...15-24 Fit Fashion relevancy Cool Brand image 25+ male Older Consumer Relax Fit for comfort aimed Women Change style with fashion trend Variety of style preferences Men Brand is not/less important 2. Les implications du choix du segment sur : - Le produit : Si la segmentation est trop précise ou trop focalisée sur un marché, le risque serait de limiter fortement le potentiel du produit et donc passer à côté d’un large public avec des attentes parfois légèrement différentes. Il est donc essentiel de connaitre le potentiel du produit afin d’élargir un maximum et de positionner le bon produit pour le bon segment, par exemple le Orange Tab et le Red Tab. - Le prix : le positionnement dans un ou plusieurs segments, entrainera une modification de stratégie au niveau du prix. Il est essentiel, afin de définir le bon prix, de savoir dans quelle gamme de produits nous désirons nous positionner, pour quel public et quel sera l’importance de l’image de la marque et de la qualité. - Le canal de distribution : On observe (annexe1) que le segment visé par Levi’s (prix initial 40-50$ et 50-60$) devait idéalement se situer dans un canal de distribution type jeanserie pour les femmes, et grands magasins ou magasins spécialisés pour les hommes. Mais vu que Levis est également présent dans les grands magasins et mass retailers, les politiques agressives sur les prix de ces derniers ont fait descendre le prix de vente moyen des jeans Levi’s. Cela est un exemple de l’influence...
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...Management & EBusiness Search engine optimization 4/21/2012 Apr.21 SEO Search engine optimization (SEO) Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un‐paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry‐specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic. The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in‐house. Search engine optimizers may offer SEO as a stand‐alone service or as a part of a ...
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...chin if the client had Dysphasia . Vibration on the area. And last Joint compression, usually used in the shoulder to activate the receptors. Brunnstrom's therapy approach Brunnstrom approach emphasized the synergistic pattern present in the client with hemiplegia. This therapy facilitates the pattern by doing the same action of the affected limbs. This approach is commonly used by people with CVA and CNS involvement. The client must progress with the use of the synergies for motor learning and training. Bobath Approach The Bobath approach is the total opposite of the Brunnstrom's therapy approach. It avoids the synergistic pattern. Quality is more important than Quantity. The OT focuses on the opposite action to help the client 'un-learn' that reflex. If the client is Spastic, the antagonist is weak. You can ellicit this by doing tendon release to the client. Another assumption is to inhibit abnormal movement. We need to discourage compensation to be more independent. Treatment principle is used to normalized the movement, it helps to reduce the stiffness of the muscle on the affected area and increase muscle control of the core. In Occupation Activities to normalize tone , we should integrate weight bearing by joint compression, trunk rotaion for body equilibrium . We should also look for the stability of the pelvis, Use the Non affected side to help the affected side. Slow controlled movement can help normalized muscle tone and also activities. PNF Approach ...
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...Financial Times (London, England) October 20, 2011 Thursday London Edition 3 'Environmental migration' fears BYLINE: Clive Cookson in London SECTION: WORLD NEWS; Pg. 7 LENGTH: 448 wordsHIGHLIGHT: News analysisTens of millions of people are moving to places that are more vulnerable to environmental disaster, particularly the urban flood plains of Asia and Africa, according to a UK government report.By focusing mainly on the people displaced by drought, floods and famine, the world is neglecting those "trapped" in deteriorating environmental conditions or moving into them, says the study prepared by the government's Foresight programme that examines issues 20 to 80 years in the future.The report is the outcome of a two-year study involving 350 experts from 30 countries.It says the problems of migration in response to environmental change are far more complex and challenging than policymakers have realised. But the report, which looks ahead for 50 years, urges them to focus on the positive as well as negative impact of migration."Under some circumstances migration, particularly in low-income countries, can transform a community's ability to cope with environmental change," said Sir John Beddington, UK chief scientific adviser."The movement of individuals or small groups, even at a local or regional level, may increase the future resilience of large communities," he added."This will reduce the risk of both humanitarian disasters and of potentially destabilising mass migration...
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...Professor Suh Sociology 101 3/13/2016 Alcoholism has become a very large social issue within the united states over the last several years. Not only is it a psychological problem but it’s also known as a family disease. A disease that can turn something that could potentially be great, into something that does nothing but bring others down. From parent to children relationships, to even spousal connection alcohol is known as one of the leading causes of conflict within families. I think that understanding and focusing on the problems that alcoholism can lead to could potentially help the incoming generations understand the importance of staying away from the drug. Alcoholism has many definitions in today’s society only because of the relevancy that this topic has gained. The random house dictionary of English language defines alcoholism as “a diseased condition due to the excessive use of alcoholic beverages” (p.35). While this definition is true, I feel as if there are far more important aspects to look at within alcoholism and that is the affects that it could potentially impose on your life. According to the U.S department of health and human services “76 million American adults have been exposed to alcoholism in the family” that’s a large amount of people that are potentially putting their relationships with their family in danger. According to Silverstein (1990), one of every four families has problems with alcohol. With this being said, it really makes people wonder why...
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...THE RELEVANCE OF THE UNITED NATIONS IN THE POST-COLD WAR ERA: IRAQI INVASION AS A CASE STUDY BY ALADENIYI, EMMANUEL ABIODUN APRIL 2005 CHAPTER ONE INTRODUCTION BACKGROUND 1. The basic concepts and assumptions that led to the formation of the United Nations (UN) dates back to the beginning of statecraft and humanity’s first efforts to foster international cooperation. The treaty of the peace of Westphalia of 1648 is regarded at humanity’s first effort in statehood and fostering international cooperation. The formation of the UN is predicated on the evolution of diplomacy, alliances, conferences, rules of warfare, means of peaceful settlement of conflicts and the development of international law. The overriding purpose of the UN is war prevention. This purpose was earlier pursued by ancient Greek Philosophers, Plato and Aristotle, who wrote on the conditions necessary for peace.1 The church in the Middle Ages also enunciated a doctrine of “Just War” to limit violence and destruction by sanctioning only wars fought for justifiable courses. The pacifists and internationalists, like Desiderius Erasmus, condemned war in its entirety as “immoral and wasteful”. 2. The need to institute mechanics for peaceful settlement of disputes and prevent war encouraged the formation of various international organizations over time. These include the Congress of Vienna and Concert of Europe in 1815. The Hague System worked towards the codification...
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...KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS Coursework Structure/Instructions Course Code and Title: ABDM3314 Entrepreneurship Semester : 3 Year 2 Academic Year : 2014/2015 Programmes : Diploma In Business Studies (Marketing, E-Commerce & Marketing, Retail Management, Finance & Investment, Human Resource Management, International Business, Logistics & Supply Chain Management, Accounting, and Banking & Finance) Lecturer/Tutor : Lee Lian Fatt (L&T), Augustine Lee (T), George Tan (T), Jerry Fong (L&T), Joann Lim (T), Joshua Wong (T), Lai Mun Keong (T), Nicholas Yoon (T), Oh Kim Yong (T), Owen Chan (L&T), Richard Chia (T), Sean Tee Poh Kiong (T), Serena Liong (T), Teh Koon Ching (T), Teh Peng Hong (L&T), Teh Seng Lye (L&T), and Wong Eng Dea (T) Mode of assessment: 1) Coursework 1 (Project assignment (group) – 50 marks) 2) Coursework 2 (Project assignment presentation – 40 marks) 3) Coursework 3 (Continuous assessment – 10 marks) Total = 100 marks Note: Coursework, which total to 100 marks, will comprise 60% of the total assessment mark for the course, i.e., the final examination (to be held at the end of the semester) will make up the 40%. Coursework 1: Project Assignment (group) 1. Project: Produce a Business Plan of an organisation. 2. Students will work in teams of 4 persons or less per group. 3. Each group of student is required to select OR form an organisation...
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...Introduction The world is standing at the threshold of a new millennium. We expect it to be full of successes, discoveries, developments and happiness and this will be possible due to globalization, technological advancements (changes) and the dramatic economic changes. Whenever we talk about economy, we mean financial performance of a country, company or a firm. So in this case the most used and the important term is technology. The term technology is the most crucial part of the business world as it helps us to give logistic supports on time. Origin of the report The report titled as, “Marketing Activities of DHL”, is to be submitted on 18th August 2008 to the course instructor Nazia Nabi (Lecturer, School of Business) who authorized and assigned us to do this report. Background of the report The report titled as, “Marketing Activities of DHL”, is originated from the partial requirement of the course Services Marketing. It is actually a joint student – faculty learning experience, where the students learn the Marketing Activities of several business service organizations or firms. Objective of the report This report seeks overall information about marketing activities. By this report we tried to represent the actual relevant use of marketing activities in business. Basically there are two objectives behind doing this report, and they are as follows: * The first and the foremost objective of the report is to fulfill the partial requirement of the course Services...
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... The tragic play Othello, written by William Shakespeare has caused constant dispute on whether the main character Othello can be considered as a tragic hero or not. Othello is a tragic hero because he mostly satisfies Aristotle’s four requirements for a tragic hero: peripeteia, hamartia, anagnorsis, and catharsis. The exploration of different aspects of the Othello character will give the readers of this essay insight regarding whether Othello is a tragic hero. Also the recent remake of the story, O, gives a more modern insight into how the character can be classified as a tragic hero. Othello, one of many tragedies of William Shakespeare, was written in the 1600s and based on an Italian short story called “Un Capitano Moro” according to Kennedy & Gioia (2010). The play consists of four different characters: Othello,...
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...RAMOS, ROCELLE GRACE A. BSIE 2-1 The History of Economic Thought and Development Economics E conomic writings date from earlier Mesopotamian, Greek, Roman, Indian subcontinent, Chinese, Persian, and Arab civilizations. Notable writers from antiquity through to the 14th century include Aristotle, Xenophon, Chanakya (also known as Kautilya), Qin Shi Huang, Thomas Aquinas, and Ibn Khaldun. The works of Aristotle had a profound influence on Aquinas, who in turn influenced the late scholastics of the 14th to 17th centuries. Joseph Schumpeter described the latter as "coming nearer than any other group to being the 'founders' of scientific economics" as to monetary, interest, and value theory within a natural-law perspective. Two groups, later called 'mercantilists' and 'physiocrats', more directly influenced the subsequent development of the subject. Both groups were associated with the rise of economic nationalism and modern capitalism in Europe. Mercantilism was an economic doctrine that flourished from the 16th to 18th century in a prolific pamphlet literature, whether of merchants or statesmen. It held that a nation's wealth depended on its accumulation of gold and silver. Nations without access to mines could obtain gold and silver from trade only by selling goods abroad and restricting imports other than of gold and silver. The doctrine called for importing cheap raw materials to be used in manufacturing goods, which could be exported, and for state regulation...
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...Methodology The project is based on both primary and secondary information retrieved in connection with the theoretical framework. A qualitative approach of research and analysis has been considered to reach the desirable result. Methodology This part will describe the approach to the project. The ambition is to describe the process of the gathering and compiling information for the project work as clearly as possible, in order to enable a critical review of the credibility of the final results. The choice of methodological approach depends upon the nature of the investigation to be carried out, its purpose and problem statement. For this project, the main approach was mainly determined by the guidelines for the task. The problem statement and purpose that was composed for the project in the beginning has guided the work from collection of information to analysis of findings in relation to theory. 2.1 Literature review Telecom industry is one of the fastest growing industries in the world. People are now a day’s considering to have frequent communication among them. So in course of time and with the growth rate of population and also appeal for high standard living, telecom industry is growing in a high pace. This fastest growing industry has already attracted many marketing geniuses, researchers, research companies to explore the opportunities. Researchers are trying to investigate different markets and potentials of those markets. Marketing geniuses...
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...DIFFUSION OF TECHNOLOGY Introduction Several studies have been conducted on adoption of technology, but the most outstanding adoption model is provided by Rogers in his book, Diffusion of innovations. Medlin (2001) notes that Rodgers’ diffusion of innovations theory is the best suitable for exploring the adoption of technology in the educational setting. In most cases, research in diffusion incorporates technological innovations thus (Rodgers, 2003) uses the term “innovation” and “technology” synonymously. He then defines diffusion as “social exchange of communication dispersed through certain channels over time among the members of a social system” and on the other side Technology is defined as “a design for instrumental action that reduces uncertainty in the cause-effect relationships involved in achieving a desired outcome.” Diffusion of technology thus refers to adoption of instrumental ideas designed from one institution within a society to other parts of that society. This paper is an attempt to ground the principles of diffusion of technology theory and its compatibility with the Kenyan educational system. Literature review In sight of the diffusion aspect in technology, there seems to be an ample support for the claim that synchronized educational trends in a society evolve more swiftly unlike when each community evolves on its own. Although this may be true the question of its complexity fosters a debate on its diffusion rate not to mention the occupational aftermath...
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...UNIVERSITE DU QUEBEC THESE PRESENTEE A L'UNIVERSITE DU QUEBEC A TROIS-RIVIERES L'EVALUATION DE LA CONTRIBUTION DES PROGICIELS DE GESTION INTEGRES A LA PERFORMANCE ORGANISATIONNELLE : DEVELOPPEMENT D'UNE METHODOLOGIE PROCESSUELLE PR EV PAR SYLVESTRE UWIZEYEMUNGU JUIN2008 IE COMME EXIGENCE PARTIELLE DU DOCTORAT EN ADMINISTRATION (DBA) OFFERT CONJOINTEMENT PAR L'UNIVERSITE DU QUEBEC A TROISRIVIERES ET L'UNIVERSITE DE SHERBROOKE W 1*1 Library and Archives Canada Published Heritage Branch 395 Wellington Street Ottawa ON K1A0N4 Canada Bibliotheque et Archives Canada Direction du Patrimoine de I'edition 395, rue Wellington Ottawa ON K1A0N4 Canada Your file Votre reference ISBN: 978-0-494-41597-9 Our file Notre reference ISBN: 978-0-494-41597-9 The author retains copyright ownership and moral rights in this thesis. Neither the thesis nor substantial extracts from it may be printed or otherwise reproduced without the author's permission. PR EV NOTICE: The author has granted a nonexclusive license allowing Library and Archives Canada to reproduce, publish, archive, preserve, conserve, communicate to the public by telecommunication or on the Internet, loan, distribute and sell theses worldwide, for commercial or noncommercial purposes, in microform, paper, electronic and/or any other formats. AVIS: L'auteur a accorde une licence non exclusive permettant a la Bibliotheque et Archives Canada de reproduire, publier, archiver, sauvegarder, conserver...
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...encyclopedia of philosophy). Libertarianism is sometimes identified with the principle that each agent has a right to maximum equal empirical negative liberty, where empirical negative liberty is the absence of forcible interference from other agents when attempts to do things. In a sense, Libertarianism is sometimes has to do with or equivalent to self-ownership. This is to say that, the Libertarian approach entrusts absolute freedom to individuals to embark on whatever activity they so wish be it joining association; politically, socially, academically just to mention few regardless of any moral view or perception that exists. Here, the individual is somehow his own boss and does things that pleases him. This research puts to bear the relevancy of the libertarian approach pertaining to the indecent dressing of the female students of the University of Cape Coast. Imaging not having control over anything you do and living your life as other people want you to live it. With viewing life from the Libertarian philosophy, libertarians will argue that each person should be able to live life as they want as long as they are not harming others. With the governments today, they create laws that protect people from themselves. This is hard for Libertarians to accept because in their opinions, each individual should have their own freedom. The core of Libertarianism is the fact that we own our bodies, our earnings, and this meaning the government has no...
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...COURSE SYLLABUS COURSE TITLE: MGT/448 Global Business Strategies LSB04BSM09 REQUIRED TEXT/MATERIAL: Books 1. The World Is Flat A Brief History of the Twenty-first Century (Friedman) 2. International Business: Competing in the Global Marketplace, 5/e (Hill) 3. The Lexus and the Olive Tree: Understanding Globalization (Friedman) 4. Managing Cultural Differences (Harris, Moran) 5. Global E-Commerce Strategies for Small Business, (Da Costa, Laffont, Tirole) Scholarly Articles 1. International Business: Environments and Operations, (Daniels, Radebaugh, Sullivan) Journal of Political Economy 2. International Real Business Cycles, (Backus, Kehoe and Kyland) Journal of Political Economy 3. Going global: Using information technology to advance the competitiveness of the virtual, (Boudreau, Loch, Robey, Straub) Academy of Management Executive 4. Working with Americans, (Thompson) The FLAME of Claremont Graduate University Websites: 1. Economist.com (The Economist Magazine) 2. FT.com (Financial Times Newspaper) 3. cia.gov/cia/publications/factbook (CIA world Fact Book) 4. loc.gov/rr/international/portals.html (Library of Congress Country Info) 5. windowontheworldinc.com/countryprofile/index.html (Tips for Global Business Etiquette 6. transparency.org (Transparency International) 7. scholar.google.com (Google for academic search) INSTRUCTOR: Taj Ahmad Eldridge, MBA, Ph.D Int’l Political Economics & World Politics candidate WELCOME: ...
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