Free Essay

Uitleg Po

In:

Submitted By KoenRFL
Words 451
Pages 2
PRAKTISCHE OPDRACHT MARKETING HOOFDSTUK 16 T/M 19

WAT MOET JE DOEN?

Maak een schriftelijk verslag over één product en één dienst als je de opdracht alleen doet, of twee producten en twee diensten als je de opdracht met een medeleerling uitvoert. Beantwoord in dit werkstuk onder meer de vragen die hierna gesteld zijn en volg daarbij de instructies.
Het werkstuk moet in ieder geval de volgende onderdelen bevatten: 1. Inhoudsopgave 2. Inleiding 3. Beantwoording van de vragen 4. Conclusie: Overeenkomsten en verschillen tussen het gekozen product en de gekozen dienst (of de gekozen producten en gekozen diensten). 5. Bronvermelding !!

VRAGEN EN INSTRUCTIES
Deze vragen en instructies zijn geschreven voor het schriftelijk verslag van één product en één dienst. 1. In de Inleiding maak je duidelijk waarom je juist voor dit product en deze dienst hebt gekozen.

2. Marketing
Is er voor deze producten/diensten een marktonderzoek uitgevoerd? Zo ja, hoe?
Past deze onderneming marktsegmentatie toe?
Is er sprake van ongedifferentieerde- , gedifferentieerde- of geconcentreerde marketing? (motiveer dit)

3. Productbeleid.
Wat kun je zeggen van de materiële en immateriële eigenschappen van het product/de dienst?
Wat kun je zeggen van de prijs-kwaliteitverhouding van de vormgeving, van de verpakking (zowel wat betreft het technische aspect als het commerciële aspect)?
Wat kun je zeggen van de garantie en service van het product/de dienst?
Is er sprake van een merk? Zo ja, welke naam en welk logo worden gebruikt? Wat voor merk is het (een A-merk, B-merk. Paraplumerk, winkelmerk)?
In welke fase van de levenscyclus bevindt het product/de dienst zich? Leg dit uit met behulp van drie argumenten die goed onderbouwd moeten zijn.

4. Prijsbeleid. Is er sprake van kostengeoriënteerde prijsbepaling of van vraaggeoriënteerde prijsbepaling met als mogelijkheden penetratiepolitiek, afroompolitiek, psychologische prijzen, prijskortingen?

5. Promotiebeleid
Werkt men bij de onderneming met vertegenwoordigers? Zo ja, welke taken hebben zij?
Wordt er reclame gemaakt voor dit product/deze dienst?
Wat voor soort reclame: individueel, collectief, themareclame, actiereclame?
Welke media worden gebruikt bij de reclame?
Waarom wordt juist van deze media gebruik gemaakt?
Wordt er in de onderneming iets gedaan aan public relations? Zo ja, in welke vorm?

6. Plaats- en distributiebeleid
Waar is de onderneming gevestigd?
Waarom juist daar? Is dat toevallig of is er sprake van een bewuste keuze?
Wat kun je zeggen van het distributiebeleid van het product? Is er sprake van directe of indirecte distributie en waaruit kun je dat afleiden?
Maak een beargumenteerde schatting van de kosten van het distributiekanaal.
Is er sprake van push- of van pulldistributie?

7. Besteed ook aandacht aan zaken die voor de gekozen producten/diensten specifiek zijn.
Wat zijn opmerkelijke overeenkomsten en verschillen?

Digitaal inleveren: hcaelers@broekhin.nl UITERSTE INLEVERDATUM: 5 FEBRUARI 2012

Similar Documents

Premium Essay

Hi Buddy

...ROOP RUBBER MILLS LTD.(IDC) PLOT NO.20&25, IDC ,MEHRAULI ROAD GURGAON -122001 Phone No.: 0124-4084096 Fax No.: 0124-2327403 Email:- sales@rooppolymers.com Purchase Order (Raw Material & Components) ECC_NO.: AACR7268JXM002 Division.: II Range: IX Vat Tin No: 06651909285 PAN: AACR7268J Vendor Name : 3M INDIA LIMITED (V3-0001) Address : 48-51,ELECTRONICS CITY HOSUR ROAD PO No Amd.No W.E.F. : : : RM213-14/92 0 30/04/13 PO Date Amd. Date : : 30/04/13 31/05/2013 Email : Phone : Yours Ref : mr Fax : Dear Sir, We are glad to issue our Purchase Order for the following item/s. Sl. No. 1 Quot Ref. ITEM Code RRMVITOX0005 Description VITON RUBBER 2181 : Valid Upto Our Contract Person : KARAN SINGH Phone : Email : Process UOM Qty Weight 50.00 As Finished. KG Rate Desc. (Rs)/ Unit (%) Matl / Pros 1471.50 Amount Rs 73,575.00 Amount Rs Seventy-Three Thousand Five Hundred Seventy-Five Only Freight Packing/Forwarding Insurance Delivery Type Excise Remarks Payment Term Paid At Party own expense Nil Urgent Basic Excise Cess Hcess Vat/Cst Surcharge 73575.00 @% 2.00 @% 1.00 @% 0.00 @% 0.00 @% V 0.00 0.00 Dispatch Instruction By Road D.D. CHEQUE As Applicable ADVANCE Grand Total : 73575.00 Remarks For ROOP RUBBER MILLS LTD.(IDC) Checked By ( SURESH SINGH ) ISO Documnet No. -: FMT/PUR/03 Verified By ( SURESH SINGH ) Authorised Signatory ( SURESH SINGH ) Instructions: Any Discrepancy in Order should...

Words: 294 - Pages: 2

Free Essay

Week 1 Homework

...17. Give an example of a recent purchase you made where the purchase of an ongoing relationship with the seller. Discuss what the seller has (or could do better) to strengthen the relationship and increase the odds of you being a loyal customer in the future. I’m a loyal customer of Jimmy Johns restaurant they make gourmet sub sandwiches. I eat a sub almost every week. The restaurant is in a prim location that sits right of the main street that I take to get home from work. Jimmy John’s subs are large and cheap and are made very fast. The restaurant also has a drive through which makes the ordering and purchase of the subs even that much faster. If I’m home and feeling a little lazy I can even order a sub and have it delivered to my house. Jimmy John’s has covered all bases, that’s why I will continue to be a loyal customer. 18. In your own words explain several reasons why a marketing manager should consider international markets when evaluating possible opportunities. International trade is growing around the world and the obstacles of trade are going away. Also with progress in e-commerce, transportation, and communication it has become more affordable and less difficult to reach international customers. Internet exercise page 10 About 20 different manufacturers products are shown on the home page of target.com. I don’t think consumers would be better off if each manufacture sold directly from its own website. Its easier to go to websites like target...

Words: 375 - Pages: 2

Free Essay

Zara Case

...According to the point of view of Salgado , Zara is getting bigger and bigger and its operating system getting more and more obsolete. Thus, it gives Zara to have a comparative advantage because for a strategic perspective. Although Zara's advantage over its competitors is not so much a result of IT leverage, the sustainability of its competitive edge might be at risk due to a lack in IT investment.The current assumption for the IT investment states about 18,000 hours. The Zara's staff devoted to IT contains about 50 people divided in several departments. So we can suppose that only 10 people are devoted to POS software and so 10 people are able to handle this project. With a brief calculation, we can figure that it would take too much time to set up this project with an internal team. That is why we are prone to think that externalize would provide a more efficient solution, completely handle by an outsourced professional team. It could be a little more expensive at short and long term that is why if we choose this option we have to integrate a training system of our staff to lower the outsourced fees. An important point is that Zara has always developed its own IT solutions and if we make it through subcontractors we are not sure that it would match with Zara values or way of doing. Zara has been used to make it alone. Thus we think that some member of the IT staff could work with subcontractors in order to lower these expenses and help them to create an It solution...

Words: 600 - Pages: 3

Free Essay

Zara

...Case Supply Chain Management Module 1 Date: October 7th, 2009 Executive Summary My decision is to upgrade the POS terminals used by Zara to ensure the company is current with technology and compatible with the hardware vendor’s machines. January 1st 2004 is the scheduled date the POS terminals will be upgraded and running in all Zara stores around the world. The upgraded POS terminals will include more applications for store managers such as the ability to look up their own inventory balances and the inventory balances of other store locations. This factor alone is considered an advantage by store managers as it will allow each store to look up what they have been selling the most as well as avoid having to canvass the store at the end of each day. Secondly in the event Inditex’s hardware vendor upgrades their machines Zara’s POS terminals will be up to date with current technology. Key Assumptions It is anticipated Inditex’s hardware vendor may update their machines in order to stay current with technology. Inditex has no control over whether or not their hardware vendor will update their machinery therefore it would be wise to stay current with technology to avoid disrupting their largest chain of stores (Zara). Updating the POS terminals is not a guarantee of easing or rather improving current operations, however the statement of issues provided in the next section will elaborate further on why staying...

Words: 2351 - Pages: 10

Free Essay

Zara Case Question 4

...in the stability of the POS terminal after the OS upgrade, for the reason that the POS application runs stable on the DOS-system at the time. But, after upgrading the OS and porting the POS application, there is a risk of reducing the stability of the POS application due to bugs in the application (after porting). At the same time the investment costs could be avoided if choosing to remain at the old DOS system. One advantage of upgrading the OS is the fact that the PDAs can become interconnected with other stores or the headquarters. This can increase efficiency as employees will be able to look at the inventory of other stores and search for the products which are sold-out at their own store for instance. Another advantage is that the MS DOS system became obsolete and unsupported as of 2003, which means that the POS terminal will not be compatible with the POS software, and in such manner a change in the OS is inevitable. Therefore, we are in favour of investing in a new OS, and the next question is which OS is the best option. When looking in a short-term view, Linux comes out as the best option, as of €0 license cost and only an annual maintenance fee to be paid. As Zara intends to invest in the OS for long-term period, then UNIX is the best choice for a new OS, in the first place because of the low annual maintenance fee, despite the high license costs. The tables below provide us with the costs necessary for the DOS upgrade of the POS terminals (per store)...

Words: 484 - Pages: 2

Free Essay

Zara, It for Fast Fashion

...Case Study: Zara, IT for Fast Fashion EXECUTIVE SUMMARY The action recommended is to purchase a new POS system to support integration of all levels of the business from manufacturing to the customer. Because of Zara’s current solid financial position and leader in the marketplace, Zara will withstand the initial interruption of business to allow implementation of new technology due to their current solid financial position and leadership. KPIs are implemented to provide efficiencies within manufacturing, the DCs and sales to enhance the successful unique business model. ISSUE IDENTIFICATION The following are a list of issues/problems that must be addressed: • DOS system is no longer supported by Microsoft • In-house applications created by vendor • Writing applications versus buying applications • Transparency between stores • Order processing time • No formal IT process for setting budget or deciding on specific technology, investments or projects • Store managers scope of responsibility is high versus no discretion for store layout • No performance measures • No forecasting, buy and respond “on the fly” • Not high end fashion • High capital costs for DCs, manufacturing, and factories • Small batch production ENVIRONMENTAL AND ROOT CAUSE ANALYSIS 1. DOS system is no longer supported by Microsoft since 2003. Zara chooses to write all their applications in house. This matches the philosophy for...

Words: 1742 - Pages: 7

Premium Essay

Female Pirates

...Female Pirates Kristina A. Paxton (Shaarda) Excelsior College Women have been held to have particular power over the sea. There is an ancient superstition that women are not good for ships. The contradiction between woman as sea power and woman as a sea jinx is hard to understand. Women pirates however rarely brought bad luck to a ship, they were actually very good luck, and their loss to a ship often brought an end to that ships sailing days. The women that sailed the seas came from all walks of life; there were royals such as Queen Teuta of Illyria who sailed in the 200’s B.C., as well as the Irish seafaring clanswoman, Grace O’Malley, who was practically royalty in that culture in the 1500’s. There were also illegitimate daughters of maids and merchants such as Anne Bonny and Mary Read who sailed the Caribbean in the 1600’s, and finally a Chinese prostitute who controlled one of the most powerful pirate fleets the world has ever seen in the 1800’s. Female pirates were once again seen on the seas recently when a woman pirate named Sister Ping (Ching Chui Ping) smuggled Chinese immigrants to the United States and England was caught and imprisoned in 1990. The Pirate code forbade women from being on board a pirate ship, so women typically dressed and carried themselves as a man in order to become a pirate. These women pirates were truly exceptional in their determination and strength of character to seek their fortune in what was not only a dangerous way of life, but...

Words: 2906 - Pages: 12

Free Essay

Becoming Too Dependent on Modern Technology Many Are Becoming Too Dependent on Modern Technology; However This Makes Them to Lack Writing Skills, Critical Thinking Skills and Communication Skills. Many of Them Would

...Topic: Collection of local sightseeing tours for foreign visitors In 360Lantau Explorer Tour of Ngong Ping Cable car and Ngong Ping Village the lsland has become a new attraction in Hong Kong. It can get close to nature on this tour.and also can in Buddha Statue at the Po Lin Monastery and enjoy a great vegetarian meal there. After I find the information of the tour brochures for foreign visitors .I choose the LA360-360Lantau Explorer Tour for foreign visitors . It is because this is new method to sightseeing in Hong Kong. You may have a good view to sightseeing include Hong Kong International Airport, South China Sea, the Tian Tan Buddha Statue, as well as the flora and fauna of North Lantau Country Park .The 360Lantau Explorer tour from Ngong Ping Village. If you start from Ngong Ping Village walk to Big Buddha just 15minute left very convenient. [pic] Q1.What are the target customers of the tour? Answer: the target customers of the tour is foreign visitors and vegetarian [pic] Q2.What are the objectives of the tour? Answer: the objectives of the tour is in Ngong ping village, visitors can learn cultural of china. Ngong ping Village provides its visitors with an interesting array of retail experiences. There have many special gift and authentic souvenir items for visitors to choose from, which will provide the perfect memento of your journey of Enlightenment.Also visitors can try vegetable foods of china style. [pic] Night of Ngong ping village...

Words: 769 - Pages: 4

Premium Essay

Ching Shih Leadership Paper

...Cheng Shih A Source of Autocratic Leadership in Piracy Cheng Shih A Source of Autocratic Leadership in Piracy Laura Hawkins Management 490 Laura Hawkins Management 490 Cheng Shih: Autocratic Pirate Queen Leadership is described as a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task. A successful leader is one who can lead their followers to a predetermined goal. Cheng Shih was a very successful leader, who built up her followership and equity and even overpowered the Chinese Army. She was a ruthless leader who gained power though the fear of her followers. This kind of autocratic leadership was the reason that she was so successful. Her followers were pirates who, at any moment, could defy her authority and overpower her. Their fear of her authority was the reason that they followed her lead. Cheng Shih was born in 1775 in China (Ossian). All that much is known about her before she married Cheng I, a commander of a pirate fleet, was that she was a prostitute on a floating brothel. When she married Cheng I in 1801 the two of them began to build up their coalition of ships and sailors. The two of them adopted a son named Chang Pao. In 1807 her husband passed away, leaving her the sole leader of a pirate coalition of 400 ships and over 70,000 sailors (Harry, 2008). Cheng took the piracy and turned it into a business. She expected to gain from any venture that her followers attempted...

Words: 1786 - Pages: 8

Free Essay

Paper

...Periodeboek jaar 1 Periode 3 ‘Oriëntatie op communicatiemanagement’ T.R.A. de Waal- de Boer Rotterdam, februari 2013 Studiejaar 2012-2013 Periodeboek jaar 1 Periode 3 ‘Oriëntatie op communicatiemanagement’ T.R.A. de Waal- de Boer Rotterdam, februari 2013 Studiejaar 2012-2013 Voorwoord Zo, je bent al in periode 3 beland! De een met, de ander zonder veel moeite. Hoe dan ook, je hebt al veel geleerd, vaak veel meer dan je bewust van bent. Dat heb je maar mooi binnen. Je heb in de afgelopen periode kennis gemaakt met creativiteit, grafische technieken, professioneel schrijven en recht. Je hebt geoefend in het schrijven voor het web. JDoor het maken van je Free- Publicityplan heb je al echt contact gelegd met ‘buitenwereld’. Outside in, Inside Out, dat is waar de HR naar streeft. Met Studieloopbaanbegeleiding werk je gestaag aan je eigen persoonlijke effectiviteit, onderzoek je wat je leuk vindt aan het vak en kijk je naar je eigen competenties. Waar liggen jouw kwaliteiten en ambities? De inhoud van SLB heb je grotendeels zelf in de hand. Zie het als een kans en doe er je voordeel mee. Je krijgt steeds beter zicht op het communicatieberoep. We nemen je nu mee en zetten weer een stap vooruit. We gaan met elkaar kijken hoe communicatie ingezet wordt als een instrument om beleidsdoelen te bereiken. ‘Communicatiemanagement’ is het thema van deze periode. We hopen en verwachten dat jij je ook deze periode weer open stelt voor...

Words: 15085 - Pages: 61

Free Essay

Juri 226

...|SAKEREG | |STUDIEGIDS VIR | |juri 226 VAC | |*JURI226PVAC* | |SKOOL VIR BASIESE WETENSKAPPE | |VAALDRIEHOEKKAMPUS | Studiegids saamgestel deur: Prof GJ Pienaar Hersien deur: Dr W Erlank Taalsorg nn. + Bladuitleg deur Elsabe Strydom, Graphikos. Hantering van drukwerk en verspreiding deur Departement Logistiek (Verspreidingsentrum). Gedruk deur Ivyline Technologies 018 293 0715/6 Kopiereg ( 2013-uitgawe. Hersieningsdatum 2014. Noordwes-Universiteit, Potchefstroomkampus. Geen gedeelte van hierdie boek mag in enige vorm of op enige manier sonder skriftelike toestemming van die publiseerders weergegee word nie. INHOUDSOPGAWE Formele besonderhede iv Dosente iv Kursusinhoud v Module plan v Werkswyse vi Toetse en eksamen vi Evaluering vii Studie-ikone vii Aksiewerkwoorde viii Module-uitkomste en assesseringskriteria xiii Voorgeskrewe literatuur...

Words: 11338 - Pages: 46

Free Essay

Marketingplan

...Inhoudsopgave 1. Managementsamenvatting 3 2. Inleiding 5 3. Analyse 6 3.1. Marktanalyse 6 3.1.1. Abell model 6 3.1.2. Conjunctuur 7 3.1.3. Seizoensgevoeligheden 7 3.2. Analyse van de macro omgeving: trends 8 3.2.1. Economisch 8 3.2.2. Technologisch 8 3.2.3. Socio-cultureel 8 3.2.4. Ecologisch 8 3.3. Afnemersanalyse 9 3.3.1. B2C 9 3.3.2. B2B 10 3.4. Concurrentieanalyse 10 3.4.1. Merkconcurrent 11 3.4.2. Substitutieproduct 11 3.5. Distributieanalyse 11 3.5.1. Huidige distributiekanalen 11 3.5.2. Potentiële distributiekanalen 11 3.6. Interne analyse 12 3.6.1. STP 12 3.6.2. Waardepropositie 12 3.6.3. Marketingmix 13 4. Samenvatting: SWOT-analyse 14 4.1. Sterktes 14 4.2. Zwaktes 14 4.3. Bedreigingen 14 4.4. Kansen 15 5. Ondernemingsdoelstellingen 15 5.1. Hun doelstellingen voor 2013 15 5.2. Onze doelstellingen voor 2013 15 6. Ondernemings-en marketingstrategie 16 6.1. Groeistrategieën 16 6.1.1. Marktontwikkeling 16 6.1.2. productontwikkeling 17 6.2. Positionering 17 6.3. Persona 18 6.3.1. Business to consumer 19 6.3.2. Business to business 19 7. Marketingmixbeslissingen 20 7.1. Product 20 7.1.1. Merknaam 20 7.1.2. Logo 20 7.1.3. Verpakking 20 7.1.4. Assortiment 21 7.2. Prijs 22 7.2.1. Marktomvang 22 7.2.2. ROI 23 7.3. Distributie 25 7.4. Communicatie 27 7.4.1. Promotionele middelen 27 7.4.2. Promotionele acties 28 7.4...

Words: 12806 - Pages: 52

Free Essay

Advies Rapport Red Bull

...Adviesrapport 3 jaars-stage Red Bull e pagina 1 Adviesrapport Red Bull Sport Usage Naam: Studentnummer: Mailadres: Niels Schouten 193255 niels.schouten@hva.nl Afgedrukt 20 januari 2009 Red Bull Adviesrapport 3 jaars-stage Red Bull e pagina 2 Voorwoord Dit adviesrapport is bedoeld voor Red Bull Nederland afdeling Sport Usage. Het rapport kan ook voor andere afdelingen van nut zijn, maar het is niet de bedoeling dat dit rapport buiten Red Bull of de opleiding wordt verspreid. Het Rapport is gemaakt door mij, Niels Schouten, tijdens een werkstage bij Red Bull op de afdeling Sport Usage. Het merk Red Bull is een merk dat sinds 1982 bestaat en vanaf 1987 langzaam de wereld aan het veroveren is. Grote groei was bij de introductie in Duitsland (1994) en daarna vanaf 1997 na de introductie in de VS. Nadat het merk in 1996 in Nederland is geïntroduceerd heeft het vanaf die tijd een vlucht genomen in ons land. Echter, de bekendheid van Red Bull als energiedrank is alleen bekend in de wereld van extreme sports. Mede op basis van dit advies wil Red Bull ontdekken of het loont in welke mainstream-sport Red Bull het beste de focus op kan gaan leggen de komende tijd, in ieder geval tot en met 2010. Het onderzoek wat ik heb gedaan is grotendeels gebaseerd op de richtlijnen die Red Bull vooraf heeft opgesteld, echter, ik heb me het recht voorbehouden om op een aantal punten aanpassingen te doen omdat ik vond dat die op dat moment relevant waren voor het onderzoek...

Words: 8093 - Pages: 33

Free Essay

Hoe Kan de Prijsperceptie Van de Plus-Supermarkten Beïnvloed Worden?

...- Eindrapport communicatieplan verandering prijsperceptiePlus-supermarkten Opgemaakt door: Richard Westerveld 462776 opdrachtgever: dhr. Jan Smit datum: 26/08/2010 Communicatieplan verandering prijsperceptie PLUS supermarkten Inhoudsopgave Executive summary.................................................................................................................... 3 & 4 Inleiding ......................................................................................................................................... 5 1. Situatieanalyse PLUS-formule (interne analyse) 1.1. Product ......................................................................................................................... 6 1.2. Plaats ............................................................................................................................. 7 1.3. Promotie ........................................................................................................................ 7 1.4. Prijs ................................................................................................................................ 8 1.5. Financiële situatie ......................................................................................................... 8 1.6. Marktpositie................................................................................................................... 9 2. Situatieanalyse bedrijfstak supermarktbedrijven (externe analyse) 2.1...

Words: 17887 - Pages: 72

Free Essay

Baker

...‫‪ADOBE SYSTEMS INCORPORATED‬‬ ‫اﺗﻔﺎﻗﻴﺔ رﺧﺼﺔ ﺑﺮﻧﺎﻣﺞ آﻤﺒﻴﻮﺗﺮ ﺷﺨﺼﻲ‬ ‫1. اﻹﻗﺮار ﺑﻌﺪم اﻟﻤﺴﺆوﻟﻴﺔ ﻓﻲ اﻟﻀﻤﺎن واﺗﻔﺎﻗﻴﺔ اﻻﻟﺘﺰام واﻟﺸﺮوط واﻷﺣﻜﺎم اﻹﺿﺎﻓﻴﺔ.‬ ‫1-1 اﻹﻗﺮار ﺑﻌﺪم اﻟﻤﺴﺆوﻟﻴﺔ ﻓﻲ اﻟﻀﻤﺎن. ُﺴﻠﻢ ﻟﻚ اﻟﺒﺮﻧﺎﻣﺞ وﻣﻌﻠﻮﻣﺎت أﺧﺮى "آﻤﺎ هﻲ" وﺑﺠﻤﻴﻊ اﻟﻌﻴﻮب. ﻻ ﺗﻜﻔﻞ، وﻻ ﺗﺴﺘﻄﻴﻊ أن‬ ‫ﻳ‬ ‫ﺗﻜﻔﻞ، ﺷﺮآﺔ ‪ ،Adobe‬وﻣﻮردوهﺎ وﺟﻬﺎت ﻣﻨﺢ اﻟﺘﺮﺧﻴﺺ ﺑﺎﺳﻤﻬﺎ، اﻷداء أو اﻟﻨﺘﺎﺋﺞ اﻟﺘﻲ ﻳﻤﻜﻦ أن ﺗﺤﺼﻞ ﻋﻠﻴﻬﻤﺎ ﻣﻦ ﺧﻼل اﺳﺘﺨﺪام‬ ‫اﻟﺒﺮﻧﺎﻣﺞ، ﺧﺪﻣﺎت ﺳﻠﻄﺔ ﻣﻨﺢ اﻟﺘﺮﺧﻴﺺ أو ﻋﺮوض أي ﻃﺮف ﺛﺎﻟﺚ ﺁﺧﺮ. وﺑﺎﺳﺘﺜﻨﺎء ﻣﺎ ﻳﻜﻮن ﺧﺎﺻﺎ ﺑﺄي ﺿﻤﺎن أو ﺷﺮط أو ﺗﻌﻬﺪ أو‬ ‫ً‬ ‫ﺷﺮط ﻻ ﻳﻤﻜﻦ اﺳﺘﺜﻨﺎؤﻩ أو ﺗﺤﺪﻳﺪﻩ ﺑﻤﻮﺟﺐ اﻟﻘﺎﻧﻮن اﻟﻤﻌﻤﻮل ﺑﻪ ﻓﻲ ﺟﻬﺔ اﻻﺧﺘﺼﺎص اﻟﻘﻀﺎﺋﻲ اﻟﺘﻲ ﺗﺘﺒﻌﻬﺎ، ﻓﺈن ‪Adobe‬وﻣﻮر ّﻳﻬﺎ وﺟﻬﺎت‬ ‫د‬ ‫ﻣﻨﺢ اﻟﺘﺮﺧﻴﺺ ﺑﺎﺳﻤﻬﺎ ﻟﻦ ﻳﻘﺪﻣﻮا أﻳﺔ ﺿﻤﺎﻧﺎت أو ﺷﺮوط أو ﺑﻴﺎﻧﺎت ﺗﻤﺜﻴﻞ أو أﺣﻜﺎم، )ﺻﺮﻳﺤﺔ أم ﺿﻤﻨﻴﺔ، ﺳﻮاء ﺑﻤﻮﺟﺐ اﻟﺘﺸﺮﻳﻊ أو‬ ‫اﻟﻘﺎﻧﻮن اﻟﻌﺎم أو اﻟﻌﺮف أو اﻻﺳﺘﺨﺪام أو ﻏﻴﺮ ذﻟﻚ( ﻣﻤﺎ ﻳﺘﻌﻠﻖ ﺑﺄﻳﺔ ﻣﺴﺎﺋﻞ أﺧﺮى، وﻳﺸﻤﻞ ذﻟﻚ وﻟﻜﻨﻪ ﻻ ﻳﻘﺘﺼﺮ ﻋﻠﻰ، ﻋﺪم اﻻﻧﺘﻬﺎك ﻟﺤﻘﻮق‬ ‫أﻃﺮاف ﺛﺎﻟﺜﺔ أو اﻟﻤﻠﻜﻴﺔ أو ﻗﺎﺑﻠﻴﺔ اﻟﻌﺮض ﻟﻠﺴﻮق أو اﻟﺘﻜﺎﻣﻞ أو اﻟﺠﻮدة اﻟﻤﺮﺿﻴﺔ أو اﻟﻤﻼءﻣﺔ ﻷي ﻏﺮض ﻣﺤﺪد وﺧﺎص. ﺗﺴﺮي ﻧﺼﻮص‬ ‫اﻟﺒﻨﺪﻳﻦ 1.1 و01 ﻓﻲ ﺣﺎل إﺑﻄﺎل هﺬﻩ اﻻﺗﻔﺎﻗﻴﺔ، ﺑﻐﺾ اﻟﻨﻈﺮ ﻋﻦ آﻴﻔﻴﺔ ﺣﺪوث ذﻟﻚ، ﻟﻜﻦ ذﻟﻚ ﻻ ﻳﻌﻨﻲ وﻻ ﻳﻨﺸﺄ أي ﺣﻖ ﻣﺘﻮاﺻﻞ ﻻﺳﺘﺨﺪام‬ ‫هﺬا اﻟﺒﺮﻧﺎﻣﺞ ﺑﻌﺪ إﺑﻄﺎل هﺬﻩ اﻻﺗﻔﺎﻗﻴﺔ.‬ ‫1-2 اﺗﻔﺎﻗﻴﺔ اﻻﻟﺘﺰام: ﻋﻨﺪ ﻗﻴﺎﻣﻚ ﺑﺎﺳﺘﺨﺪام أو ﻧﺴﺦ أو ﺗﻮزﻳﻊ آﻞ أو أي ﺟﺰء ﻣﻦ ﺑﺮﻧﺎﻣﺞ ‪ ،Adobe‬ﻓﺄﻧﺖ ﺑﺬﻟﻚ ﺗﻮاﻓﻖ ﻋﻠﻰ وﺗﻘﺒﻞ ﺟﻤﻴﻊ‬ ‫أﺣﻜﺎم وﺷﺮوط هﺬﻩ اﻻﺗﻔﺎﻗﻴﺔ، ﺑﻤﺎ ﻓﻲ ذﻟﻚ، وﻋﻠﻰ وﺟﻪ اﻟﺘﺤﺪﻳﺪ، اﻟﻨﺼﻮص اﻟﺘﺎﻟﻴﺔ:‬ ‫اﻻﺳﺘﺨﺪام )ﺑﻨﺪ 3(‬‫ﻧﻘﻞ اﻟﻤﻠﻜﻴﺔ )ﺑﻨﺪ 5(‬‫اﻻﺗﺼﺎل ﺑﻴﻦ اﻷﺟﻬﺰة واﻟﺨﺼﻮﺻﻴﺔ )ﺑﻨﺪ 7( ﻳﺸﻤﻞ:‬‫ ﻋﻤﻠﻴﺎت اﻟﺘﺤﺪﻳﺚ،‬‫ اﻟﺘﺨﺰﻳﻦ اﻟﻤﺤﻠﻲ،‬‫ ﻣﺪﻳﺮ اﻹﻋﺪادات،‬‫ ﺗﻘﻨﻴﺔ اﻻﺗﺼﺎل ﻋﺒﺮ ﺷﺒﻜﺎت ﺑﻤﺴﺎﻋﺪة...

Words: 151760 - Pages: 608