...La marca Apple como un ejemplo del éxito de un modelo de marketing e internacionalización En años recientes, un nuevo fenómeno ha entrado en nuestro estilo de vida, y ha cambiado la manera en que hacemos cosas en la vida cotidiana, que se llama la tecnología. El desarrollo de la tecnología ha producido un impacto tan masivo, que las compañías han tenido que adaptar sus productos para que no se tornen obsoletos con rapidez. La marca Apple ha entendido esta transformación y por ello, ha lanzado productos novedosos que atraigan más a la gente. En este ensayo, hablaré sobre las medidas que Apple está usando para convertirse en una marca que ha logrado un éxito rotundo. Primeramente, tenemos que considerar los factores del marketing que Apple utiliza. Hay evidencia de que Apple se ha concentrado en el aspecto de 'producto' y eso se puede observar en sus productos de lujo y alta calidad que tienen características que ningún otro objeto poseía. Por ejemplo, su estilo compacto es una herramienta que en mi opinión, es su principal diferenciador. Tal es el caso del iPhone, con el cual las posibilidades de lo que podemos hacer con sus aplicaciones en solo un objeto son infinitas; llamar, jugar, escribir, navegar por Internet. Por esta razón, podríamos decir que Apple fue la empresa que aprovechó de la oportunidad de lanzar una nueva marca al mercado y posteriormente, la compañía se dio cuenta que la gente pagaban más dinero con el afán de poseer sus productos en lugar de los...
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...compañía de tecnología ha distribuido su primer dividendo desde el año 1995. Este dividendo representaría unos 2.500 millones de dólares. El julio del año pasado, la administración de la compañía acepto la propuesta de ofrecer un dividendo de 2,65 dólares por cada acción de las 973 millones con las que cuentan. Este dividendo, el primero en 17 años, será distribuido trimestralmente. La estrategia de la gigantesca compañía es promover la compra de acciones que perdieron tras el fallecimiento del cofundador, Steve Jobs. Aquellas acciones que perdieron estarían valoradas en 10.000 millones de dólares. Dicho dividendo se estima distribuirse hasta al menos el año 2015. Así mismo, según información revelada a causa del litigio de Apple contra Samsung en base a patentes, se han causado rumores de que en el 2015 Apple podría lanzaría su iCar. El carro de Apple tendría una computadora abordo, la asistencia de Siri, y una cámara que analizaría los gestos del conductor para detectar señales de cansancio. De esta misma manera, la información como la velocidad, el kilometraje, el estado de los fluidos y demás, serán proyectados en el parabrisas. Los espejos laterales del carro también contarían con cámaras que anularían los ángulos muertos y los puntos ciegos y la carrocería estaría fabricada con materiales especiales. Más aún, después de unas semanas duras para las acciones de Apple, se ha empezado a ver un alza en el precio de las acciones ya que hay rumores que aseguran que el 12 de setiembre...
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...En este trabajo presentare no solo una empresa si no varias empresas que fracasaron por varias causas. SEGA Una de las más grandes compañías de videojuegos de la historia. Durante años la compañía japonesa nos ofreció consolas increíbles y juegos que se convirtieron en clásicos. La Megadrive fue la consola favorita de toda una generación, pero ahí acabó su reinado, compartido durante años con Nintendo. En este casi faltó analizar el producto e innovarlo con tiempo. En 1994 lanzó su consola de 32 bits, la Sega Saturn. Pese a la gran acogida que tuvo en Japón, la Saturn tuvo unas ventas menores en el resto del mundo. La llegada de la Sony Playstation y decisiones equivocadas en cuanto al hardware. La Saturn era una buena consola, pero era demasiado difícil programar para ella (debido a sus dos procesadores) con lo que la Playstation le acabó por robar a los usuarios, que se decantaron por los juegos de la gris de Sony, que vendió 100 millones de consolas frente a solo 10 por parte de Sega. Para enmendar su error, en 1999 Sega sacó la que probablemente fue su mejor consola, la Dreamcast. Una máquina potente, con multijugador online y un catálogo de juegos espectacular. Pese a vender 36 millones de unidades, tampoco funcionó. La fama que había ganado Sony con su Playstation hizo imposible remontar a tiempo y en 2001 la compañía anunció oficialmente que renunciaba a seguir fabricando consolas para dedicarse en exclusiva al software. Pese a que ahora desarrolla juegos con bastante...
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...La estrategia de Google en el 2010 Introducción La tecnología cada día está más inmersa en nuestras vidas, desde el modo en comunicarnos, trasportarnos, trabajamos, etc. Y una empresa ha sido junto a otras un pilar esencial en el desarrollo de software, hardware y demás tipo de tecnología, esta empresa tuvo inicio en el año 1996 donde Larry Page y Sergei Brin estudiantes de posgrado de la universidad de Stanford decidieron empezar con Back Rub que luego se convertiría en Google Inc. Back Rub sería un nuevo buscador en el internet y buscaría ser una nueva opción para competir a otros buscadores como Altavista, para 1998 se cambió a su actual nombre Google y ya había logrado reconocimiento y había varios interesados en invertir en el buscador, los jóvenes de Stanford nunca se imaginaron el potencial que su nuevo buscador tenia. Desarrollo Desde 1998 cuando la empresa empezó a trabajar con el nombre de Google el crecimiento de esta fue inmenso empezando con un inversionista que ofreció 100 mil dólares hasta en mediados del 99 cuando otros inversionistas aportaron 25 millones de dólares y la revista PC Magazine coloco a la compañía en su lista de “Los 100 sitios web o buscadores líderes de 1998” También en 1999 fue cuando la compañía logro su primer gran cliente con Red Hat y para el 2000 la compañía estaba consolidada como uno de los principales buscadores de la web además que ya tenía opción de conexión inalámbrica, 10 idiomas y su propia barra de herramientas, los años...
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...- Aumentar Duración de las Baterias Li-Ion Teléfonos Móviles - Este método es para aquellas baterías de los móviles que con el paso del tiempo se han ido deteriorando y cada vez os duran menos. Lo he probado con un Samsung Galaxy ACE, un móvil muy común, y ha funcionado a la perfección. Este metodo consiste en Congelar la Bateria: 1º. Descargar COMPLETAMENTE la Bateria. 2º. Envolver la bateria en bolsas hermeticas para que no le entre la humedad. 3º. Meter la Bateria al congelador durante 30 minutos. No metais la Bateria a un congelador con mas de -40º porque reventaria. 4º. Sacar la bateria y esperar a que se descongele 2 horas. 5º. Ponerla a cargar durante 5 horas. 6º. Realizar un ciclo de Carga y Descarga COMPLETOS. Explicación: Todos sabemos que el calor altera las propiedades de los elementos y expande los materiales, también sabemos que el frio contrae los elementos, es decir tanto cargar y descargar la pila va alterando su composición física entonces al poner frio y contraer los elementos de alguna forma vuelve casi a la normalidad, si a esto sumamos que el frio produce hidrogeno, las pilas de litio se recuperan milagrosamente. Hecho esto la bateria recuperara Gran Parte de su Capacidad. Si no sabéis si os merece la pena hacerlo aqui traigo resultados: < < < RESULTADOS > > > » ANTES (DURACIÓN: 4 - 6 Horas): * WiFi: ON * BlueTooth: OFF * GPS: OFF * Sincronización Automática: OFF * Pantalla: Brillo 25% ...
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...several foreign companies from selling consumer electronics in South Korea in order to protect Samsung from foreign competition. The Samsung Way :- It thrives in low-margin consumer electronics. It favors hardware over software. It's still a conglomerate that makes everything itself. Samsung Electronics has already taken giant steps from its early days as a copycat appliance manufacturer. Now, as a consumer electronics behemoth, it has expanded beyond South Korea and the nation’s industrial, conglomerate-run shipyards, steel mills and auto plants. In the past decade, Samsung Electronics has rocketed past Sony Corp. as the largest maker of flat-panel TVs. It has edged out Hewlett-Packard Co. in color laser printers that scan, fax and copy. It’s also the biggest in other technology-dependent areas such as liquid-crystal-display TVs and computer monitors. No. 2 in mobile phones, Samsung is pushing the Galaxy S smartphone to challenge Apple Inc.’s iPhone and narrow the gap with leader Nokia Oyj. Samsung claimed a 22 percent global mobile-phone share in the first quarter, up from 14.4 percent in 2007, when it overtook Motorola Inc., market researcher Strategy Analytics says. All of this gear has helped Samsung Electronics quadruple annual revenue to 139 trillion won ($116 billion) in the 10 years that ended in 2009. During that time, Samsung Electronics shares rose 10-fold. Samsung Electronics, which supplies 60 percent of its parent’s revenue, will probably invest about 9...
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...What Is Business Environment? Meaning: - The term Business Environment is composed of two words ‘Business’ and ‘Environment’. In simple terms, the state in which a person remains busy is known as Business. The word Business in its economic sense means human activities like production, extraction or purchase or sales of goods that are performed for earning profits. On the other hand, the word ‘Environment’ refers to the aspects of surroundings. Therefore, Business Environment may be defined as a set of conditions – Social, Legal, Economical, Political or Institutional that are uncontrollable in nature and affects the functioning of organization. Business Environment has two components: 1. Internal Environment 2. External Environment Internal Environment: It includes 5 Ms i.e. man, material, money, machinery and management, usually within the control of business. Business can make changes in these factors according to the change in the functioning of enterprise. External Environment: Those factors which are beyond the control of business enterprise are included in external environment. These factors are: Government and Legal factors, Geo-Physical Factors, Political Factors, Socio-Cultural Factors, Demo-Graphical factors etc. It is of two Types: 1. Micro/Operating Environment 2. Macro/General Environment Micro/Operating Environment: The environment which is close to business and affects its capacity to work is known as Micro or Operating Environment. It consists of Suppliers...
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...3.0 Internal Environment of Samsung 3.1 Resources 3.1.1 Tangible resources In 2009, Samsung Electronics has reached $ 110.2 billion market capitalization, for the first time beyond Intel, the world's largest semiconductor manufacturer revenue, Samsung in 2009 to $ 117.8 billion in annual sales, revenue has surpassed HP as the world's largest electronics company, is the world's first two big chip plant, second in size only Intel 2008 is to have up to 21 products in the world market share in the market up to the first supplier. 3.1.1.1 Financial resource Through financial analysis of Samsung, we can see that it is now in a strong financial position. As the data shows, Samsung has high amount of total assets and net sales .Although its debt isn’t in a very low level, its net income still keeps growing, reaching to13.8 billion dollars in 2009. Organizations in such a strong financial position can be more responsive to new opportunities and new threats. 3.1.1.2 Technological resource Innovation is crucial to Samsung's business. As new technologies are being constantly introduced to the market, speed is essential for remaining competitive in today's digital era. In case of that, Samsung’s R&D centers are set up all over the world. The R&D network spans six Samsung centers in Korea and 18 more in nine other countries, including the United States, the United Kingdom, Russia, Israel, India, Japan and China, as well as other research centers and universities. These centers are tasked...
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...Introduction: Samsung Electronics is a multionaltional electronic group located in Sowon, South Korea, and is one of the largest electronic groups in Asia. Samsung was created in 1969, as a division of the mammoth Korea cheabol Samsung Group established by Byung-Chull Lead in 1938. It was established as a means of getting Samsung to grow into the television and consumer electronics industry. The first product that was made by the division was a balck and white television that was created and began selling in early 1970. From then on Samsung Electronics gradually developed a diverse lineof consumer electronics that was sold domestically and, later begain its exports. The company also began branching our to into color television and, laterinot a verity of consumer electronics and appliances. By the 1980s Samsung begain to expand its product line by brancing out into color television and various house hold appliances. The company operates within four major divisions including Digital Media, Semiconductors, Information and Communications, and Home Appliances. Product and services: Samsung operates under four divisions including digital media, semiconductors, information and communication, and home appliances. Channels of distribution: Samsung uses many different distribution channels to deliver their products to consumers. These products are delivered via the retail setting, and include electronics, chemicals, and engineering services. Promotional efforts: Money...
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...Welcome to the Samsung Global Strategy Group I. Samsung Overview II. Introduction to the Global Strategy Group (GSG) III. GSG & You IV. Korea & Seoul I. Samsung Overview I. Samsung Overview (Revenue & Global Presence) Fast growth and vast global footprint Samsung Group Revenue ※ Billion US Dollars Global Operations 318 369,000 employees worldwide 510 offices and facilities in 79 countries 141 87 226 Electronics 80 Samsung 22 1997 2005 2012 4 I. Samsung Overview (Leading Products) 5 I. Samsung Overview (Leading Products) 6 I. Samsung Overview (Brand Value) Samsung ranked 9th among global companies in 2012 7 I. Samsung Overview (Total 29 Affiliates Companies) The Samsung Group consists of many different business units Electronics Industry Electronics Engineering & Heavy Industry C&T Corporation Engineering Financial Services Life Insurance Fire & Marine Insurance Samsung Card Securities Asset Management Venture Investment Chemical Cheil Industries Inc. Petrochemical Fine Chemicals BP Chemicals Total Other Companies Cheil Worldwide Everland Inc. The Shilla Hotels & Resorts Economics Research Institute S1 Corporation Medical Center BioLogics SDS Heavy Industries Electro-Mechanics Techwin SDI Display Corning Precision Glass Bioeps 7 Affiliates 3 Affiliates 6 Affiliates 5 Affiliates 8 Affiliates 8 I. Samsung Overview (SEC Biz. Division) HME : Health Medical...
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...Preface This report investigates how Samsung was able to build a competitive advantage in the global memory chip industry and what steps it should take to sustain its advantage in the face of the imminent threat of Chinese competition. Analysis of Samsung’s business strategy and competitive advantage Porter’s 5 forces model in Exhibit 1 is used to analyze the global memory chip industry and Samsung’s strategy to date. Samsung had become the dominant player in the global memory chip industry and was able to increase the gap from other competitors in terms of technology and market share by following the below strategy. 1. Aggressive investments in R&D The memory chip industry is technology driven. A significant investment is required in R&D at the product design stage. As illustrated in exhibit 1 Samsung Electronics had maintained its technology leadership by outspending its rivals in R&D by over 1.5 to 20 times from 1998 to 2003 (Exhibit 3), which was possible thanks to the Samsung group’s diversified portfolio that allowed it the take calculated financial risks. Since Samsung was able to create and maintain technology leadership it was able to earn a very high premium at the initial stages of a new product to recover its initial investment and if competitors began producing the same product it could aggressively lower prices to make it difficult for followers to stay in the competition. 2. Differentiation Faced with the challenge that the DRAM industry...
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...Background and history of firm The Samsung Company is a South Korean based on large business that involves a number of subsidiaries. Samsung was established in 1938 by Lee ByungChul who is the first president in this business. He started a regional food exporting company in Taegu, Korea. After surviving the Japanese Occupation, World War II, and the North Korean invasion (seriously, are they planning on doing a movie any time soon?), Byung-Chull started anew in a sugar refinery outside Busan, South Korea. he would expand his business into a wide range of enterprises, moving into businesses such as insurance, securities, and retail, with Byung-Chull signalizing industrialization as the course to growth. This company is one of the largest companies in the world. Their main focus is in electronics, massive industry, and many other else and then their competitors are Apple and LG. However, consumers support their merchandises and services rather than these businesses Samsung was originally started small company as a grocery, but over time, this company is gradually grew up a big company in society when Lee GunHee became a leader in this business. Moreover, they always try to exploit future things which are models of galaxy. When Apple was rolled out I-phone, it’s like this company start to triumph competition against the Samsung, so this business is more focus on product which is a new way of smart Phone. As a result, they start to win competition against other companies. However...
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...tool which enables the organization to understand its position in the market. Therefore, here are the SWOT Analysis of Samsung to that give an idea of how the company is operating in currently. Strengths * Samsung is very advanced technologically. It has heavy assets of technology. It is known for its technologically advanced products such as mobile phone, tablet, TV/audio/video, camera, camcorder, home appliance, pc, peripherals, printer, memory cards and other accessories. * Samsung heavily invest in technology, product design and human resource. This is because human resource plays a major role for the success of every organization. If without human resource, there will be no product can be produced. Therefore, Samsung gives more important to the human resource. * Samsung is the best in terms of design features and technology. It was the first to introduced dual screen mobiles , 65k TFT/LCD colour phone, first phone with polyphonic ringtones, phones with rotating lens, thinnest and lightest note pad etc. * Samsung always makes innovations and tries to improve their products to attract more customers and seek more market share. It attracts customers by offering new and innovative design through understanding the customers by considering the types of designs which are suitable to customers and what they want or asked about. Weaknesses * Samsung does not charge high price for its products. Therefore, people often relate the low price to begin a supplier of low...
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...tusharUTS: ENGINEERING Assignment Cover Sheet STANDARD Mode SUBJECT NAME: Quality Planning and Analysis SUBJECT NUMBER: 49309 ASSIGNMENT NUMBER: 1 STUDENT LAST NAME: PATEL STUDENT FIRST NAME: SANJAYKUMAR NATVERBHAI STUDENT ID: 10911497 Declaration of Originality: The work contained in this assignment, other than that specifically attributed to another source, is that of the author(s) and has not been submitted in any other subject or published elsewhere before. It is recognised that, should this declaration be found to be false, disciplinary action could be taken and penalties imposed in accordance with University policy and rules. Signature: Sanjaykumar Natverbhai Patel Table of Contents: * Introduction……………………………………………………………………………………………….2 1.1 Introduction about product and its key feature and characteristics……….3 2 Customer satisfaction………………………………………………………………………………..4 2.1 Identify Stockholders and their expectations………………………………………..5 2.2 Method of capturing customers’ needs…………………………………………………6 2.3 Kano analysis on capturing customer needs………………………………………….7 3 Design Requirements…………………………………………………………………………………8 4.1 Quality Function Deployment of identified customer needs…………………9 3.2 Failure Mode and Effect Analysis of top five customer needs………………10 4 Supplier selection and Evaluation……………………………………………………………..11 5.2 Identify components , parts ………………………………………………………………...
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... To make the experience even more engaging for a new generation of youngsters, Build-A-Bear Workshop wanted to develop a new store concept that combined the hands-on experience with the best of digital technology. Samsung Solution During a development phase spanning two years, Build-A-Bear Workshop worked with numerous partners to create a newly imagined store incorporating innovative interactive technology. With fun, experiential applications developed for each stage of the bear-making process, Samsung technology — including the Samsung SUR40 with Microsof PixelSenseTM, the Series 7 Slate PC and other touch-screen displays — provided the platform for a new, personalized retail experience that engages young guests in immersive digital play. Results The new, interactive store concept contributed to higher trafc and a 30 percent boost in sales — exceeding the company’s own ambitious targets. Customer satisfaction scores have risen in the stores, as has an equally important metric for the company: the number of children’s smiles. Based on this success, Build-A-Bear Workshop plans to open 40 to 50 more stores with interactive technology over the next two years. CASE STUDY: BUILD-A-BEAR WORKSHOP® Samsung Technology Helps Create Engaging Retail Experience for New Generation of KidsTHE CUSTOMER Build-A-Bear Workshop Build-A-Bear Workshop invented “experiential mall-based retailing” 16 years ago. It is the only global company...
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