...is currently a prosperous pharmacist in Westminster, Orange County, also known as Little Saigon. Tran writes that Orange County was once a neglected strip of bean fields, salvage yards, and empty storefronts, turned into a vibrant, bustling community by the Vietnamese refugees. Tran news article also is support with many other accounts from...
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...style at the Vietnamese and American workplace Phạm Thanh Huyền University of Languages and International Studies M.A Thesis: English teaching methodolody, Code: 60 14 10 Supervisor : Phan Thị Vân Quyên, M.A Year of graduation: 2012 Abstract: Facing the fact that more and more Vietnamese and Americans have to work with each other due to the globalization, this study has been carried out to investigate and describe the Vietnamese and American communication style at the workplace. Data were obtained from 30 Vietnamese and 30 Americans who have experience working with foreigners (i.e. Americans and Vietnamese) in different companies. After analyzing and discussing the results of the survey, a number of potential problems experienced by Vietnamese and Americans when communicating were revealed. Based on these barriers, the study provided some concluding remarks of this study. Though the research is in small scale and cannot cover all problems faced by Vietnamese and Americans in intercultural working environment, the author of this study hopes that it will contribute to identifying the problems Vietnamese and Americans may experience and help their communication become easier and more effective. Keywords: Tiếng Anh; Giao tiếp; Giao tiếp nơi công sở Content CHAPTER 1: INTRODUCTION 1.1. Rationale In recent years many researchers in applied linguistics and professionals working for an international company have emphasised the importance of knowledge of different cultures and they agree...
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... Period 5 Introduction Hook Unlike the vibrant colors of the Korean “Hanbok”, or the exotic intricate designs of the Indian “Saris”, Vietnamese women who wear “Ao Dai”, flaunts a simple yet elegant beauty in everyday life. Context Thesis Statement The “Ao Dai” is a Vietnamese traditional costume, commonly worn by women. Influenced by a combination Western and Eastern elements of fashion , consisting of a silky cascading gown with trousers, Ao Dai has become the icon of Vietnamese feminine beauty. The ao dai has its way to differentiate its own effortless yet unique style, modified throughout three hundred years of history making it suitable for its environment, yet still remains popular and influential in the modern day Vietnamese culture, gradually growing its way out of borders. Today, due to its timelessness, the ao dai remained the national dress for both Vietnamese women and men. Body Paragraph #1 Topic Sentence “Ao Dai” literally meaning “Long Dress”, is a pure, demure, and yet provocative outfit that suits all ages. Evidence Analysis Ao Dai has become the most preferred dress on an everyday wear and during formal events for Vietnamese women. Transition Ao Dai is a two piece attire, thorough length, worn over silky trousers. It is split by a front and back panel, making it convenient for movement. Women wear ao dai in varied colors and patterns...
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...DECLARATION I certify this report of the Study Project entitled: “The difficulties and some solutions to Vietnamese-English translation” to total fulfillment of the requirement for the report of graduation practice. Son La, April 2011 Nguyễn Thị Thiện ACKNOWLEDGEMENT First and foremost, I would like to express my sincere thanks to my supervisors, Mrs. Nguyen Thi Ngoc Thuy and Mrs. Nguyen Mai Huong, lecturers of the Foreign Languages Department of Son La College. This report could have probably not completed without their patient, enthusiastic and instructive supervision and encouragement. I also would like to show my profound gratitude to all the lecturers in the Foreign Languages Department in Son La College for tirelessly devoting time and efforts to enrich, broaden and deepen my knowledge over the past three years. My special thanks go as well as to the Foreign Languages Department of Son La College for giving me the opportunity and permission to implement this report. I also would like to delicate my special thanks to my classmates in English course 45, who have supported, cooperated and provided me with valuable suggestions. Especially, I am obliged to my friends who looked closely at the final providing me their translation exercises and assignments to use as version of the report for English style and...
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...Analysis of Jane’s Condition Jane Vuong, a 24 year old Vietnamese undergraduate student was admitted into the hospital Emergency Department presenting with anxiety, difficulty speaking, breathing and dusky lips following severe chest tightness during an exercise session at the local martial arts school. On examination she had a wheezing sound when breathing. She has no history of asthma but says she has some allergies which she treats with herbs. Her colleague who brought her to the emergency room also claims that Jane has recently had difficulty breathing while taking the stairs up to the martial arts studio and she no longer rides her bicycle to the studio. Jane is in her second year at the local University where she is studying cellular biology. Jane is a bright student who studies a lot and also works part time in the Universities’ research center which gives her extra cash. She admits that she has been having a dry cough for some months which she associated with allergies. She also relates her inability to ride her bike to her allergies. Jane smokes at least one packet of cigarettes on a daily basis, and during assessment appears to be in the pre-contemplation stage. Jane had six months earlier tested positive for hepatitis B. This surprised her a lot because she was asymptomatic. Though she denies drug use, she admits to having multiple sexual partners. She does not want to be in a long-term relationship because she claims it could complicate her life. She also admits...
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...Tabale of COntent I. Introduction 2 II. Body 3 1. Literature review 3 1.1 Global brands 3 1. 3 Brand Images & Country of origin (COO) effects 4 Figure 1: Model for developing strong brands based in Country of Origin image 6 1.4 Brand Names 7 2. Discussion 7 2.1 Existence of global brands 7 2.2 Cultural sensitivity & COO image perception 9 2.3 Brand name & national alphabet 9 Figure 2: Chinese naming analysis 10 Figure 3: Domestic brand names in Vietnamese market 11 III. Conclusion 12 IV. REFERENCES 13 I. Introduction Globalization concept is studied since 1870 (Lee et al, 2009); during the development of its concept, there are many debates around consequence of convergence process of the world. In last three decades, globalization is predicted as noticeable trend causing the homogeneity of consumption pattern in near future (Levitt, 1983 in Robson , 2005), whereas, in this days and age, homogeneity of customer needs, taste and lifestyles is indicated as an impossible phenomenon (De Mooij M., 2011). The debate of globalization versus localization leads to examining application of the maxim- “think global, act local” in different markets across the world. Failures of global brand in standardizing its name, brand image perception, causes the suspicion of existence of global brand. The aim of this study is to examine two dimensions of brand image perception of customer: country of origin effect and brand name. Afterward, my personal...
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...Product Analysis ii RMIT International University Vietnam Bachelor of Commerce Program Assignment Cover Page Your assessment will not be accepted unless all fields below are completed Subject Code: Subject Name: MKTG1253 Buyer Behaviour Location & Campus (SGS or HN) RMIT Vietnam SGS Title of Assignment: Product Analysis Student name: Nguyen Thi Thuy Huong Ta Trung Kien Huynh Bich Tram Truong Bao Tram Le Nguyen Hong Van Student Number: S3311318 S3259028 S3298222 S3298834 s3210260 Learning Facilitator in charge: Mr Mattia Miani Assignment due date: 22nd August 2011 Date of Submission: 22nd August 2011 Page numbers including this one: 32 Word Count: 3,048 (Main Content) iii Marked by Mr Mattia Semester 2, 2011 iv v Executive Summary As being aimed to demonstrate better understanding of buyer behaviour concepts and improve critical thinking by examining a real case of business, this report is written regarding a new brand in food and beverage market in Vietnam: BreadTalk bakery from Singapore. Through a brief overview of the company and Vietnamese market’s dimensions, the variety of used stimulus is presented with captured screenshots and pictures from both the origin country and Vietnam’s BreadTalk bakeries. The report afterward discusses the internal influences and culture values that are imperative affections of consumer behaviour, before gives some recommendations at the end. In the introduction, BreadTalk’s company overview, main competitors...
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...HCMC University of Pedagogy – English department ( A CONTRASTIVE ANALYSIS OF COMPLIMENTS IN AMERICAN ENGLISH AND VIETNAMESE Student: Dang Thi Thao Nguyen Class: 4A06 Instructor: Ph.D Nguyen Ngoc Vu (( December 2009 When a student gets a high score, his teacher usually says: “Good job!”. When a child automatically cleans up the room after playing, her parents are likely to say: “You are very good”. When you go to school wearing a new shirt, you probably hear from your friends: “That shirt looks nice on you”. Those utterances are called compliments which are used to show that someone likes someone else’s appearance, belongings, or work etc. Due to different cultural background and social values, English and Vietnamese native speakers have different norms of complimenting as well as responding to compliments. In this essay, I will discuss the notion of compliment made in American English and Vietnamese in terms of topics, formulas, and responses. First thing first, let have a look at the definition. Definition of compliment Cambridge dictionary defines a compliment as “a remark that expresses approval, admiration or respect”. In linguistics, Holmes (1986, p.446) wrote “A compliment is a speech act which explicitly or implicitly attributes credit to someone other than the speaker, usually the person addressed, for some ‘good’ (possession, characteristic, skill, etc.), which is...
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...Nature, culture, language True/False 1. Nature alone can reveal and preserve its beauty. 2. Thanks to culture, nature can be recognized with value and identity. 3. Thanks to language, the value and beauty of nature can be preserved with its identity. 4. A nature without culture is characterized with oblivion, anonymity and randomness. 5. Regarding the Linguistic Relativism, the proposal of the idea is that different people speak differently because they …………………………………. (in 2 or 3 words). 6. People think differently because their languages offer them different ways of expressing the world around them Explanation 1. How can people identify themselves as members of community? (in one line) ……………………………………………………………………………………………… 2. How can culture liberate people? (in one line) ……………………………………………………………………………………………… 3. How can culture constrain people? (in one line) ……………………………………………………………………………………………… 4. Regarding the topic, way and style of presenting information, please provide one example about the reactions of social groups based on differing values given to a speech act in different cultures. ……………………………………………………………………………………………… ……………………………………………………………………………………………… 5. Regarding the imagined communities, it is said that the city of London is inseparable, in the cultural imagination of its citizens, from Shakespeare and Dickens. Please provide one example about imagined communities as far as Vietnamese culture is concerned...
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...into strip mall. Through this chain reaction, Do’s father, “on impulse” (Do 160), signed a lease on a room to start the first Vietnamese-language newspaper in the United States. The streets of Little Saigon were soon filled with emerging businesses like markets, travel agencies, clinics and restaurants. After the Vietnam War, tens of thousands of Vietnamese moved to the United States due to harsh conditions in Vietnam. Unfortunately the “church sponsors resettled them in places like Arkansas and Pennsylvania” (Do 160), but those states don’t have the same resemblance as Vietnam, so the “refugees began streaming to Southern California” (Do 160). Even though Do’s family lived in a three bedroom rental, her father generously invited old friends from Vietnam to live in the tightly packed apartment and soon the “memories of old would return anew” (Do 161). With more than three thousand Vietnamese-run businesses, Little Saigon has become a cultural and commercial hub for Vietnamese scattered across Southern California. (Do 161). The essence of Vietnam circulates Little Saigon with a strong force that even without speaking a word of English, a person can survive in Little Saigon. Although the tradition is in a “delicate balance” (Do 162), due to the immigrants adapting to the American Culture. For example, “more kids throwing away things written in Vietnamese for comic books and glossy magazines” (Do 162),...
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...Running head: Vietnamese and English idioms related to the word “Dog”: Vietnamese and English idioms related to the word “Dog”: A contrastive Analysis Student: Nguyen Le Hoang Yen Class: 4A08 Ho Chi Minh City University of Pedagogy Contrastive Analysis Instructor: Mr. Nguyen Ngoc Vu December 31, 2011 Abstract One problem which makes a lot of people have difficulty in communicating with one another is to use idiomatic expressions. As far as you know, idiomatic expressions make English become colorful and full of vitality, so they are often used very much in the native speakers’ speech and in the writing such as news, songs, movies, etc. on the television. However, these idioms are sometimes are not easy to understand and study their meanings, so I decide to study them by studying Vietnamese and English idioms containing the word ‘dog’ and one another reason for this topic to study is that I really like lovely dogs. In my studying this topic, there are two parts such as theoretical background and Vietnamese and English idioms related to the word ‘dog’ which is the main part of my topic. Theoretical background Idioms versus proverbs Idioms and proverbs are frequently used in the daily speech, so we can not find the differences between them clearly. However, we can distinguish idioms and proverbs by basing on some criteria. Idioms * It is a fixed group of words. e.g. the idiom ‘chó chui gầm chạn’ has the same meaning of the word ‘hèn hạ’ (disgraced)....
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...Communication October 30, 2013 Douglas Foster Cross-Cultural Communication Essay Different cultures lead to different way of thinking and behaviors (Hofstede 1991). For this reason, many problems in communication across countries occur when people are unaware of culture differences, especially to high-context culture. Hall (1976) suggested that one must put great efforts to understand the message from a context-dependent communication. It is essential that business people bear in mind that learning cultures and intercultural communication are vital. In the current increasingly diverse world, intercultural communication obviously plays an important role (Germaine, 2006). As a developing country with high-context culture, Vietnamese workers should be well prepared to overcome difficulties when dealing with other cultures in global business integration process. This essay will look at specific aspects of cultural elements of communication in Viet Nam and compare barriers in Viet Nam to those in the UK. Through these boundaries, the essay suggests several intercultural competencies that Vietnamese managers should train their employees in order to work well under multi-cultural environment. Communication in Viet Nam According to Das and Kumar (2010), Viet Nam’s culture, which is among Asian countries, is classified as high-context. In this system, communication style has many specific characteristics. The first element...
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...third after Dove which was 88.8% and the first rank Clear with 96.5% of brand awareness. Sunsilk Shampoo is a convenient product which is consumed by a large numbers of people in Vietnam because of its reasonable price and premium quality. Sunsilk shampoo is the typical kind of hair care products, which is launched by Unilever’s company in 1954. Currently, there are three popular options for Vietnamese customers to choose including Black, Pink and Yellow Sunsilk which have different functions and benefits to use. Moreover, this product tends to target customers in the middle and low income group. The targeting of this report is to provide an insightful looking into the business situation and performances of Unilever Vietnam. After that, this report will analyse the current situation of Sunsilk brand and then come up with recommendations to improve and expand their business in the next one year. 2) Situation Analysis a) Company description with a focus on VN. In 1995, Unilever established the first two brands in Vietnam, Lever Haso and Lever Viso, with the acceptable prices to Vietnamese people. In next two years, Unilever Bestfoods and Elida P/S have established to expand Unilever’s market into food production and Oral Care Products. To create cheaper prices and...
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...THE COMPARISON OF READING CULTURE AMONG JAPANESE AND VIETNAMESE PEOPLE. TABLE OF CONTENT PART A: INTRODUCTION I: Rationale II: Aims of the study III: Objectives of the study IV: Scope of the study V: Methods of the study PART B: DEVELOPMENT I: Reading culture review 1: Definition of book 2: Definition of reading culture II: Reading culture of Japanese people 1: History of reading culture 1.1: In the past 1.2: At present 2: The importance of reading culture to Japanese people 3: The development of reading culture III: Reading culture of Vietnamese people 1: History of reading culture 2: The importance of reading culture to Vietnamese people 3: The development of reading culture IV: Intercultural communication in reading culture among Japanese and Vietnamese people PART C: CONCLUSION PART A: INTRODUCTION I: Rationale With the trend of globalization and integration, many traditional values have been forgotten. Computer, telephone appears more and more frequent. Of course, they have many advantages but frankly, book always is a biggest resources of knowledge. And reading is a crucial thing to do if we want to get the better future. I am a student, who always want to learn and explore about the differences between the culture of Japan and Vietnam. I realized reading culture is one of characteristics need to mentioned. Besides that, I am also love reading book. As a result, I decided to choose this study...
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...Through this chain reaction, Do’s father, “on impulse†(Do 160), signed a lease on a room to start the first Vietnamese-language newspaper in the United States. The streets of Little Saigon were soon filled with emerging businesses like markets, travel agencies, clinics and restaurants. After the Vietnam War, tens of thousands of Vietnamese moved to the United States due to harsh conditions in Vietnam. Unfortunately the “church sponsors resettled them in places like Arkansas and Pennsylvania†(Do 160), but those states don’t have the same resemblance as Vietnam, so the “refugees began streaming to Southern California†(Do 160). Even though Do’s family lived in a three bedroom rental, her father generously invited old friends from Vietnam to live in the tightly packed apartment and soon the “memories of old would return anew†(Do 161). With more than three thousand Vietnamese-run businesses, Little Saigon has become a cultural and commercial hub for Vietnamese scattered across Southern California. (Do 161). The essence of Vietnam circulates Little Saigon with a strong force that even without speaking a word of English, a person can survive in Little Saigon. Although the tradition is in a “delicate balance†(Do 162), due to the immigrants adapting to the American Culture. For example, “more kids throwing away things written in Vietnamese for comic...
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