...Urban Outfitters Continuing Case Study Part 4: Marketing a Business Introduction to Business – BUS 100 November 22, 2010 Abstract Urban Outfitters is a continuing case study that describes the basic components of the marketing process (product, promotion, pricing, and distribution). This assignment gives insight into several companies marketing strategies that businesses use to excel in customer service and satisfaction with their product(s) and or services. The study specifically addressed four questions regarding counterculture image, big box stores, exclusivity and the enjoyment of shopping. The study’s hypothesis was that a business must complete an external analysis in order to determine what changes are taking place in their city, county, state, country and around the world that could potentially impact its business? Also, it’s important to find out want and how they make their final purchase decisions. A company must be able to determine their potential, weaknesses, opportunities, and competition. Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image. One reason as to why Sears or Wal-mart cannot effectively create a trendy counterculture image is because it would completely go against the general norm. This image normally targets a specific group of people. Wal-mart’s main focus is to help customers save money, which will hopefully result in them living better. Before opening Wal-mart...
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...FINANCIAL ANALYSIS NAME: Urban Outfitters, INC EXECUTIVE SUMMARY: Urban Outfitters is a clothing store for women and men founder in 1970 by Richard Haynes. Urban Outfitters is a public trade company and have over 400 retail locations. This financial overview will show Urban Outfitters company important segments, financial statement, ratios and analyze of the company’s cash flow. Urban Outfitters two major competitors are Abercrombie and Fitch and J Crew. Urban Outfitters is able to increase their sales every year because they focus of the differential of product, brand prestige and customer loyalty. Over the past five years, Urban Outfitters has experience an increase of sales from $349 million to $1,092 which average grow of 33.43% per year. Urban has out performance their competitor’s sales by near 29% and the industry by 22%. The two main competitors for Urban, ANF has an average of sales growth of 20% and JCG has growth of sales of 5%. As an overall evaluation, URBN’s operating efficiency has increased during this time period due primarily to this: operating costs declined while gross profit increased. Asset turnover decreased slightly which indicates their asset basis generated fewer sales. However, this is minimal when compared to return on assets which increased every year. SWOT ANALYSIS: Strengths: • Email customers when it is a new merchandize • Recommend product based on what the customer has previous buy ...
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...Contents 1. INTRODUCTION 1 2. DESCRIPTION OF THE COMPANY 1 3. SWOT ANALYSIS OF THE COMPANY IN RELATION TO INNOVATION 2 4. DESCRIPTION OF WHAT AN INNOVATION AUDIT ENTAILS 3 5. PROPOSED FRAMEWORK FOR CONDUCTING THE INNOVATION AUDIT 4 6. RESEARCH STRATEGY 5 7. OUTLINE OF KEY OUTPUTS ARISING FROM THE PROPOSED AUDIT 7 8. TIMEPLAN AND RESOURCES 7 9. CONCLUSION 7 10. BIBLIOGRAPHY 8 1. INTRODUCTION One would like to take this opportunity to thank the company “Urban Outfitters Inc.” for inviting me to conduct this innovation audit. It is with great pleasure and intrigue that one immerses oneself in the innovative aspects of your company and seek ways to improve the overall success of your establishment. The audit will be conducted over an extended period, as yet to be outlined. In order to establish a thorough audit one will conduct assessments and surveys in most of the company’s UK, Ireland, European stores and the head office headquarters in Oxford Street. Before one begins it must be outlined why one believes that this innovation audit will significantly improve the prosperity of this company: Innovation has become one of the key business progressions to deliver sustainable competitive advantage. It is a complex process, one easily identified as being of critical eminence for organisational success yet not easily controlled. The successful management of innovation delivers value to end users, meeting business and organisational objectives and visions. ...
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...Date: October 27, 2011 Student Name: Instruction Name: Professor James Young Course/Class: BUS100096VA016-1118-001 Assignment #1: Urban Outfitters Continuing Case Study Part 2: Creating a Business 1. Setting up a business can be a very challenging job. Having a beautiful dream thinking about the business while sitting in your nice office with all the amenities is not enough. It is great to have an idea, but you have to make that idea work. There are lots of challenges that face their owners when setting up a business. It could take years for a business to produce enough profits for the owners to be able to enjoy. Most businesses start small and in time, with experience, goodwill, and success, they can grow into bigger businesses. Here are three challenges that new business face: ➢ Idea/Concept: Many entrepreneurs face risks to create their own business because they do not have the right idea or concept. Sometime ideas and concepts are good but if customers will not buy what they are offering, the business will fail. Richard Hayne and his wife Judy along with an old college roommate, Scott Belair had a great idea. They wanted to open a small shop filled with unique objects that they could sell. The basically sold used second hand clothes, bohemian knickknacks, and “found objects”. Their customers would come for the unique “found objects” and were willing to pay what they were being sold for. Entrepreneurs- people...
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...Urban Outfitters Continuing Case Study: Marketing a Business Jason A. Knight August 21st, 2011 Professor A. Garabedian 1. Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image. Urban Outfitters can be credited for successfully creating a trendy counterculture image. They have been able to do this by targeting specific markets in key areas and locations, offering exclusivity, and promoting a certain lifestyle. Sears and Wal-mart have both established themselves as being highly successful and profitable business chains. However, even though these large chains have established themselves as strong contenders in the retail market Sears and Wal-mart cannot effectively create a trendy counterculture image. Sears and Wal-mart lack the ability to offer exclusivity and the ability to target specific markets. Both chains are just simply too large. Even though there are Urban Outfitters locations worldwide they still manage to offer a very specific selection of items on a small scale to accommodate the social and socioeconomic demographics of the area in which they are located. You can find a sears or Wal-mart in virtually every state in the U.S. and find the exact same broad range of products. There is really no differentiation, nothing that sets the stores apart. Literally just anyone has the ability to shop in these places and offering such a broad range of products, including groceries, clothing, and electronics attracts a wider range of people...
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...involved in starting a business are finding an idea or ideas, finance or funding, and finding committed people. Finding an idea or ideas for a new business may not be as hard as it sounds or seems. Most of the time, the idea comes from inside you. There is a deep, nagging desire to see something accomplished or provided. This focus may start with a select group of people, as it did with “Urban Outfitters”, who began by targeting college students. Finding financing or funding may prove to be a bit more challenging until you decide to do some serious research. You may find various opportunities to acquire the financing you need through investors from different business industries. There are investors searching for small businesses in which they can invest money, time, and/or resources. Finding committed people who can see your vision for your business, and commit to working hard to meet the mission and goals for the business are valuable assets. These people may be family members, friends, classmates, or someone you met and connected with soon after sharing your vision. Urban Outfitters was started by Richard and Judy Hayne, and Richard’s old college roommate, Scott Belair. Roughly a year after the first store opened, Judy and Richard divorced and went separate ways; Scott Belair graduated from school and left the enterprise for Wall Street (Steve Jobs, 2011). Finding these great people does not mean they will stay with you forever, so choose wisely. Question 2: Define...
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...Unlike other retailers, Urban Outfitters’ marketing nearly begins and ends with the shopping experience itself. The company does little if any advertising, in print or otherwise. Nearly everything rides on producing a unique experience. Urban Outfitters has been a consistent winner with tight marketing and storefronts that completely set it apart from other retailers. Typically a niche company finds a narrow category in the broader industry where it can outperform larger retailers. Once the consumer is singled out and approached with the right sort of attention, that consumer will respond to the brand. For Urban Outfitters, this meant understanding the psychology of a very specific group of customers and then doing something a big retailer literally could not do: be small and exclusive. But Urban Outfitters did it on a not-so-small scale and without much traditional marketing. From the beginning, Urban Outfitters used location, the shopping experience, and a certain sense of fashion to sell to people who were somewhat counterculture and certainly not looking for conformity. Originally thought of as the “hip” college crowd, the typical Urban Outfitters’ customer is looking for a sense of differentiation. By all indications, this conception was accidental; when Hayne opened his first 400 sq. ft. store, he probably had no illusions of “chipping away” at JC Penney’s or Sears’ market share. All the same, Hayne essentially invented a category, and discovered that his customers...
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...Unlike other retailers, Urban Outfitters’ marketing nearly begins and ends with the shopping experience itself. The company does little if any advertising, in print or otherwise. Nearly everything rides on producing a unique experience. Urban Outfitters has been a consistent winner with tight marketing and storefronts that completely set it apart from other retailers. Typically a niche company finds a narrow category in the broader industry where it can outperform larger retailers. Once the consumer is singled out and approached with the right sort of attention, that consumer will respond to the brand. For Urban Outfitters, this meant understanding the psychology of a very specific group of customers and then doing something a big retailer literally could not do: be small and exclusive. But Urban Outfitters did it on a not-so-small scale and without much traditional marketing. From the beginning, Urban Outfitters used location, the shopping experience, and a certain sense of fashion to sell to people who were somewhat counterculture and certainly not looking for conformity. Originally thought of as the “hip” college crowd, the typical Urban Outfitters’ customer is looking for a sense of differentiation. By all indications, this conception was accidental; when Hayne opened his first 400 sq. ft. store, he probably had no illusions of “chipping away” at JC Penney’s or Sears’ market share. All the same, Hayne essentially invented a category, and discovered that his customers...
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...Urban Outfitters mobile advertising campaign Brand I would like to build a one-month mobile advertising campaign for is young clothing brand – Urban Outfitters (UO). The brand is now famous for its music relations – their Vynil records sales are a major part of UO’s inventory. It already has the mobile app that works as an in-app online shop, it also collects a lot of data about the users, though, many users still prefer to use the original website for online shopping. Urban Outfitters doesn’t just sell the outfits, it also sells life-style: the beauty of being young, hipster-ish, stylish freedom. And this things are directly correlated to music tastes. I would suggest to buld in the app the music player, that will suggest different outfits on the basis of the music people like, as well as suggest music on the basis of the clothes people choose. Partnering with the streaming services – I would choose Deezer, since it is new to American market and also needs advertising partners. UO also can launch a commercial campaign on Deezer in the way of pre-roll audio that shows the method of clothing-music binding and gives the viewer download app immediately. I would also add audio insert message advertising UO in Spotify app when user chooses particular playlists (like Indie music, all mood-based playlists, etc.). I wouls also try programmatic ad-buying platform for the UO, since it is good at identifying target audience. And UO fans are really particular audience that is easyly identified...
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...Urban Outfitters Financial Analysis Financial Accounting Introduction A financial ratio (or accounting ratio) can best be described as being “the relative magnitude of two or more selected numerical values taken from an organizations financial statements (Libby, Libby, Libby & Short, 2011),” that can be used to evaluate the overall financial condition of a corporation or other organization. Whether they are viewed by stakeholders within a firm, or current and potential stakeholders outside of the enterprise, financial ratios can used to compare the strength of a company against its own performance objectives, or in comparison to those of its leading competitors within the industry. Although there are a variety of financial ratios in use today, there are basically five main categories in which they reside: liquidity, efficiency, financial, profitability and dividend (Libby, Libby, Libby & Short, 2011). In this report, selected financial ratios, one or more taken from each of the aforementioned categories, will be used to compare the operational performance of Urban Outfitters for fiscal years 2009, 2010 and 2011. Liquidity Liquidity ratios, such as the current, quick, and cash ratios provide an interested party with insight into a firm’s ability to pay back its short-term liabilities (debts and payables) with its short-term assets (with cash, inventory, and receivables). For example, the current ratio tells you “how much...
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...Integrated Financial Analysis Urban Outfitters URBN Stephanie Stowers Table of Contents Executive summary 3 Company Overview 7 HISTORICAL FINANCIAL STATEMENT ANALYSIS 14 RATIO ANALYSIS 16 THREE-YEAR PRO-FORMA 18 SUMMARY OF VALUATION 20 MD&A AND TRANSPARENCY 22 CORPORATE GOVERENCE 22 CONCLUSION 24 REFERENCES 25 Executive Summary Urban Outfitters, Inc. is a lifestyle retail company that operates retail-clothing stores. It operates through two reportable business segments: Retail and Wholesale. The Retail segment consists of Urban Outfitters, Anthropologie, Free People, Terrain, Leifsdottir and BHLDN brands, whose merchandise is sold directly through stores, catalogs, call centers and web sites. The Wholesale segment consists of two divisions: Free People and Leifsdottir. The Free People division designs, develops and markets young women's contemporary casual apparel. The Leifsdottir division designs, develops and markets sophisticated women's contemporary apparel, including dresses, tops, bottoms, as well as shoes and accessories. The company was founded by Richard A. Hayne and Scott A. Belair in 1970 and is headquartered at 5000 South Broad Street, Philadelphia, Pennsylvania 19112-1495, Phone: 1- 215-454-5500. Urban Outfitters is an Apparel Retailer in the consumer services sector with a projected Revenue of $2,441,876.80, Net Income of $265,353.48 and an estimated...
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...Urban Outfitters (In Thousands) Profitability: Gross Margin =37% Activity: Payable Turnover= 28.2 Leverage: Debt to Assets= 0.25 Liquidity: Current= 3.5 Market: Book Value per Share= 0.009277 Gap (In Millions) Profitability: Gross Margin= 65% Activity: Payable Turnover=13.6 Leverage: Debt to Assets= 0.61 Liquidity: Current= 1.76 Market: Book Value per Share= 0.00625 Urban Outfitters is an average profitable company with a gross margin of 37% where Gap’s is above average at 65%. Gap’s margin is higher because of the name brand, Gap is able to sell their clothes at a marked up price and make money because they are made much cheaper. Urban Outfitters on the other hand has a harder time selling products and getting a good return because they have a lot of “green” and ecologically friendly clothing which costs more to produce. When it comes to the activity of the companies Urban Outfitters is more efficient in turning over their product at 28.2 where Gap’s is only 13.6. Urban Outfitters most likely has lower inventory on hand so it turns more quickly. It also appeals to a wider range of young people who tend to shop on a whim as appose to a Gap shopper who shops on a need basis. In terms of leverage Urban Outfitters is doing much better in terms of debt to assets having at only 25% as appose to Gap at 60%. When it comes to Liquidity Urban Outfitters again comes out on top. Gap has a much lower current, short term, liquidity meaning if the company for some reason needs...
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...population is not the best method for an organization to create a successful and effective board. Urban Outfitters Inc. has not always been a top contender in the diverse corporate world. In this report, we will investigate how Urban Outfitters Inc. reluctantly took a step in the direction of updating the faces of their executive boardroom. We will discuss the challenges and changes gender diversity in the corporate work world meets. We will look at meaningful observations of board effectiveness in the boardroom and the workforce. Introduction Boardroom diversity is highly advocated by companies and investors. Boardrooms hold the main responsibility to ensure human talent planning coincides with developing policies and procedure concerning diversity and diversity issues within an organization. Boardrooms need talent management and ultramodern thinking to build company revenue. Organizations use warm and fuzzy words about diversity, yet only give lukewarm responses in practices. Diversity was sighted as a legal issue in the past; now organizations are opening up to accepting that diversity is not a legality to deal with, but instead an innovation that builds stronger and more productive organizations. Stockholders are beginning to shout that boardrooms begin the battle. Urban Outfitters, Inc is a spark example of a company that could utilize new faces. Time after time Urban Outfitters, Inc Executive Board faces shareholder proposals calling for the board to address diversity...
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...Introduction Urban Outfitters, Inc.(URBN) is a lifestyle retail company, which operates retail clothing stores. It operates through two reportable business segments: Retail and Wholesale. The Retail segment consists of Urban Outfitters, Anthropologie, Free People, Terrain, Leifsdottir and BHLDN brands, whose merchandise is sold directly through stores, catalogs, call centers and web sites. The Wholesale segment consists of Free People division. It designs, develops and markets young women's contemporary casual apparel. Urban Outfitters was founded by Richard A. Hayne and Scott A. Belair in 1970 and is headquartered at Philadelphia, PA. Financial Ratio Analysis Firms release financials at their fiscal year end which includes an Income Statement, Balance Sheet, and Statement of Cash Flows. Financial ration analysis and forecasting is performed based on the numbers from these financial statements. Financial ratio analysis consists of a series of ratios that measures a firm’s liquidity, profitability, and capital structure. These ratios illustrate how effective and efficient a firm’s operations are. Urban Outfitters Inc. has experienced an increase of sales volume with an average sales growth of 22.4% per year. As far as their competition, Urban Outfitters Inc has outperformed their nearest competitor’s sales growth. However, this must be kept in perspective since URBN has experience such significant gains due to the amateur status of added stores and wholesale lines. One...
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...Executive Summary: Abercrombie & Fitch, American Eagle, and Urban Outfitters are considered member of the Family Clothing Stores industry, an industry that was hit hard by the economic crisis. Abercrombie & Fitch and American Eagle have similar growth models of expansion through new stores and markets and have seen similar growth and loss in revenues over fiscal years 2005 to 2009. ANF and AEO are in direct competition for the teenage consumer market and have launch competing brands, AEO’s Aerie in 2006 and ANF’s Gillyhicks in 2007, during the five year span. Urban Outfitters has a different marketing strategy that involved expanding brands sold within their current stores. They have seen significant growth in both sales and shareholder value over fiscal years 2005 to 2009, even through the economic crisis. Industry Overview: Abercrombie & Fitch, American Eagle, and Urban Outfitters are all a part of the “Family Clothing Stores” industry. This industry was comprised of 92,400 total clothing stores at the beginning of the analysis in 2005, and had estimated sales of $77.2 billion in the United States. The Family Clothing Stores industry consists of specialty stores (22% of the market), discounters (19%), department stores (17%), off-price stores (7%), mail order (6%), outlets (4%), and other stores (7%), with all three of the companies researched included in the specialty stores category. Research and technology are major players in this industry as quick distribution and...
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