...intentions as he thinks the company might not have fully disclosed their intentions to them. Another option he can consider is to remain silent and see what happens afterwards though he will be guilty if things happen contrary to the expectations. The third option that John can consider is to confront the manager and enquire more about the selection of the group and what would happen if some challenges arise. These options have several ethical perspectives that John would apply in order to come up with the most amicable and ethical option to act upon. In order to make a moral and ethical decision, John can result to utilitarian analysis, Kantian analysis, or virtue ethical analysis of the...
Words: 1796 - Pages: 8
... and exchanging offerings that have value for customers, clients, partners, and society at large. [Source: American Marketing Association - Approved July 2013] Who does & What is done – Set of institutions | Activity, processes Purpose of activity – Creating, communicating, delivering and exchanging offerings Expectation – Value for customers & society Sriram D 3 Overview of Marketing Exchange Process & Specialized Roles Exchange enabling actions – Marketing Mix Setting the Mix • Market Selection • Market Segmentation • Product Differentiation Implementing the Mix – 4Ps Marketing Process Situation & Environmental Analysis Formulating Strategy Executing Strategy & Assessing Performance Sriram D 4 Marketing as Exchange Meaning of “exchange” An act of giving one thing and receiving another in return. synonyms: trade, swap, switch, barter, change, interchange Marketing exchanges exhibit three classes of meanings: Utilitarian Exchange Symbolic Exchange Mixed Exchange Sriram D 5 Marketing as Exchange Utilitarian Exchange Goods given in return for money / other goods Foundations of ‘Economic Man’ • • • • Rational behavior Utility maximization (satisfaction) Complete information on alternatives available Exchanges are free from external influences Symbolic Exchange Mutual transfer of psychological / social / intangible entities between two or more parties People buy things not only for what they can do, but ...
Words: 592 - Pages: 3
...Utilitarianism is a moral principle that holds that the morally right course of action in any situation is the one that produces the greatest balance of benefits over harms for everyone affected. So long as a course of action produces maximum benefits for everyone, utilitarianism does not care whether the benefits are produced by lies, manipulation, or coercion (Andre,Velazques). Gene G. James in his book Business Ethics:Readings and Cases in Corporate Morality, defines whistle blowing as, “the attempt of an employee or former employee of an organization to disclose what he or she believes to be wrongdoing in or by the organization” (Griffin). How does one choose if wrongdoing has happened in a utilitarianistic view? To present the process of utilitarian theory in a whistleblowing case, I ran across documentation referencing Ford Motor Company’s manufacturing of the Ford Pinto the early 1970’s. Petersen and Farrell discuss the ethical dilemmas faced by engineers highlighted by the 1980 Winamac, Indiana trial of Ford Motor Company (1986, p.3). The Pinto was created as a response to the Japanese competition emerging in the US. Due to competition, Ford was eager to get the subcompact car released in 1971. Changes were made, and Ford was able to reduce the lead time of production by a year and a half to get the car on the road. Frank Capps, a principal design Engineer charged that management’s weight and price goals along with time requirements resulted in engineers having to place...
Words: 744 - Pages: 3
...Enjoy! Hedonic Consumption and Compliance with Assertive Messages ANN KRONROD AMIR GRINSTEIN LUC WATHIEU This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications involving hedonic products, as well as hedonically advertised utilitarian products. This prediction builds on sociolinguistic research addressing relationships between mood, communication expectations, and compliance to requests. A third experiment reaffirms the role of linguistic expectations by showing that an unknown product advertised using assertive language is more likely to be perceived as hedonic. C onsumers are often exposed to forceful messages and imperative slogans such as Nike’s “Just do it,” Sprite’s “Obey your thirst,” or U.S. Airways’ “Fly with US.” The frequent use of assertively phrased messages is puzzling, given the mounting research in consumer behavior (e.g., Dillard and Shen 2005; Fitzsimons and Lehman 2004; Lord 1994), communications (e.g., Kellerman and Shea 1996; Quick and Considine 2008; Quick and Stephenson 2007; Wilson and Kunkel 2000), and sociolinguistics (e.g., Levine and Boster 2001; Sanders and Fitch 2001), which suggests that these messages should lower consumer readiness to comply. To...
Words: 7808 - Pages: 32
...Determinants of Mobile Advertising Effectiveness: A Field Experiment _______________ Yakov BART Andrew T. STEPHEN Miklos SARVARY 2012/38/MKT Electronic copy available at: http://ssrn.com/abstract=2029496 Determinants of Mobile Advertising Effectiveness: A Field Experiment Yakov Bart* Andrew T. Stephen** Miklos Sarvary*** March 21 2012 * Yakov Bart (Yakov.Bart@insead.edu) is an assistant professor of marketing at INSEAD, 1 Ayer Rajah Avenue, Singapore 138676. Andrew T. Stephen (AStephen@katz.pitt.edu) is an assistant professor of business administration and Katz Fellow in marketing at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, 318 Mervis Hall, Pittsburgh, PA 15260. Miklos Sarvary (Miklos.Sarvary@insead.edu) is Professor of Marketing and The GlaxoSmithKline Professor of Corporate Innovation at INSEAD, Boulevard de Constance, Fontainebleau 77305, France. All authors contributed equally to this work and their names are listed in random order. This research was funded by a Google-WPP Marketing Research Award and the INSEAD Alumni Fund. The authors thank George Pappachen, Ali Rana, Kara Manatt, and Aaron Katz for their assistance and support with this research. This paper can be downloaded without charge from the Social Science Research Network electronic library at: http://ssrn.com/abstract=2029496 * Assistant Professor of Marketing at INSEAD, 1 Ayer Rajah Avenue 138676 Singapore. Email Yakov.bart@insead.edu Assistant Professor...
Words: 9235 - Pages: 37
...Business Ethics Case Study Peter Paulson's offer to provide the previous case documents to Steven Craig is professionally unethical but morally permissible. In addition, I believe that the offer was not theft but possession by entitlement and permission. His actions are a great example of how professional ethics and morals don't always align in the analysis of a case. Part (1) Peter Paulson's offer although helpful commits the Texas Board of Professional Engineers code. As an expert witness for a previous case against PPC, Peter Paulson was exposed to certain documents which would help with the current case against the same company. The code states in 137.63.c.4 that "The engineer shall not give, offer or promise to pay or deliver, directly or indirectly, any commission, gift, favor, gratuity, benefit, or reward as an inducement to secure any specific engineering work or assignment." In Peter's case he was asked to "secure specific engineering work" for a fee. The practice of sharing the public documents is legal and professionally ethical but when a fee is procured for the transaction the act becomes unethical. The documents in both cases were public because they were documents of court which could be obtained by any lawyer. When Peter placed a fee on documents that were public his actions were in violation of the code and made his offer professionally unethical. Part (II) Table 1. Line drawling of "The Offer" showing non-theft (Peter's perspective) Feature Theft...
Words: 1353 - Pages: 6
...Introduction According to (Schiffman, Kanuk & Hansen, 2012), the term “attitude” is defined as a learned predisposition to behave in a consistently favorable or unfavorable manner with respect to a given object. As a consumer, we have a wide range of products and services to choose from and we tend to form attitudes towards each products while making decisions, for example when we are being questioned whether we like or dislike the specific product in a survey. At that moment, we are being asked to express our point of view on the certain product or service. As the way consumers feel about the brand reflects their attitudes towards that brand. Consumer’s attitudes towards a certain product is crucial for any marketers as it determines how well their products or services perform in the specific market. From that, marketers will know how to tailor their products to meet each individual’s unique requirement. There are two types of attitudes, positive attitude and negative attitude. When a consumer have a positive attitude towards a product, he or she will spread positive word of mouth to others, this can boost up the company’s image, however, negative attitudes towards the product may have a big impact on both reputation and sales of the company. This essay will outline how consumer attitudes are formed and affect the behavior of consumers. Next, the difference in behavior and attitudes on product choice and purchase when consumers are rational or irrational decision makers will...
Words: 4255 - Pages: 18
...completed the task. At the time there was not a standard from the national highway traffic safety committee as to a rear-end impact, that requirement was not in place until after production. I find Ford was not acting un-ethical in the design and production of the vehicle. The un-ethical part of the event started at the point when the rear-impact test was performed and it was found that the pinto was not up to par. Ford was on the correct path as to the testing of the pinto. There will always be a new regulation in any process of production. Any company has an ethical and moral obligation to meet or want to exceed regulations as to quality of a product. Understanding there will be a cost analyst as to procedures in production, cost of materials and life expectancy of the “product”. Further explanation here as to procedures the production of the product may need to be weighed as to the best economical or the requirements of inspection points during the process, next the needed quality of materials as if to manufacture a dish with a non-toxic finish for food use. And the most confused life expectancy of the product, whether it be a car or a prosthetic hip joint. In an article from NBCNEWS Herb Weisbaun found that consumer reports said the average life expectancy of a vehicle is about eight years or 150 thousand miles. Now for that hip joint grandma just had installed the AAHKS says it should last about 15 to 20 years. I have explained this as to the relevance of Fords ethical...
Words: 1022 - Pages: 5
...Business Ethics Case Study Peter Paulson's offer to provide the previous case documents to Steven Craig is professionally unethical but morally permissible. In addition, I believe that the offer was not theft but possession by entitlement and permission. His actions are a great example of how professional ethics and morals don't always align in the analysis of a case. Part (1) Peter Paulson's offer although helpful commits the Texas Board of Professional Engineers code. As an expert witness for a previous case against PPC, Peter Paulson was exposed to certain documents which would help with the current case against the same company. The code states in 137.63.c.4 that "The engineer shall not give, offer or promise to pay or deliver, directly or indirectly, any commission, gift, favor, gratuity, benefit, or reward as an inducement to secure any specific engineering work or assignment." In Peter's case he was asked to "secure specific engineering work" for a fee. The practice of sharing the public documents is legal and professionally ethical but when a fee is procured for the transaction the act becomes unethical. The documents in both cases were public because they were documents of court which could be obtained by any lawyer. When Peter placed a fee on documents that were public his actions were in violation of the code and made his offer professionally unethical. Part (II) Table 1. Line drawling of "The Offer" showing non-theft (Peter's perspective) Feature Theft...
Words: 1353 - Pages: 6
...Table of content Research Background 1 Culture Research 1 1. Consumer Culture: Nail Preference Culture 1 2. When and where were the observations/interviews done? 1 3. Consumer List 2 4. Consumer theory Analysis 2 5. Observation Outline and Question List for Interview. 7 6. Who is the target of this culture? (Both demographic and psychographic profile of the individuals) 7 7. Group Members and their contribution to the project 8 Appendix I 9 Nail Preference Culture of Female Consumers Research Background Since marketers successfully promote the slogan “It is women’s nature to be beauty”, it seems also well-explained a phenomenon why in current market female consumer exists huge growth potential to marketers to pay attention to it. In this research project, we are trying to explore the nail preference culture of female consumers and understand their potential behavior motivations. In order to get practical information from this group of consumers, we interviewed some consumers in Nail D’Amour nail salon store as well as its nail specialist. In addition, we used value – Utilitarian Value/Hedonic Value, Motivation – Maslow’s Hierarchy of Needs, and Decision Making Process Model these three theories to explain behavior and motivations of these consumers. According to the interviewing results, we found that this group of consumers love doing nail is mainly due to its Hedonic value which satisfies consumers’ emotional demands to make...
Words: 3400 - Pages: 14
... Bejtullah Demiri Content Introduction…………………………………………………………………3 Branches……………………………………………………………………...4 Conclusion……………………………………………………………………9 References…………………………………………………………………..10 Introduction Utilitarianism is one of the most powerful and persuasive approaches to normative ethics in the history of philosophy. Though not fully articulated until the 19th century, proto-utilitarian positions can be discerned throughout the history of ethical theory. Though there are many varieties of the view discussed, utilitarianism is generally held to be the view that the morally right action is the action that produces the most good. There are many ways to spell out this general claim. One thing to note is that the theory is a form of consequentialism: the right action is understood entirely in terms of consequences produced. What distinguishes utilitarianism from egoism has to do with the scope of the relevant consequences. On the utilitarian view one ought to maximize the overall good — that is, consider the good of others as well as one's own good. The Classical Utilitarians, Jeremy Bentham and John Stuart Mill, identified the good with pleasure, so, like Epicurus, were hedonists about value. They also held that we ought to maximize the good, that is, bring about ‘the greatest amount of good for the greatest number’. Utilitarianism is also distinguished by impartiality and agent-neutrality. Everyone's happiness counts the same. When one maximizes the good, it is...
Words: 2705 - Pages: 11
...Week 5: Final Paper Journal Assignment Carol Hickman PHI445: Personal & Organization Ethics Instructor: Kristine Ouzts June 15, 2015 Thesis statement for the Boys & Girls Club of America (BGCA) Not-for-Profit Company This paper will evaluate how the BGCA honor their commitment to assist young people at reaching their potential of becoming productive, caring responsible citizens using motivation, education and encouragement. The ethical issue that BGCA faces is maintaining the virtues and image of the BGCA and the challenges related to disenfranchised youth of today. The ethical theories of deontology, utilitarian and relativism will be examined to resolve how BGCA will honor their mission statement with an ethically proper solution. Background The BGCA is a 501(c) 3 (nonprofit) organization and their donations are tax deductible. The BGCA’s mission is to ‘To enable all young people, especially those who need us most, to reach their full potential as productive, caring responsible citizens.’ The BGCA has over 4000 youth affiliated clubs throughout the U.S., Native lands and military installations worldwide. The BGCA started in 1860 in Hartford, Connecticut with three women and for more than 150 years, BGCA has been helping kids grow and thrive. The moral character of the three women whom started BGCA is a great example of the virtue theory. Taking boys off the streets into their homes to provide a positive alternative is a selfless act of kindness. BGCA’s...
Words: 2676 - Pages: 11
...Reviews (2007) doi: 10.1111/j.1468-2370.2007.00215.x XXXX utilitarian, ORIGINAL XXX International Publishing Management theories IJMR 2007managerial and relational Reviews of corporate social responsibility © Blackwell Journal of Ltd 2007 1460-8545 Oxford, UK ARTICLES Blackwell Publishing Ltd Utilitarian, managerial and relational theories of corporate social responsibility Davide Secchi Concepts and theories of corporate social responsibility (CSR) have been examined and classified by scholars since the mid-1970s. However, owing to the evolving meaning of CSR and the huge number of scholars who have begun to analyze the issue in recent years fresh efforts are needed to understand new developments. Since there is a great heterogeneity of theories and approaches, the task remains a very hard one, mainly because heterogeneity derives from multi-disciplinary diversity. The criterion for selection is to consider the role that theorists confer to the firm. Following this idea, three groups of theories have been discerned: (1) the utilitarian group, in which the corporation is intended as a maximizing ‘black box’ where problems of externalities and social costs emerge; (2) the managerial category, where problems of responsibility are approached from inside the firm (internal perspective); (3) relational theories, or those in which the type of relations between the firm and the environment are at the center of the analysis. The three perspectives allow the reader to understand the...
Words: 16348 - Pages: 66
...involved in charitable fundraising to support hospital development and others with financial interests in the choice made. You will see in the You Decide tab that there is time pressure in the simulated situation to make your decision, so remember that you would not have the luxury to dawdle in the decision-making process, and as the decision-maker, you would not have the luxury of consulting others. It all falls on YOU! Include in the document the utilitarian ethical philosophy of John Stuart Mill (from the lecture and audio for this week) and ONE OTHER ETHICAL PHILOSOPHER of your choice that we have studied to date, and use both of those philosophies to bolster your decision. This paper will be at least two double spaced pages but limited to three pages. Remember both professional written form and potential audience, as well as tone when writing this sensitive paper. Lecture The history of ethics is as long as education itself, and it should be clear that theories of ethics have arisen when two conditions are present: the cultural need for a new way of thinking through ethics (metaethics) and a particularly talented teacher to speak and write it out. Utilitarian ethics is the most...
Words: 3170 - Pages: 13
...Kevin Powell Warren Tillson Social Exchange Theory Social exchange theory is a social psychological and sociological perspective that explains social change and stability as a process of negotiated exchanges between parties. Social exchange theory posits that human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives. The theory has roots in economics, psychology and sociology. Social exchange theory features many of the main assumptions found in rational choice theory and structuralism. Social exchange theory was introduced in 1958 by the sociologist George Homans with the publication of his work "Social Behavior as Exchange". He defined social exchange as the exchange of activity, tangible or intangible, and more or less rewarding or costly, between at least two persons. After Homans founded the theory, other theorists continued to write about it, particularly Peter M. Blau and Richard M. Emerson, who in addition to Homans are generally thought of as the major developers of the exchange perspective within sociology. Homans' work emphasized the individual behavior of actors in interaction with one another. Although there are various modes of exchange, Homans centered his studies on dyadic exchange John Thibaut and Harold Kelly are recognized for focusing their studies within the theory on the psychological concepts, the dyad and small group. Lévi-Strauss is recognized for contributing to the emergence of this theoretical...
Words: 723 - Pages: 3