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Value of Sustainability: Coca Cola

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Value of Sustainability

Coca-Cola’s Mission statement is “to refresh the world in mind, body and spirit, to inspire moments of optimism and happiness, to create value and make a difference.” This statement is very broad and only addresses general differences that they want to make in the world. Their vision for the company, on the other hand, addresses the planet, stating the company will “be a responsible citizen that makes a difference by helping build and support sustainable communities.” Their sustainability report discusses their main framework called “Me, We, World” and the advancements they have made in these areas. They show their many goals for themselves, for the people of the world, and for sustaining the world. Their goals for sustainability in the report include improving water efficiency as well as recycling and treating water.
Although Coca-Cola is very big on sustainability now and has been for the past few years, Coca-Cola has not been without some issues with sustainability. In 2008, Coca-Cola through the actions of its subsidiary, Industria Nacional de Gaseosas, was fined $110,000 for dumping its industrial waste in Columbia’s sewage system. Coca-Cola has also been fined and punished in India for excessive water use and toxic pollution; they were forced to close down a bottling factory. Despite all these previous issues, Coca-Cola has been more active in sustainability efforts. The Chairman and CEO, Muhtar Kent, penned a letter on the topic of Coca-Cola and Sustainability. In his letter, he stated that sustainability is at the heart of their business and as a business, they know that sustainability efforts are only sustainable when they help the enterprise grow and prosper. He believes this work must be integral to the mission of refreshing the world, inspiring moments of optimism and happiness, creating value and making a difference.

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