to charitable, cultural, and civic organizations. Environmental awareness is another way companies demonstrate their sense of social responsibility by limiting the damage their operations...
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...INTRODUCTION http://books.google.co.in/books?id=OVBPSkR8nicC&printsec=frontcover&dq=reasons+for+popularity+of+resort&hl=en&sa=X&ei=JYQdUsaZFcuXrAf2o4Bg&ved=0CC8Q6AEwAA#v=onepage&q=reasons%20for%20popularity%20of%20resort&f=false Resort management is the combination of three elements: * Recreational attractions that draws guests to the facility * Housing and food and beverage services that cater to the people away from home * Activities to occupy guests during their stay RESORT: A resort is a place for relaxation or recreation, attracting visitors for vacations and/or tourism. Resorts are places, towns or sometimes commercial establishment operated by a single company. Towns which are resorts — or where tourism or vacationing is a major part of the local activity — are sometimes called resort towns. If the resorts are situated near the sea, then they are called seaside resorts. Inland resorts include ski resorts, mountain resorts and spa towns. Towns such as Sochi in Russia, Sharm el Sheikh in Egypt, Barizo in Spain, Cortina d'Ampezzo in Italy, Druskininkai in Lithuania, Cancun in Mexico, Newport, Rhode Island, in the USA, Ischgl in Austria, St. Moritz in Switzerland, Blackpool in England and Malam Jabba in Pakistan are well-known resorts. In North American English, the term "resort" is now also used for a self-contained commercial establishment which attempts to provide for most of a vacationer's wants while remaining on the...
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