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Understanding Your Client

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Submitted By sueny
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Understanding the Client’s Business
Company name AVON
Research the following information for AVON and complete the table. We will use the information in class to complete the rest of the exercise.
Company Stock Symbol and recent closing price.
(Give most recent date and closing price) The stock symbol of Avon is AVP, and Avon is traded on the New York Stock Exchange.

The closing price is $ 15.98, Sep. 20, 2012
Brief description of core business and product lines. Avon is a leading worldwide beauty company with more than $11 billion annual revenue.

The majority of Avon’s core business involves products within the beauty category, including cosmetics, fragrance and toiletries (also referred to as CFT).

Avon’s product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and mark.

Brief description of foreign and domestic operations and geographic data. As the world’s largest direct seller of beauty and beauty-related products, Avon earned more than $11 billion in annual revenue in 2011 and markets its products to women in more than 100 countries through approximately 6.4 million active independent Sales Representatives in regions around the world. In 2011, these regions included Latin America; North America; Central and Eastern Europe; Western Europe, Middle East and Africa; Asia Pacific.

Avon maintains direct-sales operations in 65 countries, including U.S. and territories. The company also conducts business through distribution partners and licensees to drive growth in emerging and developed markets, distributing products in 41 additional countries and territories through these secondary channels.
Three (3) members of management.
(Name and Title) Sheri S. McCoy, Chief Executive Officer
Kimberly A.

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