...………………………………………….................. 3.0 References ………………………………………………………. Introduction The main aim of this report is to create a 12-month London based sales promotion plan. This will be done by using different amount of factors to determine the best strategy for Virgin Atlantic. These factors will be including the objectives of the company as well as to what type of consumers to target while taking a deep look to budgeting and scheduling details. Since it was established in 1984, Virgin Atlantic Airways has turned into Britain's second biggest bearer serving the world's real urban communities. Presently based at both London's Gatwick and Heathrow air terminals, it works whole deal administrations to thirty destinations worldwide as far separated as Las Vegas and Shanghai. Virgin Atlantic has delighted in tremendous prevalence, winning top business, shopper and exchange grants from around the globe. The aircraft has spearheaded a scope of advancements setting new measures of administration, which its rivals have along these lines looked to take after. Notwithstanding Virgin Atlantic's development the administration still stays client driven with an accentuation on worth for cash, quality, fun and advancement. Virgin Atlantic has conveyed 53m travelers since it started operations and now utilizes...
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...Management Group Project Virgin Atlantic Airways Limited Instructor: Mr. Audun Fiskerud Presented by: Mikael Tving Therkildsen - Jacob Brodersen – Jonas Ravn Nielsen - Gary Chuyu Fang Executive summary This report strategically analyses the Strategy Business Unit (SBU), passenger transfer service, for Virgin Atlantic Airways Limited. The strategic analysis contains investigation of certain key business areas of Virgin Atlantic, such as: defining whom the Virgin Atlantic customer is; understanding of the external environment issues of the airline industry; competitor analysis, and analysis of the Human Resources within the organization. Through the analysis of Virgin Atlantic Airways Limited, some issues for the company were uncovered. Especially two main issues should be considered as potential problems for Virgin Atlantic’s business unit and so action needs to be taken within these areas: 1. Lacking economy of scale (size of the company). 2. Increasing environmental awareness among customers. 1. Virgin Atlantic lacks economy of scale because of the size of the company and limited routes available. To be able to compete effectively and gain greater profits through economy of scale, Virgin Atlantic has to expand by opening new routes. The implementation of this will require strategic financial planning and adjustment of the company structure. It is likely that this process will take several years; however, this change is necessary to increase Virgin Atlantic’s competitiveness...
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...| |EVIDENCE | |LEARNING OUTCOME | | | | | |Learning Outcome 1 |Understand the relationship between organisational structure and culture |Report | |AC 1.1 |Compare and contrast different organisational structures and cultures | | |AC 1.2 |Explain how the relationship between an organisation’s structure and culture| | | |can impact on the performance of the business. | | |AC 1.3 |Discuss the factors which influence individual behaviour at work. | | | | | | | | | | | | |Learning Outcome 2 ...
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...Rupesh Doshi on Richard Branson Sir Richard Branson is the Founder and Chairman of Virgin Group – a multi-billion dollar, branded venture capital organization headquartered in London, United Kingdom. I first came to know of Sir Richard when I studied abroad at the London School of Economics during the summer of 2001. One of my classmates suggested a great summer read - the book was titled Losing My Virginity. The title definitely put a smirk on my face but soon after he mentioned the name, my friend said the book was an autobiography of the person who founded Virgin Records, Virgin Megastore, and Virgin Atlantic Airways – Sir Richard Branson. Having heard of those companies, I took my friend’s suggestion and picked up a copy of the book to read on my trip to Asia. I rarely read a book to completion – but Losing My Virginity was an exception and probably the quickest book I have ever read. Engaged and enthralled by the book I came to admire Richard’s leadership and his way of living life. Professor Friedman’s Total Leadership course and the principles he has taught confirmed that Sir Richard Branson is the perfect case study of a leader who has achieved “total leadership” across the four domains of life – work, family, community and self. Richard was born in 1950 in London, the eldest of four siblings (He is 60 years old today). As a youth, he suffered from dyslexia – a learning disorder that impairs the ability to speak and read – which resulted in not only frustration but also...
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...Sample Research Case Study Virgin Blue ‘You can’t make a business case that you should be who you are not’ Shayne Connell Student Number: 9809317 Case Study GSBS6010 – Foundations of Marketing Theory Due: 11 March 2010 th Lecturers: Penny Crittall and Joel Goodsir Page 113 Table of Contents 1. Executive Summary………………………………………………………3 2. Situation Analysis a. Identification of case issues………………………………....…. 4 b. Analysis of case issues using marketing theory…...........……5 3. Evaluation of alternative courses of action……………………………. 7 4. Recommendations………………………………………………………..7 5. References………………………………………………………………...9 Page 114 1. Executive Summary This analysis examines Virgin Blue’s strategy to increase share of the business and government travel market. This is the third change of strategic direction for the low cost carrier since 2000. The key issues are the challenge of repositioning the company while maintaining the brand strength of the airline, and continuing to meet the needs of the leisure market while offering value to business travellers. Virgin Blue has targeted the full service market leader, Qantas, by positioning itself as an airline for executives who can avail themselves of ‘Premium Economy’ services. The situation is analysed drawing on International case examples, strategic planning principles and growth strategies to evaluate alternative courses of action. Virgin Blue needs to target the business market in the unique Virgin way to differentiate...
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...Virgin Atlantic Marketing Case Study Presented by Donal Manning James E. Salter Andre Tuinzing Prepared for Professor Enda McGovern Dominican University of California iii Virgin Atlantic Airlines Manning/ Salter/ Tuinzing Table of Contents LIST OF ILLUSTRATIONS………...…………………………………………………..IV EXECUTIVE SUMMARY……………………………………………………………….V HISTORY OF VIRGIN ATLANTIC ................................................................................. 3 B ACKGROUND ............................................................................................................................................. 3 F LEET .......................................................................................................................................................... 5 R OUTE N ETWORK........................................................................................................................................ 7 A IRLINE P ARTNERSHIP ................................................................................................................................ 8 A IRLINE ALLIANCES .................................................................................................................................... 8 STRATEGIC PLANNING ............................................................................................... 10 MISSION S TATEMENT ..................................................................................................................
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...THE VIRGIN GROUP CASE STUDY QUESTION 1: What examples does the case give of links between Branson’s strategy for Virgin and the environment in which it operates? The Virgin Group Ltd is a group of separately run British companies with the Virgin brand under the leadership of English celebrity business tycoon Sir Richard Branson. The core business areas are travel, entertainment and lifestyle, among others. Richard Branson’s strategy comes from his deepest inner beliefs; “in principle there were no product or service boundries limiting a brand name, provided it was associated with quality products/services on offer” The corporate strategy of the Virgin Group is to operate like ‘a venture capital firm based on the Virgin brand.’ This strategy involves non-related diversification at the individual business unit level. Meanwhile, synergies are created from hierarchical relationships and the interaction of the corporate head office with individual business units. By leveraging on the Virgin Brand which has established prominence in the minds of consumers, Virgin is able to enter new business areas with a bang and shake up existing orders. The unique Virgin culture also allows Virgin to break into new markets and execute its ventures very effectively. Virgin’s corporate strategy is best described in the Virgin Charter – the individual businesses are focused and develop as autonomous enterprises under a single unified brand name. This decentralization...
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...* Word count or equivalent: 1000 (500 per answer) * Assessment criteria: * To identify the nature of operations management * To analyse the processes of operations management * To analyse management approaches to operations management * To apply operations management to gaining customers and competing * To examine the operational processes and life cycles * Knowledge/understanding of concepts (40%) * Ability to collect, synthesise and apply information (20%) * Ability to generate appropriate conclusions (10%) * Logical structure (10%) * Communication of information/literacy (20%) Introduction * What the question going to be answered is about * This essay aims to answer… and will refer to… and apply examples from the… industry * Body * Begin each paragraph with the main idea/ topic sentence * This tells the reader what the paragraph will be about * Make sure your reader understands the main idea by EXPLAINING or giving a definitions How to.. * Give some EVIDENCE to support your main idea – the evidence should be a direct quotation or paraphrase and supported by a REFERENCE. * CONCLUDE your paragraph by either * linking back to your main idea * linking forward to the main idea in the next paragraph Conclusion * Conclusions are often hard to construct as you want to do more than just repeat everything you have just answered. * Ensure that you reach an overall conclusion...
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...Business Strategy Analysis Virgin Group Yingzi Dong Xiange Liu Huan Wang Introduction Virgin is the managing company for the branded private investment group, which had interests ranging from transportation, financial services, health and leisure, and media and telecom to space travel. Virgin’s founder Richard Branson,started the Virgin group in the 1970s, with Branson and Murphy had decided in 2005 that Virgin would focus on two additional pillars of growth: health& wellness, and financial service.In the past, Virgin had generally financed its expansion by selling equity in its operating companies,then, Murphy contemplated the group’s strategy for the next decade. Business Strategy Virgin Group’s corporate strategy is change due to the whole financial situation. At the beginning, Virgin Group is a branded private investment group and seeking an internal rate of return of 30% or more on investments per year. And the initial strategy includes, 1) The founder of Virgin Richard Branson is enthusiastic about his career. The ideas for new investments can came from various people, such as Richard and his meeting friends, entrepreneurs or colleagues. Also, once...
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...Answer1 Richardson Branson is the CEO and founder of virgin group. Virgin group consists of many companies such as Virgin brides, Virgin Atlantic, Virgin Blue, Virgin cars, Virgin mobile, Virgin trains, Virgin Airlines and many more. Virgin is a well known brand all over the world especially in Europe & United Kingdom and his leader Richard Branson reached the status of a celebrity due to its great contribution in the emergence of the virgin group. An important element in Branson's success is his belief in delegation. Entrepreneur can be defined as an individual who organizes and operates a business that involves certain risks. In the modern age, one of the most successful examples of this is Sir Richard Branson. He displays a disciplined work ethic that demonstrates a passionate devotion to business. He is recognized as a highest achiever in the world of entrepreneurs. Sir Richard Branson has many entrepreneurial chacteristics and qualities that made him a successful man. Some of the entrepreneurial chacteristics that Richard exhibits: Visionary Evangelist As a visionary evangelist, the leader is able to communicate with other on the behalf of organization. Branson believes that there are industries which can be “Virgined” and his main concerned is to extend the virgin name while maintaining its high standards. This shows that Branson has a vision of captivating new and challenging future prospects. Self-awareness: Human beings are complex & diverse and for great leaders...
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...EGBEYEMI NIYI | STUDENT ID | P1020629 | COURSE | HND BUSINESS MANAGEMENT | START DATE | 25-10-2013 | LECTURER | Dr Joel Barima | GROUP | 29B | TABLE OF CONTENT INTRODUCTION Virgin Atlantic Airline (VAA) is a business organization that embodied “British Success Story”. The company was founded in 1984 by Richard Branson upon his vision to build an airline to challenge the status quo of dominance of the industry by British Airways. The company was established as the “offshoot” of virgin group which as at then was a key player in the pop and rock music. Since it was founded, it has enjoyed great success and rose to become Britain second largest carrier with more than 9000 employees and estimated to have carried more than 53 million passengers since it first operation in 1984(BBC Business, 2013). The ownership of the company share between virgin group who owns 51% and Delta airline owned 49%, an arrangement that was concluded in 1999 to form a more formidable global partnership; it has its corporate head office in Crawley, England. Gatwick remain the main base of VAA and operates a mixed fleet Airbus and Boeing wide-body jet between UK, North America, Caribbean, Africa and Middle East, it also operates from London Heathrow and Manchester which serves as its secondary base. Virgin Atlantic Airline has a mission to grow profitable airline where people love to fly and where people love to work. TASK ONE 1A: Purpose and objectives of (VAA) with Fire service. Organizations...
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...| 2013 | | Business Strategy | | | [Hnd business] | | Introduction Within this assignment I shall be researching and critically analyzing the process of Business Strategy. The aim is to gain an in depth understanding of strategic planning, how to formulate a new strategy, the approaches to strategy evaluation and selection and how to implement a chosen strategy. Once all information is gathered of what strategy entails, I shall apply it to my chosen road transport organization Eddie Stobart; and make explanatory suggestions on how the strategic structure of the company should be widened, in order for maximum combined enhanced effect amongst other aspects of physical distribution. I shall apply theories to my research such as Porters model, Ansoffs growth-vector matrix and a Pestle Analysis. There are many different models referring to strategy which I shall also apply to the relevant organization. Task 1 About Eddie Stobart is a very well known and established road transport organisation within the UK, ‘a national leader in multimodal logistics, warehousing and biomass fuel sectors, as well as operating in the property development, ports, airports and civil engineering sectors’(stobartgroup.co.uk) Eddie Stobart ‘Strategy’-Long Term Direction The Eddie Stobart’s company strategies involve maintaining positive customer service and rapport, working closely with their customers and partnerships to maintain business and create further business...
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...Delta Airlines and the Trainer Refinery American Public University Strategic Management 05 July 2015 By Jon Kaercher Abstract The airline industry is a highly competitive service industry that operates on thin profit margins the airlines have to be flexible and adjust quickly to changes in customer’s preferences, increased fuel costs, and changes in the economy that can have a direct impact on profitability. The airlines look for solutions such as adding services, offering discounted ticket pricing and receiving subsides from the government to ensure they remain solvent This requires each airline constantly monitor its business strategy to ensure that it exploits every opportunity to provide their customers with the best possible flying experience. 1) What drive the basic economies of the airline industry? The refining industry. The airline industry operates as a service industry in which it provides the transportation of its customers and their personal belonging from one destination to another for a fee. To provide this service the airlines require a large amount of capital to purchase and maintain expensive equipment and facilities. Their cash flow is generated from profits and the depreciation of their airplanes, this cash flow is used to repay debts and buy new aircraft. The airline industry is very labor intensive because it’s in the service industry and its customers require personal attention, this can be very expensive for the airline. Over one...
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...Case study: Richard Branson and Virgin 1. How many of the entrepreneurial characteristics does Richard Branson exhibit? Based on the article above, there are a lot of entrepreneurial characteristics that Richard Branson shows. * Firstly, it was mentioned that one of his main skills is networking which is the ability to learn from others. For example, Richard was serious when he first began networking in his first business that is Connaught Publications where he persuaded many pop and film stars and politicians to contribute articles or agree to interviews. * Secondly, although Richard Branson was diagnosed with dyslexia, it did not brought his self- confidence down. * Next, his passion in business leads him to success. This can be seen in early days where he started his first business clearly shows his enthusiasm in business. * Richard Branson has a very a good determination in his business, for example, although his venture in Connaught Publications did not turn out well, he did not give up and took this opportunity to establish Virgin Records. * Richard Branson also sets a good examples on entrepreneurs where he is able to bring out the best and motivate people. This is important because as the creator of a company, entrepreneurs must be able to drive their team to positivity and success. * Furthermore, he is also a risk taker which reflects on of the characteristics of a successful entrepreneur. A good entrepreneur must not be afraid of taking...
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...Assessment: develop organisational marketing objectives Name: Navdeep Student id: 201412246 Introduction: Virgin group ltd. Is a British company founded by Richard Branson and Nik Powell. Its associated with the business of travel, entertainment and life style, finance, transport, health care, food and drink, media and telecommunication and have businesses under more than 400 companies. Virgin Group’s date of incorporation is listed as 1989 by companies House, who class it as a holding company, however Virgin’s businesses and trading activities date to 1979s.The brand name ‘Virgin’ aross when Richard Branson and Nik Powell formed a record shop.They consider themselves virgins in business and the select V in the logo as an expressive tick, representing the virgin seal of approval.It’s head office is located in England. a) Mission statement : The company’s vision is to be the shopper victor by delivering brand values , which are: value for money, superior quality, dazzling customer service,pioneering,competitively testing and fun.; to provide a quality service by motivating employees and assist and examin consumer feedback for nonstop enhancement of the customer’s expiriance through improvement;to creat products and services that make the customer life more enjoyable. b) Vision: Virgin vision can be defined by words of Richard Branson . “We are planning a global presence in travel, mobile communications, entertainment retailing and...
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