...Table of Contents INTRODUCTION 3 BACKGROUND INFORMATION 2 MARKET AND ADVERTISING 4 SWOT ANALYSIS 5 MARKETING 3 STRATEGIES 2 SALES FORCASTING 3 COCA-COLA SWOT ANALYSIS 4 PEPSICO SWOT ANALYSIS 4 CONCLUSION 4 EXECUTIVE SUMMARY Purpose Recently our company has been interested in the comparison of other companies so that we may learn from the successes and mistakes of others. With an analytical view, companies that have failed can be broken down and show the decaying process that lead to their demise. On the other hand, we can also break down a successful company and adopt a similar business approach in hopes that we can understand and be even more successful than our predecessors. The nature of our business led me to compare Pepsico and Coca-Cola. Both of these companies have had major ups and downs, and on the contrast they have also been very successful companies. This report will analyze the company history, mission statements, business strategy and financial history. Results in Brief Once upon a time, in a simpler more innocent world, one could order a cola without being asked “Which one?” That world is no more. Over the years, companies like Pepsi and Coca-Cola have spent a great deal of time and energy encouraging people to choose soft drinks more than any other beverage because soft drinks have become part of American life. Coca-Cola is a 100-year old soft drink that started out as anything but soft. It was, first and foremost, a...
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...Marketing Plan STUDENTS MKT 421 University of Phoenix DATE Professor Pepsi B Energy Marketing Plan: Phase One Pepsi is performing a marketing control of their recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This new product is packaged in a format similar to the Pepsi Diet Slim to offer a new look to Pepsi’s soda cans and to compete with the irregular shapes of existing energy drinks. Pepsi B Energy is to cater to customers who want to drink a healthier Pepsi. Pepsi B Energy’s Marketing Plan Phase One is designed to develop the basics of a marketing strategy for Pepsi B Energy. Pepsi B Energy’s Marketing Plan Phase One provides an overview of PepsiCo, a brief description of the product, the importance of marketing for PepsiCo, a SWOTT chart for Pepsi B Energy, and the preferred marketing research approach for Pepsi B Energy. PepsiCo Pepsi was founded in 1898 by a druggist from North Carolina named Caleb Bradham. Through a series of acquisitions and other business dealings, Pepsi became PepsiCo. PepsiCo currently produces a variety of beverages, many in partnership with other companies. PepsiCo sell soft drinks, juice drinks, sport drinks, bottled and enhanced waters. Recently...
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...competition between “Coca-Cola”and “Pepsi” in the market for soft drinks Abstract There are two types of people – the ones who like “Coca-Cola”, and the ones who prefer “Pepsi”. Or at least that is the fact that trying to convince us the marketing experts from both companies. The two famous brands compete with any means to persuade whose drink is better. The solution to this problem relies on both of the companies’ abilities to boost the domestic sales, to prove to new international markets, to broaden their brand for new streams of revenue and include non-carbonated beverages in their “big plan”. Competition analysis Nowadays competition is not only commonplace, every year it becomes increasingly fierce. Many companies move theor production to countries with lower standards and bring to market cheaper goods. Once the company finds it’s most important competitors, it has to analyze them by specifying their characteristics, especially their strategies, goals, strengths and weaknesses. Group of companies that follow the same strategy of a target market is called strategic group. If a company wants to enter a particular industry, it develops a strategic and discovers four groups based on product quality and the level of vertical integration. This analysis shows that the height of the barriers to entry is different for each group. Once the company finds its main competitors and their strategies, it must be asked: Looking...
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...This paper investigates the strategic management of Pepsi Cola and Coca-Cola in an effort to make recommendations on how Pepsi Cola can build strategies in gaining a larger share of the market. The assessment of strategic management begins with the vision and mission of both organizations, which leads into literature review that identifies the consumer preferences of both Pepsi Cola and Coca-Cola. Following the literature review is the teams’ own personal assessment of consumer preferences for the Pepsi Cola and Coca-Cola brand (Please refer to Appendix A for the assessment). Finalizing the investigation are recommendations for Pepsi Cola to gain a larger share of the market. The Cola Wars Research Paper According to an industry report from Hoover’s (2014), the U.S. soft drink industry yields $34 billion annually and continues to grow internationally. The largest markets of consumption for soft drinks outside the U.S. are: Mexico, Chile, Argentina, and Uruguay (Hoover’s, 2014). The constant change of consumer preferences is what drives Pepsi Cola and Coca-Cola to compete for a larger share of the market. The intense rivalry between Coca-Cola and Pepsi Cola have been going on since the late 1800’s (Economy Watch, 2011); when Pepsi Cola was born from a “combination of: carbonated water, kola nuts, vanilla, and rare oils” (Pepsi Legacy Book, p.7. 2005). This paper focuses on the diversified strategies of both Pepsi Cola and Coca-Cola in their efforts to gain the largest...
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...Background For over a century, Coca-Cola and Pepsi- Cola vied for “throat share” of the world’s beverage market. In a “ carefully-waged competitive struggle”, from 1975 to 1995, both Coke and Pepsi achieved annual growth of around 10%; this was largely attributed to the effectiveness of their marketing efforts. Analyzing the environment and understanding the market Instead of engaging in a “head-on confrontation” and getting involved in the largely dreaded price wars that promise to inflict much impact on the financials of both parties, both companies would always select customers that it can serve well and profitably. For instance, Pepsi “[is] going after the younger consumer… where the profits are”. This is an illustration of concentrated marketing, which has been Pepsi’s strategy since 1970s. It allowed Pepsi to gain a better foothold against Coca-Cola, the market giant, and eventually grew into a stronger competitor. Till now, Pepsi still practices demographic segmentation where it divides the market into smaller groups of customers in accordance to their age. They then targeted the niche group, youths or Generation X, whom Pepsi has always believe that it is the group with better segment structural attractiveness. Teenagers have distinct and unique behaviors such as “purchasing a single-serve product at a convenience store like 7-11”, thus when Pepsi offers such convenience services, it has created a loyal base of young customer who are the largest consumer market...
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...Introduction Nowadays, Game theory plays an important role in modern analysis. This concept can be applied in plenty fields including business, finance, political science, economics and sports. In business, competition is very intensive hence decision makers should analyse and determine their strategy carefully. Furthermore, they have to consider about their rivals strategies available and actions in the game. Once decision makers know all strategies available, they can apply a game concept, and achieve the proper outcome. This essay is divided into two parts, in first part, it will be discussed the general idea of game theory including prisoner’s dilemma which is one of the most known theories. In the second part, the application of game theory will be presented in the example of an oligopoly market. Part one: General discussion of game theory Game Theory...
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...Marketing Plan for Pepsi GO Tea The history of Pepsi-Cola dates back to 1902 when a young pharmacist named Caleb Bradham began experimenting with mixing a combination of juice, spices, and syrups to create a new and refreshing drink to satisfy his customers. In these efforts, he succeeded beyond all expectations inventing the beverage know today as Pepsi-Cola. Our goal is to be the leading producer of healthy products to include our new Go-Tea. Pepsi explored the market and will now launch a new tea for its customers. The Pepsi Go-Tea “will offer a healthier choice of tea containing low sodium, no fat, carbonation, or sugars which is a major concern for the consumer (Tea Fact Sheet, 2013).” Pepsi will make its first priority to appease to the taste of the consumer and to ensure a healthy drink is produced in the most environmentally safe containers. Team B will introduce a new tea, named “Pepsi GO Tea.” Although the Brisk product is a subsidiary of PepsiCo, the company is looking to launch a new product named Pepsi Go Tea. This new tea will be different because the oils that produce the flavor for the teas normally diminish over time. PepsiCo will use loose tea leaves opposed to rudimentary tea bags. The loose tea leaves enable room for the tea leaves to swell and expand with room to infuse their flavors. In contrast, tea bags do not render such an option based on the confines of the limited space of the tea bag. The Pepsi Tea is fortified with...
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...in 1898 Caleb Bradham created Pepsi Cola for the beneficial effects it claimed to have on upset stomachs and indigestion. The enmity between the two soda companies are known as the “Cola Wars”. The war began in the 1960’s when Coca-Cola’s supremacy ruled the market as the beverage of choice above Pepsi Cola. Due to the competition between the two rival cola companies actions became extreme and forced both companies to implement strategic methods in order to keep the competitive edge over the other. Coca Cola Wars Case Analysis I. Current Situation: Coca-Cola's and Pepsi Cola’s marketing strategies has been as impossible to tell apart as the products themselves, both companies rely on vibrant colors, catch phrases, attractive people, and famous entertainers to grab consumer’s attention and to entice them into purchasing their products. In 1941 Coca-Cola officially renamed their product to “Coke” as an official trademark with a series of advertisements informing consumers that “Coke” means Coca-Cola (Coca-Cola, 2011). Pepsi was first introduced as " Drink" in 1898 by Caleb Bradham its inventor who created Pepsi at his home, it was later that Bradham changed the name and officially named the beverage Pepsi Cola (Pepsico, 2011). The continual changing of Pepsi and Coca-Cola management assisted in facilitating the brands image according to what they envisioned as a gainful competitive approach, this style and approach is what makes Pepsi-Cola and Coca-Cola obviously unique...
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...Internet Technology, Marketing, and Security Renita M. Harris Strayer University BUS508 Contemporary Business Dr. Joseph Keller November 30, 2013 Internet Technology, Marketing, and Security The topic of this paper is Internet technology, marketing and security. Internet Technology and Marketing are the way that businesses advertise and market their products. Internet Technology is considered as social media. Many companies reach out to their consumers to know about their products. Marketing is the way a business reaches their target audience. Through social media companies market their product. Throughout this paper, I will discuss the popularity of social media for entrepreneurs. I will discuss in this paper the advantages and disadvantages of social media. I will analyze how the Pepsi Refresh project had to market Pepsi to their consumers. I will discuss how Zappos and Ford use social media outlets for marketing their product to their intended audience. This paper will have information relating to social media of today. Social Media Marketing The explosion of Social Media Marketing Service websites on the Internet Social media has become a detrimental part of society. Social Media allows real people to discuss real issues and concerns amongst each other. Social Media lays out the outline for truths, non-truths, facts, and opinions. It is also a viral conduit for immediate, late-breaking news, photos, and video streaming. Social Media provides users...
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...Social Media is an umbrella term that defines the various communicative activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. The term is generally a fancy way to describe the ways people utilize technology, namely web-based and mobile, to communicate with each other. The reasons why social media has become so popular is because its fast, cultures are shifting, it’s driven by generations x and y, it creates a new ‘you’, it makes money, and it’s new. Social media is fast. The internet gives us means to exchange information more quickly than we ever thought imaginable before. Social media combines fast information exchange with human influence. There’s no longer a need to wait for news reporters to gather and prepare information. Everyone with a smart phone and a Twitter account can become the “eyes on the ground” providing minute-by-minute updates when news is breaking (Conrad, 2011). Cultures are shifting. In the world, there is good and there is bad. As our access to the knowledge of both increases, so does our desire to be aware of the very best and the very worst—and to give our opinion of both. Sharing of opinion is something mankind has done since cave man days, but never has it been so easy to share with so many, so fast (Conrad, 2011) . Driven by Generations X and Y, the baby boomers’, kids and their kids. If you were born after 1975 in a civilized environment, there’s a pretty good chance...
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...Juliette Clark International Business Policies and Strategies, Winter Quarter 2011 11/29/11 CASE 11: PepsiCo’s Diversification Strategy in 2008 Page 1 1. BACKGROUND INFORMATION Time Country(s) Involved Key Individuals & frame MileStones Titles 1965- Headquarters in Indra Krishnamurthy 2008 Purchase, New York, Nooyi, Chairman of USA. Operations the Board and CEO (2006-). global in scope. Steven Reinemund (CEO 2001-2006). Roger Enrico (CEO 1996-2001). Donald Kendall and Herman Lay, Founders. Company Type & Size PepsiCo is a publicly traded company, listed on the NYSE, NASDAQ, and as a component of the S&P 500. In 2010 it had 294,000 employees worldwide. As of November 2011, it had a market cap of $101.02 billion. 1965 Merger with Frito-Lay CEO of Pepsi Cola, and engineer of PEPSICO Merger, Donald Kendal Diversification outside snacks and beverages Acquisition of Pizza Hut, Taco Bell, KFC Acquisition of 7UP, Mug Root Beer, SunChips, Introduction of Aquafina - 1993 Portfolio Reconstruction Roger Enrico, CEO (1996-2001) Wayne Colloway, CEO (1986-1996) "Potato chips make you thirsty; Pepsi satisfies thirst." Donald Kendall on merger. 1970s 1980s ‘Balanced three leg stool’ describes Wayne Colloway, however, strategic fit problems occurs 1990s Bottled water business starts. 1997 Due to several strategic fit problems, restaurant businesses have been spun off to form Tricon, later Yum! Brands. FTC’s bans to jointly distribute Gatorade with Pepsi for ten years. 2001 Acquisition...
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...Sustainability - Pepsi-Cola Company Sustainability - Pepsi-Cola Company Sustainability can impact all the areas of operation within a company; including manufacturing, distribution, development, and support functions. All entities including; employees, supply chain partners, customers, investors and stakeholders involved in a company’s operations should understand the importance of achieving and establishing sustainability. Because of the numerous entities involved along with government regulations, establishing sustainability may come with red tape and barriers. According to The Boston Consulting Group (2009), companies often lack the right information upon which to base decisions and companies struggle to define the business case for value creation. The Consulting Group, also states that flawed execution is often a cause of failure. Creating a successful sustainability and implementation strategy is an important factor to a company’s financial success. Pepsi is an example of a company who has successfully worked through the challenges to execute and maintain sustainability. Sustainability The meaning of sustainability in business is defined more clearly by example of bad practices in sustainability and also success stories throughout history. This way a person who isn’t familiar with the meaning or sustainability practices and strategies can get a solid grasp on what it is truly about. Sustainability is crucial for financial success...
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...INNOVATION: THE COCA-COLA CHALLENGE Abstract The Coca-Cola Company fully understands the meaning of innovation as evidenced by their ever-growing brand portfolio and internal processes. In this paper, I discuss Coke's three cola strategy as both a product and service innovation. Such strategy was implemented to widen the market presence of Classic Coke, Diet Coke and Coke Zero. The three cola strategy was developed initially for the purpose of rekindling the growth of the sparkling beverages. The strategy is basically a campaign to boost public confidence wherein an array of marketing, advertising and promotion was implemented. The three cola strategy was backed by Research Council towards the development of consumer-centered innovation. Introduction Overview of the Organization The Coca-Cola Company Founded by Asa Griggs Candler in 1882 in Atlanta, Georgia, a company that fully understands the importance of innovation in business is the Coca-Cola Company. Coca-Cola, or simply Coke, chose to concentrate their operation on production of soft drink syrup while maintaining an intimate relationship with its bottlers and distributors at the retail level. Basically, the company is engaged into blending raw material ingredients (product planning), packaging in plastic canisters (market research) and shipping to bottlers (advertising). In 1886, John Stith Pemberton invented the company’s flagship product Coca-Cola. Today, Coca-Cola Company offers more...
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...and Pepsi in the Twenty-First Century www.mbapgdmstuff.blogspot.com Home Human Resource Marketing Information system management Images You are visitor # Case Study- Cola Wars Continue: Coke and Pepsi in the Twenty-First Century 110,588 Search This Blog Translate Select Language ▼ Category Assignment Business Communication Business Environment Business Law Case Study Compensation MAnagement E- Business Summary: "Cola Wars Continue: Coke and Pepsi in the 21st Century” explains the economics of the soft drink industry and its relation with profits, taking into account all stages of the value chain of the soft drink industry. By focusing on the war between Coca‐Cola and PepsiCo as market leaders in this industry – with a 90% market share in carbonated beverages – the study analyses the different stages of the value chain (concentrate producers, bottlers, retail channels, suppliers) and the impact of the modern times and globalization on competition and interaction in the industry. Analysis: It is quite clear that there was a “war" between Coca‐Cola and PepsiCo: not only have they been rivals for entrepreneurship For your Information Formates Human Resource Management Human Resource Mangement Human resource Planning Indian Labour Law Industrial Relation Information system Management International Marketing Internship Managerial Economics Marketing Strategy a...
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...Contact: Mob: 01199809173, Res: 8144598, email: gmorshed1973@hotmail.com 6. Countries of Work Experience: N/A 7. Language: Good in Speaking, Reading and Writing both in English and Bengali. 8. Employment Record • From: 2010 March To: Present Public Relation & Event Management Specialist Developing communication strategy and implementing those messages to media, stake holders, developers etc under “Strenghting Public Expenditure Management Program (SPEMP) under World bank. Beside, manage the events to support the objective. • From: 2008 To: 2009 Dec Head of PRCU, BMB Mott MacDonald In charge for the Public Relation Communication Unit (PRCU) for BICF (Bangladesh Investment Climate Fund) driven by IFC (International Finance Corporation), A member of World Bank Group. Key responsibilities are Media Brief, Article publishing, Press Coverage, Electronic media coverage, in which the stakeholders are Regulatory Reform Commission (RRC), Board of Investment (BOI), Registrar Joint Stock Commission, Bangladesh Better Business Forum (BBBF) and so on as...
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