...------------------------------------------------- Lo3 Know benefits of social media for business to an organisation P3 describe benefits to an organisation of using social media for business M3 explain how social media for business could be used to improve business functions ------------------------------------------------- Lo3 Know benefits of social media for business to an organisation P3 describe benefits to an organisation of using social media for business M3 explain how social media for business could be used to improve business functions Steven Cunnah Steven Cunnah LO3 Know benefits of social media for business to an organisation P3 describe benefits to an organisation of using social media for business Introduction In this document I will be describing the benefits of using social media for business for an organisation. I will explain the range of different ways social media benefits these organisations in text form, I will also use screenshots with illustrations on. I will use diagrams which also briefly explain the benefits of social media. I will give examples to further explain the benefits of using social media for business and I will use all of this when necessary. Improved sales Improved sales in a business is when the percentage of sales increases in a period of time. Improved sales is a benefit of using social media for business for an organisation because when using social media to promote your business you are constantly advertising your company...
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...241—251 www.elsevier.com/locate/bushor Social media? Get serious! Understanding the functional building blocks of social media Jan H. Kietzmann *, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre Segal Graduate School of Business, Simon Fraser University, 500 Granville Street, Vancouver, BC V6C 1W6, Canada KEYWORDS Social media; Social networks; Web 2.0; User-generated content; Facebook; Twitter; LinkedIn; YouTube Abstract Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms–—such as content sharing sites, blogs, social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations...
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...Are social media sites good or bad for middle schoolers? According to Procon.org that published, “Background of the Issue,” 76% of the people around the world use social media sites to connect with other family members and friends. Everyone can stay connected to people around the world by sharing videos, thoughts, and images. There are many social media sites that are used around the world, and some examples would be Instagram, Facebook, Twitter, and Snapchat, which all have similar ways to interact with others globally. Social media has some risks, but is also very beneficial for middle schoolers. Social media sites are good for students in middle school because they can make new friends and relationships, shy students can learn to communicate...
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...Social media as a KM tool for supporting innovation and sharing Social media has rapidly evolved and plays an important role in today’s business world. Organizations recognized the power of social media and tried to find ways to use social media to help grow their business. Social media can be incorporated in business practices in areas such as recruiting, advertising, and branding within an organization. According to the Social Media Risks and Rewards report (2013) that contain surveys of more than 100 senior-executives, 38 percent of executives said their organizations used social media for brand awareness, 27 percent use for recruiting purposes, and 14 percent use for customer profiling (Bramwell, 2013). In this section of the paper, effective usage of social media as well as the controversial issues of social media will be explored. According to Razmerita, Phillips-Wren, and Jain (2016), “Social media opens innovative avenues to manage knowledge processes by facilitating new ways to externalize, share, create knowledge and innovation through co-creation processes, crowdsourcing or synergistic articulation of personal into collective knowledge” (p. 4). The successful adoption of social media requires social media strategy to be aligned with the organization’s goals. In this strategic alignment, organizations are able to improve knowledge-sharing, transform business processes, and increase overall performance. Effective Usage of Social Media Being able to successfully...
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...legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Also, it will list and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. I will also determine how the federal government can best control these transactions, since consumer transactions on social media can occur across state lines. In addition, I will also examine the three branches of government and discuss which can effectuate the most significant impact on regulation consumer transactions via social media outlets. Finally, I will explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising. Facebook is the ranked number one is social media sites. The statute of this popular social media site is where users can share their ideas and feelings about events in an open environment. People exhibit this by writing statuses. The site is used to share pictures, videos, and other points of individual interest with the rest of the world, or at least the selected people that are able to view their profile. A growing trend, however, is the use of Facebook as a social media marketing area. Through social media many entrepreneurial...
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...Topic Paper: Social Media Trends In China Investigate the Microblogging—Sina Weibo Heng Zhang Digital Strategic Communication East Tennessee State University Introduction Social media channels continue to grow in popularity across China in recent years. For a country with over 1.35 billion inhabitants, using social media has become a key way for individuals and businesses to communicate. Of all the Chinese social media products to join the market in the last few years, none has had as great effects as Sina's Weibo. Sina Weibo is a Chinese microblogging website. It was launched by SINA Corporation on 14 August 2009. Similar to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, with a market penetration similar to what Twitter has established in the USA. Sina Weibo presenting a relatively unfettered space for speech. In just four years, the site has attracted over 500 million members, more than the population of all but two countries in the world. For all its success, though, Weibo has confined itself to China; until 2013, when Sina introduced an English-language version and allowed users to login via Facebook, Weibo made virtually no effort to expand to foreign market and focused instead on recruiting users from within China. Given the country's large population -- and still-modest level of Internet penetration -- this strategy makes sense; however, there are still plenty of people in China who don't use Weibo. Weibo as the most...
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...SOCIAL MEDIA TOOLS IN E-COMMERCE Social Media Tools in E-Commerce Richard Weyers, James Conner, Roselyn Singh University Of Phoenix Communicating in the Virtual Workplace Comm/470 Brooke Linderman July 05, 2010 Social Media Tools in E-Commerce Introduction Successful businesses are built on a common theme; customers! As is the case with just about everything in the world, the way in which businesses expand their customer base is an ever-evolving process. How does a business build a brand name with a strong reputation, and once they’ve achieved those qualities how do they spread that word for all to hear? For a long time businesses used tools such as door-to-door salesman, radio, print, and television ads as their means of spreading word about their product. And while those tools remain alive today, the explosion of the internet has broadened the horizon of the common business. With the internet came electronic commerce, or simply e-commerce. E-commerce is simply the conducting of business over the internet and it is becoming a major part of the business world today (UMSL Online, n.d.). It’s important that businesses embrace the new possibilities or find themselves at a disadvantage. “The successful adaptation of e-commerce can lead to improved efficiencies, growth in market share, expansion into new markets, or simply survival in competitive markets” (Ferguson, Finn, Hall, & Pinnuck, 2010, p. 80). The internet has also provided new methods of spreading the...
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...Social Media Instagram, Facebook, Twitter, these and many more are examples of social media sites. These sites have been an aid to society and also a thorn in its side. Social media Social media creates new social connections and promote athletes. Social media is a good way to meet new people and to reconnect with old friends and or family. A study showed that 70% of adults found some of their family members online (pros and cons of social media). Also 57% of teenagers have made new friends on some type of social media network. Social media has also blown up the careers of some sports stars. Jeremy Lin was a big sensation back in 2012, everywhere you went we would seem to hear his name. Social media affected his life after one good game he had. It was because of social media that everyone heard of him, because he was a nobody before that. Another example of social media blowing up sport stars is, in 2012 Notre Dame all-star linebacker mante teo and his “girlfriend” death. That had met though some social media site and never met, they dated for about two years and found out she died of cancer (Clemmitt, 83). Later it was reported that she was never real and it was just a big hoax (Burke and Dickey.). This could also be related as a thing that will be talking about later. Many people believe that social media has gotten rid of face to face communication. The way that technology is now, it has change the way we talk to people, and engages with others. Some believe that something...
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...Social Media in Emergency Management Matthew W. MacClellan Webster University SECR 5060 – Mr. Griffaw July 8, 2012 Contents Introduction 3 Technology 3 Four Phases of Emergency Management 4 How to Develop and Maintain a Social Media Site 4 Mitigation 6 Preparedness 8 Response 9 Recovery 12 Works Cited 15 Introduction Communications has evolved greatly since the days of using a rotary telephone connected to copper wires in order to communicate. Today nearly 50% of the population in the United States use smartphones daily. According to Frank N. Magid Associates that is a leading research-based consulting firm, Smartphone owners have increased from 31% in 2011 to 44% in 2012 with a projected increase to 57% this year (Godfrey, 2013). Take a look around next time you are out in public and pay special attention to how many people are using their smartphones and tablet computers, you will see the use of them everywhere you go. Users can make phone calls on their smartphones, but tend to use data services such as Short Message Service (SMS) commonly referred to as text messaging, internet services, Global Positioning Service (GPS), and the camera on the Smartphone. Technology There are many other devices today from computers to tablet computers, but in order to frame how instantaneous communications can occur today it is important to understand the power the Smartphone yields when it comes to instantly sharing information, locations, and photographs...
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...User Persona Tania is a MS student at Columbia University. He loves spending time with her friends and love learning new programming languages. She worked with a software firm and has working experience on various technologies and tools. She is new to the university and needs social media to catch up with her friends and keep track of ongoing activities at the campus. She joined facebook 6 years back and has 1000+ friends but is in touch with just 5-10% of those friends. She enjoys quick updates from friends about their location and similar stuff, but those posts do not solicit gobs of clicks, likes, or shares. Consequently, she’s not seeing them as much as she wants to. Its irksome for her to have no control over what she sees in her news feed, she is still being trailed by many pages that she no more wants to see or were tagged in some posts that she never wanted to be seen attached to. She accesses facebook mostly via her cell phone and spends around 1-2 hrs daily just to check on updates unlike in the past where she used it to chat and strike conversations with her friends. She has no problem in navigation while going through the news feed, she feels it’s very intuitive and simple, but it’s not what she wants to see. Moreover, she has hard time interpreting the various functionalities provided by the facebook for example, she wanted to crop her profile picture after she mistakenly uploaded it but she couldn’t and has to delete and upload that picture again. She likes to read...
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...Abstract Social Media is one of the most popular ways of commutating around the world today; it has connected people like nothing we have ever seen. Social media is a relatively inexpensive platform for business and organizations. Because so many people use social media many people will use social media to promote themselves such as singers, actors, and all types of businesses. Technology is everything social media marketing has become a major instrument in organizations’ marketing strategies. The development of many social networks such as Facebook, Twitter, and Insta-gram there are so many avenues available for companies to advertise their products and services. Discuss the four (4) components of a legally astute social media-marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Because of social media, there are many ways a consumer can utilize data and shop. For example, anyone can negotiate contracts to build trust and relational governance techniques. The company must protect and constantly enhance all of their technology, because of online contracts. Companies offer different options for the consumers’ transactions such as a secure web page. Also they leave traditional methods of payment as well; check money, order, etc. this creates job opportunities. Some characteristics of a media-marketing manager would include an acceptance of how important the law is...
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...Social media allows people the freedom to share vast amounts of information across the globe and in a very short time period. In fact, in this day and age, it is nearly impossible for any type of business to not be involved in social media. As these technologies evolve, employers look to the courts for answers to legal their questions. Nevertheless, employers continue to struggle with their employees’ work-related and personal social media postings, causing a necessity for social media policies within the work place. The purpose of this paper will address the influence of social media on employment laws and social media policies. Although social media continues to grow, the law seems to always lag behind. Through social media individuals...
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...We’re all connected: The power of the social media ecosystem Richard Hanna a, Andrew Rohm a, Victoria L. Crittenden b,* a b College of Business Administration, Northeastern University, Boston, MA 02115, U.S.A. Carroll School of Management, Boston College, Chestnut Hill, MA 02467, U.S.A. KEYWORDS Social media; Traditional media; Online ecosystems; Marketing communications; Marketing metrics; Consumer engagement and interaction Abstract Consumers are adopting increasingly active roles in co-creating marketing content with companies and their respective brands. In turn, companies and organizations are looking to online social marketing programs and campaigns in an effort to reach consumers where they ‘live’ online. However, the challenge facing many companies is that although they recognize the need to be active in social media, they do not truly understand how to do it effectively, what performance indicators they should be measuring, and how they should measure them. Further, as companies develop social media strategies, platforms such as YouTube, Facebook, and Twitter are too often treated as stand-alone elements rather than part of an integrated system. This article offers a systematic way of understanding and conceptualizing online social media, as an ecosystem of related elements involving both digital and traditional media. We highlight a best-practice case study of an organization’s successful efforts to leverage social media in reaching an important audience of...
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...One of the most successful social media platforms in today’s technological era, Twitter is an information network made up of 140-character posts known as “Tweets.” In Bonilla and Rosa’s (2015) research article for American Ethnologist, the authors tease apart the significance of Twitter as an ethnographic field site and extension of modern activism and social discourse. In identifying a social media platform as a field site, Bonilla and Rosa focused in on Twitter’s use of hashtags as a way to index or mark themes in conversations, whether large or small. Hashtags filter the noise of social media down to one slice of discussion, and draw attention to what people in our world want to talk about. Racial issues are particularly salient as trending topics of discussion on Twitter, seen not only by the significant community of African Americans on the site (“Black Twitter”), but by the discourse following black teen Mike Brown’s death by the hand of a police officer in Ferguson, Missouri....
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...Social Networks and Brands. Evaluate the impact of “social media” on brands and outline the key challenges posed for brand managers. Provide your recommendation/guidelines to managers for handling these challenges. Are social media a friend or an enemy to brands..? Written by Vouli Christina | 4/2/2015 | A great definition of social networks according to investopedia is "the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients".Social networking is a tool that can be used both for social and business purposes. Some examples of today's social networks are Facebook, LinkedIn, instagram, twitter, Google+ e.t.c. To begin with, nowadays social media seems to have a great impact on brands and especially in their marketing process. The development of social media gave a great power to customers to have online conversations not only with other existing customers around the world but was also developed the need to have online conversations with the brand itself. According to an October study from The Nielsen Company and its social media affiliate, NM Incite, “60 percent of consumers researching products though multiple online sources learned about a specific brand or retailer through social networking sites” in the third quarter of 2011. Additionally, social networks such as Facebook or Google+ get in touch with almost 80 percent of American Internet users. These online conversations concerning brands between...
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