...Development and Analysis of Two Mini Case Studies Taurus Parker December 18, 2012 Professor Mozinski Business412 Business Policy DeVry University Development and Analysis of Two Mini Case Studies This is a SWOT analysis of McDonald’s and Burger King, they will be followed by a cross-case analysis of the two mini case studies. The information in these cases will be based on the growth of the two companies and their sales. McDonald’s SWOT Analysis McDonald’s is the second largest food chain in the world falling short to Subway according to Forbes they are bringing in around 2.6 million in sales per store. (Forbes, 2013). Listed below is the mission statement and SWOT analysis for McDonald’s. Mission Statement - “McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.” (Strategic management insight, 2013). Strength: McDonald’s uses $2 billion in advertising, more than 75% of restaurants are owned by independent franchises, the franchises attract children and locally adapted food menus. McDonald’s offer free unlimited Wi-Fi throughout their franchises. McDonald’s have a wide fan base from children to the business class working man. Weakness: McDonald’s...
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...USA Today: Case Analysis 1Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for USA Today. Since its 1982 debut, the American newspaper USA Today has had a major impact on the North American Newspaper industry. It has been an immensely successful experiment, a trend - setting hybrid of print and television journalism which in less than 10 years was able to boast a daily readership of 6.6 million. With its effective use of bright colors, high – quality photo reproduction, innovative graphic design, and brief stories, Gannet Co. the parent company of USA Today established the newspaper in its quest to appeal to a new generation of readers who are predominantly young and middle aged achievement-oriented students, professionals and managerial personnel who were heavy newspaper readers and frequent travelers. Weaned on television, this new generation is increasingly attuned to images rather than words and, because of a busier lifestyle, has less time to read than earlier generations of newspaper readers. USA Today has made huge gains by tailoring its product to this market segment. At the same time, it has influenced the form and content of a host of other North American newspapers. The most notable examples are Wall Street Journal and New York Times. USA Today has become one of the leading sources for news in the nation. It has established its credibility and validity as a reliable and resourceful...
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...USA Today by Gannett Company On 20th April 1982 - announced the first copies of USA Today In 1985 - became the second largest newspaper in the America In 17th April 1995 - Launced USA Today Online In 2000 - The paper redesign In 2009 - Newspaper have closed shop or reduced publications day and adapt to online only Norfatahiyah Bt Md Sulhaimi 1110937 USA Today Become a more serious newspaper with improved journalism Raising public awareness and move into profitability USAToday.com Readers interacted with the journalist and given opportunity to voice their opinion Continuous strategy of marketing innovation USA Today Product Innovation Promotional Innovation Distribution Innovation USAToday.com Added blogs Really Simple Syndication(RSS) Pod casting No Demand for the newspaper will decrease because customer just get news from USAToday.com Strength Weaknesses Opportunities Threats Huge media conglomerate with Gannett Gannett's capabilities in high-tech graphic design High fixed costs Weak profit margin Increasing numbers of white-collar workers Failure of competition to innovate and innovate rapidly Online news threaten to cannibalize printed news Competition from other newspaper, national and local Fast delivery the news Design through customer preference Limitation when it saturated Move to USA Today Online Lose readers of the population ages over the next 10 to 30 years Economic factor such as higher newsprint costs https://www.scribd...
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...WK2 – Discovering Marketing Opportunities What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? Answer the same questions for USAToday.com. By conducting research and analysis Gannett determined that there were two trends/opportunities that he could take advantage of; one was that an increasingly short attention span among a generation nurtured on television and the other was that there was a growing hunger for more information. With this information Gannet made the newspaper’s primary mission to provide more news in less time. Research suggested that this paper should target achievement-oriented men in professional and management positions who were heavy newspaper readers and frequent travelers. Unlike the other companies/competitors who targeted upper America, Gannett’s company would target middle America- young, well-educated Americans who were on the move and cared about the news and current events. Gannett listened to what the readers wanted and ensured that USA Today would market just that. With this information in hand, Gannett capitalized on it by putting together a team of news, advertising, and production personnel staff from his daily news who developed, edited, published and tested different prototypes. From those prototypes three 40-page versions were sent out to about 5,000 professional people along with a response card for feedback. Marketplace...
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...for Performance Excellence™ application process. The Prospector Award™ consists of a 25 page application using the most current criteria of the CAPE™ Program at the category and item levels. | http://www.calexcellence.org | California Award for Performance Excellence | C.A.P.E. | top level award offered by CCE and adheres to the BNQP criteria. The Eureka Award offers seven categories: Large and Small Service; Education; Health Care; Non-Profit; Government; and, Military. | | Annual Food Quality Award | Food Quality Magazine | It honors the dedication and achievement of a North American Quality Assurance/Quality Control team that has made exceptional contributions to food safety and consumer satisfaction with a positive impact on business results. | http://www2.dupont.com/Qualicon | Akao Prize | Quality Function Deployment Institute | The Akao Prize is now awarded to individuals around the world who have demonstrated Excellence in their practice and dissemination of Quality Function Deployment (QFD) for many years. Taken into consideration are research, authorship, teaching, practical applications, and personal commitment and service to the QFD community world wide. | www.qfdi.org/akaoprize.htm | American Society for Quality's Awards & Medals | Annual Quality Congress | The awards...
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...Case 1 USA Today: Innovation in an Evolving Industry* Synopsis: As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster and transform the nation’s most read newspaper into tomorrow’s best resource for news and information. This case reviews the history of USA Today, including its continued use of innovation to stay on top of the technological and sociocultural shifts that are rapidly changing the newspaper industry. In the face of continual competition across a variety of media sources, the future of USA Today depends on its ability to continually push the envelope of innovation and offer value-added, proprietary content to ensure continued differentiation and the future of the USA Today brand. Themes: Product strategy, innovation, target marketing, distribution strategy, changing technology, changing sociocultural patterns, customer relationships, competition, differentiation, strategic focus, SWOT analysis Case Summary USA Today is the most successful and highly visible newspaper that students have seen and read on a national basis. The case provides an overview of Gannett's strategic marketing approach to launching and growing this unique newspaper. When USA Today debuted in 1982, it achieved rapid success due to its innovative format. No other media source had considered a national newspaper written in shorter pieces than a traditional paper and sprinkled with eye-catching, colorful photos, graphs, and charts. Designed...
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...a comprehensive SWOT analysis for USA Today. USA Today is currently the second largest selling daily newspaper in the United States. It started in 1982 with a circulation of 350,000 and grew to over 5.4 million people reading the USA Today network daily (USA Today MRI Demographic Profiles, n.d.). USA Today is popular because of format, colorful pictures and charts, and condensed articles. The paper targeted a different demographic than its predecessors and was able to get more people interested in newspapers than had previously been. USA today grew quickly and appealed to many different age groups because of their attention to not only the current issues but also celebrity news and a strong sports section. USA Today currently has 46% of the market share with total circulation of national newspapers (USA Today MRI Demographic Profiles, n.d.). When technology began to boom and more people began to get their news from the internet or mobile devices, USA today began to see a decline in revenue and growth. They had to begin to focus on their website as well as a mobile app. Today 68% of USAToday.com and USA Today mobile app users are between the ages of 18 and 49 (USA Today MRI Demographic Profiles, n.d.). This demographic is very important in growing USA Today’s sales as more of the baby boomer generation is retiring and not staying current with the news. USA today has many strengths which make it very popular among a younger audience. USA Today communicates with readers...
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...Case 1 USA Today: Innovation in an Evolving Industry* Synopsis: As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster and transform the nation’s most read newspaper into tomorrow’s best resource for news and information. This case reviews the history of USA Today, including its continued use of innovation to stay on top of the technological and sociocultural shifts that are rapidly changing the newspaper industry. In the face of continual competition across a variety of media sources, the future of USA Today depends on its ability to continually push the envelope of innovation and offer value-added, proprietary content to ensure continued differentiation and the future of the USA Today brand. Themes: Product strategy, innovation, target marketing, distribution strategy, changing technology, changing sociocultural patterns, customer relationships, competition, differentiation, strategic focus, SWOT analysis Case Summary USA Today is the most successful and highly visible newspaper that students have seen and read on a national basis. The case provides an overview of Gannett's strategic marketing approach to launching and growing this unique newspaper. When USA Today debuted in 1982, it achieved rapid success due to its innovative format. No other media source had considered a national newspaper written in shorter pieces than a traditional paper and sprinkled with eye-catching, colorful photos, graphs, and charts. Designed...
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...continuously providing with lower prices. Company managing its lower prices state though its competitors are not able to do such changes where company is able to change its products easily to its customers with an effective quality. On the other end, it can also observe, that the company has focused on its implementation and have used various significant business strategies for promoting its business in accordance to the customers’ requirements of its customers. Moreover, company developed and launched many smart products for its customers where they were targeting potential customers which available in market. Further, Company has also been focusing on the child products where various products which were designed by them for fun. With the consideration of the given story of the Company, where they have focused mainly on the customers’ expectations and satisfaction by the quality of the products. This is all due to because of Antonio and JB, where they made a perfect business plan and strategies through which company has accumulated such success in competitive market (Pinson, 2008). However there were a weakest part of the Company’s business plan as discussed below: •...
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...Richard Godfrey BMKT 6311 USA Today Case Study The newspaper publishing industry is one of the most rapidly evolving industries in the world today. Changing due to economic climate shift, consumer needs evolving, enhanced technology, and continuous competition; USA Today has been able to succeed. The publication raises the bar through innovation and value-added content to bolster their standing in the publishing world as “The Nation’s Newspaper” in hopes of staying continually relevant and standing out amongst the competition, ensuring the future of the USA Today brand. 1) When Gannett first debuted USA Today in 1982, the corporation took advantage of a multitude of opportunities in the marketing environment and secured a strong foothold in a market that already had several major players. The most impactful opportunity, in my opinion, is its format. In an attempt to stand out from the competition, USA Today developed a unique format of shorter pieces with photos, graphs, charts in order to address the needs of an audience other publications seemingly ignored. By creating a product high in form utility, the publication was able to distinguish itself and cater to an evolving market. Gannett also cited watching trends and evolution of news readers as part of the success. As society shifted to having typically shorter attention spans, yet still having a hunger for knowledge, Gannett capitalized on these trends with the updated format of USA Today targeted towards the evolved...
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...Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for USA Today. Having to deal with dwindling subscription numbers USA Today did two more recent revamps of its newspaper and website. In 2011 the company did a few changes to its layout of the paper including changing the font of some headlines and changing the white space. In May of 2012 the company hired a new president and publisher, Larry Kramer, founder of MarketWatch. In 2012 they did a major change of its website and newspaper. It has changed its logo for the first time since its been printed. The globe logo is now replaced with a large circle that coordinates to the color of the topic discussed, for example green is for the money section. They also changed the look of the website to a cleaner, more interactive look. They are one of the only national newspapers that does not charge for online access. USA Today has always been innovative in how it gives news to readers and the leadership does not feel that its readers should not have to pay to try its way. Strengths: 1. Innovative 2 Visually different from other newspapers; easily to recognize at newsstands 3. Individual State information 4. Works with third-party buyers(hotels) to increase readership. Weaknesses: 1. Low ratings from Critics 2. Does not have pay wall to charge online readers 3. two-thirds of readers do not actually pay for the newspaper. They receive free copies...
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...intent of this paper is to compare the current strategy and operational approaches for two pharmacy retail stores such as Walmart and Walgreens chain stores. A SWOT analysis for both companies is bellow in table. My understanding after the initial study / investigation is that Walgreens has chosen to be conservative with their strategy in increasing their customer reach, market and base by a more organic growth than Walmart which growth approach is to rapidly build small and large supercenters on major neighborhoods in the United States and key cities around the world. The main strategy reporting evidence that reflect these two companies operational growth is mainly reflected in each financial statement that shows profit and loses for each company and their reinvestment percentage into each one. The financial analyses display the result of each company decisions to their market growth approach and impact on investment. Because of their more conservative stand and minimum risk taken by Walgreen’s, their operations model seems more solid and better prepare to accept their rate of growth in contrast to Walmart aggressive scheduled and heavy investment direction. Two different and what appear to be very effective approaches despite their very recent and impressive operations growth for each company. SWOT Analysis Walmart Weakness * Walmart approach to go with large space stores has little penetration in urban stores, plus as it continue to open in larger cities, the...
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...1 General Comments This analysis is directly relevant to the assessment. It demonstrates a wide range and excellent application of the strategy tools to the organisation. A very good analysis that has excellent clarity. Generally coherent and with accompanying logical arguments. Contains some excellent elements of independent thinking. A critical appraisal of up to date literature. The report is well written. Students please note that this assignment was graded in the range 70% and above. Students: Please note there is no need to place the basic strategy models in the appendices e.g. Porter’s (1985) Five Forces, SWOT analysis, etc.. It would be more beneficial to apply the models directly to the organisation and place them in the appendices and discuss the main identified issues in the main text. 2 Corporate Strategy: Emirates Airline By Student How has Emirate airline managed to remain competitive in such a saturated industry? Emirates Airline “An exceptional journey from start to finish” (Emirates, 2010). 3 Introduction: ............................................................................................................................... 4 Background to Emirates Airline: ............................................................................................... 4 Competitive Advantage: ............................................................................................................ 5 Porter’s...
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...Public Wireless Internet Marketing Plan By: Stephenie Coffman August 13, 2014 MKT 500 Heather Teague Table of Contents 1. Executive Summary 2 2. One-Page Plan 4 3. SWOT Analysis 5 4. Target Market 6 5. Competitive Analysis 7 6. Financial Analysis 9 7. Pricing Structure 11 8. Channels of Distribution 12 9. Integrated Marketing Communications (IMC) Promotion Plan 13 10. IMC Budget 16 12. Works Cited 17 Executive Summary Public wireless internet provides accessibility regardless of the consumer’s device and salary range. Technology is becoming an integral part of everyday life and being connected to everything 24 hours a day seven days a week is a necessity. In order to assist with this consumer desire this marketing plan is designed to provide viable solutions for rolling out a nationwide public wireless service that will connect everyone without the need of public hotspots or cellular coverage. Today, while there have been advancements in cellular technology into 4G and LTE coverage, there are still areas of the country that still do not have cellular service at all. By providing nationwide wireless internet, these areas will no longer be complete dead zones. Consumers will be able to connect their smart phones and wireless devices to the internet and enjoy the same connectivity as if they were still on the cellular network. Executives will still have the option of being connected to their offices and projects while on vacation...
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...Business Analysis, Part I Amanda Simpson MGT/521 February 25, 2012 Linda Teza Kulka University of Phoenix Workshop # 4 Business Analysis, Part I Publix Supermarket, Inc. is a Fortune 500 company that has shown a great amount of growth since first opening in 1930. George Jenkins opened the first Publix Supermarket in 1930 in Winter Haven, Florida. Shortly after 1945, the company purchased the All American grocery store chain. After purchasing the store chain, Jenkins moved the headquarters for Publix to Lakeland, Florida. Over the next 30 years Publix added pharmacies and bakeries in their stores. in the 1990s, Publix Supermarket ventured outside of Florida to open their first store in George. In 1996, George Jenkins passed away and left the company to be run by his family. Publix now operates stores in Florida, Georgia, Tennessee, Alabama, and South Carolina. According to Publix Supermarket, Inc. (2012), “Publix is known for its philosophy of pleasing the customer; the Publix guarantee to never knowingly disappoint our customers is legendary in the industry” (para. 2). Throughout this paper we will explain the Publix Supermarket company background, discuss a SWOT analysis of Publix Supermarket, and identify and explain the needs and wants of Publix’s internal and external stakeholders. Publix Supermarket Company Background Publix, opened for business for the past 82 years, has achieved the expectations of George W. Jenkins. According to Publix Supermarket...
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